mypure was created by Simon Golding, a Bio-Chemical Engineer, who developed sensitivity to the artificial ingredients found in toiletries & cosmetics.

For his own benefit he researched cosmetic ingredients and identified the best natural products available in Australia. His desire to inform others about how to reduce exposure to artificial ingredients and his in-depth knowledge of harmful chemicals came together to create mypure.co.uk.

mypure is all about wellness and taking a proactive approach to health. Wellness is our natural state, when we are well our bodies' fight off disease and the ageing process is slower. We should always be healthy, happy and full of vitality but often we are not. If asked some of us would describe our wellness as less than 100% and that's probably because we are affected by one or more of the following: stress, lack of exercise and poor diet or the build up of toxins in our bodies.

Most people are aware of the benefits of regular exercise and a healthy diet, but few realise the effect that toxins in our foods, toiletries and household products have on our health. More and more studies are implicating toxins in a variety of illness and disease such as chronic fatigue and cancer, and the dramatic rise in allergies.

mypure gives you a healthy alternative to the chemically laden products that fill our supermarket shelves. We have pure alternatives for your home, your body and your kids. We have hunted down, tested and thoroughly researched every product on this site so you can buy with total peace of mind!

If you have any questions about a particular product or ingredient please email us at:
enquiries@mypure.co.uk

mypure keeps you informed and is a trusted source of safe, effective natural products free of harmful chemicals.