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<title>Natural Beauty News and Organic Beauty Tips from mypure.co.uk</title>
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<description>Latest Natural Beauty news and organic Beauty tips and trends from mypure.co.uk. Updated daily.</description>
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  <title><![CDATA[Rachel Weisz beauty campaign banned]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/rachel-weisz-beauty-campaign-banned-id801283168</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/rachel-weisz-beauty-campaign-banned-id801283168</guid>
      <pubDate>Fri, 03 Feb 2012 11:07:35 GMT</pubDate>
      <description><![CDATA[A beauty advertisement featuring Rachel Weisz has been slammed for its misleading depiction of the actress.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Expert advises against using cleansing wipes ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-advises-against-using-cleansing-wipes--id801281945</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-advises-against-using-cleansing-wipes--id801281945</guid>
      <pubDate>Thu, 02 Feb 2012 11:01:05 GMT</pubDate>
      <description><![CDATA[Cleansing wipes have been described as "ineffective" by one skin expert. ]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Ladies urged to keep bridal makeup natural ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/ladies-urged-to-keep-bridal-makeup-natural--id801280680</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/ladies-urged-to-keep-bridal-makeup-natural--id801280680</guid>
      <pubDate>Wed, 01 Feb 2012 11:32:07 GMT</pubDate>
      <description><![CDATA[Brides-to-be have been given tips on how to achieve natural-looking beauty. ]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Mascara voted top beauty product for northern women]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/mascara-voted-top-beauty-product-for-northern-women-id801279957</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/mascara-voted-top-beauty-product-for-northern-women-id801279957</guid>
      <pubDate>Tue, 31 Jan 2012 16:42:01 GMT</pubDate>
      <description><![CDATA[A new study suggests northern women love beauty products as much as southern ladies.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Look out for toxins when choosing skincare products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/look-out-for-toxins-when-choosing-skincare-products-id801279964</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/look-out-for-toxins-when-choosing-skincare-products-id801279964</guid>
      <pubDate>Tue, 31 Jan 2012 16:44:33 GMT</pubDate>
      <description><![CDATA[Ladies have been advised to check beauty ingredient lists in order to limit their exposure to chemicals.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Traditional cosmetics 'contain harmful chemicals']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/traditional-cosmetics-contain-harmful-chemicals-id801279585</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/traditional-cosmetics-contain-harmful-chemicals-id801279585</guid>
      <pubDate>Tue, 31 Jan 2012 14:10:17 GMT</pubDate>
      <description><![CDATA[People may be exposing themselves to potentially harmful chemicals by using non-organic products, it has been claimed.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Tips on adapting skin regimes to freshen the complexion]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/tips-on-adapting-skin-regimes-to-freshen-the-complexion-id801278708</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/tips-on-adapting-skin-regimes-to-freshen-the-complexion-id801278708</guid>
      <pubDate>Mon, 30 Jan 2012 16:59:25 GMT</pubDate>
      <description><![CDATA[It has been noted that women may need to adapt their skin regimes as they experience different conditions.]]> </description>
      <category>Natural Beauty Features</category>
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  <title><![CDATA[Expert claims celebrities will dominate 2012 makeup trends]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-claims-celebrities-will-dominate-2012-makeup-trends-id801277921</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-claims-celebrities-will-dominate-2012-makeup-trends-id801277921</guid>
      <pubDate>Mon, 30 Jan 2012 11:16:26 GMT</pubDate>
      <description><![CDATA[This year's makeup trends are to be influenced by celebrity styles, it has been claimed.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Superfoods 'are a simple way to boost health']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/superfoods-are-a-simple-way-to-boost-health-id801276575</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/superfoods-are-a-simple-way-to-boost-health-id801276575</guid>
      <pubDate>Fri, 27 Jan 2012 11:10:03 GMT</pubDate>
      <description><![CDATA[It has been claimed superfoods are easy to introduce to a diet and have significant health benefits.]]> </description>
      <category>Natural Beauty foods</category>
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  <title><![CDATA[Patch tests 'important before dyeing hair']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/patch-tests-important-before-dyeing-hair-id801275341</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/patch-tests-important-before-dyeing-hair-id801275341</guid>
      <pubDate>Thu, 26 Jan 2012 11:11:12 GMT</pubDate>
      <description><![CDATA[One expert has warned women to ensure they carry out a patch test before dyeing their hair.]]> </description>
      <category>Natural Hair Products</category>
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  <title><![CDATA[Expert beauty tips for achieving the perfect smoky eye]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-beauty-tips-for-achieving-the-perfect-smoky-eye-id801274039</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-beauty-tips-for-achieving-the-perfect-smoky-eye-id801274039</guid>
      <pubDate>Wed, 25 Jan 2012 11:05:00 GMT</pubDate>
      <description><![CDATA[One beauty professional has shared his insights on how to achieve flawless makeup. ]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Conditioning treatments a hair care must]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/conditioning-treatments-a-hair-care-must-id801273597</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/conditioning-treatments-a-hair-care-must-id801273597</guid>
      <pubDate>Tue, 24 Jan 2012 16:57:19 GMT</pubDate>
      <description><![CDATA[Dry and frizzy winter hair can be combated with deep conditioning treatments, according to one expert.    ]]> </description>
      <category>Natural Hair Products</category>
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  <title><![CDATA[Rose hips boost vitamin C, expert states]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/rose-hips-boost-vitamin-c-expert-states-id801271453</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/rose-hips-boost-vitamin-c-expert-states-id801271453</guid>
      <pubDate>Mon, 23 Jan 2012 11:04:33 GMT</pubDate>
      <description><![CDATA[Individuals have been encouraged to improve their cardiovascular function by drinking rose hips. ]]> </description>
      <category>Natural Beauty foods</category>
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  <title><![CDATA[Jersey Shore star seen in rare makeup-free snap]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/jersey-shore-star-seen-in-rare-makeup-free-snap-id801268948</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/jersey-shore-star-seen-in-rare-makeup-free-snap-id801268948</guid>
      <pubDate>Thu, 19 Jan 2012 11:07:39 GMT</pubDate>
      <description><![CDATA[Snooki from Jersey Shore has revealed to fans what she looks like without any makeup. ]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Famous fans agree Balance Me is one to watch in 2012]]> </title>
      <link>http://www.mypure.co.uk/-news/famous-fans-agree-balance-me-is-one-to-watch-in-2012-id99991200</link>
      <guid>http://www.mypure.co.uk/-news/famous-fans-agree-balance-me-is-one-to-watch-in-2012-id99991200</guid>
      <pubDate>Wed, 18 Jan 2012 16:35:04 GMT</pubDate>
      <description><![CDATA[Founded 6 years ago the Balance Me range of natural skin care just keeps getting bigger & better and no doubt its celebrity following has something to do with the popularity of this great British range.]]> </description>
      <category></category>
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  <title><![CDATA[]]> </title>
      <link>http://www.mypure.co.uk/-news/-id99991199</link>
      <guid>http://www.mypure.co.uk/-news/-id99991199</guid>
      <pubDate>Wed, 18 Jan 2012 16:33:52 GMT</pubDate>
      <description><![CDATA[]]> </description>
      <category></category>
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  <title><![CDATA[Thicker moisturisers advised for winter ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/thicker-moisturisers-advised-for-winter--id801267724</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/thicker-moisturisers-advised-for-winter--id801267724</guid>
      <pubDate>Wed, 18 Jan 2012 11:23:19 GMT</pubDate>
      <description><![CDATA[In the winter months, ladies have been advised to use heavier moisturisers to protect their skin. ]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Organic products should display verification, expert claims]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-products-should-display-verification-expert-claims-id801266383</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-products-should-display-verification-expert-claims-id801266383</guid>
      <pubDate>Tue, 17 Jan 2012 11:09:36 GMT</pubDate>
      <description><![CDATA[An expert has recommended checking organic products for verification from an independent organisation.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Tips on new year detoxing]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/tips-on-new-year-detoxing-id801265951</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/tips-on-new-year-detoxing-id801265951</guid>
      <pubDate>Mon, 16 Jan 2012 16:58:38 GMT</pubDate>
      <description><![CDATA[Detoxing should be approached carefully and as a step by step process, according to one expert. ]]> </description>
      <category>Natural Beauty foods</category>
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  <title><![CDATA[Eating organic can help boost health, expert claims]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/eating-organic-can-help-boost-health-expert-claims-id801263636</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/eating-organic-can-help-boost-health-expert-claims-id801263636</guid>
      <pubDate>Fri, 13 Jan 2012 11:08:15 GMT</pubDate>
      <description><![CDATA[It has been suggested that people can help boost their healthy glow by eating organic foods. ]]> </description>
      <category>Natural Beauty foods</category>
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  <title><![CDATA[Jennifer Metcalfe opts for natural beauty in Liverpool]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/jennifer-metcalfe-opts-for-natural-beauty-in-liverpool-id801262376</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/jennifer-metcalfe-opts-for-natural-beauty-in-liverpool-id801262376</guid>
      <pubDate>Thu, 12 Jan 2012 10:58:49 GMT</pubDate>
      <description><![CDATA[Actress Jennifer Metcalfe has been spotted looking far less glamorous than her onscreen character Mercedes McQueen.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Foundation tips for a natural complexion]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/foundation-tips-for-a-natural-complexion-id801261090</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/foundation-tips-for-a-natural-complexion-id801261090</guid>
      <pubDate>Wed, 11 Jan 2012 11:07:08 GMT</pubDate>
      <description><![CDATA[Foundation should always be applied in natural light, according to one expert. ]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Expert warns of long-term effects of cosmetic chemicals]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-warns-of-long-term-effects-of-cosmetic-chemicals-id801259799</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-warns-of-long-term-effects-of-cosmetic-chemicals-id801259799</guid>
      <pubDate>Tue, 10 Jan 2012 11:06:59 GMT</pubDate>
      <description><![CDATA[The long-term effects of using beauty products containing chemicals is not properly known, one expert has warned.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Check ingredients in natural products, expert warns]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/check-ingredients-in-natural-products-expert-warns-id801259308</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/check-ingredients-in-natural-products-expert-warns-id801259308</guid>
      <pubDate>Mon, 09 Jan 2012 16:48:33 GMT</pubDate>
      <description><![CDATA[When selecting new organic beauty products, individuals have been advised to carefully study ingredient lists. ]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Waterproof mascara noted as best for long-lasting looks]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/waterproof-mascara-noted-as-best-for-long-lasting-looks-id801258503</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/waterproof-mascara-noted-as-best-for-long-lasting-looks-id801258503</guid>
      <pubDate>Mon, 09 Jan 2012 11:05:56 GMT</pubDate>
      <description><![CDATA[Ladies have been advised to apply waterproof mascara if they want their curled lashes to hold.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Nutrient-rich foods described as the key to good health]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/nutrient-rich-foods-described-as-the-key-to-good-health-id801257198</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/nutrient-rich-foods-described-as-the-key-to-good-health-id801257198</guid>
      <pubDate>Fri, 06 Jan 2012 11:13:24 GMT</pubDate>
      <description><![CDATA[People need to ensure they eat foods that are rich in nutrients, according to one expert.]]> </description>
      <category>Natural Beauty foods</category>
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  <title><![CDATA[Expert recommends daily cleansing from a young age]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-recommends-daily-cleansing-from-a-young-age-id801255851</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-recommends-daily-cleansing-from-a-young-age-id801255851</guid>
      <pubDate>Thu, 05 Jan 2012 11:07:46 GMT</pubDate>
      <description><![CDATA[According to one expert, it is vital women begin cleansing and moisturising their skin from a young age.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Bronze shades predicted as 2012 makeup trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/bronze-shades-predicted-as-2012-makeup-trend-id801254535</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/bronze-shades-predicted-as-2012-makeup-trend-id801254535</guid>
      <pubDate>Wed, 04 Jan 2012 11:11:15 GMT</pubDate>
      <description><![CDATA[It has been suggested gunmetal bronze highlighters will be popular in 2012. ]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Red lips described as great for Hollywood glamour]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-lips-described-as-great-for-hollywood-glamour-id801253179</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-lips-described-as-great-for-hollywood-glamour-id801253179</guid>
      <pubDate>Tue, 03 Jan 2012 11:03:57 GMT</pubDate>
      <description><![CDATA[Vibrant red lipstick has been described as an instant way to achieve Hollywood glamour.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Bold smoky eyes said to be a key 2012 trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/bold-smoky-eyes-said-to-be-a-key-2012-trend-id801250995</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/bold-smoky-eyes-said-to-be-a-key-2012-trend-id801250995</guid>
      <pubDate>Thu, 29 Dec 2011 10:50:37 GMT</pubDate>
      <description><![CDATA[In the new year beauty trends will move away from liquid eyeliner to a more bold, smoky eye look, it has been claimed.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Bronzed look recommended for New Year's Eve]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/bronzed-look-recommended-for-new-years-eve-id801249976</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/bronzed-look-recommended-for-new-years-eve-id801249976</guid>
      <pubDate>Wed, 28 Dec 2011 10:57:22 GMT</pubDate>
      <description><![CDATA[Achieving a golden glow has been described as a great way to complement any outfit this New Year's Eve.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Intensive moisturising a must for winter hair care]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/intensive-moisturising-a-must-for-winter-hair-care-id801249209</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/intensive-moisturising-a-must-for-winter-hair-care-id801249209</guid>
      <pubDate>Fri, 23 Dec 2011 15:29:16 GMT</pubDate>
      <description><![CDATA[Deep conditioning treatments have been described as the best way to ensure hair stays shiny and glossy during winter.]]> </description>
      <category>Natural Beauty Features</category>
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  <title><![CDATA[Natural beauty predicted to become a popular trend]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-predicted-to-become-a-popular-trend-id801248574</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-predicted-to-become-a-popular-trend-id801248574</guid>
      <pubDate>Fri, 23 Dec 2011 11:05:59 GMT</pubDate>
      <description><![CDATA[According to one expert, women do not need Botox and fillers to achieve a healthy glow.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Festive fare can boost skin health, expert claims]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/festive-fare-can-boost-skin-health-expert-claims-id801248041</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/festive-fare-can-boost-skin-health-expert-claims-id801248041</guid>
      <pubDate>Thu, 22 Dec 2011 16:47:58 GMT</pubDate>
      <description><![CDATA[According to one expert, festive foods are packed with nutrients that can boost skin health.  ]]> </description>
      <category>Natural Beauty foods</category>
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  <title><![CDATA[Organic ingredients said to be best for skincare]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-ingredients-said-to-be-best-for-skincare-id801247182</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-ingredients-said-to-be-best-for-skincare-id801247182</guid>
      <pubDate>Thu, 22 Dec 2011 11:00:06 GMT</pubDate>
      <description><![CDATA[Using organic products packed with natural ingredients has been described as the best way to ensure healthy-looking skin. ]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Poor skin reflects toxins in the body, expert warns]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/poor-skin-reflects-toxins-in-the-body-expert-warns-id801246663</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/poor-skin-reflects-toxins-in-the-body-expert-warns-id801246663</guid>
      <pubDate>Wed, 21 Dec 2011 16:57:08 GMT</pubDate>
      <description><![CDATA[It has been claimed that a poor diet will be reflected in sallow and unhealthy looking skin. ]]> </description>
      <category>Natural Beauty foods</category>
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  <title><![CDATA[Expert claims less is more when applying shimmering shadow]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-claims-less-is-more-when-applying-shimmering-shadow-id801245784</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-claims-less-is-more-when-applying-shimmering-shadow-id801245784</guid>
      <pubDate>Wed, 21 Dec 2011 11:12:53 GMT</pubDate>
      <description><![CDATA[When applying sparkling eyeshadow the important thing to focus on is quality not quantity, it has been claimed.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Use natural products to avoid allergies, expert warns]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/use-natural-products-to-avoid-allergies-expert-warns-id801245228</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/use-natural-products-to-avoid-allergies-expert-warns-id801245228</guid>
      <pubDate>Tue, 20 Dec 2011 16:57:19 GMT</pubDate>
      <description><![CDATA[Avoiding products that contain chemicals can help people to reduce toxin build-ups in the body.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Supermodel Bar Refaeli spotted makeup free]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/supermodel-bar-refaeli-spotted-makeup-free-id801244306</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/supermodel-bar-refaeli-spotted-makeup-free-id801244306</guid>
      <pubDate>Tue, 20 Dec 2011 11:02:54 GMT</pubDate>
      <description><![CDATA[Strolling around New York, supermodel Bar Refaeli appeared confident to show off her natural beauty.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Kelly Brook spotted looking fresh-faced]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kelly-brook-spotted-looking-fresh-faced-id801242852</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kelly-brook-spotted-looking-fresh-faced-id801242852</guid>
      <pubDate>Mon, 19 Dec 2011 11:08:17 GMT</pubDate>
      <description><![CDATA[The usually glamorous Kelly Brook opted to leave her makeup at home as she caught a flight to Belfast. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert warns skiers to wear sun protection]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-warns-skiers-to-wear-sun-protection-id801242105</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-warns-skiers-to-wear-sun-protection-id801242105</guid>
      <pubDate>Fri, 16 Dec 2011 16:40:18 GMT</pubDate>
      <description><![CDATA[Ultraviolet rays are stronger at higher altitudes, which puts skiers at a greater risk of sunburn, according to one expert. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Avocados described as an important superfood    ]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/avocados-described-as-an-important-superfood-----id801240123</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/avocados-described-as-an-important-superfood-----id801240123</guid>
      <pubDate>Thu, 15 Dec 2011 11:02:15 GMT</pubDate>
      <description><![CDATA[Eating avocados can help people to boost the health of their hair, skin and eyes, according to one expert. ]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Beauty bloggers give tips on achieving Kelly Rowland's style]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/beauty-bloggers-give-tips-on-achieving-kelly-rowlands-style-id801238755</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/beauty-bloggers-give-tips-on-achieving-kelly-rowlands-style-id801238755</guid>
      <pubDate>Wed, 14 Dec 2011 11:08:18 GMT</pubDate>
      <description><![CDATA[One team of beauty experts have given tips on how to achieve shimmering eyes. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Liquid foundation described as best for anti-ageing]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/liquid-foundation-described-as-best-for-anti-ageing-id801237361</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/liquid-foundation-described-as-best-for-anti-ageing-id801237361</guid>
      <pubDate>Tue, 13 Dec 2011 11:03:43 GMT</pubDate>
      <description><![CDATA[Women have been given tips on how to adapt their beauty regime so they avoid looking old.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Groomed eyebrows said to be important for glasses wearers]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/groomed-eyebrows-said-to-be-important-for-glasses-wearers-id801236007</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/groomed-eyebrows-said-to-be-important-for-glasses-wearers-id801236007</guid>
      <pubDate>Mon, 12 Dec 2011 11:01:49 GMT</pubDate>
      <description><![CDATA[Eyebrows should be the main area of focus for those who wear glasses, according to one expert. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Tips for office party makeup ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/tips-for-office-party-makeup--id801234642</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/tips-for-office-party-makeup--id801234642</guid>
      <pubDate>Fri, 09 Dec 2011 11:14:46 GMT</pubDate>
      <description><![CDATA[One expert has described simple steps for transforming from office makeup to night-time glamour. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Chemical hair dyes can causes skin irritations, expert warns]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/chemical-hair-dyes-can-causes-skin-irritations-expert-warns-id801234115</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/chemical-hair-dyes-can-causes-skin-irritations-expert-warns-id801234115</guid>
      <pubDate>Thu, 08 Dec 2011 16:55:34 GMT</pubDate>
      <description><![CDATA[Skin irritations caused by a chemical in permanent hair dyes can occur even after regular use, one expert has warned. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Christmas described as good time to try new makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/christmas-described-as-good-time-to-try-new-makeup-id801233339</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/christmas-described-as-good-time-to-try-new-makeup-id801233339</guid>
      <pubDate>Thu, 08 Dec 2011 11:10:44 GMT</pubDate>
      <description><![CDATA[It has been suggested ladies may want to try out new makeup techniques during the festive season. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Research finds winter ages women by 5 years]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/research-finds-winter-ages-women-by-5-years-id801231920</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/research-finds-winter-ages-women-by-5-years-id801231920</guid>
      <pubDate>Wed, 07 Dec 2011 11:06:22 GMT</pubDate>
      <description><![CDATA[According to new research, a lack of vitamin D leads to ladies looking five years older in winter.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Coconut oil described as great for moisturising skin and hair ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/coconut-oil-described-as-great-for-moisturising-skin-and-hair--id801230623</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/coconut-oil-described-as-great-for-moisturising-skin-and-hair--id801230623</guid>
      <pubDate>Tue, 06 Dec 2011 11:06:21 GMT</pubDate>
      <description><![CDATA[It has been suggested that coconut oil is a great form of moisturiser. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Makeup tips from celebrity beauty expert Scott Barnes]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/makeup-tips-from-celebrity-beauty-expert-scott-barnes-id801229400</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/makeup-tips-from-celebrity-beauty-expert-scott-barnes-id801229400</guid>
      <pubDate>Mon, 05 Dec 2011 11:08:42 GMT</pubDate>
      <description><![CDATA[Celebrity makeup artist Scott Barnes has provided tips on how to achieve a flawless complexion. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Khloe Kardashian ditches the makeup for gym session]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/khloe-kardashian-ditches-the-makeup-for-gym-session-id801227999</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/khloe-kardashian-ditches-the-makeup-for-gym-session-id801227999</guid>
      <pubDate>Fri, 02 Dec 2011 10:54:24 GMT</pubDate>
      <description><![CDATA[Fans of TV star Khloe Kardashian may be surprised to hear the star opted to go makeup-free at a recent gym session.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Cynthia Nixon spotted bare-faced in New York]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/cynthia-nixon-spotted-bare-faced-in-new-york-id801226770</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/cynthia-nixon-spotted-bare-faced-in-new-york-id801226770</guid>
      <pubDate>Thu, 01 Dec 2011 11:06:05 GMT</pubDate>
      <description><![CDATA[Sex and the City star Cynthia Nixon has been spotted without a hint of makeup while walking through New York.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic products best for sensitive skin ]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/organic-products-best-for-sensitive-skin--id801226274</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/organic-products-best-for-sensitive-skin--id801226274</guid>
      <pubDate>Wed, 30 Nov 2011 17:00:40 GMT</pubDate>
      <description><![CDATA[Those suffering from sensitive skin have been advised to use organic beauty products. ]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Thorough cleansing 'helps beat spots']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/thorough-cleansing-helps-beat-spots-id801226299</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/thorough-cleansing-helps-beat-spots-id801226299</guid>
      <pubDate>Wed, 30 Nov 2011 17:03:28 GMT</pubDate>
      <description><![CDATA[Daily cleansing to remove the day's grime can help prevent outbreaks of spots, one expert has stated.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Tips on male grooming   ]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/tips-on-male-grooming----id801226311</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/tips-on-male-grooming----id801226311</guid>
      <pubDate>Wed, 30 Nov 2011 17:04:38 GMT</pubDate>
      <description><![CDATA[Men have been given tips on how to keep their skin and hair in the best condition possible.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Winter skincare tips to help boost radiance]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/winter-skincare-tips-to-help-boost-radiance-id801224800</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/winter-skincare-tips-to-help-boost-radiance-id801224800</guid>
      <pubDate>Tue, 29 Nov 2011 16:14:24 GMT</pubDate>
      <description><![CDATA[Exfoliating, moisturising and increasing humidity in the home are among the best ways to boost skincare in winter, it has been claimed. ]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Expert recommends 3 factors to consider before purchasing makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-recommends-3-factors-to-consider-before-purchasing-makeup-id801224147</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-recommends-3-factors-to-consider-before-purchasing-makeup-id801224147</guid>
      <pubDate>Tue, 29 Nov 2011 11:03:05 GMT</pubDate>
      <description><![CDATA[Before purchasing makeup women should consider their age, face shape and skin type, according to one expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Makeup-free Kirsten Dunst spotted at LAX]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/makeup-free-kirsten-dunst-spotted-at-lax-id801222827</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/makeup-free-kirsten-dunst-spotted-at-lax-id801222827</guid>
      <pubDate>Mon, 28 Nov 2011 11:03:32 GMT</pubDate>
      <description><![CDATA[Actress Kirsten Dunst opted for a low-key look as she waited to board a plane at LAX airport. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Expert tips for festive glamour without the glitz]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-tips-for-festive-glamour-without-the-glitz-id801221446</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-tips-for-festive-glamour-without-the-glitz-id801221446</guid>
      <pubDate>Fri, 25 Nov 2011 11:01:49 GMT</pubDate>
      <description><![CDATA[Ladies can still look festive without resorting to glittery makeup, according to one expert.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Organic products gentler on baby skin ]]> </title>
      <link>http://www.mypure.co.uk/natural-baby-care-news/organic-products-gentler-on-baby-skin--id801220901</link>
      <guid>http://www.mypure.co.uk/natural-baby-care-news/organic-products-gentler-on-baby-skin--id801220901</guid>
      <pubDate>Thu, 24 Nov 2011 16:46:19 GMT</pubDate>
      <description><![CDATA[Parents have been advised to use organic products on their babies' skin.]]> </description>
      <category>Natural Baby Care</category>
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  <item>
  <title><![CDATA[Try herbal teas to combat morning sickness]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/try-herbal-teas-to-combat-morning-sickness-id801219026</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/try-herbal-teas-to-combat-morning-sickness-id801219026</guid>
      <pubDate>Wed, 23 Nov 2011 12:32:37 GMT</pubDate>
      <description><![CDATA[Morning sickness may be helped by drinking herbal teas such as ginger, camomile and peppermint, one expert has advised. ]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Expert claims sunscreen just as important in winter]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-claims-sunscreen-just-as-important-in-winter-id801217528</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-claims-sunscreen-just-as-important-in-winter-id801217528</guid>
      <pubDate>Tue, 22 Nov 2011 11:01:19 GMT</pubDate>
      <description><![CDATA[It is vital women protect their skin from UV rays with sunscreen even in winter, according to one expert. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty foods that fight ageing ]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-beauty-foods-that-fight-ageing--id801217026</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-beauty-foods-that-fight-ageing--id801217026</guid>
      <pubDate>Mon, 21 Nov 2011 16:53:37 GMT</pubDate>
      <description><![CDATA[Foods that contain Beta Carotene and Vitamin C have been recommended as good for fighting the signs of ageing. ]]> </description>
      <category>Natural Beauty foods</category>
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  <item>
  <title><![CDATA[Elle Macpherson spotted makeup free ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/elle-macpherson-spotted-makeup-free--id801214887</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/elle-macpherson-spotted-makeup-free--id801214887</guid>
      <pubDate>Fri, 18 Nov 2011 10:54:04 GMT</pubDate>
      <description><![CDATA[Supermodel Elle Macpherson has been spotted out and about in London without wearing any makeup.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Concealer described as great for disguising colds]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/concealer-described-as-great-for-disguising-colds-id801213670</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/concealer-described-as-great-for-disguising-colds-id801213670</guid>
      <pubDate>Thu, 17 Nov 2011 11:01:06 GMT</pubDate>
      <description><![CDATA[Ladies have been advised to use concealer if they need to disguise the fact they are feeling under the weather.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic shampoo described as kinder to hair]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/organic-shampoo-described-as-kinder-to-hair-id801212432</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/organic-shampoo-described-as-kinder-to-hair-id801212432</guid>
      <pubDate>Wed, 16 Nov 2011 11:10:48 GMT</pubDate>
      <description><![CDATA[It has been suggested that organic shampoo is better for hair than traditional products.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Winter diets 'should be high in protein']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/winter-diets-should-be-high-in-protein-id801211182</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/winter-diets-should-be-high-in-protein-id801211182</guid>
      <pubDate>Tue, 15 Nov 2011 11:09:25 GMT</pubDate>
      <description><![CDATA[It has been suggested sugar cravings can be avoided by eating protein at breakfast.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Sampling shades described as best way to find perfect lipstick]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/sampling-shades-described-as-best-way-to-find-perfect-lipstick-id801208238</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/sampling-shades-described-as-best-way-to-find-perfect-lipstick-id801208238</guid>
      <pubDate>Mon, 14 Nov 2011 11:02:58 GMT</pubDate>
      <description><![CDATA[Individuals have been advised to sample different shades and textures in a bid to find their perfect lip colour. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Katie Holmes ditches the makeup while in NYC]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/katie-holmes-ditches-the-makeup-while-in-nyc-id801074028</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/katie-holmes-ditches-the-makeup-while-in-nyc-id801074028</guid>
      <pubDate>Fri, 11 Nov 2011 10:53:49 GMT</pubDate>
      <description><![CDATA[Actress Katie Holmes has been spotted looking bare-faced as she walked through New York City.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Moisturiser 'especially important in winter']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/moisturiser-especially-important-in-winter-id800912080</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/moisturiser-especially-important-in-winter-id800912080</guid>
      <pubDate>Thu, 10 Nov 2011 11:04:27 GMT</pubDate>
      <description><![CDATA[It is particularly important to apply moisturiser in winter to keep skin protected from the elements, according to one expert. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Strawberries 'have natural skin care properties']]> </title>
      <link>http://www.mypure.co.uk/natural-skincare-products-news/strawberries-have-natural-skin-care-properties-id800790352</link>
      <guid>http://www.mypure.co.uk/natural-skincare-products-news/strawberries-have-natural-skin-care-properties-id800790352</guid>
      <pubDate>Wed, 09 Nov 2011 11:03:53 GMT</pubDate>
      <description><![CDATA[A natural skin care routine could include rubbing the body with strawberries.]]> </description>
      <category>Natural Skincare Products</category>
  </item>
  <item>
  <title><![CDATA[Women advised to read beauty ingredient lists ]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/women-advised-to-read-beauty-ingredient-lists--id800789874</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/women-advised-to-read-beauty-ingredient-lists--id800789874</guid>
      <pubDate>Tue, 08 Nov 2011 16:49:13 GMT</pubDate>
      <description><![CDATA[It is important that women check the ingredients found in the cosmetics they use, according to one expert.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Expert claims natural smoothies are the healthiest]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/expert-claims-natural-smoothies-are-the-healthiest-id800787743</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/expert-claims-natural-smoothies-are-the-healthiest-id800787743</guid>
      <pubDate>Mon, 07 Nov 2011 11:01:10 GMT</pubDate>
      <description><![CDATA[Drinking natural smoothies is the best way to boost intakes of vitamin C and antioxidants, it has been claimed.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Smokey eyes 'a classic look']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/smokey-eyes-a-classic-look-id800786479</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/smokey-eyes-a-classic-look-id800786479</guid>
      <pubDate>Fri, 04 Nov 2011 10:56:26 GMT</pubDate>
      <description><![CDATA[Smokey eye makeup has been described as a fail-safe, classic look for Christmas parties.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Red lips 'can impress the boss']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-lips-can-impress-the-boss-id800785241</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-lips-can-impress-the-boss-id800785241</guid>
      <pubDate>Thu, 03 Nov 2011 11:10:12 GMT</pubDate>
      <description><![CDATA[It has been suggested that bold red lipstick worn to an office Christmas party is a good way to impress the boss.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Chemicals found in cosmetics said to be potentially harmful]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/chemicals-found-in-cosmetics-said-to-be-potentially-harmful-id800783863</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/chemicals-found-in-cosmetics-said-to-be-potentially-harmful-id800783863</guid>
      <pubDate>Wed, 02 Nov 2011 11:03:36 GMT</pubDate>
      <description><![CDATA[One expert has warned against using cosmetics made from chemicals, as they could be harmful.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Mineral-based makeup noted as healthy alternative]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/mineral-based-makeup-noted-as-healthy-alternative-id800782559</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/mineral-based-makeup-noted-as-healthy-alternative-id800782559</guid>
      <pubDate>Tue, 01 Nov 2011 11:07:46 GMT</pubDate>
      <description><![CDATA[One writer has urged women to opt for mineral-based makeup as it is better for skin.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to maintain a healthy glow during the winter months]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/how-to-maintain-a-healthy-glow-during-the-winter-months-id800781819</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/how-to-maintain-a-healthy-glow-during-the-winter-months-id800781819</guid>
      <pubDate>Mon, 31 Oct 2011 16:24:37 GMT</pubDate>
      <description><![CDATA[Natural ingredients can help people ensure their skin remains radiant during winter.    ]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Jessica Simpson reveals bare-faced chic]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/jessica-simpson-reveals-bare-faced-chic-id800781120</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/jessica-simpson-reveals-bare-faced-chic-id800781120</guid>
      <pubDate>Mon, 31 Oct 2011 11:48:39 GMT</pubDate>
      <description><![CDATA[Singer Jessica Simpson kept her makeup look natural during a dinner in New York.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Pomegranates described as important superfood ]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/pomegranates-described-as-important-superfood--id800780773</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/pomegranates-described-as-important-superfood--id800780773</guid>
      <pubDate>Mon, 31 Oct 2011 09:04:30 GMT</pubDate>
      <description><![CDATA[Individuals have been encouraged to eat pomegranates as they can boost a cardiovascular health. ]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Expert warns to be wary of harmful chemicals in cosmetics]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-warns-to-be-wary-of-harmful-chemicals-in-cosmetics-id800780089</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-warns-to-be-wary-of-harmful-chemicals-in-cosmetics-id800780089</guid>
      <pubDate>Fri, 28 Oct 2011 16:26:24 GMT</pubDate>
