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Natural body care is enhanced by hydration

Natural body care is enhanced by hydration Making sure your skin is hydrated and wearing sunscreen are two tips from a top beauty expert who said drinking plenty of water is essential.

Industry expert Lucinda Townend said that taking time to get the right regime for your skin is important as all complexions are different and may not react the same way to certain products.

She said: "Always drink lots of water and always wear sunscreen. You can have dry skin one day and completely oily the next. It is all about customising and personalising it to the person."

In other natural body care news, Ian Archbold, director for the Olympia Beauty Show, said that the ethnic sector needs to be developed for a wider audience.

He added that people with ethnic complexions need more options when it comes to their skin care regime and said that the UK's beauty market has flourished over the past five years.

By Jake Slazenger
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