Inika products are pure, natural and made from the finest crushed mineral pigments. They are free from harsh chemicals including fillers, talc, bismuth oxychloride, GM ingredients, parabens, preservatives & fragrances. Inika is certified cruelty free and one of the few certified vegan makeup brands on the market.

Despite Inika products being ethical and natural, Inika makeup is by no means “boring.” Capturing nature’s richest and most flamboyant hues, Inika products span the colour spectrum - from bold electric blues to rich reds, dazzling purples, sweet baby pinks, glorious greens and everything in between. Because the pigments in Inika products are undiluted and pure, you can also expect superior coverage and performance. Only a tiny amount of product is needed to achieve great coverage, which means your Inika products will not only perform brilliantly, but will last longer as well.