Women becoming savvy when it comes to natural makeup
When it comes to natural makeup, women are now increasingly expecting more from their products, as well as looking for the best ingredients, according to a beauty expert.
Zara Rabinowicz, who has worked with publications such as SHE Magazine and Catwalk Queen, explained that nowadays, if a woman is going to fork out extra on her natural makeup, then it needs to go further than usual and in more ways than one.
"People are more conscious of their skin health and how their appearance can be linked to the ingredients in products and are thus making more educated decisions in purchasing," she said, adding that items are now expected to "multi-task".
Ms Rabinowicz went on to say that natural makeup providers have now cottoned on to this and so, women will notice that more and more products are skin-friendly and cater to a wide variety of needs.
Last month, research from Jolen found that one in 20 females reckon their men have never seen them looking 'au naturale'.
Posted by Shannon Davies
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