Natural hair care: Dry shampoo is great way to achieve laidback style
Fans of organic hair care who want to achieve a laidback and relaxed style can use dry shampoos, according to one expert who said the product can help produce a natural look.
Mark Hill, who was named hairdresser of the year both in Britain and worldwide, said that people want hair care products which make looking after their tresses simple and easy.
He said: "It [dry shampoo] refreshes, it revives your hair, brings your hair back to life, stops you from having to mess about and style it all again."
The renowned stylist added that the versatility of having your hair looking good for longer makes you feel good.
In other natural hair care news, Mintel recently published research which showed that a quarter of female shampoo users have spent less on the product over the last 12 months, contributing to an estimated £15 million slide in value of the total market between 2008 and 2009.
By James Mould
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