      <description><![CDATA[Some cosmetics contain chemicals that can be harmful if used regularly, according to one doctor.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Anne Hathaway opts for bare face in NYC]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/anne-hathaway-opts-for-bare-face-in-nyc-id800779221</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/anne-hathaway-opts-for-bare-face-in-nyc-id800779221</guid>
      <pubDate>Fri, 28 Oct 2011 11:02:31 GMT</pubDate>
      <description><![CDATA[A makeup-free Anne Hathaway has been spotted strolling the streets of New York.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Styling tools important for a perfect blow-dry, expert says]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/styling-tools-important-for-a-perfect-blow-dry-expert-says-id800778777</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/styling-tools-important-for-a-perfect-blow-dry-expert-says-id800778777</guid>
      <pubDate>Thu, 27 Oct 2011 17:01:39 GMT</pubDate>
      <description><![CDATA[Individuals need to invest in good quality styling tools if they want to achieve a sleek blow-dry, it has been claimed.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Eyeliner flick noted as hot makeup trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/eyeliner-flick-noted-as-hot-makeup-trend-id800777742</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/eyeliner-flick-noted-as-hot-makeup-trend-id800777742</guid>
      <pubDate>Thu, 27 Oct 2011 11:04:39 GMT</pubDate>
      <description><![CDATA[This season's beauty trends are all about the eyes, according to one expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert explains importance of moisturising in winter]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-explains-importance-of-moisturising-in-winter-id800776282</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-explains-importance-of-moisturising-in-winter-id800776282</guid>
      <pubDate>Wed, 26 Oct 2011 11:07:55 GMT</pubDate>
      <description><![CDATA[Winter weather means ladies need to stay on top of their moisturising routine more than ever, according to one expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Christina Aguilera goes makeup-free on dinner date]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/christina-aguilera-goes-makeup-free-on-dinner-date-id800775690</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/christina-aguilera-goes-makeup-free-on-dinner-date-id800775690</guid>
      <pubDate>Tue, 25 Oct 2011 16:50:46 GMT</pubDate>
      <description><![CDATA[Singer Christina Aguilera opted to go makeup free on an outing in Hollywood with her boyfriend.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Purple said to be key winter trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/purple-said-to-be-key-winter-trend-id800774785</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/purple-said-to-be-key-winter-trend-id800774785</guid>
      <pubDate>Tue, 25 Oct 2011 11:04:23 GMT</pubDate>
      <description><![CDATA[Shades of purple will be a popular trend in winter cosmetics, according to one writer. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[New app aims to explain cosmetic chemicals]]> </title>
      <link>http://www.mypure.co.uk/living-nature-news/new-app-aims-to-explain-cosmetic-chemicals-id800774332</link>
      <guid>http://www.mypure.co.uk/living-nature-news/new-app-aims-to-explain-cosmetic-chemicals-id800774332</guid>
      <pubDate>Mon, 24 Oct 2011 17:03:35 GMT</pubDate>
      <description><![CDATA[A new app for smartphones has been launched in the hope of educating people about the dangers of chemical in beauty products.]]> </description>
      <category>Living Nature</category>
  </item>
  <item>
  <title><![CDATA[Heavy makeup advised against for older women]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/heavy-makeup-advised-against-for-older-women-id800773327</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/heavy-makeup-advised-against-for-older-women-id800773327</guid>
      <pubDate>Mon, 24 Oct 2011 11:03:51 GMT</pubDate>
      <description><![CDATA[Mature ladies have been advised to apply their makeup lightly in order to avoid looking older.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natalie Portman looks fresh-faced in Los Angeles]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natalie-portman-looks-fresh-faced-in-los-angeles-id800771256</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natalie-portman-looks-fresh-faced-in-los-angeles-id800771256</guid>
      <pubDate>Fri, 21 Oct 2011 11:04:57 GMT</pubDate>
      <description><![CDATA[Actress Natalie Portman decided not to wear any makeup as she headed out with her young son Aleph recently.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Winter weather means a new skin care routine]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/winter-weather-means-a-new-skin-care-routine-id800764365</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/winter-weather-means-a-new-skin-care-routine-id800764365</guid>
      <pubDate>Thu, 20 Oct 2011 11:01:19 GMT</pubDate>
      <description><![CDATA[Women have been advised to change their skin care routine when winter arrives.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Jessica Alba sports natural look on trip to pumpkin patch]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/jessica-alba-sports-natural-look-on-trip-to-pumpkin-patch-id800762945</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/jessica-alba-sports-natural-look-on-trip-to-pumpkin-patch-id800762945</guid>
      <pubDate>Wed, 19 Oct 2011 11:00:45 GMT</pubDate>
      <description><![CDATA[Jessica Alba opted to keep her face makeup-free as she visited a pumpkin patch with her daughters recently.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Miranda Kerr goes makeup free after flight]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/miranda-kerr-goes-makeup-free-after-flight-id800761584</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/miranda-kerr-goes-makeup-free-after-flight-id800761584</guid>
      <pubDate>Tue, 18 Oct 2011 11:20:15 GMT</pubDate>
      <description><![CDATA[Miranda Kerr opted to leave her face free of makeup as she arrived in New York recently.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Hayden Panettiere goes bare-faced]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/hayden-panettiere-goes-bare-faced-id800760214</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/hayden-panettiere-goes-bare-faced-id800760214</guid>
      <pubDate>Mon, 17 Oct 2011 11:05:32 GMT</pubDate>
      <description><![CDATA[Actress Hayden Panettiere has been spotted shopping without any makeup on.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Low-key makeup 'more popular in the south']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/low-key-makeup-more-popular-in-the-south-id800758702</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/low-key-makeup-more-popular-in-the-south-id800758702</guid>
      <pubDate>Fri, 14 Oct 2011 11:05:02 GMT</pubDate>
      <description><![CDATA[A survey conducted by Debenhams has revealed northern women prefer to layer on the fake tan compared with ladies in the south.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Kelly Clarkson opts to go makeup-free]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/kelly-clarkson-opts-to-go-makeup-free-id800757293</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/kelly-clarkson-opts-to-go-makeup-free-id800757293</guid>
      <pubDate>Thu, 13 Oct 2011 11:20:41 GMT</pubDate>
      <description><![CDATA[Singer Kelly Clarkson has been snapped wearing no makeup while out in New York.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Jessica Biel shows natural beauty on long-haul flight]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/jessica-biel-shows-natural-beauty-on-long-haul-flight-id800755817</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/jessica-biel-shows-natural-beauty-on-long-haul-flight-id800755817</guid>
      <pubDate>Wed, 12 Oct 2011 10:59:23 GMT</pubDate>
      <description><![CDATA[Actress Jessica Biel ditched her usual makeup routine for a long-haul flight from France.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Anti-ageing routine should begin from age 20]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/anti-ageing-routine-should-begin-from-age-20-id800754414</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/anti-ageing-routine-should-begin-from-age-20-id800754414</guid>
      <pubDate>Tue, 11 Oct 2011 10:28:21 GMT</pubDate>
      <description><![CDATA[Women in their 20s should begin thinking about their anti-ageing routine, according to one skin expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Spring/summer 2012 to feature elaborate makeup ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/spring/summer-2012-to-feature-elaborate-makeup--id800753087</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/spring/summer-2012-to-feature-elaborate-makeup--id800753087</guid>
      <pubDate>Mon, 10 Oct 2011 10:58:03 GMT</pubDate>
      <description><![CDATA[Bold makeup choices are said to be on-trend for spring/summer 2012.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert claims flawless skin easy to achieve]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-claims-flawless-skin-easy-to-achieve-id800751592</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-claims-flawless-skin-easy-to-achieve-id800751592</guid>
      <pubDate>Fri, 07 Oct 2011 10:57:53 GMT</pubDate>
      <description><![CDATA[There is a simple way to achieve natural, flawless-looking skin, according to one expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert urges women to switch to organic makeup ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-urges-women-to-switch-to-organic-makeup--id800750260</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-urges-women-to-switch-to-organic-makeup--id800750260</guid>
      <pubDate>Thu, 06 Oct 2011 10:52:55 GMT</pubDate>
      <description><![CDATA[Downsizing beauty bags and switching to organic makeup has been recommended by one expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Vanessa Hudgens appears to be an organic fan]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/vanessa-hudgens-appears-to-be-an-organic-fan-id800748999</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/vanessa-hudgens-appears-to-be-an-organic-fan-id800748999</guid>
      <pubDate>Wed, 05 Oct 2011 11:13:34 GMT</pubDate>
      <description><![CDATA[High School Musical star Vanessa Hudgens visited an organic food store for a health kick after a gym session.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Actress Lily Collins browses for organic cosmetics]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/actress-lily-collins-browses-for-organic-cosmetics-id800747979</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/actress-lily-collins-browses-for-organic-cosmetics-id800747979</guid>
      <pubDate>Tue, 04 Oct 2011 13:05:58 GMT</pubDate>
      <description><![CDATA[It seems actress Lily Collins is a fan of organic cosmetics after she was seen looking at products in a Hollywood store.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Bold eyes predicted as hot winter trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/bold-eyes-predicted-as-hot-winter-trend-id800747646</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/bold-eyes-predicted-as-hot-winter-trend-id800747646</guid>
      <pubDate>Tue, 04 Oct 2011 11:05:03 GMT</pubDate>
      <description><![CDATA[Ladies have been advised that this season's trend is for exaggerated eye makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert recommends round mascara brushes ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-recommends-round-mascara-brushes--id800747119</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-recommends-round-mascara-brushes--id800747119</guid>
      <pubDate>Mon, 03 Oct 2011 16:46:31 GMT</pubDate>
      <description><![CDATA[Mascara brushes are more accurate if they have a round head, according to one expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert recommends sourcing organic foods locally ]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/expert-recommends-sourcing-organic-foods-locally--id800746430</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/expert-recommends-sourcing-organic-foods-locally--id800746430</guid>
      <pubDate>Mon, 03 Oct 2011 11:13:38 GMT</pubDate>
      <description><![CDATA[Individuals will find their fruit and vegetables are packed with more nutrients if they are sourced locally, according to one expert.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Diet tips for natural glossy hair]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/diet-tips-for-natural-glossy-hair-id800745420</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/diet-tips-for-natural-glossy-hair-id800745420</guid>
      <pubDate>Fri, 30 Sep 2011 15:52:57 GMT</pubDate>
      <description><![CDATA[Avoid chemically enhanced shampoos and consume plenty of fatty acids for naturally glossy hair.]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Most mascara contains coal tar, expert claims]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/most-mascara-contains-coal-tar-expert-claims-id800744805</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/most-mascara-contains-coal-tar-expert-claims-id800744805</guid>
      <pubDate>Fri, 30 Sep 2011 11:08:11 GMT</pubDate>
      <description><![CDATA[The chemical compounds found in most mascaras have been described by one writer.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Tori Spelling goes bare faced while shopping]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/tori-spelling-goes-bare-faced-while-shopping-id800743399</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/tori-spelling-goes-bare-faced-while-shopping-id800743399</guid>
      <pubDate>Thu, 29 Sep 2011 11:13:35 GMT</pubDate>
      <description><![CDATA[Pregnant star Tori Spelling proved happy to show of her natural beauty during a shopping spree in Los Angeles.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Jenny McCarthy opts for the natural look]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/jenny-mccarthy-opts-for-the-natural-look-id800741965</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/jenny-mccarthy-opts-for-the-natural-look-id800741965</guid>
      <pubDate>Wed, 28 Sep 2011 11:13:07 GMT</pubDate>
      <description><![CDATA[It seems actress Jenny McCarthy is happy to step out without makeup.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Skin should be makeup free for gym sessions]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/skin-should-be-makeup-free-for-gym-sessions-id800740544</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/skin-should-be-makeup-free-for-gym-sessions-id800740544</guid>
      <pubDate>Tue, 27 Sep 2011 11:05:49 GMT</pubDate>
      <description><![CDATA[It is important to avoid wearing makeup when flying or working out at the gym as it can be unhealthy for skin, it has been said.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Antioxidants important for skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/antioxidants-important-for-skin-care-id800739234</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/antioxidants-important-for-skin-care-id800739234</guid>
      <pubDate>Mon, 26 Sep 2011 11:00:36 GMT</pubDate>
      <description><![CDATA[Ladies should increase their consumption of antioxidants if they want to boost the health of their skin, it has been claimed.  ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural products said to be gentler on skin]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-products-said-to-be-gentler-on-skin-id800737916</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-products-said-to-be-gentler-on-skin-id800737916</guid>
      <pubDate>Fri, 23 Sep 2011 11:05:02 GMT</pubDate>
      <description><![CDATA[It has been claimed that natural beauty products are kinder to skin than synthetic options. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Non-organic cosmetics 'contain harmful chemicals']]> </title>
      <link>http://www.mypure.co.uk/a'kin-news/non-organic-cosmetics-contain-harmful-chemicals-id800736778</link>
      <guid>http://www.mypure.co.uk/a'kin-news/non-organic-cosmetics-contain-harmful-chemicals-id800736778</guid>
      <pubDate>Thu, 22 Sep 2011 12:01:19 GMT</pubDate>
      <description><![CDATA[Ladies have been warned about using beauty products without checking what they contain. ]]> </description>
      <category>A'kin</category>
  </item>
  <item>
  <title><![CDATA[Metallics and bright shades hot looks for 2012]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/metallics-and-bright-shades-hot-looks-for-2012-id800735195</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/metallics-and-bright-shades-hot-looks-for-2012-id800735195</guid>
      <pubDate>Wed, 21 Sep 2011 10:43:31 GMT</pubDate>
      <description><![CDATA[Makeup trends for spring/summer 2012 are set to feature bold colours and metallic shades, according to one expert. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Elle Macpherson credits organic food with looks]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/elle-macpherson-credits-organic-food-with-looks-id800733904</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/elle-macpherson-credits-organic-food-with-looks-id800733904</guid>
      <pubDate>Tue, 20 Sep 2011 10:46:01 GMT</pubDate>
      <description><![CDATA[Supermodel Elle Macpherson has claimed that avoiding chemicals and consuming organic foods has helped keep her youthful. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Keep skincare routines simple]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/keep-skincare-routines-simple-id800732935</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/keep-skincare-routines-simple-id800732935</guid>
      <pubDate>Mon, 19 Sep 2011 13:38:07 GMT</pubDate>
      <description><![CDATA[Ladies have been encouraged to keep their face care routines simple in order to maintain healthy skin. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Organic skincare products far better than synthetic]]> </title>
      <link>http://www.mypure.co.uk/organic-formulations-news/organic-skincare-products-far-better-than-synthetic-id800732566</link>
      <guid>http://www.mypure.co.uk/organic-formulations-news/organic-skincare-products-far-better-than-synthetic-id800732566</guid>
      <pubDate>Mon, 19 Sep 2011 10:59:34 GMT</pubDate>
      <description><![CDATA[It has been claimed that using organic cosmetics can help boost the appearance of skin. ]]> </description>
      <category>Organic Formulations</category>
  </item>
  <item>
  <title><![CDATA[Male grooming rising in popularity]]> </title>
      <link>http://www.mypure.co.uk/laidback-news/male-grooming-rising-in-popularity-id800731423</link>
      <guid>http://www.mypure.co.uk/laidback-news/male-grooming-rising-in-popularity-id800731423</guid>
      <pubDate>Fri, 16 Sep 2011 13:00:57 GMT</pubDate>
      <description><![CDATA[Men are becoming increasingly concerned with establishing a grooming routine, according to new research.]]> </description>
      <category>Laidback</category>
  </item>
  <item>
  <title><![CDATA[Women of all ages can try makeup trends]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/women-of-all-ages-can-try-makeup-trends-id800731068</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/women-of-all-ages-can-try-makeup-trends-id800731068</guid>
      <pubDate>Fri, 16 Sep 2011 10:50:39 GMT</pubDate>
      <description><![CDATA[It has been claimed that women of all ages can sample new beauty trends, providing they don't wear a selection at the same time.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural food products can boost hair health]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-food-products-can-boost-hair-health-id800730097</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-food-products-can-boost-hair-health-id800730097</guid>
      <pubDate>Thu, 15 Sep 2011 13:07:50 GMT</pubDate>
      <description><![CDATA[Products such as almond oil are said to help increase the appearance of healthy hair.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural eyebrows a key trend]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/natural-eyebrows-a-key-trend-id800729737</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/natural-eyebrows-a-key-trend-id800729737</guid>
      <pubDate>Thu, 15 Sep 2011 10:50:22 GMT</pubDate>
      <description><![CDATA[Fuller brows have been spotted at many catwalk shows in New York and are said to be a key trend for spring 2012.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Health foods can boost beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/health-foods-can-boost-beauty-id800728415</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/health-foods-can-boost-beauty-id800728415</guid>
      <pubDate>Wed, 14 Sep 2011 11:11:58 GMT</pubDate>
      <description><![CDATA[It has been noted that some vegetables can help promote radiant skin. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Invest in good-quality makeup brushes, ladies advised]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/invest-in-good-quality-makeup-brushes-ladies-advised-id800727359</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/invest-in-good-quality-makeup-brushes-ladies-advised-id800727359</guid>
      <pubDate>Tue, 13 Sep 2011 13:13:48 GMT</pubDate>
      <description><![CDATA[Splashing out on expensive makeup brushes can help women to achieve natural-looking beauty easier, it has been claimed. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic skincare products 'boost skin']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skincare-products-boost-skin-id800727005</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skincare-products-boost-skin-id800727005</guid>
      <pubDate>Tue, 13 Sep 2011 11:08:17 GMT</pubDate>
      <description><![CDATA[It has been noted that avocado and cucumber-based skincare products can boost a person's appearance. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Switch to natural cosmetics 'one product at a time']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/switch-to-natural-cosmetics-one-product-at-a-time-id800726134</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/switch-to-natural-cosmetics-one-product-at-a-time-id800726134</guid>
      <pubDate>Mon, 12 Sep 2011 14:50:33 GMT</pubDate>
      <description><![CDATA[Ladies have been advised to ask for advice when changing to a natural beauty routine.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA['Natural beauty best' for wedding day]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/natural-beauty-best-for-wedding-day-id800725676</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/natural-beauty-best-for-wedding-day-id800725676</guid>
      <pubDate>Mon, 12 Sep 2011 11:04:25 GMT</pubDate>
      <description><![CDATA[One expert has claimed women should strive to achieve a natural look on their wedding day.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Lulu reveals organic diet key to youthfulness]]> </title>
      <link>http://www.mypure.co.uk/superfoods-news/lulu-reveals-organic-diet-key-to-youthfulness-id800724122</link>
      <guid>http://www.mypure.co.uk/superfoods-news/lulu-reveals-organic-diet-key-to-youthfulness-id800724122</guid>
      <pubDate>Fri, 09 Sep 2011 11:01:43 GMT</pubDate>
      <description><![CDATA[Former pop star Lulu has credited her organic diet and healthy lifestyle with giving her a youthful appearance.]]> </description>
      <category>Superfoods</category>
  </item>
  <item>
  <title><![CDATA[Bethenny Frankel promotes organic baby diets]]> </title>
      <link>http://www.mypure.co.uk/natural-baby-care-news/bethenny-frankel-promotes-organic-baby-diets-id800722784</link>
      <guid>http://www.mypure.co.uk/natural-baby-care-news/bethenny-frankel-promotes-organic-baby-diets-id800722784</guid>
      <pubDate>Thu, 08 Sep 2011 10:59:54 GMT</pubDate>
      <description><![CDATA[Real Housewives star Bethenny Frankel has described how she is bringing her baby up on organic, vegetarian food.]]> </description>
      <category>Natural Baby Care</category>
  </item>
  <item>
  <title><![CDATA[Lady Gaga poses makeup free]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/lady-gaga-poses-makeup-free-id800721438</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/lady-gaga-poses-makeup-free-id800721438</guid>
      <pubDate>Wed, 07 Sep 2011 11:03:24 GMT</pubDate>
      <description><![CDATA[Singer Lady Gaga has stripped off her makeup for a rare photoshoot where she posed naturally.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Miranda Kerr promotes natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/miranda-kerr-promotes-natural-skin-care-id800720104</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/miranda-kerr-promotes-natural-skin-care-id800720104</guid>
      <pubDate>Tue, 06 Sep 2011 11:06:17 GMT</pubDate>
      <description><![CDATA[Supermodel Miranda Kerr has described how natural beauty products such as coconut oil help her maintain a blemish-free complexion.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care 'helps avoid harmful chemicals']]> </title>
      <link>http://www.mypure.co.uk/organic-formulations-news/organic-skin-care-helps-avoid-harmful-chemicals-id800718800</link>
      <guid>http://www.mypure.co.uk/organic-formulations-news/organic-skin-care-helps-avoid-harmful-chemicals-id800718800</guid>
      <pubDate>Mon, 05 Sep 2011 11:11:37 GMT</pubDate>
      <description><![CDATA[By using organic skin care products, you can avoid unsightly chemical reactions and boost health, according to one expert.]]> </description>
      <category>Organic Formulations</category>
  </item>
  <item>
  <title><![CDATA[Food types have the potential to alter mood and the gut]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/food-types-have-the-potential-to-alter-mood-and-the-gut-id800717792</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/food-types-have-the-potential-to-alter-mood-and-the-gut-id800717792</guid>
      <pubDate>Fri, 02 Sep 2011 14:41:53 GMT</pubDate>
      <description><![CDATA[Stress can be affected by the types of food we eat.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care tips for autumn and winter]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-tips-for-autumn-and-winter-id800715510</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-tips-for-autumn-and-winter-id800715510</guid>
      <pubDate>Thu, 01 Sep 2011 17:07:10 GMT</pubDate>
      <description><![CDATA[The red lip is just one beauty trend expected to be popular over the next few months.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural eye shadow worn by Kim Kardashian]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-eye-shadow-worn-by-kim-kardashian-id800713318</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-eye-shadow-worn-by-kim-kardashian-id800713318</guid>
      <pubDate>Thu, 01 Sep 2011 11:00:43 GMT</pubDate>
      <description><![CDATA[Kim Kardashian attended the MTV Video Music Awards wearing eye shadow that matched her dress.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to use natural concealer]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-use-natural-concealer-id800712921</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-use-natural-concealer-id800712921</guid>
      <pubDate>Wed, 31 Aug 2011 11:00:47 GMT</pubDate>
      <description><![CDATA[Sali Hughes suggested getting a concealer that is one shade lighter than your natural skin colour.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Dermatologist gives natural skin care advice]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/dermatologist-gives-natural-skin-care-advice-id800710543</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/dermatologist-gives-natural-skin-care-advice-id800710543</guid>
      <pubDate>Tue, 30 Aug 2011 11:00:34 GMT</pubDate>
      <description><![CDATA[Ladies should use thicker moisturisers during winter and also make their baths and showers a touch cooler.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Use organic sunscreen from 'six months old'  ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/use-organic-sunscreen-from-six-months-old---id800710532</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/use-organic-sunscreen-from-six-months-old---id800710532</guid>
      <pubDate>Mon, 29 Aug 2011 11:00:33 GMT</pubDate>
      <description><![CDATA[We should start using sunscreen on babies when they are six months old and see it not only as protection but something to halt premature ageing.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural lip colour sported by Anne Hathaway]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-lip-colour-sported-by-anne-hathaway-id800709387</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-lip-colour-sported-by-anne-hathaway-id800709387</guid>
      <pubDate>Fri, 26 Aug 2011 11:01:05 GMT</pubDate>
      <description><![CDATA[Anne Hathaway attended a film premier sporting attractive statement lips]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Zoe Saldana wears natural lipstick]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/zoe-saldana-wears-natural-lipstick-id800711492</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/zoe-saldana-wears-natural-lipstick-id800711492</guid>
      <pubDate>Fri, 26 Aug 2011 11:00:37 GMT</pubDate>
      <description><![CDATA[The Avatar attended a film premier wearing glossy pink lipstick.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Make smokey eyes look perfect with natural eye liner]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/make-smokey-eyes-look-perfect-with-natural-eye-liner-id800707652</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/make-smokey-eyes-look-perfect-with-natural-eye-liner-id800707652</guid>
      <pubDate>Thu, 25 Aug 2011 10:44:04 GMT</pubDate>
      <description><![CDATA[We too can look like Elizabeth Taylor, Beyonce and Natalie Portman, at least when it comes to eye makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Kim Kardashian weds in natural eye liner]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kim-kardashian-weds-in-natural-eye-liner-id800706711</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kim-kardashian-weds-in-natural-eye-liner-id800706711</guid>
      <pubDate>Wed, 24 Aug 2011 11:00:32 GMT</pubDate>
      <description><![CDATA[The business woman chose to wear dark eye liner to emphasise her eyes during her wedding.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care advice for older ladies]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-advice-for-older-ladies-id800706702</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-advice-for-older-ladies-id800706702</guid>
      <pubDate>Tue, 23 Aug 2011 11:00:54 GMT</pubDate>
      <description><![CDATA[A medical professional said that ladies should always remember to protect their skin from the sun, no matter what their age.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Advice for choosing natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/advice-for-choosing-natural-makeup-id800703608</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/advice-for-choosing-natural-makeup-id800703608</guid>
      <pubDate>Mon, 22 Aug 2011 11:00:58 GMT</pubDate>
      <description><![CDATA[Beryl Barnard, from The London School of Beauty and Makeup, pointed out that pink-toned makeup products should be avoided by those with rosy skin.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic sunscreen should be 'SPF 30 or higher']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-sunscreen-should-be-spf-30-or-higher-id800703603</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-sunscreen-should-be-spf-30-or-higher-id800703603</guid>
      <pubDate>Fri, 19 Aug 2011 11:00:21 GMT</pubDate>
      <description><![CDATA[Bevis Man of the British Skin Foundation said that we should use a sunscreen that's SPF 30 or above.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Anne Hathaway sports natural eyeliner]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/anne-hathaway-sports-natural-eyeliner-id800704851</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/anne-hathaway-sports-natural-eyeliner-id800704851</guid>
      <pubDate>Fri, 19 Aug 2011 10:49:20 GMT</pubDate>
      <description><![CDATA[The star appeared in Interview magazine in a number of gothic shots.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Use natural conditioner on straightened hair]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/use-natural-conditioner-on-straightened-hair-id800702065</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/use-natural-conditioner-on-straightened-hair-id800702065</guid>
      <pubDate>Thu, 18 Aug 2011 10:55:06 GMT</pubDate>
      <description><![CDATA[Celebrity hairdresser Mark Hill said that ladies who use heated appliances to straighten their hair should treat it to conditioner and heat protection spray.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natalie Cassidy uses hair dyes]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natalie-cassidy-uses-hair-dyes-id800700514</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natalie-cassidy-uses-hair-dyes-id800700514</guid>
      <pubDate>Wed, 17 Aug 2011 10:53:43 GMT</pubDate>
      <description><![CDATA[The actress has recently revealed new dark red locks on an outing with her daughter.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Kristen Stewart goes for natural eye liner look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kristen-stewart-goes-for-natural-eye-liner-look-id800697927</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kristen-stewart-goes-for-natural-eye-liner-look-id800697927</guid>
      <pubDate>Tue, 16 Aug 2011 10:56:03 GMT</pubDate>
      <description><![CDATA[Kristen Stewart looks sultry in a photoshoot for W magazine.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Kate Hudson styled with natural eye liner]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kate-hudson-styled-with-natural-eye-liner-id800696770</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kate-hudson-styled-with-natural-eye-liner-id800696770</guid>
      <pubDate>Mon, 15 Aug 2011 10:55:13 GMT</pubDate>
      <description><![CDATA[Kate Hudson channelled the sixties siren look for an Elle magazine photoshoot.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Eva Longoria goes for natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/eva-longoria-goes-for-natural-makeup-id800699015</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/eva-longoria-goes-for-natural-makeup-id800699015</guid>
      <pubDate>Mon, 15 Aug 2011 10:41:24 GMT</pubDate>
      <description><![CDATA[The star chose to enhance her natural look with a touch of makeup for a recent outing in Los Angeles.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Olivia Wilde opts for natural eye liner]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/olivia-wilde-opts-for-natural-eye-liner-id800694710</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/olivia-wilde-opts-for-natural-eye-liner-id800694710</guid>
      <pubDate>Fri, 12 Aug 2011 11:01:52 GMT</pubDate>
      <description><![CDATA[The actress opted for sultry eye makeup at the German film premier of Cowboys and Aliens.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup in vintage colours 'back in fashion']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-in-vintage-colours-back-in-fashion-id800694683</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-in-vintage-colours-back-in-fashion-id800694683</guid>
      <pubDate>Thu, 11 Aug 2011 10:57:49 GMT</pubDate>
      <description><![CDATA[Beryl Barnard, of The London School of Beauty and Makeup, said that fuchsia and coral shades are both popular at the moment.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Trend for unusual hair dyes discussed]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/trend-for-unusual-hair-dyes-discussed-id800694667</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/trend-for-unusual-hair-dyes-discussed-id800694667</guid>
      <pubDate>Wed, 10 Aug 2011 10:55:45 GMT</pubDate>
      <description><![CDATA[Jane Stacey, TONI&GUY international artistic director, said that pink hair is on-trend at the moment.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Floss for teeth that look lovely with natural lip colour]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/floss-for-teeth-that-look-lovely-with-natural-lip-colour-id800694877</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/floss-for-teeth-that-look-lovely-with-natural-lip-colour-id800694877</guid>
      <pubDate>Wed, 10 Aug 2011 08:17:08 GMT</pubDate>
      <description><![CDATA[You can make your teeth dazzle by brushing twice each day with a Radius toothbrush, flossing and using mouthwash too.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Mollie King goes natural makeup free]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/mollie-king-goes-natural-makeup-free-id800693646</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/mollie-king-goes-natural-makeup-free-id800693646</guid>
      <pubDate>Tue, 09 Aug 2011 11:00:04 GMT</pubDate>
      <description><![CDATA[The Saturdays singer was pictured out and about in London without a trace of makeup on.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Use natural eye liner for 'perfect bridal eyes']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/use-natural-eye-liner-for-perfect-bridal-eyes-id800692146</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/use-natural-eye-liner-for-perfect-bridal-eyes-id800692146</guid>
      <pubDate>Mon, 08 Aug 2011 09:41:15 GMT</pubDate>
      <description><![CDATA[A bridal beauty expert said that standout eyes are popular for a lady's special day.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Transform natural makeup from day to night ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/transform-natural-makeup-from-day-to-night--id800690857</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/transform-natural-makeup-from-day-to-night--id800690857</guid>
      <pubDate>Fri, 05 Aug 2011 10:42:22 GMT</pubDate>
      <description><![CDATA[Lipstick is the perfect product to give day time makeup and evening edge.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Use natural conditioner on dyed platinum blonde hair]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/use-natural-conditioner-on-dyed-platinum-blonde-hair-id800684340</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/use-natural-conditioner-on-dyed-platinum-blonde-hair-id800684340</guid>
      <pubDate>Thu, 04 Aug 2011 11:00:24 GMT</pubDate>
      <description><![CDATA[Paul Bingham, head colourist at Lockonego said that ladies should use an overnight conditioning mask on hair that's been dyed platinum blonde.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Use less organic makeup 'if your skin's in good condition']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/use-less-organic-makeup-if-your-skins-in-good-condition-id800674302</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/use-less-organic-makeup-if-your-skins-in-good-condition-id800674302</guid>
      <pubDate>Wed, 03 Aug 2011 10:41:57 GMT</pubDate>
      <description><![CDATA[A beauty and skin therapist said that you won't have to use as many makeup products if your skin is in tip-top condition.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Ensure you 'remove natural makeup properly']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/ensure-you-remove-natural-makeup-properly-id800640366</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/ensure-you-remove-natural-makeup-properly-id800640366</guid>
      <pubDate>Tue, 02 Aug 2011 11:00:11 GMT</pubDate>
      <description><![CDATA[Nick Atkins, an ambassador for Rohto Dry Eye Relief, said that it's important that we remove our eye makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic makeup trends revealed]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/organic-makeup-trends-revealed-id800673488</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/organic-makeup-trends-revealed-id800673488</guid>
      <pubDate>Tue, 02 Aug 2011 11:06:14 GMT</pubDate>
      <description><![CDATA[Makeup artist Jules Cardozo-Marsh said that 'Bambi-style' lashes have hit the runway.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup advice for pregnant women]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-advice-for-pregnant-women-id800654179</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-advice-for-pregnant-women-id800654179</guid>
      <pubDate>Mon, 01 Aug 2011 15:39:24 GMT</pubDate>
      <description><![CDATA[Yummy mummies can use certain products to tackle stretch marks and hyper-pigmentation.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Ladies given cleanser, moisturiser advice]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/ladies-given-cleanser-moisturiser-advice-id800640069</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/ladies-given-cleanser-moisturiser-advice-id800640069</guid>
      <pubDate>Mon, 01 Aug 2011 11:00:46 GMT</pubDate>
      <description><![CDATA[Louise Thomas-Minns said that we should double cleanse at the start of our daily skin care routine.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Use natural conditioner to follow Jessie J's new look]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/use-natural-conditioner-to-follow-jessie-js-new-look-id800637043</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/use-natural-conditioner-to-follow-jessie-js-new-look-id800637043</guid>
      <pubDate>Fri, 29 Jul 2011 11:00:52 GMT</pubDate>
      <description><![CDATA[Jessie J has dyed her trademark bob purple in time for some of her performances during the festival season.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[ Natural hair care tips offered ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/-natural-hair-care-tips-offered--id800635461</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/-natural-hair-care-tips-offered--id800635461</guid>
      <pubDate>Fri, 29 Jul 2011 10:58:37 GMT</pubDate>
      <description><![CDATA[We've been advised to slap on some conditioner before we hit the pool, use a styling spray with salt water and opt for dry shampoo between showers to freshen hair up.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Benefits of 'nutrient-rich' supplements highlighted]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/benefits-of-nutrient-rich-supplements-highlighted-id800638050</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/benefits-of-nutrient-rich-supplements-highlighted-id800638050</guid>
      <pubDate>Thu, 28 Jul 2011 16:51:39 GMT</pubDate>
