Welcome to mypure | the home of paraben-free natural beauty

At mypure you'll find over 1000 paraben free beauty products made by 20+ ethical manufacturers. All the products we sell are put through a thorough vetting process called the mypure promise to weed out any products made from suspect synthetic chemicals. SHOP NOW or use these links to find your favourite products: free samples | hair care | skin care | makeup | body care | baby care | men

What are Parabens?

Parabens are used in toiletries and cosmetics to preserve them, parabens help to stop the growth of moulds, fungi & bacteria. The health scare around parabens concerns their ability to mimic the female hormone oestrogen and when paraben based products are applied to the skin some of the parabens are absorbed into the blood stream. Excess oestrogen is thought to stimulate cancer growth and when some researchers found parabens in breast cancer tumours they used this as evidence of a link between breast cancer and parabens.

In reality the results are not quite so conclusive and to date there is a big debate about how dangerous (if at all) these chemicals are. Predictably the scientists sponsored by the big paraben using cosmetic companies say there's no problem with parabens, whilst the scientists working for the organic beauty industry say there is...

Whilst the jury is out on the great paraben debate we'd prefer to avoid them altogether!

Here's a list of the 5 most common parabens: methylparaben, ethylparaben, propylparaben, butylparaben & iso-butylparaben

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If you have any doubts about our customer service or our commitment to top quality natural & organic products please read some of the 2500+ FIVE STAR reviews left by happy customers :-)

The mypure promise

At mypure.co.uk we have a very thorough vetting process called the mypure promise which we apply to everything we sell. We check to make sure there are no nasty chemicals or any ingredients which are likely to cause skin irritation or allergies. As a result we have very few complaints but if you do buy something from us that you don't like just return it to us within 14 days for a full refund.

Know your organic skin care certifying associations

Most of the natural & organic brands we stock at mypure.co.uk are certified by one of the certifying bodies shown below. Our product pages display the relevant certifying association's logo and there is also a summary of brand certification at the bottom of this page. You can visit each certifying association's website by clicking on the logos below.

 

Soil Association Certified Organic CCOF-Certified-Organic BDIH Certified natural
Cometique-Bio Certified Organic EcoCert Certified Natural BFA-Australia Certified Organic
Against Animal Cruelty Vegan Cosmetic  
 

Who certifies my favourite brand?



Eco-Cert: Lovea Bio, Alva Naturkosmetik, Alva Sanddorn, Alva Rhassoul, Evolve Beauty

Soil Association: Bentley Organics, YES, Organic Bloom

BDIH: Living Nature, Natural Being

Cosmetique Bio: Lovea Bio, Lovea Organic Sunscreen

Australian Certified Organic (BFA): Organic Formulations, Baby Organics

CCOF: Moom

Vegan Society: A'kin