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Mineral Mascara

  • Natural Product

    Natural Product

  • Not tested on animals

    Not tested on animals

  • Vegan

    Vegan Product

  • Vegetarian

    Vegetarian Product


Mineral Mascara


Availability: Out of stock


Inika's 100 per cent natural Mascara perfectly coats your lashes, without clumping, bleeding, flaking or giving you panda eyes.

The new Inika 2-in-1 "double-Z" brush has a revolutionary dual-function design, giving you the solution you've been looking for in natural mascara - thicker AND fatter looking lashes.

This advanced brush has a unique "Z" shape with two different edges - a 'lengthening edge' as well as a 'volumising edge'. Long, sexy, thick and natural lashes are now attainable.

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Pure natural Inika make-up made from the finest crushed mineral pigments. Inika is certified cruelty free and one of the few certified vegan makeup brands on the market. It is free from talc, bismuth oxychloride, GM ingredients, parabens, preservatives & fragrances.

Inika captures nature’s richest and most flamboyant hues - from bold electric blues to rich reds, dazzling purples, sweet baby pinks, glorious greens and everything in between. Because the pigments in Inika products are undiluted and pure, you can also expect superior coverage and performance. Only a tiny amount of product is needed to achieve great coverage, which means your Inika products will not only perform brilliantly, but will last longer as well.  read reviews

Customer Reviews | Write a Review

9 Item(s)

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  • Review by Lynsey - Monsoon of Random
    I love it – use on side of the brush to get the thickness and definition you want, then use the other edge to lengthen and ease out any clumps (I find there are some on occasion). Your lashes are hardly going to jump off your face and knock anyone out, but it gives a nice, natural definition. It lasts all day, and it doesn’t drop off or smudge everywhere. Definitely no panda eyes.

    You can read my blog post on this mascara here:
    (Posted on 07/05/2015)
  • Review by eKomi User
    I bought this for my daughter who has a thing about parabens. It was just the same as her old one but I spose more ethical in some way!
    (Posted on 30/03/2013)
  • Review by eKomi User
    Brush too big and the mascara clots
    (Posted on 21/04/2012)
  • Review by eKomi User
    The mascara is excellent and up to now I have had no side affects which I had with other mascaras.
    (Posted on 03/03/2012)
  • Review by eKomi User
    i really like this mascara it doesnt leave your lashes clumpy like some mascaras, doesnt last amazingly, but enough. exspensive for size, but good quality. \n
    (Posted on 16/09/2011)
  • Review by eKomi User
    Good product could be a bit more lengthening.
    (Posted on 29/06/2011)
  • Review by eKomi User
    Like the fact that there are no harmful chemicals in this mascara, but not very lash lengthening. But as a natural look does the job.
    (Posted on 18/04/2011)
  • Review by eKomi User
    Nice product. Easy to use and stays on well. Smaller package than regular mascara, which makes it less value for money, but easier to carry. We'll see how long it lasts.
    (Posted on 24/01/2011)
  • Review by eKomi User
    Product is very good for people with allergies and sensitive skills...... especially around the eyes!
    (Posted on 09/11/2010)

9 Item(s)

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Aqua, Alcohol Denatured, Glycerin*, Acacia Senegal Gum, Cetearyl Alcohol, Stearic Acid, Sucrose*, Cetearyl Glucoside, Ricinus Communis (Castor) Seed Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Copernicia Cerifera (Carnauba Cera) Wax, Citrus Grandis (Grapefruit) Fruit Extract, Chondrus Crispus (Carrageenan), Kaolin, may contain (+/-) Mica, Titanium Dioxide (CI 77891), Iron Oxide (CI 77499), Pigment Violet (CI 77742). *Certified Organic
Wiggle the mascara wand from side to side as you go from root to tip. Apply in layers for a heavier build-up. Apply on bottom lashes first, then top lashes.

UK ECONOMY FREE (3-7 days)

UK PREMIUM £2.95 (1-2 days)

UK PREDICT NEXT DAY £4.95 (FREE ON ORDERS OVER £60). Order by 2pm for next working day delivery, we’ll even tell you what time to expect your delivery.  Please note:  orders received before 2pm will be dispatched the same day for next working day delivery.   Orders received after 2pm Friday and anytime on Saturday & Sunday will be dispatched the following Monday.  Working days exclude Saturdays, Sundays and Bank Holidays.  UK Mainland only, excludes Scottish Highlands.

INTERNATIONAL ORDERS £4.95 - Delivery by Royal Mail 1st Class Airmail. Orders posted to countries outside the EU may be subject to import charges. 

INSURANCE - We automatically insure your parcel so you never need to worry about being out of pocket if your parcel gets lost or stolen.   Our insurance does not cover parcels delivered to any safe places you may nominate to have your parcel left when you are not home at the time of delivery.  It is your responsibilty to make sure the nominated place is safe!

You can expect nothing less than five star treatment when you order from mypure. Find out more here

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