      <description><![CDATA[Specialised natural products can be taken to supplement a natural diet.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Try these natural skincare tips from Nigeria]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/try-these-natural-skincare-tips-from-nigeria-id800637034</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/try-these-natural-skincare-tips-from-nigeria-id800637034</guid>
      <pubDate>Thu, 28 Jul 2011 10:58:13 GMT</pubDate>
      <description><![CDATA[Ladies can seek inspiration from Nigerian beauty products and use black soap, coconut oil, tozali and lalle.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Beauty guru gives natural skincare advice]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/beauty-guru-gives-natural-skincare-advice-id800635456</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/beauty-guru-gives-natural-skincare-advice-id800635456</guid>
      <pubDate>Thu, 28 Jul 2011 10:57:04 GMT</pubDate>
      <description><![CDATA[Beauty editor Lois Joy Johnson said that we should always protect our skin from the sun with sunscreen and shouldn't tweeze our eyebrows.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Try natural skincare procedures after a spa]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/try-natural-skincare-procedures-after-a-spa-id800634128</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/try-natural-skincare-procedures-after-a-spa-id800634128</guid>
      <pubDate>Wed, 27 Jul 2011 11:00:58 GMT</pubDate>
      <description><![CDATA[Experts have advised us to keep up our skincare routines between spa treatments.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Hollyoaks stars go organic makeup free]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/hollyoaks-stars-go-organic-makeup-free-id800633919</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/hollyoaks-stars-go-organic-makeup-free-id800633919</guid>
      <pubDate>Wed, 27 Jul 2011 10:58:54 GMT</pubDate>
      <description><![CDATA[Bronaugh Waugh and Rachel Shenton have both taken part in a photoshoot makeup free.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Kim Kardashian goes out without natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kim-kardashian-goes-out-without-natural-makeup-id800635453</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kim-kardashian-goes-out-without-natural-makeup-id800635453</guid>
      <pubDate>Wed, 27 Jul 2011 10:55:18 GMT</pubDate>
      <description><![CDATA[The reality TV star has turned up to a photoshoot in the US without a scrap of makeup on.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural mascara advice offered for a heat wave]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-mascara-advice-offered-for-a-heat-wave-id800632188</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-mascara-advice-offered-for-a-heat-wave-id800632188</guid>
      <pubDate>Tue, 26 Jul 2011 11:00:20 GMT</pubDate>
      <description><![CDATA[People should use waterproof mascara during summer months, and avoid cream cheek and eye colours.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[ Katy Perry opts for natural mascara ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/-katy-perry-opts-for-natural-mascara--id800633907</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/-katy-perry-opts-for-natural-mascara--id800633907</guid>
      <pubDate>Tue, 26 Jul 2011 10:55:29 GMT</pubDate>
      <description><![CDATA[The star opted for natural mascara and quirky makeup at the New York premier of The Smurfs.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup trends revealed]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-trends-revealed-id800630831</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-trends-revealed-id800630831</guid>
      <pubDate>Mon, 25 Jul 2011 11:00:09 GMT</pubDate>
      <description><![CDATA[This season is going to be all about a bold lip in purples, oranges and pinks.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to use natural makeup this summer]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-use-natural-makeup-this-summer-id800632185</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-use-natural-makeup-this-summer-id800632185</guid>
      <pubDate>Mon, 25 Jul 2011 11:00:55 GMT</pubDate>
      <description><![CDATA[Make-up artists have advised using blotting papers, powder and oil-free products.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to create Jennifer Hudson's natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-create-jennifer-hudsons-natural-makeup-look-id800630457</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-create-jennifer-hudsons-natural-makeup-look-id800630457</guid>
      <pubDate>Fri, 22 Jul 2011 11:01:26 GMT</pubDate>
      <description><![CDATA[Tia Dantzler said that ladies should have a daily skincare regime to look like the actress.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural sunscreen 'most important anti-ageing product']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunscreen-most-important-anti-ageing-product-id800628740</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunscreen-most-important-anti-ageing-product-id800628740</guid>
      <pubDate>Thu, 21 Jul 2011 11:00:42 GMT</pubDate>
      <description><![CDATA[You don't have to splash out on expensive anti-ageing creams, as moisturisers and sunblock work just as well, one expert has claimed]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care look is on trend for 2011 brides]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-look-is-on-trend-for-2011-brides-id800627438</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-look-is-on-trend-for-2011-brides-id800627438</guid>
      <pubDate>Wed, 20 Jul 2011 11:17:06 GMT</pubDate>
      <description><![CDATA[Bravery is needed to go make-up free for the big day.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Why not choose shimmery natural eye shadow for hot summers?]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/why-not-choose-shimmery-natural-eye-shadow-for-hot-summers?-id800624443</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/why-not-choose-shimmery-natural-eye-shadow-for-hot-summers?-id800624443</guid>
      <pubDate>Tue, 19 Jul 2011 10:55:22 GMT</pubDate>
      <description><![CDATA[Jessica Szohr sported the makeup trend for an appearance at Miami Swim Fashion Week.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Ideal holiday organic skin care products 'can be found in bathroom']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/ideal-holiday-organic-skin-care-products-can-be-found-in-bathroom-id800624434</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/ideal-holiday-organic-skin-care-products-can-be-found-in-bathroom-id800624434</guid>
      <pubDate>Mon, 18 Jul 2011 10:52:51 GMT</pubDate>
      <description><![CDATA[Cash does not need to be spent in abundance to look good when on holiday.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Coffee berry 'to become popular natural face cream product']]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/coffee-berry-to-become-popular-natural-face-cream-product-id800622909</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/coffee-berry-to-become-popular-natural-face-cream-product-id800622909</guid>
      <pubDate>Fri, 15 Jul 2011 10:13:39 GMT</pubDate>
      <description><![CDATA[Some advice for fighting the signs of aging has been given.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care tips to stay beautiful every day]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-tips-to-stay-beautiful-every-day-id800621393</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-tips-to-stay-beautiful-every-day-id800621393</guid>
      <pubDate>Thu, 14 Jul 2011 10:01:23 GMT</pubDate>
      <description><![CDATA[Famous facialist Amanda Lacey has given some beauty advice.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Holidaymakers told of natural sunscreen importance]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/holidaymakers-told-of-natural-sunscreen-importance-id800620001</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/holidaymakers-told-of-natural-sunscreen-importance-id800620001</guid>
      <pubDate>Wed, 13 Jul 2011 10:24:13 GMT</pubDate>
      <description><![CDATA[There are many ways to make sure the hot summer weather does not damage your skin.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Win £200 of Lovea Organic Beauty Products]]> </title>
      <link>http://www.mypure.co.uk/-news/win-£200-of-lovea-organic-beauty-products-id99991029</link>
      <guid>http://www.mypure.co.uk/-news/win-£200-of-lovea-organic-beauty-products-id99991029</guid>
      <pubDate>Tue, 12 Jul 2011 15:24:13 GMT</pubDate>
      <description><![CDATA[Win £200 of Lovea in our Facebook competition]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[How natural skin care products can enhance holiday looks]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/how-natural-skin-care-products-can-enhance-holiday-looks-id800618601</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/how-natural-skin-care-products-can-enhance-holiday-looks-id800618601</guid>
      <pubDate>Tue, 12 Jul 2011 10:55:51 GMT</pubDate>
      <description><![CDATA[Fashionistas should not head on holiday without their makeup bag.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Ask questions before reaching for the hair dyes]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/ask-questions-before-reaching-for-the-hair-dyes-id800617222</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/ask-questions-before-reaching-for-the-hair-dyes-id800617222</guid>
      <pubDate>Mon, 11 Jul 2011 11:09:54 GMT</pubDate>
      <description><![CDATA[Plenty of thought should be put in before altering a hair style.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Kirstie Alley shows off natural makeup routine]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kirstie-alley-shows-off-natural-makeup-routine-id800615732</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kirstie-alley-shows-off-natural-makeup-routine-id800615732</guid>
      <pubDate>Fri, 08 Jul 2011 10:58:17 GMT</pubDate>
      <description><![CDATA[Older ladies can still stand out when attending a party, as former Cheers star Kirstie Alley has illustrated.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[The appeal of turquoise natural eye shadow]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/the-appeal-of-turquoise-natural-eye-shadow-id800614286</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/the-appeal-of-turquoise-natural-eye-shadow-id800614286</guid>
      <pubDate>Thu, 07 Jul 2011 10:50:15 GMT</pubDate>
      <description><![CDATA[Some tips have been given for when you're using turquoise eye shadow.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Miranda Kerr talks about organic skin care ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/miranda-kerr-talks-about-organic-skin-care--id800612926</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/miranda-kerr-talks-about-organic-skin-care--id800612926</guid>
      <pubDate>Wed, 06 Jul 2011 11:30:11 GMT</pubDate>
      <description><![CDATA[The Victoria's Secret model sees organic life as important for her career.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Eugenia Weston gives natural makeup tips]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/eugenia-weston-gives-natural-makeup-tips-id800611304</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/eugenia-weston-gives-natural-makeup-tips-id800611304</guid>
      <pubDate>Tue, 05 Jul 2011 10:50:02 GMT</pubDate>
      <description><![CDATA[The makeup artist has helped the likes of Angelina Jolie and Jennifer Garner excel on the red carpet.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Get that summer glow with natural cosmetics]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/get-that-summer-glow-with-natural-cosmetics-id800611086</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/get-that-summer-glow-with-natural-cosmetics-id800611086</guid>
      <pubDate>Tue, 05 Jul 2011 07:47:28 GMT</pubDate>
      <description><![CDATA[If you want a radiant summer glow, it's far better to achieve it with natural cosmetics than by getting a tan]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care products 'should be worn daily']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-products-should-be-worn-daily-id800609920</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-products-should-be-worn-daily-id800609920</guid>
      <pubDate>Mon, 04 Jul 2011 11:00:51 GMT</pubDate>
      <description><![CDATA[Sunbathing should not be the only time when sunscreen products are applied.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Doctors advise using organic shampoo ]]> </title>
      <link>http://www.mypure.co.uk/organic-formulations-news/doctors-advise-using-organic-shampoo--id800608408</link>
      <guid>http://www.mypure.co.uk/organic-formulations-news/doctors-advise-using-organic-shampoo--id800608408</guid>
      <pubDate>Fri, 01 Jul 2011 10:48:32 GMT</pubDate>
      <description><![CDATA[Chemicals found in some shampoos could be resulting in weight gain when used by fashionistas.]]> </description>
      <category>Organic Formulations</category>
  </item>
  <item>
  <title><![CDATA[Expert predicts natural cosmetics trends]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-predicts-natural-cosmetics-trends-id800604580</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-predicts-natural-cosmetics-trends-id800604580</guid>
      <pubDate>Thu, 30 Jun 2011 10:39:07 GMT</pubDate>
      <description><![CDATA[Beauty expert Merle Brown predicted that bold lip colours and dark eye shadows are set to be popular.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Emma Stone wears natural lipstick]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/emma-stone-wears-natural-lipstick-id800603053</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/emma-stone-wears-natural-lipstick-id800603053</guid>
      <pubDate>Wed, 29 Jun 2011 13:00:20 GMT</pubDate>
      <description><![CDATA[Emma Stone has been styled with statement lips for both the covers of Vanity Fair and Elle magazines.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert offers natural skin care advice]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-offers-natural-skin-care-advice-id800603049</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-offers-natural-skin-care-advice-id800603049</guid>
      <pubDate>Wed, 29 Jun 2011 10:55:40 GMT</pubDate>
      <description><![CDATA[Dermatologist Dr Radha Naik has recommended products to use when you're facing humid conditions.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Mila Kunis styled with organic mascara?]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/mila-kunis-styled-with-organic-mascara?-id800601455</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/mila-kunis-styled-with-organic-mascara?-id800601455</guid>
      <pubDate>Tue, 28 Jun 2011 13:02:26 GMT</pubDate>
      <description><![CDATA[The Black Swan actress has appeared on the cover of Allure magazine.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Tyra Banks goes without natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/tyra-banks-goes-without-natural-makeup-id800601446</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/tyra-banks-goes-without-natural-makeup-id800601446</guid>
      <pubDate>Tue, 28 Jun 2011 11:00:38 GMT</pubDate>
      <description><![CDATA[The star posted a picture of herself wearing no make-up online and still looked stunning.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Ladies offered advice on moisturising treatments]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/ladies-offered-advice-on-moisturising-treatments-id800600017</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/ladies-offered-advice-on-moisturising-treatments-id800600017</guid>
      <pubDate>Mon, 27 Jun 2011 13:00:14 GMT</pubDate>
      <description><![CDATA[You should choose a moisturiser with SPF to keep skin young looking.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Organic cosmetics becoming popular]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/organic-cosmetics-becoming-popular-id800600006</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/organic-cosmetics-becoming-popular-id800600006</guid>
      <pubDate>Mon, 27 Jun 2011 11:00:47 GMT</pubDate>
      <description><![CDATA[Merle Brown, the editor of a beauty blog, said that organic products are now more popular.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Has Elizabeth Hurley been using moisturising treatments?]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/has-elizabeth-hurley-been-using-moisturising-treatments?-id800598408</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/has-elizabeth-hurley-been-using-moisturising-treatments?-id800598408</guid>
      <pubDate>Fri, 24 Jun 2011 13:00:21 GMT</pubDate>
      <description><![CDATA[The star looked far younger than her 46 years when she attended Elton John's White Tie and Tiara Ball.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Try using natural eye liner in white]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/try-using-natural-eye-liner-in-white-id800598403</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/try-using-natural-eye-liner-in-white-id800598403</guid>
      <pubDate>Fri, 24 Jun 2011 11:00:13 GMT</pubDate>
      <description><![CDATA[Stylist magazine's beauty director has tried the trend for white eye liner that was seen on the catwalk this season.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural sunscreen advice given]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunscreen-advice-given-id800597508</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunscreen-advice-given-id800597508</guid>
      <pubDate>Thu, 23 Jun 2011 13:13:40 GMT</pubDate>
      <description><![CDATA[You should use sunscreen everyday to protect your skin from the elements and slow down the ageing process]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup advice given to festival goers]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-advice-given-to-festival-goers-id800591518</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-advice-given-to-festival-goers-id800591518</guid>
      <pubDate>Thu, 23 Jun 2011 11:00:33 GMT</pubDate>
      <description><![CDATA[Two makeup artists have told us that mascara can last longer than expected and red lips can be the perfect festival look.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Has Geri Halliwell used natural moisturiser?]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/has-geri-halliwell-used-natural-moisturiser?-id800590080</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/has-geri-halliwell-used-natural-moisturiser?-id800590080</guid>
      <pubDate>Wed, 22 Jun 2011 13:00:53 GMT</pubDate>
      <description><![CDATA[The Spice Girl looked glowing and healthy at a London party, where she wore a flattering blue dress.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Liv Tyler sports natural lipstick]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/liv-tyler-sports-natural-lipstick-id800590075</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/liv-tyler-sports-natural-lipstick-id800590075</guid>
      <pubDate>Wed, 22 Jun 2011 10:52:40 GMT</pubDate>
      <description><![CDATA[She chose to wear red lipstick and a vivid blue and black dress for a film premier.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[ Does Cameron Diaz wear natural sunblock? ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/-does-cameron-diaz-wear-natural-sunblock?--id800585810</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/-does-cameron-diaz-wear-natural-sunblock?--id800585810</guid>
      <pubDate>Tue, 21 Jun 2011 13:00:55 GMT</pubDate>
      <description><![CDATA[The actress appeared fresh faced and youthful when she attended a red carpet event in New York.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Use natural moisturiser on feet]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/use-natural-moisturiser-on-feet-id800585797</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/use-natural-moisturiser-on-feet-id800585797</guid>
      <pubDate>Tue, 21 Jun 2011 11:01:16 GMT</pubDate>
      <description><![CDATA[Feet can be kept looking their best if they are dried properly after they get wet, hard skin is removed gently and they are moisturised regularly.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Get the style of Myleene Klass with natural conditioner]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/get-the-style-of-myleene-klass-with-natural-conditioner-id800584559</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/get-the-style-of-myleene-klass-with-natural-conditioner-id800584559</guid>
      <pubDate>Mon, 20 Jun 2011 12:44:35 GMT</pubDate>
      <description><![CDATA[Klass sported a curly hair style on Popstar to Operastar, which she wore with a sparkling gold dress.]]> </description>
      <category>Natural Hair Products</category>
  </item>
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  <title><![CDATA[Bonnie Wright dazzles in natural lipstick]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/bonnie-wright-dazzles-in-natural-lipstick-id800584327</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/bonnie-wright-dazzles-in-natural-lipstick-id800584327</guid>
      <pubDate>Mon, 20 Jun 2011 11:38:41 GMT</pubDate>
      <description><![CDATA[The Harry Potter star looked a far cry from her on-screen character, Ginny Weasley.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Katie Holmes chooses natural skin care regime]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/katie-holmes-chooses-natural-skin-care-regime-id800582402</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/katie-holmes-chooses-natural-skin-care-regime-id800582402</guid>
      <pubDate>Fri, 17 Jun 2011 09:41:24 GMT</pubDate>
      <description><![CDATA[The actress was at the Women in Film Crystal + Lucy Awards, wearing attractive make-up and with glowing skin.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Alicia Keys wears pink natural lipstick at London charity event]]> </title>
      <link>http://www.mypure.co.uk/natural-skincare-products-news/alicia-keys-wears-pink-natural-lipstick-at-london-charity-event-id800581353</link>
      <guid>http://www.mypure.co.uk/natural-skincare-products-news/alicia-keys-wears-pink-natural-lipstick-at-london-charity-event-id800581353</guid>
      <pubDate>Thu, 16 Jun 2011 13:16:08 GMT</pubDate>
      <description><![CDATA[Singer Alicia Keys attended and presented a charity ball in London.]]> </description>
      <category>Natural Skincare Products</category>
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  <title><![CDATA[Christina Aguilera styled with natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/christina-aguilera-styled-with-natural-makeup-id800580912</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/christina-aguilera-styled-with-natural-makeup-id800580912</guid>
      <pubDate>Thu, 16 Jun 2011 10:20:55 GMT</pubDate>
      <description><![CDATA[The singer appeared on the cover of W magazine and only appeared to be wearing foundation and mascara.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Nicole Scherzinger shows off natural lipcolour]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/nicole-scherzinger-shows-off-natural-lipcolour-id800579329</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/nicole-scherzinger-shows-off-natural-lipcolour-id800579329</guid>
      <pubDate>Wed, 15 Jun 2011 11:00:19 GMT</pubDate>
      <description><![CDATA[The singer chose to wear pink lipgloss to match her pink and purple outfit in Miami.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Has Angelina Jolie gone natural make-up free?]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/has-angelina-jolie-gone-natural-make-up-free?-id800577735</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/has-angelina-jolie-gone-natural-make-up-free?-id800577735</guid>
      <pubDate>Tue, 14 Jun 2011 11:08:58 GMT</pubDate>
      <description><![CDATA[Angelina Jolie has reportedly appeared barefaced and barefoot for a Louis Vuitton campaign]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural makeup tips offered by ethical designer]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-tips-offered-by-ethical-designer-id800576130</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-tips-offered-by-ethical-designer-id800576130</guid>
      <pubDate>Mon, 13 Jun 2011 10:54:38 GMT</pubDate>
      <description><![CDATA[Orsola de Castro says she just wears bright red or orange lipstick, keeping the rest of her face simple.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[ Natural skin care advice given ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/-natural-skin-care-advice-given--id800574511</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/-natural-skin-care-advice-given--id800574511</guid>
      <pubDate>Fri, 10 Jun 2011 10:57:49 GMT</pubDate>
      <description><![CDATA[A beauty expert has advised you how to take the best care of your skin during warmer months.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Ladies plump for natural lip colour]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/ladies-plump-for-natural-lip-colour-id800572931</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/ladies-plump-for-natural-lip-colour-id800572931</guid>
      <pubDate>Thu, 09 Jun 2011 11:04:09 GMT</pubDate>
      <description><![CDATA[Sales of lip colour rose in the US between January and April this year.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Welcome to the Comvita range of natural skincare]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/welcome-to-the-comvita-range-of-natural-skincare-id800572639</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/welcome-to-the-comvita-range-of-natural-skincare-id800572639</guid>
      <pubDate>Thu, 09 Jun 2011 08:01:27 GMT</pubDate>
      <description><![CDATA[The new Comvita range of products, containing manuka honey, is perfect for all skin types.]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Natural foundation worn by Rosie Huntington-Whiteley]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-foundation-worn-by-rosie-huntington-whiteley-id800571268</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-foundation-worn-by-rosie-huntington-whiteley-id800571268</guid>
      <pubDate>Wed, 08 Jun 2011 11:06:11 GMT</pubDate>
      <description><![CDATA[The star shone at the Glamour Women of the Year Awards in London, where she wore a stunning gown and attractive make-up.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural sunscreen advice offered]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunscreen-advice-offered-id800569615</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunscreen-advice-offered-id800569615</guid>
      <pubDate>Tue, 07 Jun 2011 10:56:39 GMT</pubDate>
      <description><![CDATA[You might want to try Healthspan Nurture Daily Face Protector SPF30.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Ladies given natural body scrub recipe ]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/ladies-given-natural-body-scrub-recipe--id800568043</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/ladies-given-natural-body-scrub-recipe--id800568043</guid>
      <pubDate>Mon, 06 Jun 2011 10:56:51 GMT</pubDate>
      <description><![CDATA[Liz Earle said that ladies can make a natural body scrub from olive oil and sugar.]]> </description>
      <category>Natural Body Care products</category>
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  <item>
  <title><![CDATA[Salma Hayek has flawless finish with natural foundation]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/salma-hayek-has-flawless-finish-with-natural-foundation-id800566405</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/salma-hayek-has-flawless-finish-with-natural-foundation-id800566405</guid>
      <pubDate>Fri, 03 Jun 2011 10:52:22 GMT</pubDate>
      <description><![CDATA[The Mexican star has stepped out wearing a flawless ensemble at a dinner in Venice.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural bronzer helps to achieve 1970s-inspired glow]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-bronzer-helps-to-achieve-1970s-inspired-glow-id800565283</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-bronzer-helps-to-achieve-1970s-inspired-glow-id800565283</guid>
      <pubDate>Thu, 02 Jun 2011 13:34:02 GMT</pubDate>
      <description><![CDATA[Deep tans are this season's look, so use natural bronzer to help achieve that 1970s disco diva style.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural moisturiser and rock salt makes 'perfect DIY pedicure']]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-moisturiser-and-rock-salt-makes-perfect-diy-pedicure-id800565289</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-moisturiser-and-rock-salt-makes-perfect-diy-pedicure-id800565289</guid>
      <pubDate>Thu, 02 Jun 2011 13:58:04 GMT</pubDate>
      <description><![CDATA[If you're worried about your feet being on display this summer, use natural moisturiser and rock salt as part of an at-home pedicure.]]> </description>
      <category>Natural Body Care products</category>
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  <item>
  <title><![CDATA[Layer natural body lotion for perfect summer pins]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/layer-natural-body-lotion-for-perfect-summer-pins-id800563237</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/layer-natural-body-lotion-for-perfect-summer-pins-id800563237</guid>
      <pubDate>Wed, 01 Jun 2011 11:00:31 GMT</pubDate>
      <description><![CDATA[As we start getting our legs out for the summer, an expert has advised that layering different types of natural body lotion is the best way to keep them in shape.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Stick to natural skin care: Botox too soon 'can make you look old']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/stick-to-natural-skin-care-botox-too-soon-can-make-you-look-old-id800561315</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/stick-to-natural-skin-care-botox-too-soon-can-make-you-look-old-id800561315</guid>
      <pubDate>Tue, 31 May 2011 10:50:10 GMT</pubDate>
      <description><![CDATA[A natural skin care routine is the best way to tackle premature ageing when young, as cosmetic treatments such as Botox can have a counterproductive effect.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Emulate Cannes glamour with red lips and smokey eyes]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/emulate-cannes-glamour-with-red-lips-and-smokey-eyes-id800559422</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/emulate-cannes-glamour-with-red-lips-and-smokey-eyes-id800559422</guid>
      <pubDate>Fri, 27 May 2011 11:01:00 GMT</pubDate>
      <description><![CDATA[Smokey eyes and red lips as worn by a host of stars were the key make up trend at Cannes.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Dita Von Teese: Red natural lipstick 'the key to vintage look']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/dita-von-teese-red-natural-lipstick-the-key-to-vintage-look-id800556835</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/dita-von-teese-red-natural-lipstick-the-key-to-vintage-look-id800556835</guid>
      <pubDate>Thu, 26 May 2011 10:57:47 GMT</pubDate>
      <description><![CDATA[Dita Von Teese has told retro fashion fans that a flawless complexion and red natural lipstick are essential to achieve the perfect vintage statement.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[TOWIE's Chloe Simms shows off natural skin care routine]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/towies-chloe-simms-shows-off-natural-skin-care-routine-id800555965</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/towies-chloe-simms-shows-off-natural-skin-care-routine-id800555965</guid>
      <pubDate>Wed, 25 May 2011 10:42:04 GMT</pubDate>
      <description><![CDATA[A star of the show has gone makeup free for a photo shoot.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Rosie Huntingdon-Whitely steps out sans natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/rosie-huntingdon-whitely-steps-out-sans-natural-makeup-id800554662</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/rosie-huntingdon-whitely-steps-out-sans-natural-makeup-id800554662</guid>
      <pubDate>Tue, 24 May 2011 13:21:20 GMT</pubDate>
      <description><![CDATA[Transformers actress Rosie Huntingdon-Whitely braved the cameras without a scrap of natural makeup earlier this week.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural moisturiser 'essential for air travel']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-moisturiser-essential-for-air-travel-id800552805</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-moisturiser-essential-for-air-travel-id800552805</guid>
      <pubDate>Mon, 23 May 2011 12:02:26 GMT</pubDate>
      <description><![CDATA[As we pack our suitcases in preparation for the summer getaway, remember to put some natural moisturiser in your carry-on.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Colour pop natural makeup 'about experimenting']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/colour-pop-natural-makeup-about-experimenting-id800549242</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/colour-pop-natural-makeup-about-experimenting-id800549242</guid>
      <pubDate>Fri, 20 May 2011 10:39:02 GMT</pubDate>
      <description><![CDATA[If you're looking to jump on the bright colours trend with your natural makeup, you mustn't be afraid to experiment.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Choose red natural lipstick for a bold pout]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/choose-red-natural-lipstick-for-a-bold-pout-id800549804</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/choose-red-natural-lipstick-for-a-bold-pout-id800549804</guid>
      <pubDate>Thu, 19 May 2011 14:47:12 GMT</pubDate>
      <description><![CDATA[Makeup artist Sarah Jagger suggests shades of orange, fuchsia and red for a stand-out pout this summer.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural conditioners essential for hair sun protection]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-conditioners-essential-for-hair-sun-protection-id800549388</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-conditioners-essential-for-hair-sun-protection-id800549388</guid>
      <pubDate>Thu, 19 May 2011 11:27:52 GMT</pubDate>
      <description><![CDATA[A consultant trichologist has warned of the dangers of sun-damaged hair and advised on the use of natural conditioners to protect your locks.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Animal-print natural makeup makes a splash]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/animal-print-natural-makeup-makes-a-splash-id800548009</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/animal-print-natural-makeup-makes-a-splash-id800548009</guid>
      <pubDate>Wed, 18 May 2011 13:01:22 GMT</pubDate>
      <description><![CDATA[Forget block colour or dewy romance â€“ summer's must-have natural makeup look is apparently based on animal print.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Metallic natural eye shadow 'the starting point for 70s glam']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/metallic-natural-eye-shadow-the-starting-point-for-70s-glam-id800548016</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/metallic-natural-eye-shadow-the-starting-point-for-70s-glam-id800548016</guid>
      <pubDate>Wed, 18 May 2011 13:05:16 GMT</pubDate>
      <description><![CDATA[Fashion fans looking to inject some disco-diva style into their makeup should start with metallic natural eye shadow.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Jennifer Aniston turns to Maca after feeling 'sluggish and bloated']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/jennifer-aniston-turns-to-maca-after-feeling-sluggish-and-bloated-id800541909</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/jennifer-aniston-turns-to-maca-after-feeling-sluggish-and-bloated-id800541909</guid>
      <pubDate>Tue, 17 May 2011 11:52:19 GMT</pubDate>
      <description><![CDATA[Jennifer Aniston has been using an ancient herb.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Hayden Panettiere shows off beautiful natural makeup style]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/hayden-panettiere-shows-off-beautiful-natural-makeup-style-id800534439</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/hayden-panettiere-shows-off-beautiful-natural-makeup-style-id800534439</guid>
      <pubDate>Mon, 16 May 2011 12:06:06 GMT</pubDate>
      <description><![CDATA[Scream 4 star Hayden Panettiere stepped out in Hollywood this weekend, showing off an understated and glowing natural makeup style.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Foods to boost natural skin care 'growing in popularity']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/foods-to-boost-natural-skin-care-growing-in-popularity-id800531737</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/foods-to-boost-natural-skin-care-growing-in-popularity-id800531737</guid>
      <pubDate>Fri, 13 May 2011 11:47:42 GMT</pubDate>
      <description><![CDATA[Food products with added ingredients that aim to assist natural skin care regimes are increasingly becoming more common in Western markets.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Remember 'neglected' places in natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/remember-neglected-places-in-natural-skin-care-id800529563</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/remember-neglected-places-in-natural-skin-care-id800529563</guid>
      <pubDate>Thu, 12 May 2011 11:51:03 GMT</pubDate>
      <description><![CDATA[When carrying out your natural skin care routine, it's important to remember "neglected" places, an expert has said.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[How to perfect the bouffant natural hair care style]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/how-to-perfect-the-bouffant-natural-hair-care-style-id800529439</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/how-to-perfect-the-bouffant-natural-hair-care-style-id800529439</guid>
      <pubDate>Thu, 12 May 2011 11:10:21 GMT</pubDate>
      <description><![CDATA[Hair is big this season, so follow these expert how-to tips.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Colour blocking with natural eye shadow]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/colour-blocking-with-natural-eye-shadow-id800528064</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/colour-blocking-with-natural-eye-shadow-id800528064</guid>
      <pubDate>Wed, 11 May 2011 13:32:33 GMT</pubDate>
      <description><![CDATA[Colour blocking with natural eye shadow]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Big hair is officially back!]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-big-hair-is-officially-back!-id800525794</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-big-hair-is-officially-back!-id800525794</guid>
      <pubDate>Tue, 10 May 2011 12:22:45 GMT</pubDate>
      <description><![CDATA[Natural hair care fans should break out their backcombing brush and hairspray, because the bouffant is making a return.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Christina Aguilera tones down her natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/christina-aguilera-tones-down-her-natural-makeup-id800525496</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/christina-aguilera-tones-down-her-natural-makeup-id800525496</guid>
      <pubDate>Tue, 10 May 2011 10:57:25 GMT</pubDate>
      <description><![CDATA[We're used to seeing her in ultra-glamorous garb, but Christina Aguilera stepped out without her usual natural makeup look and braved the cameras.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Keep your natural eye liner cool for best results]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/keep-your-natural-eye-liner-cool-for-best-results-id800523793</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/keep-your-natural-eye-liner-cool-for-best-results-id800523793</guid>
      <pubDate>Mon, 09 May 2011 11:20:18 GMT</pubDate>
      <description><![CDATA[If you struggle to get the perfect natural eye liner results, your freezer could be your best friend.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural sunblock should be used to stop skin damage ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunblock-should-be-used-to-stop-skin-damage--id800522106</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunblock-should-be-used-to-stop-skin-damage--id800522106</guid>
      <pubDate>Fri, 06 May 2011 11:55:30 GMT</pubDate>
      <description><![CDATA[An expert has said that getting sunburnt and sustaining serious skin damage is entirely preventable, by using natural sunblock.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Twirl your natural mascara to make it last longer]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/twirl-your-natural-mascara-to-make-it-last-longer-id800521285</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/twirl-your-natural-mascara-to-make-it-last-longer-id800521285</guid>
      <pubDate>Thu, 05 May 2011 16:48:27 GMT</pubDate>
      <description><![CDATA[Twirling your natural mascara wand, instead of pumping it into the barrel, will keep your product fresh longer, an expert has said.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Tips for choosing red natural hair dye]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/tips-for-choosing-red-natural-hair-dye-id800518391</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/tips-for-choosing-red-natural-hair-dye-id800518391</guid>
      <pubDate>Wed, 04 May 2011 10:51:57 GMT</pubDate>
      <description><![CDATA[Ladies considering a change by using red natural hair dye should think about getting professional advice first, an expert has said.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[How to get Kate Middleton's royal wedding natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-get-kate-middletons-royal-wedding-natural-makeup-look-id800516716</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-get-kate-middletons-royal-wedding-natural-makeup-look-id800516716</guid>
      <pubDate>Tue, 03 May 2011 11:04:00 GMT</pubDate>
      <description><![CDATA[Kate Middleton looked the picture of elegance and sophistication at the royal wedding â€“ so follow these tips to achieve a regal natural makeup look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Wedding beauty tips fit for a princess (to be)]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/wedding-beauty-tips-fit-for-a-princess-(to-be)-id800515237</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/wedding-beauty-tips-fit-for-a-princess-(to-be)-id800515237</guid>
      <pubDate>Thu, 28 Apr 2011 14:43:47 GMT</pubDate>
