Organic skin care for men 'becoming mainstream'
Men's grooming products such as organic skin care have made the transition from a metrosexual market to what one commentator describes as ubersexual - a more confident, masculine and competitive incarnation of this stereotype.
Brian Robinson, president of Zirh, tells Sun-sentinel.com that the whole concept has been reinvented in recent years.
He states that aspects of this, such as organic skin care and anti-ageing products, are no longer considered niche.
"It is no longer taboo to care about your appearance and to try to beat the ageing clock. With the economy the way it is, one must keep up appearances - renewed and refreshed," he claims.
According to the news provider, founder of Anthony Logistics for Men Tony Sosnick says that while the industry used to be focused on the gay market, grooming such as organic skin care has become far more mainstream.
Newsday.com recently reported that there is an increasing quantity of research into natural and organic beauty foods supporting the belief that these can help improve the quality of men's skin.
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