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Natural beauty: Organic ingredients will thrive in 2010

Natural beauty: Organic ingredients will thrive in 2010 The new year will see a rise in the number of people looking for organic skin care products, according to one research firm.

Mintel predicted that 2010 is set to be a year when more people become fans of natural products and demand them from companies.

It stated that in 2010, beauty products will change from today's trend towards organic ingredients and revisit attributes like authenticity, provenance and local production.

The research company added that beauty companies will focus on producing and developing new skin care solutions which are efficient and safe.

Nica Lewis, director of Mintel Beauty Innovation, said: "While 2009 brought its challenges for the industry, beauty brands and suppliers have continued to seek creative new ways to merge science, nature and sustainability for better results."

Cancer patient Valérie Grandury recently spoke about her use of organic skin care after being shocked at the amount of chemicals that were present in her previous cosmetics.

Posted by James Mould
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