      <description><![CDATA[With the royal wedding less than one day away, what beauty looks could we see Kate Middleton opt for?]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Festival natural hair care 'needs to be simple']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/festival-natural-hair-care-needs-to-be-simple-id800514353</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/festival-natural-hair-care-needs-to-be-simple-id800514353</guid>
      <pubDate>Thu, 28 Apr 2011 09:16:14 GMT</pubDate>
      <description><![CDATA[If you're heading to a festival this summer, it's important to remember to keep your natural hair care routine and styling "simple", an expert has said.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Blake Lively goes for fiery red natural hair colour]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/blake-lively-goes-for-fiery-red-natural-hair-colour-id800512825</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/blake-lively-goes-for-fiery-red-natural-hair-colour-id800512825</guid>
      <pubDate>Wed, 27 Apr 2011 11:49:32 GMT</pubDate>
      <description><![CDATA[Gossip Girl Blake Lively set tongues wagging as she debuted a new red natural hair colour.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Jennifer Lopez reveals natural hair colour secret]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/jennifer-lopez-reveals-natural-hair-colour-secret-id800511343</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/jennifer-lopez-reveals-natural-hair-colour-secret-id800511343</guid>
      <pubDate>Tue, 26 Apr 2011 13:51:37 GMT</pubDate>
      <description><![CDATA[Super-sexy singer Jennifer Lopez has revealed the truth behind her natural hair colour, admitting that she went grey aged 23.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural cosmetics: The must-have buys for summer beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-cosmetics-the-must-have-buys-for-summer-beauty-id800508939</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-cosmetics-the-must-have-buys-for-summer-beauty-id800508939</guid>
      <pubDate>Thu, 21 Apr 2011 11:43:59 GMT</pubDate>
      <description><![CDATA[As the temperature rises, so do our skirt hems â€“ so what natural cosmetics should you have at hand to get summer-ready?]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[The Only Way is Essex stars go natural makeup-free]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/the-only-way-is-essex-stars-go-natural-makeup-free-id800507122</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/the-only-way-is-essex-stars-go-natural-makeup-free-id800507122</guid>
      <pubDate>Wed, 20 Apr 2011 11:38:42 GMT</pubDate>
      <description><![CDATA[Reality TV stars Lauren Goodger and Sam Faiers have posed without their usual lashings of natural makeup for a magazine shoot.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup trend: Neon yellow nails]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-trend-neon-yellow-nails-id800507143</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-trend-neon-yellow-nails-id800507143</guid>
      <pubDate>Wed, 20 Apr 2011 11:48:17 GMT</pubDate>
      <description><![CDATA[Katy Perry has showcased one of this season's hottest natural makeup trends, wearing bright yellow nail varnish at Coachella festival.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Anne Hathaway goes natural makeup-free for afternoon stroll]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/anne-hathaway-goes-natural-makeup-free-for-afternoon-stroll-id800503253</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/anne-hathaway-goes-natural-makeup-free-for-afternoon-stroll-id800503253</guid>
      <pubDate>Mon, 18 Apr 2011 10:57:20 GMT</pubDate>
      <description><![CDATA[Hollywood beauty Anne Hathaway showed the benefits of a natural skin care routine, going natural makeup-free for a weekend walk.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Vintage natural eye liner continues to be popular]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/vintage-natural-eye-liner-continues-to-be-popular-id800502639</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/vintage-natural-eye-liner-continues-to-be-popular-id800502639</guid>
      <pubDate>Fri, 15 Apr 2011 17:01:07 GMT</pubDate>
      <description><![CDATA[There's not likely to be any let up in the popularity of vintage styling, including natural eye liner styles that hark back to bygone eras.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Cream-formula natural blusher 'perfect for spring']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/cream-formula-natural-blusher-perfect-for-spring-id800501483</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/cream-formula-natural-blusher-perfect-for-spring-id800501483</guid>
      <pubDate>Fri, 15 Apr 2011 11:25:54 GMT</pubDate>
      <description><![CDATA[Cream-based natural blusher is an excellent addition to your natural makeup bag, according to an expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Drew Barrymore hits the natural hair dye bottle]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/drew-barrymore-hits-the-natural-hair-dye-bottle-id800500109</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/drew-barrymore-hits-the-natural-hair-dye-bottle-id800500109</guid>
      <pubDate>Thu, 14 Apr 2011 13:42:26 GMT</pubDate>
      <description><![CDATA[Known for her blonde bed-head locks, Drew Barrymore has reached for the natural hair dye and taken on a new fiery tone.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Women 'would give up sex' for natural makeup essentials]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/women-would-give-up-sex-for-natural-makeup-essentials-id800499690</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/women-would-give-up-sex-for-natural-makeup-essentials-id800499690</guid>
      <pubDate>Thu, 14 Apr 2011 11:36:27 GMT</pubDate>
      <description><![CDATA[A US survey has suggested that most women would forgo coffee, chocolate and even sex in order to keep hold of their natural makeup essentials.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Total natural skin care regime overhaul 'is not needed for spring']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/total-natural-skin-care-regime-overhaul-is-not-needed-for-spring-id800497906</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/total-natural-skin-care-regime-overhaul-is-not-needed-for-spring-id800497906</guid>
      <pubDate>Wed, 13 Apr 2011 11:37:48 GMT</pubDate>
      <description><![CDATA[Natural skin care fans should not change their entire routine just because the seasons change, according to an expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair colour: Hayden Panettiere talks about dying disaster]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-colour-hayden-panettiere-talks-about-dying-disaster-id800497751</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-colour-hayden-panettiere-talks-about-dying-disaster-id800497751</guid>
      <pubDate>Wed, 13 Apr 2011 10:33:15 GMT</pubDate>
      <description><![CDATA[Actress Hayden Panettiere revealed that her locks were badly damaged by extreme dying changes.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural sunblock: Sun safety messages 'slowly getting through']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunblock-sun-safety-messages-slowly-getting-through-id800496232</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunblock-sun-safety-messages-slowly-getting-through-id800496232</guid>
      <pubDate>Tue, 12 Apr 2011 11:54:46 GMT</pubDate>
      <description><![CDATA[The public are slowly accepting advice regarding the use of natural sunblock and how to stay sun-safe, an expert has said.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Vamp it up! How to get the perfect dramatic natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/vamp-it-up!-how-to-get-the-perfect-dramatic-natural-makeup-look-id800496113</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/vamp-it-up!-how-to-get-the-perfect-dramatic-natural-makeup-look-id800496113</guid>
      <pubDate>Tue, 12 Apr 2011 11:24:24 GMT</pubDate>
      <description><![CDATA[If you'd love to show your inner seductress, follow these tips for a vampy natural makeup look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural fake tan 'the safest way to glow']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-fake-tan-the-safest-way-to-glow-id800494802</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-fake-tan-the-safest-way-to-glow-id800494802</guid>
      <pubDate>Mon, 11 Apr 2011 13:28:02 GMT</pubDate>
      <description><![CDATA[Anyone looking for a summer glow all-year round should use natural fake tan as a safe way to bronze the skin, according to the British Skin Foundation.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care icon Kim Cattrall 'wants to embrace ageing']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-icon-kim-cattrall-wants-to-embrace-ageing-id800494491</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-icon-kim-cattrall-wants-to-embrace-ageing-id800494491</guid>
      <pubDate>Mon, 11 Apr 2011 11:44:56 GMT</pubDate>
      <description><![CDATA[While a natural skin care routine is undoubtedly essential to ward away unnecessary signs of ageing, actress Kim Cattrall says that she'd like to avoid going under the knife.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural fake tan: Sunbed salons to be fined for under-age use]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-fake-tan-sunbed-salons-to-be-fined-for-under-age-use-id800492609</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-fake-tan-sunbed-salons-to-be-fined-for-under-age-use-id800492609</guid>
      <pubDate>Fri, 08 Apr 2011 11:17:15 GMT</pubDate>
      <description><![CDATA[Under 18s looking for a summer glow will have to use natural fake tan from now on, as legislation comes in which will fine irresponsible sunbed salon owners.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care trend: Layering returns for summer]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-layering-returns-for-summer-id800490898</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-layering-returns-for-summer-id800490898</guid>
      <pubDate>Thu, 07 Apr 2011 11:09:22 GMT</pubDate>
      <description><![CDATA[If you're wondering what to do with your locks for the warmer months, "hot summer layering" will be a huge natural hair care trend.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care fans 'can't start anti-aging regime too early']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-fans-cant-start-anti-aging-regime-too-early-id800490362</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-fans-cant-start-anti-aging-regime-too-early-id800490362</guid>
      <pubDate>Wed, 06 Apr 2011 16:58:46 GMT</pubDate>
      <description><![CDATA[It's never too early to start an anti-aging natural skin care routine, according to an expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural lip colour comes in the form of crayons]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-lip-colour-comes-in-the-form-of-crayons-id800489191</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-lip-colour-comes-in-the-form-of-crayons-id800489191</guid>
      <pubDate>Wed, 06 Apr 2011 11:32:17 GMT</pubDate>
      <description><![CDATA[The newest products to hit the natural makeup shelves are crayons which provide vibrant, matte natural lip colour.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Women 'less likely to give up' natural skin care regime, natural hair colour]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/women-less-likely-to-give-up-natural-skin-care-regime-natural-hair-colour-id800487378</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/women-less-likely-to-give-up-natural-skin-care-regime-natural-hair-colour-id800487378</guid>
      <pubDate>Tue, 05 Apr 2011 10:55:54 GMT</pubDate>
      <description><![CDATA[Women facing financial challenges are unlikely to completely abandon their natural skin care routine and natural hair colour, but will be more inventive with it.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Trend alert: Pastel natural eye shadow is big for spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/trend-alert-pastel-natural-eye-shadow-is-big-for-spring-id800485845</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/trend-alert-pastel-natural-eye-shadow-is-big-for-spring-id800485845</guid>
      <pubDate>Mon, 04 Apr 2011 11:57:51 GMT</pubDate>
      <description><![CDATA[If you're looking to invest in some natural makeup this season, pastel natural eye shadow could be the way to go.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Early natural skin care action 'can protect in menopause']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/early-natural-skin-care-action-can-protect-in-menopause-id800485708</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/early-natural-skin-care-action-can-protect-in-menopause-id800485708</guid>
      <pubDate>Mon, 04 Apr 2011 11:26:06 GMT</pubDate>
      <description><![CDATA[Ladies should invest in a natural skin care routine early in their lives, in order to protect their complexion when they reach the menopause.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Yummy mummies feel natural makeup pressure]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/yummy-mummies-feel-natural-makeup-pressure-id800483848</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/yummy-mummies-feel-natural-makeup-pressure-id800483848</guid>
      <pubDate>Fri, 01 Apr 2011 10:24:09 GMT</pubDate>
      <description><![CDATA[A new survey suggests that the pressure mums feel to have flawless natural makeup and fashionable clothes comes from school-gate competition.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Ladies not willing to compromise on natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/ladies-not-willing-to-compromise-on-natural-skin-care-id800482191</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/ladies-not-willing-to-compromise-on-natural-skin-care-id800482191</guid>
      <pubDate>Thu, 31 Mar 2011 10:59:22 GMT</pubDate>
      <description><![CDATA[Research shows that facial beauty routines are not being affected by the looming financial cuts, as women refuse to scrimp on their natural skin care products.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Reaching for the hair dye bottle? How to treat coloured hair]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/reaching-for-the-hair-dye-bottle?-how-to-treat-coloured-hair-id800482181</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/reaching-for-the-hair-dye-bottle?-how-to-treat-coloured-hair-id800482181</guid>
      <pubDate>Thu, 31 Mar 2011 10:50:24 GMT</pubDate>
      <description><![CDATA[Ladies are going grey younger and increasingly cover the evidence with natural hair dye, but caring properly for coloured hair is essential for its health.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Invest in natural makeup brushes to stay hygienic]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/invest-in-natural-makeup-brushes-to-stay-hygienic-id800480645</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/invest-in-natural-makeup-brushes-to-stay-hygienic-id800480645</guid>
      <pubDate>Wed, 30 Mar 2011 11:17:03 GMT</pubDate>
      <description><![CDATA[Keeping your natural makeup products in tip-top shape is not just about storage, it's also about hygiene.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural sunblock: How to keep summer skin healthy]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunblock-how-to-keep-summer-skin-healthy-id800479340</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunblock-how-to-keep-summer-skin-healthy-id800479340</guid>
      <pubDate>Tue, 29 Mar 2011 12:37:11 GMT</pubDate>
      <description><![CDATA[As we edge closer to summer, many people's thoughts will drift to their holidays, when natural sunblock is a must to keep your skin healthy.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Wedding belles to opt for vintage natural makeup and hair]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/wedding-belles-to-opt-for-vintage-natural-makeup-and-hair-id800477635</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/wedding-belles-to-opt-for-vintage-natural-makeup-and-hair-id800477635</guid>
      <pubDate>Mon, 28 Mar 2011 11:13:37 GMT</pubDate>
      <description><![CDATA[Brides in the coming months will be sporting vintage-inspired natural makeup and hair looks, according to an expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care tips for spring-ready complexions]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-tips-for-spring-ready-complexions-id800475960</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-tips-for-spring-ready-complexions-id800475960</guid>
      <pubDate>Fri, 25 Mar 2011 10:53:21 GMT</pubDate>
      <description><![CDATA[With British Summertime officially being ushered in on Sunday, it's time to think about spring natural skin care.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Environmental protectors essential for natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/environmental-protectors-essential-for-natural-skin-care-id800474381</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/environmental-protectors-essential-for-natural-skin-care-id800474381</guid>
      <pubDate>Thu, 24 Mar 2011 10:28:39 GMT</pubDate>
      <description><![CDATA[Natural skin care fans should supplement their organic moisturiser with an environmental protector product, an expert has suggested.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Block colour big for spring natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/block-colour-big-for-spring-natural-makeup-id800472925</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/block-colour-big-for-spring-natural-makeup-id800472925</guid>
      <pubDate>Wed, 23 Mar 2011 11:24:24 GMT</pubDate>
      <description><![CDATA[Block colour isn't just for your clothes â€“ this season's hot natural makeup trend is vivid hues in bold designs.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Lady Gaga reveals natural skincare routine ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/lady-gaga-reveals-natural-skincare-routine--id800471129</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/lady-gaga-reveals-natural-skincare-routine--id800471129</guid>
      <pubDate>Tue, 22 Mar 2011 10:50:04 GMT</pubDate>
      <description><![CDATA[Lady Gaga admits sunblock is one of her beauty essentials. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Clear skin 'universally desired']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-clear-skin-universally-desired-id800469456</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-clear-skin-universally-desired-id800469456</guid>
      <pubDate>Mon, 21 Mar 2011 11:23:03 GMT</pubDate>
      <description><![CDATA[Natural skin care routines are considered increasingly important, as people see a clear complexion as a cultural sign of wellness.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Brits make natural cosmetics their desert island luxury]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/brits-make-natural-cosmetics-their-desert-island-luxury-id800467629</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/brits-make-natural-cosmetics-their-desert-island-luxury-id800467629</guid>
      <pubDate>Fri, 18 Mar 2011 10:39:16 GMT</pubDate>
      <description><![CDATA[Natural cosmetics were the most popular choice of luxury item when a panel was asked what they would want to have on a desert island.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to wear bright natural eye shadow]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-wear-bright-natural-eye-shadow-id800466402</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-wear-bright-natural-eye-shadow-id800466402</guid>
      <pubDate>Thu, 17 Mar 2011 13:03:45 GMT</pubDate>
      <description><![CDATA[Brights are big this season, so follow these natural eye shadow tips to get the most out of your chosen hue.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Sleeker styles replace boho locks]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-sleeker-styles-replace-boho-locks-id800464412</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-sleeker-styles-replace-boho-locks-id800464412</guid>
      <pubDate>Wed, 16 Mar 2011 11:32:39 GMT</pubDate>
      <description><![CDATA[This summer is the season of sleek when it comes to natural hair care.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Reach for the natural makeup bag for a sunkissed glow ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/reach-for-the-natural-makeup-bag-for-a-sunkissed-glow--id800461814</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/reach-for-the-natural-makeup-bag-for-a-sunkissed-glow--id800461814</guid>
      <pubDate>Tue, 15 Mar 2011 10:58:43 GMT</pubDate>
      <description><![CDATA[Bronzer and moisturiser are the only tools needed to create a healthy glow. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Retro Mad Men-inspired styles key natural hair care trend ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/retro-mad-men-inspired-styles-key-natural-hair-care-trend--id800459238</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/retro-mad-men-inspired-styles-key-natural-hair-care-trend--id800459238</guid>
      <pubDate>Mon, 14 Mar 2011 11:09:05 GMT</pubDate>
      <description><![CDATA[Mad Men-inspired retro hairdos are adding femininity to current trends. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Rustic vs sleek: Natural hair care styles for AW2011]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/rustic-vs-sleek-natural-hair-care-styles-for-aw2011-id800456535</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/rustic-vs-sleek-natural-hair-care-styles-for-aw2011-id800456535</guid>
      <pubDate>Fri, 11 Mar 2011 10:52:55 GMT</pubDate>
      <description><![CDATA[Natural hair care will have a stark division of styles later this year, with rustic and sleek 'dos sweeping the nation.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Essential fats 'a must' for a glowing complexion]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-essential-fats-a-must-for-a-glowing-complexion-id800453914</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-essential-fats-a-must-for-a-glowing-complexion-id800453914</guid>
      <pubDate>Thu, 10 Mar 2011 11:04:13 GMT</pubDate>
      <description><![CDATA[A varied diet that includes "good" fats will help to improve the appearance of your visage.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Milla Jovovich goes natural makeup-free in Los Angeles]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/milla-jovovich-goes-natural-makeup-free-in-los-angeles-id800452135</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/milla-jovovich-goes-natural-makeup-free-in-los-angeles-id800452135</guid>
      <pubDate>Wed, 09 Mar 2011 16:04:03 GMT</pubDate>
      <description><![CDATA[Actress and model Milla Jovovich stepped out of the gym and into the Los Angeles sunshine without a scrap of natural makeup â€“ and looked stunning for it.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[How to get the 2011 smoky natural eye shadow look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-get-the-2011-smoky-natural-eye-shadow-look-id800451123</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-get-the-2011-smoky-natural-eye-shadow-look-id800451123</guid>
      <pubDate>Wed, 09 Mar 2011 10:58:36 GMT</pubDate>
      <description><![CDATA[Smoky natural eye shadow continues to be a female love affair â€“ follow these tips for the latest style reinvention.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Catwalk embraces a 1960s revival]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-catwalk-embraces-a-1960s-revival-id800448583</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-catwalk-embraces-a-1960s-revival-id800448583</guid>
      <pubDate>Tue, 08 Mar 2011 12:05:16 GMT</pubDate>
      <description><![CDATA[New York, London and Milan fashion weeks have all displayed 1960s natural makeup styles.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Cream natural eye shadow is making a comeback]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/cream-natural-eye-shadow-is-making-a-comeback-id800448343</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/cream-natural-eye-shadow-is-making-a-comeback-id800448343</guid>
      <pubDate>Tue, 08 Mar 2011 11:07:59 GMT</pubDate>
      <description><![CDATA[After falling out of favour when the matte look was all the rage, cream natural eye shadow is making a comeback.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Top natural makeup tips for a superstar glow]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/top-natural-makeup-tips-for-a-superstar-glow-id800445920</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/top-natural-makeup-tips-for-a-superstar-glow-id800445920</guid>
      <pubDate>Mon, 07 Mar 2011 12:00:30 GMT</pubDate>
      <description><![CDATA[If you want to make the most of your natural makeup, follow these tips from top professionals to look your best.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural moisturiser and organic sunblock 'essential for healthy skin' ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-moisturiser-and-organic-sunblock-essential-for-healthy-skin--id800445748</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-moisturiser-and-organic-sunblock-essential-for-healthy-skin--id800445748</guid>
      <pubDate>Mon, 07 Mar 2011 11:15:07 GMT</pubDate>
      <description><![CDATA[If there are only two products that you use in your natural skin care regime, make sure they are moisturiser and organic sunblock.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[The future of natural hair colour: Dye that stops you turning grey?]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/the-future-of-natural-hair-colour-dye-that-stops-you-turning-grey?-id800442997</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/the-future-of-natural-hair-colour-dye-that-stops-you-turning-grey?-id800442997</guid>
      <pubDate>Fri, 04 Mar 2011 11:25:07 GMT</pubDate>
      <description><![CDATA[A new research paper has suggested that future natural hair dye could actually stop you from going grey in the first place.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Top exfoliation tips]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-top-exfoliation-tips-id800443052</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-top-exfoliation-tips-id800443052</guid>
      <pubDate>Fri, 04 Mar 2011 11:43:33 GMT</pubDate>
      <description><![CDATA[Exfoliation should be part of every good natural skin care routine, in order to achieve a glowing complexion.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Bold natural lipstick 'is a must have for spring']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/bold-natural-lipstick-is-a-must-have-for-spring-id800440501</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/bold-natural-lipstick-is-a-must-have-for-spring-id800440501</guid>
      <pubDate>Thu, 03 Mar 2011 12:04:08 GMT</pubDate>
      <description><![CDATA[Thinking of a style overhaul? Make your one new purchase a bold natural lipstick.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Get ready for spring with these natural skin care tips]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/get-ready-for-spring-with-these-natural-skin-care-tips-id800437583</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/get-ready-for-spring-with-these-natural-skin-care-tips-id800437583</guid>
      <pubDate>Wed, 02 Mar 2011 11:37:47 GMT</pubDate>
      <description><![CDATA[After months of battling against the winter elements, a few changes in your natural skin care regime will make sure that your complexion is spring-ready.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Celebrities Oscars' natural skincare treatments revealed]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/celebrities-oscars-natural-skincare-treatments-revealed-id800434829</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/celebrities-oscars-natural-skincare-treatments-revealed-id800434829</guid>
      <pubDate>Tue, 01 Mar 2011 11:20:09 GMT</pubDate>
      <description><![CDATA[Celebrities pulled out all the stops with their natural skincare routines in the run up to the Oscars. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA['Be honest' about your natural skin care routine]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/be-honest-about-your-natural-skin-care-routine-id800431084</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/be-honest-about-your-natural-skin-care-routine-id800431084</guid>
      <pubDate>Mon, 28 Feb 2011 10:56:32 GMT</pubDate>
      <description><![CDATA[If you're seeking advice about natural skin care, it's important to be completely honest about your routine.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Why go organic? Natural cosmetics jump in popularity]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/why-go-organic?-natural-cosmetics-jump-in-popularity-id800430822</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/why-go-organic?-natural-cosmetics-jump-in-popularity-id800430822</guid>
      <pubDate>Mon, 28 Feb 2011 09:11:12 GMT</pubDate>
      <description><![CDATA[There's been much debate about organic makeup and body products, but it can't be denied that they're gaining in popularity. So what are the benefits of going organic?]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Red carpet natural makeup tips]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-carpet-natural-makeup-tips-id800428068</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-carpet-natural-makeup-tips-id800428068</guid>
      <pubDate>Fri, 25 Feb 2011 11:11:40 GMT</pubDate>
      <description><![CDATA[As the stars of Tinseltown strut their stuff on the red carpet at the Oscars this weekend, follow these natural makeup tips for your own bit of Hollywood glamour]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care trend: Perfect plaits]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-perfect-plaits-id800424857</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-perfect-plaits-id800424857</guid>
      <pubDate>Thu, 24 Feb 2011 09:21:20 GMT</pubDate>
      <description><![CDATA[Plaits, braids and weaves are very big news right now, so follow these natural hair care tips for a red-carpet look.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Use straighteners 'as directed', natural hair care fans told]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/use-straighteners-as-directed-natural-hair-care-fans-told-id800422409</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/use-straighteners-as-directed-natural-hair-care-fans-told-id800422409</guid>
      <pubDate>Wed, 23 Feb 2011 11:20:19 GMT</pubDate>
      <description><![CDATA[Natural hair care fans with a penchant for poker-straight locks have been reminded to listen to their stylists when it comes to reaching for the straighteners.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[How to recreate Cheryl Cole's Brits natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-recreate-cheryl-coles-brits-natural-makeup-look-id800419133</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-recreate-cheryl-coles-brits-natural-makeup-look-id800419133</guid>
      <pubDate>Tue, 22 Feb 2011 07:56:24 GMT</pubDate>
      <description><![CDATA[She may not have won, but Cheryl Cole's Brit Awards natural makeup style hit all the right notes.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Sarah Harding goes for brunette  natural hair colour]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/sarah-harding-goes-for-brunette--natural-hair-colour-id800416758</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/sarah-harding-goes-for-brunette--natural-hair-colour-id800416758</guid>
      <pubDate>Mon, 21 Feb 2011 11:04:23 GMT</pubDate>
      <description><![CDATA[It's all change as Girls Aloud blonde bombshell Sarah Harding explores her dark side with a brunette natural hair colour.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care fans told how to work a blunt fringe]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-fans-told-how-to-work-a-blunt-fringe-id800413783</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-fans-told-how-to-work-a-blunt-fringe-id800413783</guid>
      <pubDate>Fri, 18 Feb 2011 10:49:08 GMT</pubDate>
      <description><![CDATA[Blunt fringes are back in vogue, so natural hair care fans should follow these tips to stay on trend.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Ditch the deadweight and stick to natural makeup essentials]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/ditch-the-deadweight-and-stick-to-natural-makeup-essentials-id800411015</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/ditch-the-deadweight-and-stick-to-natural-makeup-essentials-id800411015</guid>
      <pubDate>Thu, 17 Feb 2011 11:11:28 GMT</pubDate>
      <description><![CDATA[If you've found that you're laden with myriad products that you don't need or use, slim down your cosmetics bag to include just your natural makeup essentials.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care trend: The ponytail reigns supreme]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-the-ponytail-reigns-supreme-id800408060</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-the-ponytail-reigns-supreme-id800408060</guid>
      <pubDate>Wed, 16 Feb 2011 11:22:16 GMT</pubDate>
      <description><![CDATA[Simple, easy-to-manage and elegant, New York Fashion Week has shown natural hair care fans that the ponytail is back.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care products 'widely available and affordable']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-products-widely-available-and-affordable-id800405292</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-products-widely-available-and-affordable-id800405292</guid>
      <pubDate>Tue, 15 Feb 2011 12:12:06 GMT</pubDate>
      <description><![CDATA[An expert has told fans of organic skin care products that sales of certified health and beauty items are increasing in popularity.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Couture look-book: Natural makeup trends for spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/couture-look-book-natural-makeup-trends-for-spring-id800402296</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/couture-look-book-natural-makeup-trends-for-spring-id800402296</guid>
      <pubDate>Mon, 14 Feb 2011 11:06:21 GMT</pubDate>
      <description><![CDATA[The Paris Spring 2011 Haute Couture shows have provided some natural makeup inspiration for high street fashionistas everywhere.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Argan Oil - The secrets in the nut!]]> </title>
      <link>http://www.mypure.co.uk/-news/argan-oil---the-secrets-in-the-nut!-id9999895</link>
      <guid>http://www.mypure.co.uk/-news/argan-oil---the-secrets-in-the-nut!-id9999895</guid>
      <pubDate>Sat, 12 Feb 2011 16:52:00 GMT</pubDate>
      <description><![CDATA[Argan Oil or Moroccan Oil has been used for centuries by local tribes in North Africa but only recently has it come to the attention of cosmetic scientists.]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Jennifer Aniston's beach-babe style]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-jennifer-anistons-beach-babe-style-id800399484</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-jennifer-anistons-beach-babe-style-id800399484</guid>
      <pubDate>Fri, 11 Feb 2011 10:52:44 GMT</pubDate>
      <description><![CDATA[If you're looking for the ultimate in glamorous yet laid-back fashion, try Jennifer Aniston's latest red-carpet style.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural sunblock 'essential for healthy looking skin']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunblock-essential-for-healthy-looking-skin-id800396704</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-sunblock-essential-for-healthy-looking-skin-id800396704</guid>
      <pubDate>Thu, 10 Feb 2011 10:33:13 GMT</pubDate>
      <description><![CDATA[People should use natural sunblock and eat a range of nutritious foods in order to achieve a glowing complexion.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[How to get Lea Michele's Superbowl natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-get-lea-micheles-superbowl-natural-makeup-look-id800394361</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-get-lea-micheles-superbowl-natural-makeup-look-id800394361</guid>
      <pubDate>Wed, 09 Feb 2011 12:45:25 GMT</pubDate>
      <description><![CDATA[Natural makeup fans have been given tips on how to recreate Glee actress Lea Michele's pretty Superbowl style.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup fans should 'detox their cosmetic bag']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-fans-should-detox-their-cosmetic-bag-id800393926</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-fans-should-detox-their-cosmetic-bag-id800393926</guid>
      <pubDate>Wed, 09 Feb 2011 10:52:04 GMT</pubDate>
      <description><![CDATA[Natural makeup fans should look at their bulging cosmetics bags and try to slim their products down.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Simple natural skin care routine 'can help acne and rosacea']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/simple-natural-skin-care-routine-can-help-acne-and-rosacea-id800391004</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/simple-natural-skin-care-routine-can-help-acne-and-rosacea-id800391004</guid>
      <pubDate>Tue, 08 Feb 2011 10:04:01 GMT</pubDate>
      <description><![CDATA[Skin conditions such as acne and rosacea can be helped by taking some simple natural skin care steps, an expert has said.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Over half of natural skin care fans 'have sensitive skin']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/over-half-of-natural-skin-care-fans-have-sensitive-skin-id800390893</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/over-half-of-natural-skin-care-fans-have-sensitive-skin-id800390893</guid>
      <pubDate>Tue, 08 Feb 2011 09:42:34 GMT</pubDate>
      <description><![CDATA[Natural skin care fans are increasingly categorising their complexion as &quot;sensitive&quot;, so there are some tips that should be followed to reduce irritation.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup 'needs to be high quality, as well as on trend']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-needs-to-be-high-quality-as-well-as-on-trend-id800388337</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-needs-to-be-high-quality-as-well-as-on-trend-id800388337</guid>
      <pubDate>Mon, 07 Feb 2011 12:55:11 GMT</pubDate>
      <description><![CDATA[When you're selecting your natural makeup, it is important to consider its ingredients as well as the effect it will create.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[More consumers opting for organic cosmetics]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/more-consumers-opting-for-organic-cosmetics-id800388341</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/more-consumers-opting-for-organic-cosmetics-id800388341</guid>
      <pubDate>Mon, 07 Feb 2011 12:53:46 GMT</pubDate>
      <description><![CDATA[People are becoming more aware of what is in their skin care products and makeup, leading more people to seek out organic cosmetics.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Post-winter natural hair care 'essential' for healthy spring locks]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/post-winter-natural-hair-care-essential-for-healthy-spring-locks-id800388214</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/post-winter-natural-hair-care-essential-for-healthy-spring-locks-id800388214</guid>
      <pubDate>Mon, 07 Feb 2011 09:38:21 GMT</pubDate>
      <description><![CDATA[After the ravages of winter, your locks will be crying out for some essential natural hair care, an expert has said.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: The return of the perm?]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-the-return-of-the-perm?-id800385649</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-the-return-of-the-perm?-id800385649</guid>
      <pubDate>Fri, 04 Feb 2011 10:48:28 GMT</pubDate>
      <description><![CDATA[Perms are having a renaissance â€“ but natural hair care fans should think tousled beach locks as opposed to cork-screw curls.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Use natural bronzer to recreate Rachel Bilson's sun-kissed glow]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/use-natural-bronzer-to-recreate-rachel-bilsons-sun-kissed-glow-id800383127</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/use-natural-bronzer-to-recreate-rachel-bilsons-sun-kissed-glow-id800383127</guid>
      <pubDate>Thu, 03 Feb 2011 11:36:31 GMT</pubDate>
      <description><![CDATA[If you want to emulate effortlessly sun-kissed look of Racehl Bilson, use natural bronzer to make your complexion glow.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Five beauty rules for 2011]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/five-beauty-rules-for-2011-id800382998</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/five-beauty-rules-for-2011-id800382998</guid>
      <pubDate>Thu, 03 Feb 2011 10:55:35 GMT</pubDate>
      <description><![CDATA[Your new year's resolutions may already be broken, but here are some all-year rules that will keep your skin and hair healthy.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Trend alert: 'Bespoke' natural mascara]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/trend-alert-bespoke-natural-mascara-id800382967</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/trend-alert-bespoke-natural-mascara-id800382967</guid>
      <pubDate>Thu, 03 Feb 2011 10:47:59 GMT</pubDate>
      <description><![CDATA[Natural makeup fans should be aware of the new trend that is sweeping the nation's lashes â€“ bespoke natural mascaras that offer a range of different looks.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Choose matte natural makeup for daytime wear]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/choose-matte-natural-makeup-for-daytime-wear-id800380162</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/choose-matte-natural-makeup-for-daytime-wear-id800380162</guid>
      <pubDate>Wed, 02 Feb 2011 10:29:53 GMT</pubDate>
      <description><![CDATA[When looking for work-appropriate natural cosmetics, it is often best to stick to matte finishes, an expert has suggested.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Invest in good brushes to get the most from your natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/invest-in-good-brushes-to-get-the-most-from-your-natural-makeup-id800380134</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/invest-in-good-brushes-to-get-the-most-from-your-natural-makeup-id800380134</guid>
      <pubDate>Wed, 02 Feb 2011 10:15:34 GMT</pubDate>
