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Ladies will not cut back on natural hair care

Ladies will not cut back on natural hair care Ladies are not cutting down on natural hair care products in the recession, according to one expert.

Eleanor Ruhan, marketing and public relations officer at Ego Hair Studio, said the so-called lipstick effect is continuing in the recession, as women are reluctant to cut back on cosmetics.

She stated natural hair care is "the last thing" that ladies will reduce spending on as they still look to treat themselves.

The expert added that 18 to 30-year-olds and singles are more likely to spend on natural hair care.

However, Ms Ruhan acknowledged: "There will have been a downturn in general with the amount of times a woman goes to get her hair coloured."

The expert suggested that women may wait two months to get their hair cut, rather than going to the salon every month.

Last week Sharon Dorram, celebrity hairstylist, told MSNBC.com that ladies will cut back on other areas before reducing spending on natural hair care.ADNFCR-2389-ID-19189369-ADNFCR

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