Women 'less likely to give up' natural skin care regime, natural hair colour
A lot of women have had to make sacrifices as a result of the economic downturn in recent years, but natural skin care and natural hair colour are things that very few ladies will completely abandon.
According to Wendy Lewis, founder and editor-in-chief of Beauty In The Bag, consumers will find alternatives to their usual products, as opposed to ditching their routine altogether.
She explained: "They may buy one great anti-ageing cream or eye cream and substitute masstige or drugstore brands ... There are so many choices on the market today that consumers tend to mix and match and show far less brand loyalty."
Ms Lewis's comments back up recent research by Mintel, which reported last week that women refuse to compromise on their facial natural skin care regimes, though they may be more likely to trade-down on other personal care products.
Posted by Shannon Davies
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