      <description><![CDATA[Natural makeup fans should not scrimp on their application brushes, if they want to get the most out of their products.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair dye 'is brilliant for instant transformation']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-dye-is-brilliant-for-instant-transformation-id800377590</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-dye-is-brilliant-for-instant-transformation-id800377590</guid>
      <pubDate>Tue, 01 Feb 2011 11:23:40 GMT</pubDate>
      <description><![CDATA[If you're looking for a quick and easy solution when you're stuck in a style-rut, natural hair dye is the perfect solution.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Brave celebrities step out natural makeup-free]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/brave-celebrities-step-out-natural-makeup-free-id800377426</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/brave-celebrities-step-out-natural-makeup-free-id800377426</guid>
      <pubDate>Tue, 01 Feb 2011 10:08:59 GMT</pubDate>
      <description><![CDATA[It seems that even the most glamorous ladies like to give their skin a rest from natural cosmetics.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Kyra Sedgwick's natural eye shadow style]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kyra-sedgwicks-natural-eye-shadow-style-id800373807</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kyra-sedgwicks-natural-eye-shadow-style-id800373807</guid>
      <pubDate>Mon, 31 Jan 2011 09:57:17 GMT</pubDate>
      <description><![CDATA[Kyra Sedgwick looked fabulous at this weekend's Screen Actors Guild awards (SAGs), sporting a beautifully glamorous natural eye shadow look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to choose the right organic moisturiser]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/how-to-choose-the-right-organic-moisturiser-id800370927</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/how-to-choose-the-right-organic-moisturiser-id800370927</guid>
      <pubDate>Fri, 28 Jan 2011 11:24:08 GMT</pubDate>
      <description><![CDATA[Organic moisturiser is at the heart of every good natural skin care routine, so follow these tips to find the right one for you.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup 'playful and brighter' for spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-playful-and-brighter-for-spring-id800368030</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-playful-and-brighter-for-spring-id800368030</guid>
      <pubDate>Thu, 27 Jan 2011 11:01:07 GMT</pubDate>
      <description><![CDATA[Natural makeup fans have been told to turn to fun and colourful shades for this season's trends.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert: Invest in high-quality natural moisturiser]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-invest-in-high-quality-natural-moisturiser-id800364914</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-invest-in-high-quality-natural-moisturiser-id800364914</guid>
      <pubDate>Wed, 26 Jan 2011 09:54:06 GMT</pubDate>
      <description><![CDATA[While some beauty products can be substituted for budget alternatives, an expert has advised ladies to splash out on a good natural moisturiser.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care fans want styles with 'personality']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-fans-want-styles-with-personality-id800362532</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-fans-want-styles-with-personality-id800362532</guid>
      <pubDate>Tue, 25 Jan 2011 12:12:53 GMT</pubDate>
      <description><![CDATA[An expert has given tips on the hottest natural hair care trends for 2011.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Choose your natural hair colour carefully to perk-up your image]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/choose-your-natural-hair-colour-carefully-to-perk-up-your-image-id800359674</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/choose-your-natural-hair-colour-carefully-to-perk-up-your-image-id800359674</guid>
      <pubDate>Tue, 25 Jan 2011 10:13:29 GMT</pubDate>
      <description><![CDATA[If you're looking for an image overhaul, changing your natural hair colour could be a perfect solution â€“ but think carefully about what shade you plump for.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Make natural moisturiser your winter best friend]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/make-natural-moisturiser-your-winter-best-friend-id800359424</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/make-natural-moisturiser-your-winter-best-friend-id800359424</guid>
      <pubDate>Mon, 24 Jan 2011 11:23:12 GMT</pubDate>
      <description><![CDATA[Natural moisturiser is one of the best ways to keep your skin soft and supple in the winter months, an expert has said.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Celebrities jump on metallic natural eye shadow trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/celebrities-jump-on-metallic-natural-eye-shadow-trend-id800359335</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/celebrities-jump-on-metallic-natural-eye-shadow-trend-id800359335</guid>
      <pubDate>Mon, 24 Jan 2011 10:51:42 GMT</pubDate>
      <description><![CDATA[With the 1970s set to make a splash this season, your favourite celebrities are leading the way with their metallic natural eye shadow looks.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Nicole Richie flies the flag for natural skincare and no makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/nicole-richie-flies-the-flag-for-natural-skincare-and-no-makeup-id800356560</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/nicole-richie-flies-the-flag-for-natural-skincare-and-no-makeup-id800356560</guid>
      <pubDate>Fri, 21 Jan 2011 10:53:32 GMT</pubDate>
      <description><![CDATA[Nicole Richie revealed she often heads out of the house natural makeup free.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Get Selena Gomez's natural makeup style]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/get-selena-gomezs-natural-makeup-style-id800355412</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/get-selena-gomezs-natural-makeup-style-id800355412</guid>
      <pubDate>Thu, 20 Jan 2011 17:10:51 GMT</pubDate>
      <description><![CDATA[If you're searching for a fresh-faced, pretty and wearable natural makeup style, look no further than Selena Gomez at her Golden Globes appearance.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Use natural sunblock to protect your skin on winter sun holidays]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/use-natural-sunblock-to-protect-your-skin-on-winter-sun-holidays-id800353906</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/use-natural-sunblock-to-protect-your-skin-on-winter-sun-holidays-id800353906</guid>
      <pubDate>Thu, 20 Jan 2011 10:26:25 GMT</pubDate>
      <description><![CDATA[If you're escaping the winter blues by jetting off to sunnier climes, remember to protect yourself with a sensible natural skin care routine.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Use metallic natural eye shadow in a nod to the 1970s]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/use-metallic-natural-eye-shadow-in-a-nod-to-the-1970s-id800351310</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/use-metallic-natural-eye-shadow-in-a-nod-to-the-1970s-id800351310</guid>
      <pubDate>Wed, 19 Jan 2011 12:24:40 GMT</pubDate>
      <description><![CDATA[You may be too young to have visited Studio 54, but you can pay homage to disco with metallic natural eye shadow.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Take natural makeup risks to discover a new you]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/take-natural-makeup-risks-to-discover-a-new-you-id800350956</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/take-natural-makeup-risks-to-discover-a-new-you-id800350956</guid>
      <pubDate>Wed, 19 Jan 2011 10:56:38 GMT</pubDate>
      <description><![CDATA[Feel stuck in a rut with your natural makeup look? Experts have suggested it's time to make some bold statements.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Red natural lipstick can make you look 'instantly polished']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-natural-lipstick-can-make-you-look-instantly-polished-id800348086</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-natural-lipstick-can-make-you-look-instantly-polished-id800348086</guid>
      <pubDate>Tue, 18 Jan 2011 10:24:55 GMT</pubDate>
      <description><![CDATA[The right red natural lipstick for your skin tone can make a world of difference to your look, according to an expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care expert: Flawless complexions need the right food]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-expert-flawless-complexions-need-the-right-food-id800345196</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-expert-flawless-complexions-need-the-right-food-id800345196</guid>
      <pubDate>Mon, 17 Jan 2011 09:50:25 GMT</pubDate>
      <description><![CDATA[A natural skin care expert has advised ladies to ensure that they are taking in the correct nutrients to promote a glowing complexion.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care trend 'here to stay' ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-trend-here-to-stay--id800342535</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-trend-here-to-stay--id800342535</guid>
      <pubDate>Fri, 14 Jan 2011 11:02:13 GMT</pubDate>
      <description><![CDATA[The organic skin care trend is all about what beauty products don't contain. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Tina O'Brien's red locks provide natural hair dye inspiration ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/tina-obriens-red-locks-provide-natural-hair-dye-inspiration--id800339704</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/tina-obriens-red-locks-provide-natural-hair-dye-inspiration--id800339704</guid>
      <pubDate>Thu, 13 Jan 2011 11:00:23 GMT</pubDate>
      <description><![CDATA[Tina O'Brien is now flying the flag for red-haired ladies with her new 'do.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Recreate Nicole Richie's 1970s natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/recreate-nicole-richies-1970s-natural-makeup-look-id800337068</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/recreate-nicole-richies-1970s-natural-makeup-look-id800337068</guid>
      <pubDate>Wed, 12 Jan 2011 10:47:44 GMT</pubDate>
      <description><![CDATA[The 1970s is set to dominate this season's styling, so follow Nicole Richie's sexy, sophisticated natural makeup lead.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Cheryl Cole's natural skin care tip: Stay hydrated]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/cheryl-coles-natural-skin-care-tip-stay-hydrated-id800334382</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/cheryl-coles-natural-skin-care-tip-stay-hydrated-id800334382</guid>
      <pubDate>Tue, 11 Jan 2011 10:58:21 GMT</pubDate>
      <description><![CDATA[Cheryl Cole has shared her tips for a beautiful complexion, with plenty of water coming top of her list.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Use natural lip balm to protect your pout]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/use-natural-lip-balm-to-protect-your-pout-id800334398</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/use-natural-lip-balm-to-protect-your-pout-id800334398</guid>
      <pubDate>Tue, 11 Jan 2011 11:06:52 GMT</pubDate>
      <description><![CDATA[Lips are an important â€“ but often neglected â€“ part of your skin, so take care of them with natural lip balm.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Treat your locks to some TLC after using natural hair dye]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/treat-your-locks-to-some-tlc-after-using-natural-hair-dye-id800331468</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/treat-your-locks-to-some-tlc-after-using-natural-hair-dye-id800331468</guid>
      <pubDate>Mon, 10 Jan 2011 10:30:20 GMT</pubDate>
      <description><![CDATA[Even natural hair dye can take its toll on the health of your hair, so if you're a fan of experimenting with different shades, be sure to take special care of your locks.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[How to avoid Eva Longoria's natural makeup disaster]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-avoid-eva-longorias-natural-makeup-disaster-id800328730</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-avoid-eva-longorias-natural-makeup-disaster-id800328730</guid>
      <pubDate>Fri, 07 Jan 2011 10:25:47 GMT</pubDate>
      <description><![CDATA[The usually flawless Eva Longoria has been spotted making a serious natural makeup faux pas â€“ and here's how you can steer clear of it.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Invest in natural makeup and body care products 'to avoid chemicals']]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/invest-in-natural-makeup-and-body-care-products-to-avoid-chemicals-id800327848</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/invest-in-natural-makeup-and-body-care-products-to-avoid-chemicals-id800327848</guid>
      <pubDate>Thu, 06 Jan 2011 17:13:32 GMT</pubDate>
      <description><![CDATA[Investing in high-quality natural makeup and body care products could help to avoid exposure to a range of everyday chemicals.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Expert anti-aging natural makeup tips ]]> </title>
      <link>http://www.mypure.co.uk/natural-pet-care-news/expert-anti-aging-natural-makeup-tips--id800324970</link>
      <guid>http://www.mypure.co.uk/natural-pet-care-news/expert-anti-aging-natural-makeup-tips--id800324970</guid>
      <pubDate>Thu, 06 Jan 2011 11:00:12 GMT</pubDate>
      <description><![CDATA[A few natural makeup tips could be all it takes to turn back the hands of time. ]]> </description>
      <category>Natural Pet Care</category>
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  <item>
  <title><![CDATA[Start 2011 by clearing out old natural makeup  ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/start-2011-by-clearing-out-old-natural-makeup---id800324544</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/start-2011-by-clearing-out-old-natural-makeup---id800324544</guid>
      <pubDate>Wed, 05 Jan 2011 16:09:53 GMT</pubDate>
      <description><![CDATA[The new year is the perfect excuse to invest in some new natural makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Cheryl Cole talks changing her natural hair colour]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/cheryl-cole-talks-changing-her-natural-hair-colour-id800323304</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/cheryl-cole-talks-changing-her-natural-hair-colour-id800323304</guid>
      <pubDate>Wed, 05 Jan 2011 09:41:32 GMT</pubDate>
      <description><![CDATA[Cheryl Cole tells fans about why she chose to change her natural hair colour to her current striking red.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Get the 1940s pin-up natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/get-the-1940s-pin-up-natural-makeup-look-id800320845</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/get-the-1940s-pin-up-natural-makeup-look-id800320845</guid>
      <pubDate>Tue, 04 Jan 2011 10:50:05 GMT</pubDate>
      <description><![CDATA[If you're interested in piling on the glamour a la Katy Perry and Christina Aguilera, try these natural makeup tips for a sexy pin-up look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Winter natural skin care 'doesn't have to be expensive']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/winter-natural-skin-care-doesnt-have-to-be-expensive-id800317286</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/winter-natural-skin-care-doesnt-have-to-be-expensive-id800317286</guid>
      <pubDate>Fri, 31 Dec 2010 10:02:50 GMT</pubDate>
      <description><![CDATA[Christmas is an expensive time - so complement your usual natural skin care routine with cheap organic alternatives.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Blonde natural hair dye 'can boost your earnings']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/blonde-natural-hair-dye-can-boost-your-earnings-id800316337</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/blonde-natural-hair-dye-can-boost-your-earnings-id800316337</guid>
      <pubDate>Thu, 30 Dec 2010 08:46:10 GMT</pubDate>
      <description><![CDATA[If you're toying with the idea of using blonde natural hair dye, a study suggests that you could earn &#163;600 a year more than your brunette peers.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Christmas beauty: Jennifer Love Hewitt goes natural makeup-free]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/christmas-beauty-jennifer-love-hewitt-goes-natural-makeup-free-id800314352</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/christmas-beauty-jennifer-love-hewitt-goes-natural-makeup-free-id800314352</guid>
      <pubDate>Wed, 29 Dec 2010 10:30:24 GMT</pubDate>
      <description><![CDATA[Hollywood star Jennifer Love Hewitt stepped out in Los Angeles without a dash of natural makeup and showed off her natural skin care routine.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Concealer for your legs â€“ a new natural makeup trend?]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/concealer-for-your-legs-â€“-a-new-natural-makeup-trend?-id800311531</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/concealer-for-your-legs-â€“-a-new-natural-makeup-trend?-id800311531</guid>
      <pubDate>Fri, 24 Dec 2010 10:44:45 GMT</pubDate>
      <description><![CDATA[As the temperature creeps up and hemlines follow, ladies could find themselves plumping for natural makeup for their legs next year.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Nursing your skin and body back to post-Christmas health]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/nursing-your-skin-and-body-back-to-post-christmas-health-id800309222</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/nursing-your-skin-and-body-back-to-post-christmas-health-id800309222</guid>
      <pubDate>Thu, 23 Dec 2010 11:50:36 GMT</pubDate>
      <description><![CDATA[As enjoyable as Christmas is, it can take its toll â€“ so follow these tips to help your body get over its turkey and tinsel hangover.]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Natural skin care: Women choosing non-surgical procedures]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-women-choosing-non-surgical-procedures-id800308862</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-women-choosing-non-surgical-procedures-id800308862</guid>
      <pubDate>Thu, 23 Dec 2010 10:41:11 GMT</pubDate>
      <description><![CDATA[More and more women are choosing to complement their natural skin care routine with non-surgical cosmetic procedures, as opposed to going under the knife.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Perk up your natural makeup look for Christmas Day]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/perk-up-your-natural-makeup-look-for-christmas-day-id800306236</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/perk-up-your-natural-makeup-look-for-christmas-day-id800306236</guid>
      <pubDate>Wed, 22 Dec 2010 10:53:22 GMT</pubDate>
      <description><![CDATA[You may feel partied out, but Christmas isn't even here yet! Use these natural makeup tips to perk yourself up for the big day.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural makeup can leave you fresh-faced, without sleep]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-can-leave-you-fresh-faced-without-sleep-id800303332</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-can-leave-you-fresh-faced-without-sleep-id800303332</guid>
      <pubDate>Tue, 21 Dec 2010 09:57:50 GMT</pubDate>
      <description><![CDATA[If you're struggling to sleep with the hustle and bustle of the festive period, take note of these handy natural makeup tips for a rested look.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural hair care routine 'should not be difficult']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-routine-should-not-be-difficult-id800300468</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-routine-should-not-be-difficult-id800300468</guid>
      <pubDate>Mon, 20 Dec 2010 09:48:49 GMT</pubDate>
      <description><![CDATA[Celebrity hairdresser Nicky Clarke has said that women should not need to spend a lot of time and money on their natural hair care routine.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Birthday girl Danielle Lloyd shows off natural skin care routine]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/birthday-girl-danielle-lloyd-shows-off-natural-skin-care-routine-id800297783</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/birthday-girl-danielle-lloyd-shows-off-natural-skin-care-routine-id800297783</guid>
      <pubDate>Fri, 17 Dec 2010 08:54:13 GMT</pubDate>
      <description><![CDATA[Model Danielle Lloyd has stepped out in London without any makeup on.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Add a pop of colour to perk up your winter natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/add-a-pop-of-colour-to-perk-up-your-winter-natural-makeup-id800295066</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/add-a-pop-of-colour-to-perk-up-your-winter-natural-makeup-id800295066</guid>
      <pubDate>Thu, 16 Dec 2010 09:56:10 GMT</pubDate>
      <description><![CDATA[Bright colours are the perfect way to perk up a grey day, so add a flashy hue to your natural makeup look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Big eyebrows are a beauty cornerstone]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-big-eyebrows-are-a-beauty-cornerstone-id800292378</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-big-eyebrows-are-a-beauty-cornerstone-id800292378</guid>
      <pubDate>Wed, 15 Dec 2010 10:55:50 GMT</pubDate>
      <description><![CDATA[Step away from the tweezers! Big eyebrows are back and are fast becoming a natural makeup trend.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to use natural moisturiser to stay smooth in winter]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/how-to-use-natural-moisturiser-to-stay-smooth-in-winter-id800289332</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/how-to-use-natural-moisturiser-to-stay-smooth-in-winter-id800289332</guid>
      <pubDate>Tue, 14 Dec 2010 09:42:44 GMT</pubDate>
      <description><![CDATA[The elements can be harsh in winter â€“ so make sure you know how to effectively use natural moisturiser to keep your skin at its best.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Choose smoky natural eye shadow a la Rachel Bilson]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/choose-smoky-natural-eye-shadow-a-la-rachel-bilson-id800286758</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/choose-smoky-natural-eye-shadow-a-la-rachel-bilson-id800286758</guid>
      <pubDate>Mon, 13 Dec 2010 10:55:57 GMT</pubDate>
      <description><![CDATA[Smoky natural eye shadow shouts sophistication, so take a leaf out of Rachel Bilson's book and follow these tips.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care trend: Ombre hair]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-ombre-hair-id800284025</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-ombre-hair-id800284025</guid>
      <pubDate>Fri, 10 Dec 2010 10:18:10 GMT</pubDate>
      <description><![CDATA[Dark roots and lighter ends are no longer the preserve of people who haven't been to the salon for a while â€“ stars such as Hilary Duff are embracing the ombre hair trend.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Celeb style: Get Michelle Williams' natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/celeb-style-get-michelle-williams-natural-makeup-look-id800281377</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/celeb-style-get-michelle-williams-natural-makeup-look-id800281377</guid>
      <pubDate>Thu, 09 Dec 2010 10:27:06 GMT</pubDate>
      <description><![CDATA[Michelle Williams looked stunning as ever at the Blue Valentine premiere, so follow her lead for a cute, flirty and feminine look.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[How to wear red natural eye shadow this Christmas]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-wear-red-natural-eye-shadow-this-christmas-id800278644</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-wear-red-natural-eye-shadow-this-christmas-id800278644</guid>
      <pubDate>Wed, 08 Dec 2010 12:48:57 GMT</pubDate>
      <description><![CDATA[If you're unsure how to wear this season's must-have natural eye shadow shade, follow these easy tips.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Liv Tyler's natural skin care routine shines in Givenchy ad]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/liv-tylers-natural-skin-care-routine-shines-in-givenchy-ad-id800278632</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/liv-tylers-natural-skin-care-routine-shines-in-givenchy-ad-id800278632</guid>
      <pubDate>Wed, 08 Dec 2010 10:07:06 GMT</pubDate>
      <description><![CDATA[Liv Tyler looked so stunning without her natural makeup during a Givenchy fragrance shoot, the before-styling pictures have been used in the advertising campaign.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Expert prefers Piper Perabo's natural skin care routine]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-prefers-piper-perabos-natural-skin-care-routine-id800278582</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-prefers-piper-perabos-natural-skin-care-routine-id800278582</guid>
      <pubDate>Wed, 08 Dec 2010 09:48:34 GMT</pubDate>
      <description><![CDATA[The Coyote Ugly star was &quot;virtually unrecognisable&quot;.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care icon: Diana Ross goes makeup free]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-icon-diana-ross-goes-makeup-free-id800276030</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-icon-diana-ross-goes-makeup-free-id800276030</guid>
      <pubDate>Tue, 07 Dec 2010 11:06:41 GMT</pubDate>
      <description><![CDATA[Legendary diva Diana Ross shows that she still knows how to work it, by going makeup free and looking stunning.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA['Less is more' when applying natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/less-is-more-when-applying-natural-makeup-id800273692</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/less-is-more-when-applying-natural-makeup-id800273692</guid>
      <pubDate>Mon, 06 Dec 2010 12:02:38 GMT</pubDate>
      <description><![CDATA[It can be tempting to layer on the natural makeup products to make an impact, but a commentator has said that less is definitely more.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Plaits and curls are perfect for the office party]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-plaits-and-curls-are-perfect-for-the-office-party-id800273222</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-plaits-and-curls-are-perfect-for-the-office-party-id800273222</guid>
      <pubDate>Mon, 06 Dec 2010 09:40:05 GMT</pubDate>
      <description><![CDATA[If you're wondering how to style your 'do for the office bash, an expert has suggested that plaits and curls are the way to look fashion forward.]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Apply natural eyeliner the right way to make an impact]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/apply-natural-eyeliner-the-right-way-to-make-an-impact-id800270793</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/apply-natural-eyeliner-the-right-way-to-make-an-impact-id800270793</guid>
      <pubDate>Fri, 03 Dec 2010 11:02:54 GMT</pubDate>
      <description><![CDATA[Natural eyeliner is one of the best ways to make your peepers stand out - but be sure to apply it properly to create maximum impact.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural skincare 'perfect for combating winter skin problems' ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skincare-perfect-for-combating-winter-skin-problems--id800269556</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skincare-perfect-for-combating-winter-skin-problems--id800269556</guid>
      <pubDate>Thu, 02 Dec 2010 16:55:52 GMT</pubDate>
      <description><![CDATA[Natural skincare should be at the top of the list when it comes to treating winter skin problems.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Get the perfect pout with red natural lipstick]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/get-the-perfect-pout-with-red-natural-lipstick-id800268198</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/get-the-perfect-pout-with-red-natural-lipstick-id800268198</guid>
      <pubDate>Thu, 02 Dec 2010 11:14:17 GMT</pubDate>
      <description><![CDATA[According to a new survey, it's the mouth that has it when it comes to holding a man's attention - so get yours in perfect shape with red natural lipstick.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair dye: Moving from red to black is low maintenance]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-dye-moving-from-red-to-black-is-low-maintenance-id800267999</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-dye-moving-from-red-to-black-is-low-maintenance-id800267999</guid>
      <pubDate>Thu, 02 Dec 2010 10:14:57 GMT</pubDate>
      <description><![CDATA[Dyeing your locks a darker colour from your natural hair colour can be a low-maintenance option for red heads, an expert has said.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Party makeup and hair for a chic festive season]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/party-makeup-and-hair-for-a-chic-festive-season-id800266036</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/party-makeup-and-hair-for-a-chic-festive-season-id800266036</guid>
      <pubDate>Wed, 01 Dec 2010 13:20:29 GMT</pubDate>
      <description><![CDATA[The festive season is upon us - so it's time for natural makeup and hair care fans to start thinking about their signature party look.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Beating the winter blues the natural way]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/beating-the-winter-blues-the-natural-way-id800266041</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/beating-the-winter-blues-the-natural-way-id800266041</guid>
      <pubDate>Wed, 01 Dec 2010 13:22:58 GMT</pubDate>
      <description><![CDATA[Cold weather, short days, over indulgence and dreaded hangovers - there's ways to get around all of them with a bit of winter pampering.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Red and nude are 'must have' natural lipstick shades]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-and-nude-are-must-have-natural-lipstick-shades-id800265301</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-and-nude-are-must-have-natural-lipstick-shades-id800265301</guid>
      <pubDate>Wed, 01 Dec 2010 09:25:14 GMT</pubDate>
      <description><![CDATA[Ladies who are trying to find the perfect lipstick to complement their LBD this party season should look no further than red and nude shades.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic cosmetics: Don't keep makeup beyond its prime]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/organic-cosmetics-dont-keep-makeup-beyond-its-prime-id800265308</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/organic-cosmetics-dont-keep-makeup-beyond-its-prime-id800265308</guid>
      <pubDate>Wed, 01 Dec 2010 09:28:48 GMT</pubDate>
      <description><![CDATA[Organic cosmetics fans should be sure that they don't use natural makeup that is well beyond its prime.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Tips to keep your hair shiny and healthy]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-tips-to-keep-your-hair-shiny-and-healthy-id800262004</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-tips-to-keep-your-hair-shiny-and-healthy-id800262004</guid>
      <pubDate>Tue, 30 Nov 2010 08:50:57 GMT</pubDate>
      <description><![CDATA[If you're envious of the future Queen-in-waiting, Kate Middleton, and her beautifully glossy locks, try some natural hair care tips to recreate her look.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup trend alert: Pastel colours for 2011]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-trend-alert-pastel-colours-for-2011-id800259144</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-trend-alert-pastel-colours-for-2011-id800259144</guid>
      <pubDate>Mon, 29 Nov 2010 08:57:34 GMT</pubDate>
      <description><![CDATA[If you want to get ahead for next season's hot natural makeup trends, look no further than pastel eye makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to get Sharon Stone's winter glow]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/how-to-get-sharon-stones-winter-glow-id800256859</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/how-to-get-sharon-stones-winter-glow-id800256859</guid>
      <pubDate>Fri, 26 Nov 2010 10:25:44 GMT</pubDate>
      <description><![CDATA[Use an expert's top tips to get a natural winter glow like Sharon Stone.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Get Natalie Portman's natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/get-natalie-portmans-natural-makeup-look-id800253420</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/get-natalie-portmans-natural-makeup-look-id800253420</guid>
      <pubDate>Thu, 25 Nov 2010 10:50:52 GMT</pubDate>
      <description><![CDATA[Replicate the natural makeup style of one of the world's most beautiful ladies, Natalie Portman, in four easy-to-follow steps.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Use natural conditioner to banish winter hair blues]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/use-natural-conditioner-to-banish-winter-hair-blues-id800253428</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/use-natural-conditioner-to-banish-winter-hair-blues-id800253428</guid>
      <pubDate>Wed, 24 Nov 2010 11:01:07 GMT</pubDate>
      <description><![CDATA[Natural conditioner should become your new best friend in the cold months,  in order to banish dull, dandruffy locks, a commentator has said.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Keep natural skin care simple over the party season]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/keep-natural-skin-care-simple-over-the-party-season-id800250873</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/keep-natural-skin-care-simple-over-the-party-season-id800250873</guid>
      <pubDate>Tue, 23 Nov 2010 10:57:34 GMT</pubDate>
      <description><![CDATA[Late nights and lots of natural makeup can play havoc with your complexion, so keep your natural skin care simple to compensate.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Mandy Moore works chocolate natural hair colour at AMAs]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/mandy-moore-works-chocolate-natural-hair-colour-at-amas-id800248312</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/mandy-moore-works-chocolate-natural-hair-colour-at-amas-id800248312</guid>
      <pubDate>Mon, 22 Nov 2010 10:55:14 GMT</pubDate>
      <description><![CDATA[This weekend's American Music Awards saw an array of red-carpet beauties, including Mandy Moore, who showed off her luscious chocolate natural hair colour with glamour and sophistication.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Heidi Klum is a natural fake tan fan]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/heidi-klum-is-a-natural-fake-tan-fan-id800245654</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/heidi-klum-is-a-natural-fake-tan-fan-id800245654</guid>
      <pubDate>Fri, 19 Nov 2010 10:18:46 GMT</pubDate>
      <description><![CDATA[Project Runway star and model Heidi Klum has given her tips on how to stay looking young and says that a little natural fake tan goes a long way.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Kara Tointon shows that she's Strictly mad about natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/kara-tointon-shows-that-shes-strictly-mad-about-natural-skin-care-id800242974</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/kara-tointon-shows-that-shes-strictly-mad-about-natural-skin-care-id800242974</guid>
      <pubDate>Thu, 18 Nov 2010 09:57:12 GMT</pubDate>
      <description><![CDATA[Strictly Come Dancing star Kara Tointon has shown off her glowing natural skin care routine by posing makeup free.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[For natural skincare: Follow the three 'S' plan]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/for-natural-skincare-follow-the-three-s-plan-id800240411</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/for-natural-skincare-follow-the-three-s-plan-id800240411</guid>
      <pubDate>Wed, 17 Nov 2010 10:36:50 GMT</pubDate>
      <description><![CDATA[Follow these tips to keep your skin looking healthy and glowing throughout the party season.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Don't go over-the-top with glitter]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-dont-go-over-the-top-with-glitter-id800237752</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-dont-go-over-the-top-with-glitter-id800237752</guid>
      <pubDate>Tue, 16 Nov 2010 10:47:52 GMT</pubDate>
      <description><![CDATA[With the party season rapidly approaching, an expert has reminded natural makeup fans not to go overboard with the glitter.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Avoid natural skin care sins for a flawless complexion]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/avoid-natural-skin-care-sins-for-a-flawless-complexion-id800235205</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/avoid-natural-skin-care-sins-for-a-flawless-complexion-id800235205</guid>
      <pubDate>Mon, 15 Nov 2010 12:55:24 GMT</pubDate>
      <description><![CDATA[We're all guilty of foregoing some of the best natural skin care advice, but there are some sins that you should stay clear of wherever possible.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Mena Suvari works bright red natural lipstick]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/mena-suvari-works-bright-red-natural-lipstick-id800235141</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/mena-suvari-works-bright-red-natural-lipstick-id800235141</guid>
      <pubDate>Mon, 15 Nov 2010 10:41:28 GMT</pubDate>
      <description><![CDATA[American Beauty star Mena Suvari showed us how to really work the statement lips trend, with bright red natural lipstick.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Trend Alert: Natural red eye shadow]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/trend-alert-natural-red-eye-shadow-id800233698</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/trend-alert-natural-red-eye-shadow-id800233698</guid>
      <pubDate>Fri, 12 Nov 2010 16:33:18 GMT</pubDate>
      <description><![CDATA[Try working this season's newest natural make-up trend; red eyeshadow.]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Leighton Meester rocks the red carpet with natural make-up]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/leighton-meester-rocks-the-red-carpet-with-natural-make-up-id800230803</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/leighton-meester-rocks-the-red-carpet-with-natural-make-up-id800230803</guid>
      <pubDate>Thu, 11 Nov 2010 15:43:25 GMT</pubDate>
      <description><![CDATA[Gossip Girl Leighton Meester bucked the trend and looked fabulous by wearing natural make-up.]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Natural hand cream: Don't neglect your mitts this winter]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-hand-cream-dont-neglect-your-mitts-this-winter-id800227747</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-hand-cream-dont-neglect-your-mitts-this-winter-id800227747</guid>
      <pubDate>Wed, 10 Nov 2010 13:46:24 GMT</pubDate>
      <description><![CDATA[Nails are in this season, which means you need to keep your long-neglected mitts in tip-top condition by using natural hand creams and kind-to-skin soaps.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Organic cosmetics 'nutrient rich, easier to apply']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/organic-cosmetics-nutrient-rich-easier-to-apply-id800227015</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/organic-cosmetics-nutrient-rich-easier-to-apply-id800227015</guid>
      <pubDate>Wed, 10 Nov 2010 09:25:16 GMT</pubDate>
      <description><![CDATA[If you're torn about whether to make the break to organic cosmetics, an expert has advised that as well as being nutrient rich, they may also be easier to apply.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Work your lashes with curlers and natural mascara]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/work-your-lashes-with-curlers-and-natural-mascara-id800225333</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/work-your-lashes-with-curlers-and-natural-mascara-id800225333</guid>
      <pubDate>Tue, 09 Nov 2010 14:33:50 GMT</pubDate>
      <description><![CDATA[Natural mascara, teamed with curled eyelashes, can help you to look younger and well rested, an expert has said.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Ensure your natural makeup products go the distance]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/ensure-your-natural-makeup-products-go-the-distance-id800224477</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/ensure-your-natural-makeup-products-go-the-distance-id800224477</guid>
      <pubDate>Tue, 09 Nov 2010 10:18:57 GMT</pubDate>
      <description><![CDATA[Are you a secret natural makeup hoarder? You may not realise it, but your treasured products could be unusable if you don't store them right.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Perk up your natural makeup bag with some winter warmers]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/perk-up-your-natural-makeup-bag-with-some-winter-warmers-id800221977</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/perk-up-your-natural-makeup-bag-with-some-winter-warmers-id800221977</guid>
      <pubDate>Mon, 08 Nov 2010 10:50:08 GMT</pubDate>
      <description><![CDATA[Natural makeup is a great way to perk up those grey, dark days, so splash out on some winter warmer shades.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Hilary Duff goes big and bold with natural hair care style]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/hilary-duff-goes-big-and-bold-with-natural-hair-care-style-id800219347</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/hilary-duff-goes-big-and-bold-with-natural-hair-care-style-id800219347</guid>
      <pubDate>Fri, 05 Nov 2010 11:07:29 GMT</pubDate>
      <description><![CDATA[Child star turned glamorous grown up Hilary Duff showed off her natural hair care style credentials with a bang on trend bouffant at a New York party last night.]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Top natural makeup tips for job interviews]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/top-natural-makeup-tips-for-job-interviews-id800219358</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/top-natural-makeup-tips-for-job-interviews-id800219358</guid>
      <pubDate>Fri, 05 Nov 2010 11:09:59 GMT</pubDate>
      <description><![CDATA[You never get a second chance to make a first impression, so follow these natural makeup tips to wow your prospective employer.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Smoky natural eye shadow is a beauty failsafe]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/smoky-natural-eye-shadow-is-a-beauty-failsafe-id800216675</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/smoky-natural-eye-shadow-is-a-beauty-failsafe-id800216675</guid>
      <pubDate>Thu, 04 Nov 2010 10:48:44 GMT</pubDate>
      <description><![CDATA[Every woman should perfect their natural eye shadow application technique, as smoky, sophisticated makeup will never go out of fashion.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA['Messy up-do' winter essential for natural hair care fans]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/messy-up-do-winter-essential-for-natural-hair-care-fans-id800214263</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/messy-up-do-winter-essential-for-natural-hair-care-fans-id800214263</guid>
      <pubDate>Wed, 03 Nov 2010 15:15:46 GMT</pubDate>
      <description><![CDATA[Messy hair is on trend this season and this is how to create the look]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Natural hair care: How to avoid a home cut disaster]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-how-to-avoid-a-home-cut-disaster-id800213234</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-how-to-avoid-a-home-cut-disaster-id800213234</guid>
      <pubDate>Wed, 03 Nov 2010 12:33:55 GMT</pubDate>
      <description><![CDATA[Kate Moss claims that she achieved her current fringed 'do with the help of her kitchen scissors â€“ but there are some things you should do if you're cutting your locks at home, in order to avert a natural hair care disaster.]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Natural makeup palettes 'ideal for everyday emergencies']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-palettes-ideal-for-everyday-emergencies-id800213223</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-palettes-ideal-for-everyday-emergencies-id800213223</guid>
      <pubDate>Wed, 03 Nov 2010 10:27:35 GMT</pubDate>
      <description><![CDATA[With the party season fast approaching, natural makeup fans should invest in a quality compact palette so they can be ready for anything.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA['Cashmere complexion' a must for natural skin care fans]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/cashmere-complexion-a-must-for-natural-skin-care-fans-id800210583</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/cashmere-complexion-a-must-for-natural-skin-care-fans-id800210583</guid>
      <pubDate>Tue, 02 Nov 2010 09:58:11 GMT</pubDate>
      <description><![CDATA[Natural skin care fans should invest in their regime to get a polished, prepped complexion which glows with health.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Trend alert: Blow dry for beautiful natural hair]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/trend-alert-blow-dry-for-beautiful-natural-hair-id800210568</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/trend-alert-blow-dry-for-beautiful-natural-hair-id800210568</guid>
      <pubDate>Tue, 02 Nov 2010 09:55:34 GMT</pubDate>
      <description><![CDATA[The blow dry is making a comeback, with celebrities hitting the red carpet coiffed and preened, natural hair care fans are told.]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Dannii Minogue: Natural makeup-free and fabulous]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/dannii-minogue-natural-makeup-free-and-fabulous-id800208068</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/dannii-minogue-natural-makeup-free-and-fabulous-id800208068</guid>
      <pubDate>Mon, 01 Nov 2010 10:24:40 GMT</pubDate>
      <description><![CDATA[Busy new mum Dannii Minogue stepped out to the X Factor studios au naturel last week, and showed the benefits of a glowing natural skin care routine.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Natural makeup: Treat yourself to brighten your day]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-treat-yourself-to-brighten-your-day-id800201826</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-treat-yourself-to-brighten-your-day-id800201826</guid>
      <pubDate>Fri, 29 Oct 2010 10:37:54 GMT</pubDate>
      <description><![CDATA[A beauty expert has said that women should treat themselves to that beautiful natural lipstick or feminine new haircut they've been thinking about, as the benefits are &quot;immeasurable&quot;.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[How to work your hair, retro-style]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/how-to-work-your-hair-retro-style-id800200677</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/how-to-work-your-hair-retro-style-id800200677</guid>
      <pubDate>Thu, 28 Oct 2010 17:17:03 GMT</pubDate>
      <description><![CDATA[Women everywhere can get on board the current retro-chic trend with an elegant and sophisticated hair style â€“ simply choose the decade that suits and grab hold of the hairspray.]]> </description>
      <category>Natural Beauty Features</category>
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  <title><![CDATA[Red natural lipstick is makeup's LBD]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-natural-lipstick-is-makeups-lbd-id800198961</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-natural-lipstick-is-makeups-lbd-id800198961</guid>
      <pubDate>Thu, 28 Oct 2010 10:40:24 GMT</pubDate>
      <description><![CDATA[Red lipstick is an essential component of any makeup bag, a beauty commentator has said.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Winter natural skin care: dos and don'ts]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/winter-natural-skin-care-dos-and-donts-id800198740</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/winter-natural-skin-care-dos-and-donts-id800198740</guid>
      <pubDate>Thu, 28 Oct 2010 08:53:34 GMT</pubDate>
      <description><![CDATA[While you may not have much skin on show during the winter, it's important to maintain a special natural skin care routine to make the most of your complexion in the dark, cold months.]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Natural hair care important to keep winter weather at bay]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-important-to-keep-winter-weather-at-bay-id800160098</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-important-to-keep-winter-weather-at-bay-id800160098</guid>
      <pubDate>Wed, 27 Oct 2010 10:16:43 GMT</pubDate>
      <description><![CDATA[Winter weather poses a range of natural hair care problems, but you can beat the season with a good cut and conditioner.]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Sesame Street puppet promotes natural hair care]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/sesame-street-puppet-promotes-natural-hair-care-id800157368</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/sesame-street-puppet-promotes-natural-hair-care-id800157368</guid>
      <pubDate>Tue, 26 Oct 2010 11:00:05 GMT</pubDate>
      <description><![CDATA[Natural hair care is being promoted by a Sesame Street puppet.]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Beauty editor tells of natural skin care routine]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/beauty-editor-tells-of-natural-skin-care-routine-id800155108</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/beauty-editor-tells-of-natural-skin-care-routine-id800155108</guid>
      <pubDate>Mon, 25 Oct 2010 13:22:12 GMT</pubDate>
      <description><![CDATA[A beauty expert has told why she uses natural skin care products.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Natural hair care trend alert: Kate Moss's fringe benefits]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-alert-kate-mosss-fringe-benefits-id800154608</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trend-alert-kate-mosss-fringe-benefits-id800154608</guid>
      <pubDate>Mon, 25 Oct 2010 10:57:10 GMT</pubDate>
      <description><![CDATA[Natural hair care fans should check out Kate Moss's new 'do, complete with face-grazing fringe, for a stylish, funky suits-all hair solution.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Checking the body should be part of natural skin care routine]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/checking-the-body-should-be-part-of-natural-skin-care-routine-id800136409</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/checking-the-body-should-be-part-of-natural-skin-care-routine-id800136409</guid>
      <pubDate>Fri, 22 Oct 2010 09:12:03 GMT</pubDate>
      <description><![CDATA[Those who prefer natural skin care have been told to check their body at least once a month]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Turn your natural hair colour into 'premium brunette']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/turn-your-natural-hair-colour-into-premium-brunette-id800133894</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/turn-your-natural-hair-colour-into-premium-brunette-id800133894</guid>
      <pubDate>Thu, 21 Oct 2010 10:27:36 GMT</pubDate>
      <description><![CDATA[Brown is the colour of choice for sophisticated fashionistas' locks â€“ and now you can inject some classic glamour by turning your natural hair colour into 'premium brunette'.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Bare-faced cheek: Danielle Lloyd shows off natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/bare-faced-cheek-danielle-lloyd-shows-off-natural-skin-care-id800125865</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/bare-faced-cheek-danielle-lloyd-shows-off-natural-skin-care-id800125865</guid>
      <pubDate>Wed, 20 Oct 2010 10:56:09 GMT</pubDate>
      <description><![CDATA[Usually known for heavily-bronzed makeup and slickly groom locks, Danielle Lloyd has dared to bare all in a photo shoot which shows off her natural skin care regime.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hand cream important for healthy nails]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-hand-cream-important-for-healthy-nails-id800123203</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-hand-cream-important-for-healthy-nails-id800123203</guid>
      <pubDate>Tue, 19 Oct 2010 10:49:49 GMT</pubDate>
      <description><![CDATA[If you want to guard against dry hands and cracked nails this winter, make sure you've got your natural hand cream and cuticle oil nearby at all times.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: There are many ways to straighten your locks]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-there-are-many-ways-to-straighten-your-locks-id800120809</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-there-are-many-ways-to-straighten-your-locks-id800120809</guid>
      <pubDate>Mon, 18 Oct 2010 11:13:09 GMT</pubDate>
      <description><![CDATA[Using straighteners or blow dryers could be hazardous to people's hair.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Organic cosmetics: Check certificate for authenticity]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/organic-cosmetics-check-certificate-for-authenticity-id800116942</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/organic-cosmetics-check-certificate-for-authenticity-id800116942</guid>
      <pubDate>Fri, 15 Oct 2010 10:19:49 GMT</pubDate>
      <description><![CDATA[If you like to invest in organic cosmetics, you should always ensure the products you buy are truly natural by checking their certification.]]> </description>
      <category>Natural Body Care products</category>
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  <item>
  <title><![CDATA[Natural makeup fans 'always have an alternative to greige']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-fans-always-have-an-alternative-to-greige-id800115863</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-fans-always-have-an-alternative-to-greige-id800115863</guid>
      <pubDate>Thu, 14 Oct 2010 11:09:54 GMT</pubDate>
      <description><![CDATA[If you aren't a lover of this season's grey, beige and brown natural makeup palettes, there are always alternatives to stay on trend.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Daily Record delivers 'make-unders' to show off natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/daily-record-delivers-make-unders-to-show-off-natural-skin-care-id800114515</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/daily-record-delivers-make-unders-to-show-off-natural-skin-care-id800114515</guid>
      <pubDate>Wed, 13 Oct 2010 16:35:02 GMT</pubDate>
      <description><![CDATA[The example of X Factor Chloe Mafia has been followed.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Marcia Cross: Natural makeup-free and far from Desperate]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/marcia-cross-natural-makeup-free-and-far-from-desperate-id800111462</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/marcia-cross-natural-makeup-free-and-far-from-desperate-id800111462</guid>
      <pubDate>Tue, 12 Oct 2010 14:00:27 GMT</pubDate>
      <description><![CDATA[Desperate Housewives actress Marcia Cross has been spotted in Santa Monica without any makeup, proving that natural skin care works whatever your age.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Tips for chic work 'dos]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-tips-for-chic-work-dos-id800110810</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-tips-for-chic-work-dos-id800110810</guid>
      <pubDate>Tue, 12 Oct 2010 10:10:45 GMT</pubDate>
      <description><![CDATA[In a rush, stressing out, about to miss your bus to work? Never fear, with some handy natural hair care fixes you can look like you're on top of it all.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Megan Fox proves that natural skin care is super sexy]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/megan-fox-proves-that-natural-skin-care-is-super-sexy-id800108404</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/megan-fox-proves-that-natural-skin-care-is-super-sexy-id800108404</guid>
      <pubDate>Mon, 11 Oct 2010 12:55:35 GMT</pubDate>
      <description><![CDATA[Stepping out of her usual role as a Hollywood glamour puss, a fresh-faced Megan Fox shows us how to work flawless natural skin care.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Natural makeup with added minerals 'offers long-term benefits']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-with-added-minerals-offers-long-term-benefits-id800108398</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-with-added-minerals-offers-long-term-benefits-id800108398</guid>
      <pubDate>Mon, 11 Oct 2010 10:46:01 GMT</pubDate>
      <description><![CDATA[Mineral-based natural makeup could offer solutions to underlying skin conditions, a commentator has suggested.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Bobbing along]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-bobbing-along-id800106078</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-bobbing-along-id800106078</guid>
      <pubDate>Fri, 08 Oct 2010 11:07:09 GMT</pubDate>
      <description><![CDATA[If you're looking for a sleek, sophisticated way to chop off your tresses, natural hair care fans should take some celebrity inspiration and opt for a bob.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Pony-up for a new natural hair care look]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/pony-up-for-a-new-natural-hair-care-look-id800103579</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/pony-up-for-a-new-natural-hair-care-look-id800103579</guid>
      <pubDate>Thu, 07 Oct 2010 12:55:21 GMT</pubDate>
      <description><![CDATA[Spring Summer 2011 will see the comeback of the pony tail â€“ so be ready to pull those tresses back, natural hair care fans.]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Natural skin care routine 'a must' for glowing skin]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-routine-a-must-for-glowing-skin-id800103570</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-routine-a-must-for-glowing-skin-id800103570</guid>
      <pubDate>Thu, 07 Oct 2010 10:52:17 GMT</pubDate>
      <description><![CDATA[Clear and glowing skin is the best way to make a statement, so a natural skin care routine should be the focus of your beauty regime.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Looking forward: SS 2011 brings colour to natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/looking-forward-ss-2011-brings-colour-to-natural-makeup-id800101178</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/looking-forward-ss-2011-brings-colour-to-natural-makeup-id800101178</guid>
      <pubDate>Wed, 06 Oct 2010 12:55:05 GMT</pubDate>
      <description><![CDATA[It may be heading into winter, but the next year's catwalk previews have hinted at a return to fun, colourful natural makeup trends.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Statement lips can work with any natural skin care tone]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/statement-lips-can-work-with-any-natural-skin-care-tone-id800101131</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/statement-lips-can-work-with-any-natural-skin-care-tone-id800101131</guid>
      <pubDate>Wed, 06 Oct 2010 11:00:54 GMT</pubDate>
      <description><![CDATA[You can indulge in this autumn's natural lipstick trend by going for a 'statement' look, whatever your skin tone.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Rushing to work? Keep natural makeup products at your desk]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/rushing-to-work?-keep-natural-makeup-products-at-your-desk-id800098712</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/rushing-to-work?-keep-natural-makeup-products-at-your-desk-id800098712</guid>
      <pubDate>Tue, 05 Oct 2010 12:55:08 GMT</pubDate>
      <description><![CDATA[If you're always tumbling through the office door five minutes late, keeping a small collection of natural makeup products at work could be the perfect solution.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Autumn's natural make up look goes back to matte]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/autumns-natural-make-up-look-goes-back-to-matte-id800098702</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/autumns-natural-make-up-look-goes-back-to-matte-id800098702</guid>
      <pubDate>Tue, 05 Oct 2010 11:06:42 GMT</pubDate>
      <description><![CDATA[Matte palettes will dominate this season's natural make up trends, with everything from faces and eyes to nail colour dumping the gloss in favour of a shine-free look.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Embrace volume and texture for autumn natural hair care]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/embrace-volume-and-texture-for-autumn-natural-hair-care-id800096382</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/embrace-volume-and-texture-for-autumn-natural-hair-care-id800096382</guid>
      <pubDate>Mon, 04 Oct 2010 11:05:04 GMT</pubDate>
      <description><![CDATA[Natural hair care fans should ditch the straighteners and look to textured, retro 'dos to keep up with this season's trends.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Big eyebrows are best for natural skin care enthusiasts]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/big-eyebrows-are-best-for-natural-skin-care-enthusiasts-id800094480</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/big-eyebrows-are-best-for-natural-skin-care-enthusiasts-id800094480</guid>
      <pubDate>Fri, 01 Oct 2010 13:05:25 GMT</pubDate>
      <description><![CDATA[If you're keeping an eye on the catwalk trends you should ditch the tweezers and give your brows some much needed rest.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Natural hair care fans urged to embrace slick 1920s styles]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-fans-urged-to-embrace-slick-1920s-styles-id800094042</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-fans-urged-to-embrace-slick-1920s-styles-id800094042</guid>
      <pubDate>Fri, 01 Oct 2010 10:48:01 GMT</pubDate>
      <description><![CDATA[If this season's big hair is too bold for you, reach for the natural hair care products and glam your 'do flapper-girl style.]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Why organic is better for your tresses]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/why-organic-is-better-for-your-tresses-id800092570</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/why-organic-is-better-for-your-tresses-id800092570</guid>
      <pubDate>Thu, 30 Sep 2010 17:03:09 GMT</pubDate>
      <description><![CDATA[]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Autumn natural makeup trends: Soft, sexy, wearable]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/autumn-natural-makeup-trends-soft-sexy-wearable-id800091144</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/autumn-natural-makeup-trends-soft-sexy-wearable-id800091144</guid>
      <pubDate>Thu, 30 Sep 2010 10:38:35 GMT</pubDate>
      <description><![CDATA[This season's natural makeup trends fuse classic glamour with fresh complexions and soft colours.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Marion Cotillard's natural skin care shines on Vanity Fair cover]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/marion-cotillards-natural-skin-care-shines-on-vanity-fair-cover-id800088768</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/marion-cotillards-natural-skin-care-shines-on-vanity-fair-cover-id800088768</guid>
      <pubDate>Wed, 29 Sep 2010 12:06:43 GMT</pubDate>
      <description><![CDATA[French actress Marion Cotillard goes for barely-there makeup and natural hair care style on the cover of Italian Vanity Fair.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Organic makeup palettes 'are ideal for autumn glamour']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/organic-makeup-palettes-are-ideal-for-autumn-glamour-id800085959</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/organic-makeup-palettes-are-ideal-for-autumn-glamour-id800085959</guid>
      <pubDate>Tue, 28 Sep 2010 11:15:12 GMT</pubDate>
      <description><![CDATA[An all-in-one face palette is an excellent way to carry this season's natural makeup colours, a commentator has said.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Kim Kardashian: Natural concealer is a must-have]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kim-kardashian-natural-concealer-is-a-must-have-id800084301</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kim-kardashian-natural-concealer-is-a-must-have-id800084301</guid>
      <pubDate>Mon, 27 Sep 2010 16:01:43 GMT</pubDate>
      <description><![CDATA[US television star Kim Kardashian has revealed that a good concealer is her natural makeup must-have.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care news: The bigger the hair, the better]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-news-the-bigger-the-hair-the-better-id800083929</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-news-the-bigger-the-hair-the-better-id800083929</guid>
      <pubDate>Mon, 27 Sep 2010 14:02:08 GMT</pubDate>
      <description><![CDATA[This season's catwalk looks are full of high hair and plenty of retro glamour, natural hair care fans have been told.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Men are 'catching on to natural makeup trends']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/men-are-catching-on-to-natural-makeup-trends-id800083561</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/men-are-catching-on-to-natural-makeup-trends-id800083561</guid>
      <pubDate>Mon, 27 Sep 2010 11:42:20 GMT</pubDate>
      <description><![CDATA[ More men than ever before are using natural makeup and other cosmetics, a survey suggests.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural lipstick 'should make a statement' ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-lipstick-should-make-a-statement--id800080971</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-lipstick-should-make-a-statement--id800080971</guid>
      <pubDate>Fri, 24 Sep 2010 10:32:24 GMT</pubDate>
      <description><![CDATA[If you're planning on switching things up for autumn then your natural lipstick should be making a statement. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Go one step further with natural haircare ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/go-one-step-further-with-natural-haircare--id800078541</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/go-one-step-further-with-natural-haircare--id800078541</guid>
      <pubDate>Thu, 23 Sep 2010 10:47:27 GMT</pubDate>
      <description><![CDATA[We all know that pony tails are very big on the catwalk right now, and if you're a fan of this look but need something different to glam it up for night-time, this is for you. ]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Natural makeup experts spills the beans on NY tricks ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-experts-spills-the-beans-on-ny-tricks--id800076179</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-experts-spills-the-beans-on-ny-tricks--id800076179</guid>
      <pubDate>Wed, 22 Sep 2010 10:57:25 GMT</pubDate>
      <description><![CDATA[Natural makeup experts have explained some of their top tricks that went down a storm at New York Fashion Week. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural haircare fashion staple: The ballerina bun ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-haircare-fashion-staple-the-ballerina-bun--id800073634</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-haircare-fashion-staple-the-ballerina-bun--id800073634</guid>
      <pubDate>Tue, 21 Sep 2010 10:10:56 GMT</pubDate>
      <description><![CDATA[If you're looking for new ways to enhance your natural hair dye shade then the ballerina bun is for you. ]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Have fun this autumn with natural hair dyes ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/have-fun-this-autumn-with-natural-hair-dyes--id800071564</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/have-fun-this-autumn-with-natural-hair-dyes--id800071564</guid>
      <pubDate>Mon, 20 Sep 2010 10:45:01 GMT</pubDate>
      <description><![CDATA[Whatever your style, if you're looking for a new hair colour, autumn has just what you need.  ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural skincare: Anti-ageing starts in your 20s ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skincare-anti-ageing-starts-in-your-20s--id800069294</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skincare-anti-ageing-starts-in-your-20s--id800069294</guid>
      <pubDate>Fri, 17 Sep 2010 10:31:23 GMT</pubDate>
      <description><![CDATA[If you're in your 20s, then now is the time to start on the mission to prevent the signs of ageing.   ]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Do you have what it takes to grow old gracefully?]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/do-you-have-what-it-takes-to-grow-old-gracefully?-id800067039</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/do-you-have-what-it-takes-to-grow-old-gracefully?-id800067039</guid>
      <pubDate>Thu, 16 Sep 2010 08:06:49 GMT</pubDate>
      <description><![CDATA[Top tips on how to ensure that you only get better with time. ]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Natural makeup shades 'are muted' ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-shades-are-muted--id800067212</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-shades-are-muted--id800067212</guid>
      <pubDate>Thu, 16 Sep 2010 10:26:07 GMT</pubDate>
      <description><![CDATA[Forget the bold shades of summer; autumn is about understated chic and muted palettes.  ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup should be about 'maximum impact']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-should-be-about-maximum-impact-id800065295</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-should-be-about-maximum-impact-id800065295</guid>
      <pubDate>Wed, 15 Sep 2010 13:00:46 GMT</pubDate>
      <description><![CDATA[Natural makeup fans have been told that this season is all about creating high impact. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural makeup turns towards the dark ages ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-turns-towards-the-dark-ages--id800065287</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-turns-towards-the-dark-ages--id800065287</guid>
      <pubDate>Wed, 15 Sep 2010 09:59:24 GMT</pubDate>
      <description><![CDATA[Autumn shades are to be reminiscent of the hugely-popular Twilight Saga when it comes to natural makeup. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Eternal natural haircare fashion: Va-va voom ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/eternal-natural-haircare-fashion-va-va-voom--id800063534</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/eternal-natural-haircare-fashion-va-va-voom--id800063534</guid>
      <pubDate>Tue, 14 Sep 2010 10:49:21 GMT</pubDate>
      <description><![CDATA[Natural haircare fans have been told that whatever the season, voluminous locks will always be in fashion. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Colour-infused natural makeup shades: blue eye shadow]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/colour-infused-natural-makeup-shades-blue-eye-shadow-id800061789</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/colour-infused-natural-makeup-shades-blue-eye-shadow-id800061789</guid>
      <pubDate>Mon, 13 Sep 2010 10:28:52 GMT</pubDate>
      <description><![CDATA[Ladies looking to branch out with their natural makeup have been given inspiration by Leighton Meester. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Must-have natural hair dye shades for blondes: Camel ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/must-have-natural-hair-dye-shades-for-blondes-camel--id800059968</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/must-have-natural-hair-dye-shades-for-blondes-camel--id800059968</guid>
      <pubDate>Fri, 10 Sep 2010 10:49:13 GMT</pubDate>
      <description><![CDATA[Blonde women looking for an autumn revamp have been told to consider the camel trend that will add warmth for the forthcoming season.  ]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Forget very berry - autumn natural makeup is about the tangerine ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/forget-very-berry---autumn-natural-makeup-is-about-the-tangerine--id800058102</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/forget-very-berry---autumn-natural-makeup-is-about-the-tangerine--id800058102</guid>
      <pubDate>Thu, 09 Sep 2010 10:58:13 GMT</pubDate>
      <description><![CDATA[Natural makeup fans have been told that tangerine and coral are two of the most versatile shades of autumn.  ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Create a clear complexion with natural skincare]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/create-a-clear-complexion-with-natural-skincare-id800056058</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/create-a-clear-complexion-with-natural-skincare-id800056058</guid>
      <pubDate>Wed, 08 Sep 2010 13:00:43 GMT</pubDate>
      <description><![CDATA[Women have been told that creating the perfect complexion comes from a great natural skincare routine. ]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Natural skincare crush: Gemma Arterton ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skincare-crush-gemma-arterton--id800056056</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skincare-crush-gemma-arterton--id800056056</guid>
      <pubDate>Wed, 08 Sep 2010 11:00:14 GMT</pubDate>
      <description><![CDATA[Gemma Arterton has set the bar high for what we should be hoping to achieve with our natural skincare routine. ]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Top natural makeup trends for autumn ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/top-natural-makeup-trends-for-autumn--id800054463</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/top-natural-makeup-trends-for-autumn--id800054463</guid>
      <pubDate>Tue, 07 Sep 2010 11:06:11 GMT</pubDate>
      <description><![CDATA[The Allure blog offers the rundown of the top trends for the forthcoming season. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Natural hair care crush: Jessica Alba's updo ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-crush-jessica-albas-updo--id800052544</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-crush-jessica-albas-updo--id800052544</guid>
      <pubDate>Mon, 06 Sep 2010 11:00:58 GMT</pubDate>
      <description><![CDATA[Jessica Alba is leading the way with show-stopping natural hair care styles. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural eye shadow: Silver is the new black]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-eye-shadow-silver-is-the-new-black-id800050657</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-eye-shadow-silver-is-the-new-black-id800050657</guid>
      <pubDate>Fri, 03 Sep 2010 10:38:38 GMT</pubDate>
      <description><![CDATA[If you're looking for a new natural eye shadow shade then according to the experts, silver is the new black. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Reignite yesteryear with natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/reignite-yesteryear-with-natural-makeup-id800050689</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/reignite-yesteryear-with-natural-makeup-id800050689</guid>
      <pubDate>Fri, 03 Sep 2010 10:44:12 GMT</pubDate>
      <description><![CDATA[If you're looking for a new style that emphasises your inner goddess, then look to yesteryear, according to the experts. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Wavy natural hair care leads the way at the Emmys ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/wavy-natural-hair-care-leads-the-way-at-the-emmys--id800048770</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/wavy-natural-hair-care-leads-the-way-at-the-emmys--id800048770</guid>
      <pubDate>Thu, 02 Sep 2010 10:34:31 GMT</pubDate>
      <description><![CDATA[If you're looking for a new way to add some instant glamour to your outfit then wavy hair could be the answer. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Kelly Osbourne's natural makeup: Simple but stunning]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/kelly-osbournes-natural-makeup-simple-but-stunning-id800047008</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/kelly-osbournes-natural-makeup-simple-but-stunning-id800047008</guid>
      <pubDate>Wed, 01 Sep 2010 13:00:02 GMT</pubDate>
      <description><![CDATA[Kelly Osbourne's natural makeup was spot on at the recent Emmy Awards. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Autumn natural makeup trends 'are flawless']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/autumn-natural-makeup-trends-are-flawless-id800046994</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/autumn-natural-makeup-trends-are-flawless-id800046994</guid>
      <pubDate>Wed, 01 Sep 2010 10:57:00 GMT</pubDate>
      <description><![CDATA[Autumn's biggest natural makeup trends are all about classic chic and flawless skin. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care styles: Drew Barrymore's plaits ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-styles-drew-barrymores-plaits--id800044712</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-styles-drew-barrymores-plaits--id800044712</guid>
      <pubDate>Tue, 31 Aug 2010 10:57:22 GMT</pubDate>
      <description><![CDATA[Drew Barrymore is the latest star to receive praise for her locks. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care 'works best at night']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-works-best-at-night-id800042768</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-works-best-at-night-id800042768</guid>
      <pubDate>Fri, 27 Aug 2010 10:46:23 GMT</pubDate>
      <description><![CDATA[Women have been told that night-time is the opportune time for making the most of their skin care routine.  ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Expert: Natural skin care consistency is the key to anti-ageing]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/expert-natural-skin-care-consistency-is-the-key-to-anti-ageing-id800040983</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/expert-natural-skin-care-consistency-is-the-key-to-anti-ageing-id800040983</guid>
      <pubDate>Thu, 26 Aug 2010 11:23:31 GMT</pubDate>
      <description><![CDATA[Women have been told that they need to ensure they have a good natural skin care routine in place. ]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Natural hair care hit: Kim Kardashian's fringe]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-hit-kim-kardashians-fringe-id800038954</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-hit-kim-kardashians-fringe-id800038954</guid>
      <pubDate>Wed, 25 Aug 2010 10:31:18 GMT</pubDate>
      <description><![CDATA[If you're looking for a new natural hair care style, then Kim Kardashian has what you're looking for. ]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Natural hair care trends: Autumn curls ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trends-autumn-curls--id800037005</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-trends-autumn-curls--id800037005</guid>
      <pubDate>Tue, 24 Aug 2010 10:27:37 GMT</pubDate>
      <description><![CDATA[If you're looking to stay on trend for next season, then loose curls are where it's at. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Get the skinny on the great tanning debate]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/get-the-skinny-on-the-great-tanning-debate-id800035698</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/get-the-skinny-on-the-great-tanning-debate-id800035698</guid>
      <pubDate>Mon, 23 Aug 2010 13:36:32 GMT</pubDate>
      <description><![CDATA[Has tanning gone out of fashion? ]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Women becoming savvy when it comes to natural makeup ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/women-becoming-savvy-when-it-comes-to-natural-makeup--id800035075</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/women-becoming-savvy-when-it-comes-to-natural-makeup--id800035075</guid>
      <pubDate>Mon, 23 Aug 2010 09:44:03 GMT</pubDate>
      <description><![CDATA[We have cottoned on to what we expect from our natural makeup, according to an expert. ]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Abandon your natural makeup rut with the blackberry lip ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/abandon-your-natural-makeup-rut-with-the-blackberry-lip--id800033349</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/abandon-your-natural-makeup-rut-with-the-blackberry-lip--id800033349</guid>
      <pubDate>Fri, 20 Aug 2010 10:40:33 GMT</pubDate>
      <description><![CDATA[For those ladies looking to spice up their natural makeup bags, Scarlett Johansson has the perfect inspiration in her latest D&amp;G campaign.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Is "chemical-free" skin care a load of rubbish?]]> </title>
      <link>http://www.mypure.co.uk/-news/is-chemical-free-skin-care-a-load-of-rubbish?-id9999722</link>
      <guid>http://www.mypure.co.uk/-news/is-chemical-free-skin-care-a-load-of-rubbish?-id9999722</guid>
      <pubDate>Thu, 19 Aug 2010 16:38:25 GMT</pubDate>
      <description><![CDATA[Is chemical free skin care a load of rubbish?  Royal Society of Chemistry offers £1 million for first 100% chemical free product]]> </description>
      <category></category>
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  <title><![CDATA[Autumn's natural makeup 'is all about colour' ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/autumns-natural-makeup-is-all-about-colour--id800030698</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/autumns-natural-makeup-is-all-about-colour--id800030698</guid>
      <pubDate>Wed, 18 Aug 2010 16:50:04 GMT</pubDate>
      <description><![CDATA[One expert believes autumn's natural makeup shades are worth shouting about. ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[How to create vintage natural makeup ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-create-vintage-natural-makeup--id800031486</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-create-vintage-natural-makeup--id800031486</guid>
      <pubDate>Thu, 19 Aug 2010 11:21:41 GMT</pubDate>
      <description><![CDATA[Tips on how to recreate Maggie Gyllenhaal's purple eye look.  ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Blue eyeshadow part of natural skin care trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/blue-eyeshadow-part-of-natural-skin-care-trend-id800030489</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/blue-eyeshadow-part-of-natural-skin-care-trend-id800030489</guid>
      <pubDate>Wed, 18 Aug 2010 16:12:57 GMT</pubDate>
      <description><![CDATA[Fashion fans should look to use blue eyeshadow this season.  ]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[How to stay on trend for Autumn 2010]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/how-to-stay-on-trend-for-autumn-2010-id800030078</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/how-to-stay-on-trend-for-autumn-2010-id800030078</guid>
      <pubDate>Wed, 18 Aug 2010 13:53:23 GMT</pubDate>
      <description><![CDATA[Stay above water with next season's trends. ]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Expert: Don't damage organic skin care routines with tanning]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-dont-damage-organic-skin-care-routines-with-tanning-id800029561</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-dont-damage-organic-skin-care-routines-with-tanning-id800029561</guid>
      <pubDate>Wed, 18 Aug 2010 10:51:04 GMT</pubDate>
      <description><![CDATA[Women who use sunbeds could be putting themselves at risk in more ways than one. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Know your organic skin care certifying associations]]> </title>
      <link>http://www.mypure.co.uk/-news/know-your-organic-skin-care-certifying-associations-id9999716</link>
      <guid>http://www.mypure.co.uk/-news/know-your-organic-skin-care-certifying-associations-id9999716</guid>
      <pubDate>Tue, 17 Aug 2010 18:34:00 GMT</pubDate>
      <description><![CDATA[Know your organic skin care certifying associations, the UK is governed by the Soil Association but some other EU countries have their equivalent]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Natural haircare trends: Katy Perry's bob ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-haircare-trends-katy-perrys-bob--id800027576</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-haircare-trends-katy-perrys-bob--id800027576</guid>
      <pubDate>Tue, 17 Aug 2010 10:07:22 GMT</pubDate>
      <description><![CDATA[Katy Perry's new haircut is bound to create waves in the natural haircare arena. ]]> </description>
      <category>Natural Hair Products</category>
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  <title><![CDATA[Autumn Winter 2010 natural haircare rules: Less is more ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/autumn-winter-2010-natural-haircare-rules-less-is-more--id800027579</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/autumn-winter-2010-natural-haircare-rules-less-is-more--id800027579</guid>
      <pubDate>Tue, 17 Aug 2010 10:10:13 GMT</pubDate>
      <description><![CDATA[Autumn Winter 2010 natural haircare rules: Less is more ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Use a lighter foundation for autumn]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-use-a-lighter-foundation-for-autumn-id800026134</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-use-a-lighter-foundation-for-autumn-id800026134</guid>
      <pubDate>Mon, 16 Aug 2010 12:15:52 GMT</pubDate>
      <description><![CDATA[Lighter foundations are better for the autumn season, an expert has claimed.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Halle Berry sports a bob for Vogue]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-halle-berry-sports-a-bob-for-vogue-id800024155</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-halle-berry-sports-a-bob-for-vogue-id800024155</guid>
      <pubDate>Fri, 13 Aug 2010 11:12:53 GMT</pubDate>
      <description><![CDATA[Halle Berry is sporting a bob for the September issue of Vogue, which could inspire natural hair care fans.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Vamp up natural makeup with brown ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/vamp-up-natural-makeup-with-brown--id800022321</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/vamp-up-natural-makeup-with-brown--id800022321</guid>
      <pubDate>Thu, 12 Aug 2010 10:24:36 GMT</pubDate>
      <description><![CDATA[Find out the top shades that mix with brown to add some glamour to your autumn. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup trends: Red lips ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-trends-red-lips--id800020567</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-trends-red-lips--id800020567</guid>
      <pubDate>Wed, 11 Aug 2010 10:50:07 GMT</pubDate>
      <description><![CDATA[Women looking to inject some colour into their natural makeup routine should invest in a matte red lipstick. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert: Old organic makeup is unhealthy ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-old-organic-makeup-is-unhealthy--id800020578</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-old-organic-makeup-is-unhealthy--id800020578</guid>
      <pubDate>Wed, 11 Aug 2010 10:52:50 GMT</pubDate>
      <description><![CDATA[Women should ensure that their organic products are not being used longer than they should be.  ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skincare tips for all ages]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skincare-tips-for-all-ages-id800018708</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skincare-tips-for-all-ages-id800018708</guid>
      <pubDate>Tue, 10 Aug 2010 10:20:07 GMT</pubDate>
      <description><![CDATA[An expert has offered tips on how to embrace natural skincare at any stage in life. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Is tanning out of fashion? ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-is-tanning-out-of-fashion?--id800016780</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-is-tanning-out-of-fashion?--id800016780</guid>
      <pubDate>Mon, 09 Aug 2010 11:02:46 GMT</pubDate>
      <description><![CDATA[Women using sunbeds as part of their 'natural' skin care routine may be out of fashion.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Julia Roberts is a true natural beauty advocate ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/julia-roberts-is-a-true-natural-beauty-advocate--id19921148</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/julia-roberts-is-a-true-natural-beauty-advocate--id19921148</guid>
      <pubDate>Fri, 06 Aug 2010 11:43:16 GMT</pubDate>
      <description><![CDATA[Erin Brockovich star Julia Roberts has explained why she's embracing natural beauty rather than cosmetic surgery.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Twilight takes over our makeup bag]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-twilight-takes-over-our-makeup-bag-id19920127</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-twilight-takes-over-our-makeup-bag-id19920127</guid>
      <pubDate>Thu, 05 Aug 2010 10:44:46 GMT</pubDate>
      <description><![CDATA[Laura McCreddie explains why The Twilight Saga is so much more than movies.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Women shun natural beauty for Botox ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/women-shun-natural-beauty-for-botox--id19918882</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/women-shun-natural-beauty-for-botox--id19918882</guid>
      <pubDate>Wed, 04 Aug 2010 10:57:09 GMT</pubDate>
      <description><![CDATA[More women and men are trying Botox for the first time, according to recent statistics. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Christina Hendricks shows what true natural beauty is ]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/christina-hendricks-shows-what-true-natural-beauty-is--id19918886</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/christina-hendricks-shows-what-true-natural-beauty-is--id19918886</guid>
      <pubDate>Wed, 04 Aug 2010 10:58:26 GMT</pubDate>
      <description><![CDATA[The Mad Men star and her female cast members have been praised for showing women just how good they can look when they embrace their curves. ]]> </description>
      <category>Natural Body Care products</category>
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  <item>
  <title><![CDATA[Natural hair care: Be 'savvy' with colours ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-be-savvy-with-colours--id19917566</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-be-savvy-with-colours--id19917566</guid>
      <pubDate>Tue, 03 Aug 2010 11:13:33 GMT</pubDate>
      <description><![CDATA[Women have been told that they should be savvy with their choice of hair colours. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Men are "feeling pressure to look good" ]]> </title>
      <link>http://www.mypure.co.uk/natural-gents-products-news/natural-beauty-men-are-feeling-pressure-to-look-good--id19916566</link>
      <guid>http://www.mypure.co.uk/natural-gents-products-news/natural-beauty-men-are-feeling-pressure-to-look-good--id19916566</guid>
      <pubDate>Mon, 02 Aug 2010 14:59:10 GMT</pubDate>
      <description><![CDATA[Men are facing more and more pressure to look good. ]]> </description>
      <category>Natural Gents Products</category>
  </item>
  <item>
  <title><![CDATA[Organic sunscreen: How far are you willing to go for a tan? ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-sunscreen-how-far-are-you-willing-to-go-for-a-tan?--id19916176</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-sunscreen-how-far-are-you-willing-to-go-for-a-tan?--id19916176</guid>
      <pubDate>Mon, 02 Aug 2010 11:12:32 GMT</pubDate>
      <description><![CDATA[Women should be careful when it comes to their organic sunscreen. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Megan Fox showcases natural beauty ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/megan-fox-showcases-natural-beauty--id19914330</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/megan-fox-showcases-natural-beauty--id19914330</guid>
      <pubDate>Fri, 30 Jul 2010 11:17:27 GMT</pubDate>
      <description><![CDATA[Transformers actress Megan Fox has stepped out, makeup free. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Take the plunge with your hair this summer ]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/take-the-plunge-with-your-hair-this-summer--id19913178</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/take-the-plunge-with-your-hair-this-summer--id19913178</guid>
      <pubDate>Thu, 29 Jul 2010 16:57:14 GMT</pubDate>
      <description><![CDATA[A guide on the latest hair styles to take the catwalks and red carpet by storm. ]]> </description>
      <category>Natural Beauty Features</category>
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  <item>
  <title><![CDATA[Rose is "therapeutic for natural beauty"]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/rose-is-therapeutic-for-natural-beauty-id19912375</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/rose-is-therapeutic-for-natural-beauty-id19912375</guid>
      <pubDate>Thu, 29 Jul 2010 11:07:06 GMT</pubDate>
      <description><![CDATA[The benefits of roses are becoming apparent, and they do more than just provide a lovely scent. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Scarlett Johansson leads in style stakes ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-scarlett-johansson-leads-in-style-stakes--id19910550</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-scarlett-johansson-leads-in-style-stakes--id19910550</guid>
      <pubDate>Wed, 28 Jul 2010 11:07:22 GMT</pubDate>
      <description><![CDATA[Actress Scarlett Johansson has upped the stakes in the world of natural hair care. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Straight in is for natural hair care fans]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/straight-in-is-for-natural-hair-care-fans-id19908811</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/straight-in-is-for-natural-hair-care-fans-id19908811</guid>
      <pubDate>Tue, 27 Jul 2010 11:51:48 GMT</pubDate>
      <description><![CDATA[Straight hair is going to be this autumn's fashion trend.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Expert: Opt for non-alkaline natural skin care products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-opt-for-non-alkaline-natural-skin-care-products-id19906877</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-opt-for-non-alkaline-natural-skin-care-products-id19906877</guid>
      <pubDate>Mon, 26 Jul 2010 12:09:53 GMT</pubDate>
      <description><![CDATA[The skin can be harmed by alkaline soaps, highlighting the importance of natural skin care products.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Shea based products could offer protective natural hair care]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/shea-based-products-could-offer-protective-natural-hair-care-id19904640</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/shea-based-products-could-offer-protective-natural-hair-care-id19904640</guid>
      <pubDate>Fri, 23 Jul 2010 08:28:45 GMT</pubDate>
      <description><![CDATA[Shea-based natural hair care products can offer wearers heightened protection from the sun.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[English ivy could revolutionise natural sunscreen]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/english-ivy-could-revolutionise-natural-sunscreen-id19900434</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/english-ivy-could-revolutionise-natural-sunscreen-id19900434</guid>
      <pubDate>Wed, 21 Jul 2010 11:18:39 GMT</pubDate>
      <description><![CDATA[Scientists have found a new natural substance that could lead to a more natural sunscreen being produced.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty products could face self-regulation from shops]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/natural-beauty-products-could-face-self-regulation-from-shops-id19897888</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/natural-beauty-products-could-face-self-regulation-from-shops-id19897888</guid>
      <pubDate>Tue, 20 Jul 2010 09:48:38 GMT</pubDate>
      <description><![CDATA[New guidelines from a US chain could change the face of natural beauty ranges if other shops adopt similar regulations.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Organic hair care: 44% of women change hairstyle due to boredom]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/organic-hair-care-44%-of-women-change-hairstyle-due-to-boredom-id19897396</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/organic-hair-care-44%-of-women-change-hairstyle-due-to-boredom-id19897396</guid>
      <pubDate>Mon, 19 Jul 2010 19:17:23 GMT</pubDate>
      <description><![CDATA[Natural hair care products could help our hair cope with 104 different styles in a lifetime.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup tips from celebrity beauty expert ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-tips-from-celebrity-beauty-expert--id19896610</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-tips-from-celebrity-beauty-expert--id19896610</guid>
      <pubDate>Mon, 19 Jul 2010 15:53:04 GMT</pubDate>
      <description><![CDATA[Women looking to expand with their natural makeup have been offered tips from Joanna Schlip. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Latest natural hair care trends ]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/latest-natural-hair-care-trends--id19896120</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/latest-natural-hair-care-trends--id19896120</guid>
      <pubDate>Mon, 19 Jul 2010 12:56:10 GMT</pubDate>
      <description><![CDATA[When it comes to the latest organic hair care styles, the quiff is officially in. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty at its best when 31 ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-at-its-best-when-31--id19895755</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-at-its-best-when-31--id19895755</guid>
      <pubDate>Mon, 19 Jul 2010 10:57:20 GMT</pubDate>
      <description><![CDATA[Women have been said to be at their most beautiful when in their 30's. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Celebrity tips for wedding day hair]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-celebrity-tips-for-wedding-day-hair-id19894660</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-celebrity-tips-for-wedding-day-hair-id19894660</guid>
      <pubDate>Fri, 16 Jul 2010 16:34:38 GMT</pubDate>
      <description><![CDATA[With the explosion in celebrity weddings during the summer months, there are plenty of tips to be garnered by natural hair care fans on how to style their locks.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Body scrubs key to natural skin care this summer]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/body-scrubs-key-to-natural-skin-care-this-summer-id19894546</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/body-scrubs-key-to-natural-skin-care-this-summer-id19894546</guid>
      <pubDate>Fri, 16 Jul 2010 16:26:05 GMT</pubDate>
      <description><![CDATA[Summer is a key time to add a body scrub to one's natural skin care regime.<br/><br/>]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care tips to avoid peeling]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-tips-to-avoid-peeling-id19894630</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-tips-to-avoid-peeling-id19894630</guid>
      <pubDate>Fri, 16 Jul 2010 16:29:34 GMT</pubDate>
      <description><![CDATA[Several natural skin care products can help to reduce the impact of peeling skin in the summer.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Tips on maintaining a healthy barnett]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-tips-on-maintaining-a-healthy-barnett-id19894375</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-tips-on-maintaining-a-healthy-barnett-id19894375</guid>
      <pubDate>Fri, 16 Jul 2010 15:37:51 GMT</pubDate>
      <description><![CDATA[Top hair expert Ben Skervin has offered his expertise on how women should be treating their hair. ]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Debenhams offer skincare guidance ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/debenhams-offer-skincare-guidance--id19894388</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/debenhams-offer-skincare-guidance--id19894388</guid>
      <pubDate>Fri, 16 Jul 2010 15:39:43 GMT</pubDate>
      <description><![CDATA[Debenhams are giving women a helping hand with their new Tan Tone Colour Chart. ]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Take your natural beauty tips from the French ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/take-your-natural-beauty-tips-from-the-french--id19893906</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/take-your-natural-beauty-tips-from-the-french--id19893906</guid>
      <pubDate>Fri, 16 Jul 2010 12:44:08 GMT</pubDate>
      <description><![CDATA[Women looking to make some lifestyle changes for the better should take their natural beauty tips from the French.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care 'essential in hot and humid weather']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-essential-in-hot-and-humid-weather-id19893740</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-essential-in-hot-and-humid-weather-id19893740</guid>
      <pubDate>Fri, 16 Jul 2010 11:51:22 GMT</pubDate>
      <description><![CDATA[Natural skin care is most important in weather that is hot and humid, an expert has claimed.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Scarlett Johansson showcases latest natural beauty looks ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/scarlett-johansson-showcases-latest-natural-beauty-looks--id19892368</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/scarlett-johansson-showcases-latest-natural-beauty-looks--id19892368</guid>
      <pubDate>Thu, 15 Jul 2010 16:36:28 GMT</pubDate>
      <description><![CDATA[Iron Man 2 actress Scarlett Johansson is leading the way in the metallic eye makeup trend.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Changing diet 'can boost natural beauty']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/changing-diet-can-boost-natural-beauty-id19892444</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/changing-diet-can-boost-natural-beauty-id19892444</guid>
      <pubDate>Thu, 15 Jul 2010 16:45:27 GMT</pubDate>
      <description><![CDATA[Natural beauty is easier to achieve for those who have improved their diet, it has been suggested.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Deciphering what is classed as 'organic skin care']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/deciphering-what-is-classed-as-organic-skin-care-id19891727</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/deciphering-what-is-classed-as-organic-skin-care-id19891727</guid>
      <pubDate>Thu, 15 Jul 2010 13:24:26 GMT</pubDate>
      <description><![CDATA[Tips on how to decipher what organic skin care means to us today.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Julia Roberts embraces her natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/julia-roberts-embraces-her-natural-beauty-id19891287</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/julia-roberts-embraces-her-natural-beauty-id19891287</guid>
      <pubDate>Thu, 15 Jul 2010 10:50:24 GMT</pubDate>
      <description><![CDATA[Pretty Woman star Julia Roberts explains how she is comfortable in her own skin. ]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Anyone who hates going to the dentist will be relieved to read this...]]> </title>
      <link>http://www.mypure.co.uk/-news/anyone-who-hates-going-to-the-dentist-will-be-relieved-to-read-this...-id9999675</link>
      <guid>http://www.mypure.co.uk/-news/anyone-who-hates-going-to-the-dentist-will-be-relieved-to-read-this...-id9999675</guid>
      <pubDate>Wed, 07 Jul 2010 18:14:19 GMT</pubDate>
      <description><![CDATA[If you don't enjoy the whizz of the drill and the whiff of burning tooth emanating from your mouth then you may not be a huge fan of your dentist.]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[7 tips to help protect your kid's from sun burn]]> </title>
      <link>http://www.mypure.co.uk/-news/7-tips-to-help-protect-your-kids-from-sun-burn-id9999674</link>
      <guid>http://www.mypure.co.uk/-news/7-tips-to-help-protect-your-kids-from-sun-burn-id9999674</guid>
      <pubDate>Wed, 07 Jul 2010 17:44:36 GMT</pubDate>
      <description><![CDATA[People who get badly sunburnt as a child are at greater risk of developing skin cancer as an adult so its vitally important to protect a child's delicate skin from the sun to prevent a painful burn and permanent skin damage.]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Avoid dry eyes & dehydrated skin on the plane this summer]]> </title>
      <link>http://www.mypure.co.uk/-news/avoid-dry-eyes-dehydrated-skin-on-the-plane-this-summer-id9999673</link>
      <guid>http://www.mypure.co.uk/-news/avoid-dry-eyes-dehydrated-skin-on-the-plane-this-summer-id9999673</guid>
      <pubDate>Tue, 06 Jul 2010 17:54:45 GMT</pubDate>
      <description><![CDATA[Avoid dry eyes & dehydrated skin on the plane this summer.  Remember to pack a natural hydrating facial mist...]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[9 super foods to lower cholesterol]]> </title>
      <link>http://www.mypure.co.uk/-news/9-super-foods-to-lower-cholesterol-id9999672</link>
      <guid>http://www.mypure.co.uk/-news/9-super-foods-to-lower-cholesterol-id9999672</guid>
      <pubDate>Tue, 06 Jul 2010 17:18:51 GMT</pubDate>
      <description><![CDATA[9 super foods to lower cholesterol: nuts, blueberries, whole grains, oats, avocados, flaxseed oil, probiotics...]]> </description>
      <category></category>
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  <title><![CDATA[Remember being bugged to clean your teeth as a kid...]]> </title>
      <link>http://www.mypure.co.uk/-news/remember-being-bugged-to-clean-your-teeth-as-a-kid...-id9999671</link>
      <guid>http://www.mypure.co.uk/-news/remember-being-bugged-to-clean-your-teeth-as-a-kid...-id9999671</guid>
      <pubDate>Fri, 02 Jul 2010 09:36:37 GMT</pubDate>
      <description><![CDATA[Remember being bugged to clean your teeth as a kid ??  Well… it turns out those who took up the advice ended up with more than a good set of gnashers!]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Hooked on the coffee buzz...]]> </title>
      <link>http://www.mypure.co.uk/-news/hooked-on-the-coffee-buzz...-id9999670</link>
      <guid>http://www.mypure.co.uk/-news/hooked-on-the-coffee-buzz...-id9999670</guid>
      <pubDate>Mon, 28 Jun 2010 12:41:38 GMT</pubDate>
      <description><![CDATA[Hooked on the coffee buzz... Does coffee really perk us up or ultimately bring us down?]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Jonny Bowden: The Most Effective Ways to Live Longer]]> </title>
      <link>http://www.mypure.co.uk/-news/jonny-bowden-the-most-effective-ways-to-live-longer-id9999669</link>
      <guid>http://www.mypure.co.uk/-news/jonny-bowden-the-most-effective-ways-to-live-longer-id9999669</guid>
      <pubDate>Thu, 24 Jun 2010 17:04:49 GMT</pubDate>
      <description><![CDATA[Jonny Bowden's eighth book on healthy living: The Most Effective Ways to Live Longer.]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Alva Naturkosmetik Men's skin, hair & body care products now in-store]]> </title>
      <link>http://www.mypure.co.uk/-news/alva-naturkosmetik-mens-skin-hair-body-care-products-now-in-store-id9999668</link>
      <guid>http://www.mypure.co.uk/-news/alva-naturkosmetik-mens-skin-hair-body-care-products-now-in-store-id9999668</guid>
      <pubDate>Tue, 22 Jun 2010 18:17:23 GMT</pubDate>
      <description><![CDATA[Alva Naturkosmetik men's skin, hair & body care products now in-store at mypure.co.uk]]> </description>
      <category></category>
  </item>
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  <title><![CDATA[Alva's shampoo & conditioner for thinning hair - New to mypure this week!]]> </title>
      <link>http://www.mypure.co.uk/-news/alvas-shampoo-conditioner-for-thinning-hair---new-to-mypure-this-week!-id9999667</link>
      <guid>http://www.mypure.co.uk/-news/alvas-shampoo-conditioner-for-thinning-hair---new-to-mypure-this-week!-id9999667</guid>
      <pubDate>Sun, 20 Jun 2010 19:26:07 GMT</pubDate>
      <description><![CDATA[Hair loss affects over half of men aged over 50 and many women too. Alva's caffeine hair care could help...]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Sulfates - What they do and which ones to avoid..]]> </title>
      <link>http://www.mypure.co.uk/-news/sulfates---what-they-do-and-which-ones-to-avoid..-id9999666</link>
      <guid>http://www.mypure.co.uk/-news/sulfates---what-they-do-and-which-ones-to-avoid..-id9999666</guid>
      <pubDate>Fri, 18 Jun 2010 10:41:20 GMT</pubDate>
      <description><![CDATA[Sulfates:  What's the big deal?  What sulfates should be avoided in shampoos & body care products]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Popular sunscreen ingredient linked to cancer]]> </title>
      <link>http://www.mypure.co.uk/-news/popular-sunscreen-ingredient-linked-to-cancer-id9999665</link>
      <guid>http://www.mypure.co.uk/-news/popular-sunscreen-ingredient-linked-to-cancer-id9999665</guid>
      <pubDate>Wed, 16 Jun 2010 20:34:02 GMT</pubDate>
      <description><![CDATA[Popular sunscreen ingredient, retinal palmitate, linked to skin cancer.  U.S senator calls for action]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Don't let stress derail your diet plans]]> </title>
      <link>http://www.mypure.co.uk/-news/dont-let-stress-derail-your-diet-plans-id9999664</link>
      <guid>http://www.mypure.co.uk/-news/dont-let-stress-derail-your-diet-plans-id9999664</guid>
      <pubDate>Mon, 14 Jun 2010 11:45:46 GMT</pubDate>
      <description><![CDATA[Don't let stress derail your diet plans.  Why does stress increase our cravings for bad food?]]> </description>
      <category></category>
  </item>
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  <title><![CDATA[And another dieting "Secret"]]> </title>
      <link>http://www.mypure.co.uk/-news/and-another-dieting-secret-id9999663</link>
      <guid>http://www.mypure.co.uk/-news/and-another-dieting-secret-id9999663</guid>
      <pubDate>Mon, 14 Jun 2010 11:10:30 GMT</pubDate>
      <description><![CDATA[And another dieting "Secret" - Interesting but basically common sense dieting tips]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[50 things you can do to manage arthritis]]> </title>
      <link>http://www.mypure.co.uk/-news/50-things-you-can-do-to-manage-arthritis-id9999662</link>
      <guid>http://www.mypure.co.uk/-news/50-things-you-can-do-to-manage-arthritis-id9999662</guid>
      <pubDate>Sun, 13 Jun 2010 11:03:48 GMT</pubDate>
      <description><![CDATA[50 things you can do to manage arthritis:  New Book by Wendy Green, published by Summersdale]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Scientists say:  Relax your mind to get better quicker]]> </title>
      <link>http://www.mypure.co.uk/-news/scientists-say--relax-your-mind-to-get-better-quicker-id9999661</link>
      <guid>http://www.mypure.co.uk/-news/scientists-say--relax-your-mind-to-get-better-quicker-id9999661</guid>
      <pubDate>Sun, 13 Jun 2010 10:36:58 GMT</pubDate>
      <description><![CDATA[Scientists say:  Relax your mind to get better quicker.  Stress makes wounds heal more slowly]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[SKIN - The Wellcome Trust summer exhibition]]> </title>
      <link>http://www.mypure.co.uk/-news/skin---the-wellcome-trust-summer-exhibition-id9999660</link>
      <guid>http://www.mypure.co.uk/-news/skin---the-wellcome-trust-summer-exhibition-id9999660</guid>
      <pubDate>Wed, 09 Jun 2010 11:22:23 GMT</pubDate>
      <description><![CDATA[Wellcome Trust Summer 2010 exhibition:  Skin 10 June-26 September 2010, Wellcome Collection, 183 Euston Road]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Rhassoul organic skin care new in store at mypure]]> </title>
      <link>http://www.mypure.co.uk/-news/rhassoul-organic-skin-care-new-in-store-at-mypure-id9999656</link>
      <guid>http://www.mypure.co.uk/-news/rhassoul-organic-skin-care-new-in-store-at-mypure-id9999656</guid>
      <pubDate>Tue, 08 Jun 2010 18:20:55 GMT</pubDate>
      <description><![CDATA[Rhassoul organic skin care for oily & acne prone skin new in store at mypure, the natural beauty specialists]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Alva Coleur Organic Makeup now stocked at mypure.co.uk]]> </title>
      <link>http://www.mypure.co.uk/-news/alva-coleur-organic-makeup-now-stocked-at-mypure.co.uk-id9999655</link>
      <guid>http://www.mypure.co.uk/-news/alva-coleur-organic-makeup-now-stocked-at-mypure.co.uk-id9999655</guid>
      <pubDate>Fri, 04 Jun 2010 19:13:33 GMT</pubDate>
      <description><![CDATA[Alva Coleur Organic Makeup now stocked at mypure.co.uk. Eco-Cert makeup ideal for anyone prone to eczema, dermatitis and other sensitive skin conditions.]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Georgia May Jagger and Jerry Hall get to work on natural sunscreen]]> </title>
      <link>http://www.mypure.co.uk/-news/georgia-may-jagger-and-jerry-hall-get-to-work-on-natural-sunscreen-id9999654</link>
      <guid>http://www.mypure.co.uk/-news/georgia-may-jagger-and-jerry-hall-get-to-work-on-natural-sunscreen-id9999654</guid>
      <pubDate>Fri, 04 Jun 2010 16:10:13 GMT</pubDate>
      <description><![CDATA[Georgia May Jagger and Jerry Hall get to work on natural sunscreen, but watch out for creepy nano particles]]> </description>
      <category></category>
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  <title><![CDATA[Pregnant women have a very good reason to give up the housework]]> </title>
      <link>http://www.mypure.co.uk/-news/pregnant-women-have-a-very-good-reason-to-give-up-the-housework-id9999653</link>
      <guid>http://www.mypure.co.uk/-news/pregnant-women-have-a-very-good-reason-to-give-up-the-housework-id9999653</guid>
      <pubDate>Wed, 02 Jun 2010 19:58:09 GMT</pubDate>
      <description><![CDATA[New research suggests that boring repetitive tasks like housework are likely to increase your chances of giving birth prematurely.]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Ancient Chinese therapy really does work!]]> </title>
      <link>http://www.mypure.co.uk/-news/ancient-chinese-therapy-really-does-work!-id9999651</link>
      <guid>http://www.mypure.co.uk/-news/ancient-chinese-therapy-really-does-work!-id9999651</guid>
      <pubDate>Wed, 02 Jun 2010 19:44:06 GMT</pubDate>
      <description><![CDATA[Scientists have found that the benefits of acupuncture are not all in the mind… Ideal for anyone seeking a natural painkiller]]> </description>
      <category></category>
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  <title><![CDATA[Men's skin cancer death rate doubles over 30 years]]> </title>
      <link>http://www.mypure.co.uk/-news/mens-skin-cancer-death-rate-doubles-over-30-years-id9999650</link>
      <guid>http://www.mypure.co.uk/-news/mens-skin-cancer-death-rate-doubles-over-30-years-id9999650</guid>
      <pubDate>Mon, 31 May 2010 12:45:19 GMT</pubDate>
      <description><![CDATA[Men's skin cancer death rate doubles over 30 years.  Check worrying moles early and use natural sunscreens]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Bill Bryson: The secret life of your home]]> </title>
      <link>http://www.mypure.co.uk/-news/bill-bryson-the-secret-life-of-your-home-id9999649</link>
      <guid>http://www.mypure.co.uk/-news/bill-bryson-the-secret-life-of-your-home-id9999649</guid>
      <pubDate>Mon, 31 May 2010 12:15:10 GMT</pubDate>
      <description><![CDATA[Bill Bryson: The secret life of your home]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Vitamin E thought to lower eczema risk in children]]> </title>
      <link>http://www.mypure.co.uk/-news/vitamin-e-thought-to-lower-eczema-risk-in-children-id9999648</link>
      <guid>http://www.mypure.co.uk/-news/vitamin-e-thought-to-lower-eczema-risk-in-children-id9999648</guid>
      <pubDate>Sat, 29 May 2010 18:59:38 GMT</pubDate>
      <description><![CDATA[Vitamin E thought to lower eczema risk in children]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[America's worst drink]]> </title>
      <link>http://www.mypure.co.uk/-news/americas-worst-drink-id9999647</link>
      <guid>http://www.mypure.co.uk/-news/americas-worst-drink-id9999647</guid>
      <pubDate>Thu, 27 May 2010 23:51:11 GMT</pubDate>
      <description><![CDATA[America's worst drink]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Argan Oil - North Africa's best kept beauty secret]]> </title>
      <link>http://www.mypure.co.uk/-news/argan-oil---north-africas-best-kept-beauty-secret-id9999646</link>
      <guid>http://www.mypure.co.uk/-news/argan-oil---north-africas-best-kept-beauty-secret-id9999646</guid>
      <pubDate>Thu, 27 May 2010 23:02:50 GMT</pubDate>
      <description><![CDATA[Argan Oil - North Africa's best kept beauty secret]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[The beauty boosting rose renaissance]]> </title>
      <link>http://www.mypure.co.uk/-news/the-beauty-boosting-rose-renaissance-id9999645</link>
      <guid>http://www.mypure.co.uk/-news/the-beauty-boosting-rose-renaissance-id9999645</guid>
      <pubDate>Wed, 26 May 2010 22:56:00 GMT</pubDate>
      <description><![CDATA[The beauty boosting rose renaissance.  Rosehip Oil & Pure Rose Water make a big beauty come back]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[French Women Don't Get Fat!]]> </title>
      <link>http://www.mypure.co.uk/-news/french-women-dont-get-fat!-id9999644</link>
      <guid>http://www.mypure.co.uk/-news/french-women-dont-get-fat!-id9999644</guid>
      <pubDate>Mon, 24 May 2010 22:22:53 GMT</pubDate>
      <description><![CDATA[The French Women Don't Get Fat Cookbook: How to eat and stay slim is now available with an accompanying cook book.]]> </description>
      <category></category>
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  <title><![CDATA[Allergies thought to lower cancer risk]]> </title>
      <link>http://www.mypure.co.uk/-news/allergies-thought-to-lower-cancer-risk-id9999643</link>
      <guid>http://www.mypure.co.uk/-news/allergies-thought-to-lower-cancer-risk-id9999643</guid>
      <pubDate>Mon, 24 May 2010 22:08:49 GMT</pubDate>
      <description><![CDATA[Allergies thought to lower cancer risk]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Women get the hump with porky partners]]> </title>
      <link>http://www.mypure.co.uk/-news/women-get-the-hump-with-porky-partners-id9999642</link>
      <guid>http://www.mypure.co.uk/-news/women-get-the-hump-with-porky-partners-id9999642</guid>
      <pubDate>Thu, 20 May 2010 17:54:42 GMT</pubDate>
      <description><![CDATA[Women get the hump with porky partners]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Stress can play havoc with more than just your brain]]> </title>
      <link>http://www.mypure.co.uk/-news/stress-can-play-havoc-with-more-than-just-your-brain-id9999641</link>
      <guid>http://www.mypure.co.uk/-news/stress-can-play-havoc-with-more-than-just-your-brain-id9999641</guid>
      <pubDate>Thu, 20 May 2010 15:40:28 GMT</pubDate>
      <description><![CDATA[Stress can play havoc with more than just your brain]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Trials Start - New Vaccine to Attack Skin Cancer]]> </title>
      <link>http://www.mypure.co.uk/-news/trials-start---new-vaccine-to-attack-skin-cancer-id9999640</link>
      <guid>http://www.mypure.co.uk/-news/trials-start---new-vaccine-to-attack-skin-cancer-id9999640</guid>
      <pubDate>Tue, 18 May 2010 19:19:48 GMT</pubDate>
      <description><![CDATA[Trials Start - New Vaccine to Attack Skin Cancer]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Growing Old Gracefully - Everything you Need to Know...]]> </title>
      <link>http://www.mypure.co.uk/-news/growing-old-gracefully---everything-you-need-to-know...-id9999639</link>
      <guid>http://www.mypure.co.uk/-news/growing-old-gracefully---everything-you-need-to-know...-id9999639</guid>
      <pubDate>Tue, 18 May 2010 09:35:03 GMT</pubDate>
      <description><![CDATA[Growing Old Gracefully - Everything you Need to Know in a news book called "Face It"]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Scientists say educated parents more likely to have children with skin conditions]]> </title>
      <link>http://www.mypure.co.uk/-news/scientists-say-educated-parents-more-likely-to-have-children-with-skin-conditions-id9999638</link>
      <guid>http://www.mypure.co.uk/-news/scientists-say-educated-parents-more-likely-to-have-children-with-skin-conditions-id9999638</guid>
      <pubDate>Mon, 17 May 2010 19:39:12 GMT</pubDate>
      <description><![CDATA[Scientists say educated parents more likely to have children with skin conditions]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Holland & Barrett Health Mag Slated Over Skinny Model]]> </title>
      <link>http://www.mypure.co.uk/-news/holland-barrett-health-mag-slated-over-skinny-model-id9999637</link>
      <guid>http://www.mypure.co.uk/-news/holland-barrett-health-mag-slated-over-skinny-model-id9999637</guid>
      <pubDate>Mon, 17 May 2010 19:04:02 GMT</pubDate>
      <description><![CDATA[Holland & Barret Health Mag Slated Over Skinny Model]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Kosmea Rosehip Inspired Skin Care Now Available at mypure.co.uk]]> </title>
      <link>http://www.mypure.co.uk/-news/kosmea-rosehip-inspired-skin-care-now-available-at-mypure.co.uk-id9999636</link>
      <guid>http://www.mypure.co.uk/-news/kosmea-rosehip-inspired-skin-care-now-available-at-mypure.co.uk-id9999636</guid>
      <pubDate>Thu, 13 May 2010 12:06:08 GMT</pubDate>
      <description><![CDATA[Kosmea Rosehip Inspired Skin Care Now Available at mypure.co.uk.  A hit in Oz since 1993 this range is now available in the UK]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Celebrity Perfume, Dirty Secrets]]> </title>
      <link>http://www.mypure.co.uk/-news/celebrity-perfume-dirty-secrets-id9999635</link>
      <guid>http://www.mypure.co.uk/-news/celebrity-perfume-dirty-secrets-id9999635</guid>
      <pubDate>Wed, 12 May 2010 23:27:48 GMT</pubDate>
      <description><![CDATA[Celebrity perfumes dirty secrets and toxic chemicals]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Lovea Hair & Body Care Debuts Exclusively at mypure.co.uk]]> </title>
      <link>http://www.mypure.co.uk/-news/lovea-hair-body-care-debuts-exclusively-at-mypure.co.uk-id9999634</link>
      <guid>http://www.mypure.co.uk/-news/lovea-hair-body-care-debuts-exclusively-at-mypure.co.uk-id9999634</guid>
      <pubDate>Tue, 11 May 2010 13:26:02 GMT</pubDate>
      <description><![CDATA[Lovea Hair & Body Care Debuts Exclusively at mypure.co.uk]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Henna tattoos could increase leukaemia risk]]> </title>
      <link>http://www.mypure.co.uk/-news/henna-tattoos-could-increase-leukaemia-risk-id9999633</link>
      <guid>http://www.mypure.co.uk/-news/henna-tattoos-could-increase-leukaemia-risk-id9999633</guid>
      <pubDate>Mon, 10 May 2010 23:03:52 GMT</pubDate>
      <description><![CDATA[Henna tattoos could increase leukaemia risk]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Kimberly Wyatt ditches bleach for a more natural hair-do]]> </title>
      <link>http://www.mypure.co.uk/-news/kimberly-wyatt-ditches-bleach-for-a-more-natural-hair-do-id9999632</link>
      <guid>http://www.mypure.co.uk/-news/kimberly-wyatt-ditches-bleach-for-a-more-natural-hair-do-id9999632</guid>
      <pubDate>Mon, 10 May 2010 22:41:31 GMT</pubDate>
      <description><![CDATA[Kimberly Wyatt ditches bleach for a more natural hair-do]]> </description>
      <category></category>
  </item>
  <item>
  <title><![CDATA[Twitter Winners plus New Natural Beauty from Kosmea & Lovea]]> </title>
      <link>http://www.mypure.co.uk/-news/twitter-winners-plus-new-natural-beauty-from-kosmea-lovea-id9999631</link>
      <guid>http://www.mypure.co.uk/-news/twitter-winners-plus-new-natural-beauty-from-kosmea-lovea-id9999631</guid>
      <pubDate>Fri, 07 May 2010 12:58:49 GMT</pubDate>
      <description><![CDATA[Twitter winner 7th May plus new natural beauty from Kosmea & Lovea coming soon]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Hyaluronic acid gives wrinkles a run for their money!]]> </title>
      <link>http://www.mypure.co.uk/-news/hyaluronic-acid-gives-wrinkles-a-run-for-their-money!-id9999627</link>
      <guid>http://www.mypure.co.uk/-news/hyaluronic-acid-gives-wrinkles-a-run-for-their-money!-id9999627</guid>
      <pubDate>Thu, 06 May 2010 10:25:00 GMT</pubDate>
      <description><![CDATA[hyaluronic acid can reduce appearance of wrinkles and promote a youthful appearance by helping the skin retain moisture]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[New A'kin Face Masques Coming Soon to UK]]> </title>
      <link>http://www.mypure.co.uk/-news/new-akin-face-masques-coming-soon-to-uk-id9999617</link>
      <guid>http://www.mypure.co.uk/-news/new-akin-face-masques-coming-soon-to-uk-id9999617</guid>
      <pubDate>Thu, 29 Apr 2010 18:57:56 GMT</pubDate>
      <description><![CDATA[New A'kin Face Masques Coming Soon]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[A'kin have added another award to their mantelpiece!]]> </title>
      <link>http://www.mypure.co.uk/-news/akin-have-added-another-award-to-their-mantelpiece!-id9999613</link>
      <guid>http://www.mypure.co.uk/-news/akin-have-added-another-award-to-their-mantelpiece!-id9999613</guid>
      <pubDate>Thu, 29 Apr 2010 08:22:01 GMT</pubDate>
      <description><![CDATA[A'kin PureMAN After Shave Balm Wins Cosmetic Executive Women Awards 2010]]> </description>
      <category></category>
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  <item>
  <title><![CDATA[Skin Blossom offers 'safe but affordable' organic skin care ]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/skin-blossom-offers-safe-but-affordable-organic-skin-care--id19723873</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/skin-blossom-offers-safe-but-affordable-organic-skin-care--id19723873</guid>
      <pubDate>Thu, 15 Apr 2010 16:20:27 GMT</pubDate>
      <description><![CDATA[Founder of Skin Blossom Cristina Beetham was inspired to create a range of affordable organic skin care when she struggled to find reasonably priced products in the market.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Less is more with some makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/less-is-more-with-some-makeup-id19720926</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/less-is-more-with-some-makeup-id19720926</guid>
      <pubDate>Wed, 14 Apr 2010 15:39:33 GMT</pubDate>
      <description><![CDATA[Cutting down the amount of makeup can help to improve a woman's appearance.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Looking fabulous at 50 ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-looking-fabulous-at-50--id19720936</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-looking-fabulous-at-50--id19720936</guid>
      <pubDate>Wed, 14 Apr 2010 15:40:25 GMT</pubDate>
      <description><![CDATA[Looking brilliant at 50 can be achieved by following some simple tips.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Dermatologist: Natural sun protection could be best]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/dermatologist-natural-sun-protection-could-be-best-id19719951</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/dermatologist-natural-sun-protection-could-be-best-id19719951</guid>
      <pubDate>Wed, 14 Apr 2010 10:57:26 GMT</pubDate>
      <description><![CDATA[Nonchemical products are best for sunbathers, says a dermatologist.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural foundation 'can help achieve perfect makeup']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-foundation-can-help-achieve-perfect-makeup-id19717357</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-foundation-can-help-achieve-perfect-makeup-id19717357</guid>
      <pubDate>Tue, 13 Apr 2010 16:00:00 GMT</pubDate>
      <description><![CDATA[People who want to get the ideal complexion need to ensure they pay attention to the foundation they apply.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Sophie Ellis-Bextor uses dramatic eye makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/sophie-ellis-bextor-uses-dramatic-eye-makeup-id19717352</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/sophie-ellis-bextor-uses-dramatic-eye-makeup-id19717352</guid>
      <pubDate>Tue, 13 Apr 2010 11:10:19 GMT</pubDate>
      <description><![CDATA[A popstar opts for stunning eye makeup at her birthday bash.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Navy nail varnish 'could be a spring sensation']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/navy-nail-varnish-could-be-a-spring-sensation-id19715955</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/navy-nail-varnish-could-be-a-spring-sensation-id19715955</guid>
      <pubDate>Mon, 12 Apr 2010 17:00:00 GMT</pubDate>
      <description><![CDATA[This spring and summer navy nail varnish will become a big trend.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Interlacing could be perfect for spring]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-interlacing-could-be-perfect-for-spring-id19715950</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-interlacing-could-be-perfect-for-spring-id19715950</guid>
      <pubDate>Mon, 12 Apr 2010 16:25:34 GMT</pubDate>
      <description><![CDATA[Interlacing and plaiting locks may provide fans of natural hair care with another style option this spring.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Nude makeup is a big trend for spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/nude-makeup-is-a-big-trend-for-spring-id19714742</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/nude-makeup-is-a-big-trend-for-spring-id19714742</guid>
      <pubDate>Mon, 12 Apr 2010 11:09:21 GMT</pubDate>
      <description><![CDATA[People looking for a new trend to try out should go for nude style makeup, according to an expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Nicole Ritchie Richie 'insists on everything being organic' for her kids]]> </title>
      <link>http://www.mypure.co.uk/baby-organics-news/nicole-ritchie-richie-insists-on-everything-being-organic-for-her-kids-id19713914</link>
      <guid>http://www.mypure.co.uk/baby-organics-news/nicole-ritchie-richie-insists-on-everything-being-organic-for-her-kids-id19713914</guid>
      <pubDate>Fri, 09 Apr 2010 17:44:59 GMT</pubDate>
      <description><![CDATA[Celebrity parents Nicole Richie and Joel Madden have become the latest A-listers to turn to the benefits of organic foods. <br/><br/>]]> </description>
      <category>Baby Organics</category>
  </item>
  <item>
  <title><![CDATA[Pop star Bieber prefers natural look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/pop-star-bieber-prefers-natural-look-id19712651</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/pop-star-bieber-prefers-natural-look-id19712651</guid>
      <pubDate>Fri, 09 Apr 2010 12:57:54 GMT</pubDate>
      <description><![CDATA[Justin Bieber has said he does not like ladies who put too much makeup on.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Miley Cyrus goes with natural makeup look in new film]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/miley-cyrus-goes-with-natural-makeup-look-in-new-film-id19712100</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/miley-cyrus-goes-with-natural-makeup-look-in-new-film-id19712100</guid>
      <pubDate>Fri, 09 Apr 2010 10:47:07 GMT</pubDate>
      <description><![CDATA[Miley Cyrus goes natural for her new film The Last Song.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care is important for good-looking makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-is-important-for-good-looking-makeup-id19709609</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-is-important-for-good-looking-makeup-id19709609</guid>
      <pubDate>Thu, 08 Apr 2010 14:00:00 GMT</pubDate>
      <description><![CDATA[Preparing skin and getting it healthy will help to ensure makeup looks its best.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Jessica Simpson appears on Marie Claire without makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/jessica-simpson-appears-on-marie-claire-without-makeup-id19709602</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/jessica-simpson-appears-on-marie-claire-without-makeup-id19709602</guid>
      <pubDate>Thu, 08 Apr 2010 10:59:22 GMT</pubDate>
      <description><![CDATA[A US singing sensation has taken the brave step of appearing on a magazine without any makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care: Facial gymnastics could help with complexion]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/organic-skin-care-facial-gymnastics-could-help-with-complexion-id19707996</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/organic-skin-care-facial-gymnastics-could-help-with-complexion-id19707996</guid>
      <pubDate>Wed, 07 Apr 2010 15:09:25 GMT</pubDate>
      <description><![CDATA[By giving your face a workout you could help to improve your skin's appearance.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Red lips 'are still hot natural beauty trend']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-lips-are-still-hot-natural-beauty-trend-id19708003</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-lips-are-still-hot-natural-beauty-trend-id19708003</guid>
      <pubDate>Wed, 07 Apr 2010 15:12:33 GMT</pubDate>
      <description><![CDATA[Crimson shades of lipstick are still going to be popular in spring.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Practicing looks is key part of natural makeup success]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/practicing-looks-is-key-part-of-natural-makeup-success-id19707123</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/practicing-looks-is-key-part-of-natural-makeup-success-id19707123</guid>
      <pubDate>Wed, 07 Apr 2010 11:00:00 GMT</pubDate>
      <description><![CDATA[Taking time to get a look right is an important part of a natural beauty regime.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Blondes earn more, says study]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/blondes-earn-more-says-study-id19705722</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/blondes-earn-more-says-study-id19705722</guid>
      <pubDate>Tue, 06 Apr 2010 16:06:32 GMT</pubDate>
      <description><![CDATA[New research has shown that blonde women earn more than those with other hair colours.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Granny chic 'is in vogue']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-makeup-granny-chic-is-in-vogue-id19704642</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-makeup-granny-chic-is-in-vogue-id19704642</guid>
      <pubDate>Tue, 06 Apr 2010 11:08:49 GMT</pubDate>
      <description><![CDATA[Going grey is the latest trend, according to one newspaper.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Creating the catwalk beauty trends with natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/creating-the-catwalk-beauty-trends-with-natural-makeup-id19703034</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/creating-the-catwalk-beauty-trends-with-natural-makeup-id19703034</guid>
      <pubDate>Thu, 01 Apr 2010 17:20:11 GMT</pubDate>
      <description><![CDATA[Natural cosmetics companies like <a href="http://www.mypure.co.uk/living-nature-b87" target="_self">Living Nature</a> and <a href="http://www.mypure.co.uk/inika-b89" target="_self">Inika</a> have products you can use to recreate the top looks from New York, London and Milan. ]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup could be influenced by the 60s this spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-could-be-influenced-by-the-60s-this-spring-id19702495</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-could-be-influenced-by-the-60s-this-spring-id19702495</guid>
      <pubDate>Thu, 01 Apr 2010 16:16:07 GMT</pubDate>
      <description><![CDATA[Women could be influenced by the 60s when considering their makeup style this spring and summer.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural foods are key part of beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-foods-are-key-part-of-beauty-id19702524</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-foods-are-key-part-of-beauty-id19702524</guid>
      <pubDate>Thu, 01 Apr 2010 16:18:39 GMT</pubDate>
      <description><![CDATA[Eating the right kind of foods can help people to maintain their natural beauty.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Sweet summer eye can be achieved easily]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-sweet-summer-eye-can-be-achieved-easily-id19701435</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-sweet-summer-eye-can-be-achieved-easily-id19701435</guid>
      <pubDate>Thu, 01 Apr 2010 11:07:08 GMT</pubDate>
      <description><![CDATA[Fashion shows by labels like Dior could provide inspiration for summer makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Staying hydrated will help with natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/staying-hydrated-will-help-with-natural-beauty-id19698552</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/staying-hydrated-will-help-with-natural-beauty-id19698552</guid>
      <pubDate>Wed, 31 Mar 2010 16:00:00 GMT</pubDate>
      <description><![CDATA[The summer can be a difficult time for skin care but hydration is key, according to one expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Heavy metal look could be good natural makeup alternative]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/heavy-metal-look-could-be-good-natural-makeup-alternative-id19698549</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/heavy-metal-look-could-be-good-natural-makeup-alternative-id19698549</guid>
      <pubDate>Wed, 31 Mar 2010 10:23:45 GMT</pubDate>
      <description><![CDATA[Fans of natural makeup could go for an interesting look this spring and summer season.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup brushes can help with application]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-brushes-can-help-with-application-id19696018</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-brushes-can-help-with-application-id19696018</guid>
      <pubDate>Tue, 30 Mar 2010 11:11:32 GMT</pubDate>
      <description><![CDATA[Fans of natural skin care should use good-quality brushes to apply their makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty is made easy with 'messy dressy' style]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-beauty-is-made-easy-with-messy-dressy-style-id19694502</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-beauty-is-made-easy-with-messy-dressy-style-id19694502</guid>
      <pubDate>Mon, 29 Mar 2010 16:10:36 GMT</pubDate>
      <description><![CDATA[One style was seen all over the catwalks this season and it can help women to achieve a natural beauty look.<br/><br/>]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care products 'can change your life']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-products-can-change-your-life-id19693429</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-products-can-change-your-life-id19693429</guid>
      <pubDate>Mon, 29 Mar 2010 11:10:22 GMT</pubDate>
      <description><![CDATA[Choosing the right types of natural beauty products can have a significant effect on the outcome of a person's life, according to new research.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural foods can help with health]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-foods-can-help-with-health-id19690799</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-foods-can-help-with-health-id19690799</guid>
      <pubDate>Fri, 26 Mar 2010 14:00:00 GMT</pubDate>
      <description><![CDATA[The garden can be a good place to find ingredients for natural remedies.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care fans will follow Mel C's fishbone plait]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-fans-will-follow-mel-cs-fishbone-plait-id19690505</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-fans-will-follow-mel-cs-fishbone-plait-id19690505</guid>
      <pubDate>Fri, 26 Mar 2010 11:00:00 GMT</pubDate>
      <description><![CDATA[Mel C's recent look at the Olivier awards is likely to be copied by natural hair care fans this summer.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Moisture is vital for dealing with stretch marks]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-moisture-is-vital-for-dealing-with-stretch-marks-id19690789</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-moisture-is-vital-for-dealing-with-stretch-marks-id19690789</guid>
      <pubDate>Fri, 26 Mar 2010 10:49:42 GMT</pubDate>
      <description><![CDATA[Applying the right type of product can help natural beauty fans to avoid noticeable stretch marks.<br/><br/>]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Five superfoods can buoy natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/five-superfoods-can-buoy-natural-beauty-id19689628</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/five-superfoods-can-buoy-natural-beauty-id19689628</guid>
      <pubDate>Thu, 25 Mar 2010 16:19:43 GMT</pubDate>
      <description><![CDATA[Fans of natural skin care could use five superfoods to make their complexion shine, according to one website.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Twiggy rejects Botox]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-twiggy-rejects-botox-id19689644</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-twiggy-rejects-botox-id19689644</guid>
      <pubDate>Thu, 25 Mar 2010 16:22:08 GMT</pubDate>
      <description><![CDATA[A famous model from the 60s has revealed her feelings toward ageing and Botox.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Earth Day and natural beauty could go hand in hand]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/earth-day-and-natural-beauty-could-go-hand-in-hand-id19688437</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/earth-day-and-natural-beauty-could-go-hand-in-hand-id19688437</guid>
      <pubDate>Thu, 25 Mar 2010 11:05:57 GMT</pubDate>
      <description><![CDATA[The upcoming Earth Day celebrations could be the perfect time to try out natural skin care products.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Alicia Silverstone reveals natural beauty epiphany]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/alicia-silverstone-reveals-natural-beauty-epiphany-id19687018</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/alicia-silverstone-reveals-natural-beauty-epiphany-id19687018</guid>
      <pubDate>Wed, 24 Mar 2010 16:05:35 GMT</pubDate>
      <description><![CDATA[One of the 90s most famous female pin-ups has spoken about her new love for natural body care products.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Men are set to embrace natural skin care products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/men-are-set-to-embrace-natural-skin-care-products-id19686075</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/men-are-set-to-embrace-natural-skin-care-products-id19686075</guid>
      <pubDate>Wed, 24 Mar 2010 11:32:59 GMT</pubDate>
      <description><![CDATA[Sales of male grooming products are set to rocket in the next five years, according to research.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Simple steps can help with classic red pout]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/simple-steps-can-help-with-classic-red-pout-id19684636</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/simple-steps-can-help-with-classic-red-pout-id19684636</guid>
      <pubDate>Tue, 23 Mar 2010 16:21:10 GMT</pubDate>
      <description><![CDATA[By following simple steps fans of natural beauty can achieve the fashionable red pout.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Makeup artist reveals over-the-top looks]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/makeup-artist-reveals-over-the-top-looks-id19684649</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/makeup-artist-reveals-over-the-top-looks-id19684649</guid>
      <pubDate>Tue, 23 Mar 2010 16:22:32 GMT</pubDate>
      <description><![CDATA[A celebrity makeup artist has revealed her top tips for achieving the rock'n'roll look.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Application is vital with natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/application-is-vital-with-natural-makeup-id19683456</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/application-is-vital-with-natural-makeup-id19683456</guid>
      <pubDate>Tue, 23 Mar 2010 11:01:00 GMT</pubDate>
      <description><![CDATA[Getting the application of natural makeup correct is an essential part of achieving a more professional look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[How to customise looks with natural makeup this spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/how-to-customise-looks-with-natural-makeup-this-spring-id19682162</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/how-to-customise-looks-with-natural-makeup-this-spring-id19682162</guid>
      <pubDate>Mon, 22 Mar 2010 16:45:32 GMT</pubDate>
      <description><![CDATA[Makeup artist Diana Carreiro has offered up some tips on customising looks this spring.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Katherine Heigl embraces being a brunette]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/katherine-heigl-embraces-being-a-brunette-id19681468</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/katherine-heigl-embraces-being-a-brunette-id19681468</guid>
      <pubDate>Mon, 22 Mar 2010 14:04:22 GMT</pubDate>
      <description><![CDATA[A Hollywood star is enjoying her new brunette look.<br/><br/>]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Superfruits could help preserve natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/superfruits-could-help-preserve-natural-beauty-id19680851</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/superfruits-could-help-preserve-natural-beauty-id19680851</guid>
      <pubDate>Mon, 22 Mar 2010 11:16:44 GMT</pubDate>
      <description><![CDATA[Eating the right kind of fruit could help women to preserve their complexions.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Check use-by dates on organic skin care products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/check-use-by-dates-on-organic-skin-care-products-id19678408</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/check-use-by-dates-on-organic-skin-care-products-id19678408</guid>
      <pubDate>Fri, 19 Mar 2010 13:00:00 GMT</pubDate>
      <description><![CDATA[Always check the use-by dates of organic skin care products, as they may go off sooner than others.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Audrina Patridge prefers natural beauty look to surgery]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/audrina-patridge-prefers-natural-beauty-look-to-surgery-id19678404</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/audrina-patridge-prefers-natural-beauty-look-to-surgery-id19678404</guid>
      <pubDate>Fri, 19 Mar 2010 10:58:34 GMT</pubDate>
      <description><![CDATA[Audrina Patridge, one of the stars of The Hills, said that she would not consider plastic surgery at the moment.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Inika Cosmetics enjoys huge success after re-launch]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/inika-cosmetics-enjoys-huge-success-after-re-launch-id19677165</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/inika-cosmetics-enjoys-huge-success-after-re-launch-id19677165</guid>
      <pubDate>Thu, 18 Mar 2010 16:36:00 GMT</pubDate>
      <description><![CDATA[Inika Cosmetics offers the benefits of natural beauty products without compromising on fashion or performance.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Choosing tones 'important when applying natural makeup']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/choosing-tones-important-when-applying-natural-makeup-id19677080</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/choosing-tones-important-when-applying-natural-makeup-id19677080</guid>
      <pubDate>Thu, 18 Mar 2010 16:21:58 GMT</pubDate>
      <description><![CDATA[Natural makeup colours need to be thought out before they are applied.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Keeping lips moist will help with natural makeup application]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/keeping-lips-moist-will-help-with-natural-makeup-application-id19675860</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/keeping-lips-moist-will-help-with-natural-makeup-application-id19675860</guid>
      <pubDate>Thu, 18 Mar 2010 11:06:50 GMT</pubDate>
      <description><![CDATA[By exfoliating lips before applying natural lipstick, women can get an interesting pout.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[A'kin range wins Natural Health Magazine award ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/akin-range-wins-natural-health-magazine-award--id19674409</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/akin-range-wins-natural-health-magazine-award--id19674409</guid>
      <pubDate>Wed, 17 Mar 2010 15:40:43 GMT</pubDate>
      <description><![CDATA[A'kin products are voted the best eczema range by a respected natural health publication.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Green eyes will be creating envy this spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/green-eyes-will-be-creating-envy-this-spring-id19673400</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/green-eyes-will-be-creating-envy-this-spring-id19673400</guid>
      <pubDate>Wed, 17 Mar 2010 11:08:12 GMT</pubDate>
      <description><![CDATA[Natural makeup fans could use emerald-coloured eyeshadow this spring, if they want to follow the latest trend.]]> </description>
      <category>Natural Make-up</category>
  </item>
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  <title><![CDATA[Natural beauty needs to be seen on catwalks]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-needs-to-be-seen-on-catwalks-id19672091</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-needs-to-be-seen-on-catwalks-id19672091</guid>
      <pubDate>Tue, 16 Mar 2010 16:10:01 GMT</pubDate>
      <description><![CDATA[The world's fashion designers have started to use super-skinny models and one writer does not think this is good for natural beauty.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Cosmetic surgery 'is no substitute for a healthy diet' ]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/cosmetic-surgery-is-no-substitute-for-a-healthy-diet--id19670822</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/cosmetic-surgery-is-no-substitute-for-a-healthy-diet--id19670822</guid>
      <pubDate>Tue, 16 Mar 2010 10:59:45 GMT</pubDate>
      <description><![CDATA[Many people are under the illusion that cosmetic surgery can help them to lose lots of weight, according to one expert.]]> </description>
      <category>Natural Skin Care products</category>
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  <title><![CDATA[Organic skin care: Olympians look good thanks to cleansing]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-olympians-look-good-thanks-to-cleansing-id19669469</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-olympians-look-good-thanks-to-cleansing-id19669469</guid>
      <pubDate>Mon, 15 Mar 2010 16:17:13 GMT</pubDate>
      <description><![CDATA[Winter Olympians managed to make the most of their natural beauty, according to one newspaper.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Preparation is vital for best treatment results]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/preparation-is-vital-for-best-treatment-results-id19669339</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/preparation-is-vital-for-best-treatment-results-id19669339</guid>
      <pubDate>Mon, 15 Mar 2010 15:57:12 GMT</pubDate>
      <description><![CDATA[Getting skin ready before applying products will help them to work better.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Windswept natural hair styles are en vogue]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/windswept-natural-hair-styles-are-en-vogue-id19668224</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/windswept-natural-hair-styles-are-en-vogue-id19668224</guid>
      <pubDate>Mon, 15 Mar 2010 11:05:32 GMT</pubDate>
      <description><![CDATA[Natural hair styles are beginning to become more popular and they are easy to pull off, according to one expert, who said people should avoid perms.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Lagerfeld's Chanel show could inspire icy makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/lagerfelds-chanel-show-could-inspire-icy-makeup-id19666663</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/lagerfelds-chanel-show-could-inspire-icy-makeup-id19666663</guid>
      <pubDate>Fri, 12 Mar 2010 16:05:21 GMT</pubDate>
      <description><![CDATA[Karl Lagerfeld has used the Arctic as the basis for his latest catwalk show for Chanel.]]> </description>
      <category>Natural Make-up</category>
  </item>
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  <title><![CDATA[Preparation is crucial for natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/preparation-is-crucial-for-natural-makeup-id19665796</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/preparation-is-crucial-for-natural-makeup-id19665796</guid>
      <pubDate>Fri, 12 Mar 2010 11:46:45 GMT</pubDate>
      <description><![CDATA[Getting makeup right from the start is a crucial part of achieving a head-turning look, according to one expert.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Low-fat foods might not be that healthy]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/low-fat-foods-might-not-be-that-healthy-id19664250</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/low-fat-foods-might-not-be-that-healthy-id19664250</guid>
      <pubDate>Thu, 11 Mar 2010 16:20:29 GMT</pubDate>
      <description><![CDATA[Putting all your faith in low-fat food alternatives might not be the best idea, according to one newspaper.]]> </description>
      <category>Natural Beauty foods</category>
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  <title><![CDATA[Red eyeshadow needs careful application]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-eyeshadow-needs-careful-application-id19663024</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-eyeshadow-needs-careful-application-id19663024</guid>
      <pubDate>Thu, 11 Mar 2010 10:55:50 GMT</pubDate>
      <description><![CDATA[Applying red eyeshadow is something which needs attention to detail, according to one magazine.]]> </description>
      <category>Natural Make-up</category>
  </item>
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  <title><![CDATA[Capturing Oscar looks 'needs natural beauty dedication']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/capturing-oscar-looks-needs-natural-beauty-dedication-id19661365</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/capturing-oscar-looks-needs-natural-beauty-dedication-id19661365</guid>
      <pubDate>Wed, 10 Mar 2010 15:32:51 GMT</pubDate>
      <description><![CDATA[Attention to detail will help women to capture Oscar looks sported by stars like Carey Mulligan.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Eczema cream might be bad for skin]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-eczema-cream-might-be-bad-for-skin-id19660629</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-eczema-cream-might-be-bad-for-skin-id19660629</guid>
      <pubDate>Wed, 10 Mar 2010 11:48:35 GMT</pubDate>
      <description><![CDATA[Dry skin needs to be dealt with, but certain creams might not be helping the problem.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Fake tan needs careful application]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-fake-tan-needs-careful-application-id19659023</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-fake-tan-needs-careful-application-id19659023</guid>
      <pubDate>Tue, 09 Mar 2010 16:16:29 GMT</pubDate>
      <description><![CDATA[Fake tan needs to be thought out and applied in the right areas at the right time.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair colour is in trend for mature Brits]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-colour-is-in-trend-for-mature-brits-id19657817</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-colour-is-in-trend-for-mature-brits-id19657817</guid>
      <pubDate>Tue, 09 Mar 2010 11:37:52 GMT</pubDate>
      <description><![CDATA[Grey hair is not a turn off for mature Brits, according to new research.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Zoe Saldana shines with natural look]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/zoe-saldana-shines-with-natural-look-id19656085</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/zoe-saldana-shines-with-natural-look-id19656085</guid>
      <pubDate>Mon, 08 Mar 2010 15:45:19 GMT</pubDate>
      <description><![CDATA[An Avatar star has swapped blue hues for a natural look at the Oscars.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Top knots are big natural hair style]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/top-knots-are-big-natural-hair-style-id19656092</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/top-knots-are-big-natural-hair-style-id19656092</guid>
      <pubDate>Mon, 08 Mar 2010 15:50:00 GMT</pubDate>
      <description><![CDATA[Designers like Marc Jacobs have inspired the top knot hair style. ]]> </description>
      <category>Natural Hair Products</category>
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  <item>
  <title><![CDATA[Natural beauty: Pouts stand out at the Oscars]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-pouts-stand-out-at-the-oscars-id19655102</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-pouts-stand-out-at-the-oscars-id19655102</guid>
      <pubDate>Mon, 08 Mar 2010 11:06:20 GMT</pubDate>
      <description><![CDATA[Some big-name stars have lit up the Oscars with their attractive pouts, according to one website.]]> </description>
      <category>Natural Make-up</category>
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  <title><![CDATA[Navy advised for smoky-eyed natural makeup look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/navy-advised-for-smoky-eyed-natural-makeup-look-id19653042</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/navy-advised-for-smoky-eyed-natural-makeup-look-id19653042</guid>
      <pubDate>Fri, 05 Mar 2010 12:53:51 GMT</pubDate>
      <description><![CDATA[Navy is said to be the hue of choice for the smoky-eye look.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Omega-3 skin benefits noted]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/omega-3-skin-benefits-noted-id19652624</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/omega-3-skin-benefits-noted-id19652624</guid>
      <pubDate>Fri, 05 Mar 2010 11:11:51 GMT</pubDate>
      <description><![CDATA[Eating fish with Omega-3 in is said to be good for the skin.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup will be influenced by 60s]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-will-be-influenced-by-60s-id19651272</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-will-be-influenced-by-60s-id19651272</guid>
      <pubDate>Thu, 04 Mar 2010 16:23:43 GMT</pubDate>
      <description><![CDATA[One expert believes that the 60s look will influence fashion and makeup this spring.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Skin care products need to be simplified]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/skin-care-products-need-to-be-simplified-id19651278</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/skin-care-products-need-to-be-simplified-id19651278</guid>
      <pubDate>Thu, 04 Mar 2010 16:24:26 GMT</pubDate>
      <description><![CDATA[By taking the time to find out what is in cosmetics, women can save money and be confident in what they are putting on their faces.]]> </description>
      <category>Natural Skin Care products</category>
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  <item>
  <title><![CDATA[Orange lips are coming into fashion]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/orange-lips-are-coming-into-fashion-id19650186</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/orange-lips-are-coming-into-fashion-id19650186</guid>
      <pubDate>Thu, 04 Mar 2010 11:53:41 GMT</pubDate>
      <description><![CDATA[Natural skin care fans could use orange and red lipstick to stay on trend.]]> </description>
      <category>Natural Make-up</category>
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  <item>
  <title><![CDATA[Statements can be made with eyebrows this winter]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/statements-can-be-made-with-eyebrows-this-winter-id19648373</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/statements-can-be-made-with-eyebrows-this-winter-id19648373</guid>
      <pubDate>Wed, 03 Mar 2010 15:33:15 GMT</pubDate>
      <description><![CDATA[Big and bold eyebrows are a major look for this winter, according to one magazine.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Yorkshire rhubarb can help fight cancer cells]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/yorkshire-rhubarb-can-help-fight-cancer-cells-id19647781</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/yorkshire-rhubarb-can-help-fight-cancer-cells-id19647781</guid>
      <pubDate>Wed, 03 Mar 2010 12:45:14 GMT</pubDate>
      <description><![CDATA[Polyphenols in cooked Yorkshire rhubarb could be included in new non-toxic medication for cancer patients.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Big name stars are embracing natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/big-name-stars-are-embracing-natural-skin-care-id19647588</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/big-name-stars-are-embracing-natural-skin-care-id19647588</guid>
      <pubDate>Wed, 03 Mar 2010 11:58:43 GMT</pubDate>
      <description><![CDATA[Using natural skin care products can help women to achieve complexions worthy of the red carpet.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Woman banned from bus for perfume allergy issues]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/woman-banned-from-bus-for-perfume-allergy-issues-id19645162</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/woman-banned-from-bus-for-perfume-allergy-issues-id19645162</guid>
      <pubDate>Tue, 02 Mar 2010 12:48:43 GMT</pubDate>
      <description><![CDATA[A woman has been banned from her usual route to work as her perfume causes the driver to have an allergic reaction.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[A'kin toner recommended for oily skin]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/akin-toner-recommended-for-oily-skin-id19644636</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/akin-toner-recommended-for-oily-skin-id19644636</guid>
      <pubDate>Tue, 02 Mar 2010 10:42:21 GMT</pubDate>
      <description><![CDATA[People who suffer from oily skin can use an A'kin toner to revive their face.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Update natural beauty products in your 40s]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/update-natural-beauty-products-in-your-40s-id19642604</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/update-natural-beauty-products-in-your-40s-id19642604</guid>
      <pubDate>Mon, 01 Mar 2010 12:23:44 GMT</pubDate>
      <description><![CDATA[People in their 40s should make sure that they update their natural beauty products, a source has advised.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care 'can help older people']]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-can-help-older-people-id19642229</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-can-help-older-people-id19642229</guid>
      <pubDate>Mon, 01 Mar 2010 11:18:53 GMT</pubDate>
      <description><![CDATA[Ladies who have older-looking locks can use natural hair care remedies to boost them, with supplements helping to keep hair healthy.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Elle awards could inspire natural hair care]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/elle-awards-could-inspire-natural-hair-care-id19640475</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/elle-awards-could-inspire-natural-hair-care-id19640475</guid>
      <pubDate>Fri, 26 Feb 2010 16:10:38 GMT</pubDate>
      <description><![CDATA[Natural hair care looks could be inspired by a recent award show that celebrates celebrity style.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Cold wind can cause dry skin problems]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/cold-wind-can-cause-dry-skin-problems-id19640480</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/cold-wind-can-cause-dry-skin-problems-id19640480</guid>
      <pubDate>Fri, 26 Feb 2010 16:12:45 GMT</pubDate>
      <description><![CDATA[Harsh winter conditions make it even more important to look after skin, according to one publication.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Nineties minimalism is big natural makeup trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/nineties-minimalism-is-big-natural-makeup-trend-id19639165</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/nineties-minimalism-is-big-natural-makeup-trend-id19639165</guid>
      <pubDate>Fri, 26 Feb 2010 11:03:48 GMT</pubDate>
      <description><![CDATA[Embracing minimalism will become a big trend for the forthcoming spring and summer season, according to one magazine.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[London Fashion Week can inspire natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/london-fashion-week-can-inspire-natural-makeup-id19637551</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/london-fashion-week-can-inspire-natural-makeup-id19637551</guid>
      <pubDate>Thu, 25 Feb 2010 16:11:45 GMT</pubDate>
      <description><![CDATA[Natural makeup fans could use the supernude style and copy one of the biggest looks at London Fashion Week.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Bold brows are a big trend for natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/bold-brows-are-a-big-trend-for-natural-makeup-id19637558</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/bold-brows-are-a-big-trend-for-natural-makeup-id19637558</guid>
      <pubDate>Thu, 25 Feb 2010 16:12:43 GMT</pubDate>
      <description><![CDATA[Being bold with your brows is going to be a big look for 2010.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Out-out-date makeup 'could cause hangbag horror']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/out-out-date-makeup-could-cause-hangbag-horror-id19636355</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/out-out-date-makeup-could-cause-hangbag-horror-id19636355</guid>
      <pubDate>Thu, 25 Feb 2010 11:21:17 GMT</pubDate>
      <description><![CDATA[Gone-off cosmetics are not good for you and need to be throw away.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Girlie makeup is making a comeback this spring]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/girlie-makeup-is-making-a-comeback-this-spring-id19634537</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/girlie-makeup-is-making-a-comeback-this-spring-id19634537</guid>
      <pubDate>Wed, 24 Feb 2010 15:30:17 GMT</pubDate>
      <description><![CDATA[Makeup will be dominated by girlie styles this spring.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Facing up to obesity is important]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/facing-up-to-obesity-is-important-id19634518</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/facing-up-to-obesity-is-important-id19634518</guid>
      <pubDate>Wed, 24 Feb 2010 15:28:16 GMT</pubDate>
      <description><![CDATA[Natural beauty fans should make sure they keep an eye on their weight, according to one expert.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural Being runs exclusive promotion with mypure.co.uk]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/natural-being-runs-exclusive-promotion-with-mypure.co.uk-id19633616</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/natural-being-runs-exclusive-promotion-with-mypure.co.uk-id19633616</guid>
      <pubDate>Wed, 24 Feb 2010 11:43:47 GMT</pubDate>
      <description><![CDATA[Free Manuka Honey Eye Cream worth &#163;6.99 on offer for the first 200 customers who spend &#163;17 or more on the Natural Being range.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup 'should suit your mood']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-should-suit-your-mood-id19633637</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-should-suit-your-mood-id19633637</guid>
      <pubDate>Wed, 24 Feb 2010 11:48:11 GMT</pubDate>
      <description><![CDATA[Tailoring your natural makeup regime to match your mood is a great idea.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Winter makeup woes can be avoided with right products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/winter-makeup-woes-can-be-avoided-with-right-products-id19631958</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/winter-makeup-woes-can-be-avoided-with-right-products-id19631958</guid>
      <pubDate>Tue, 23 Feb 2010 16:14:00 GMT</pubDate>
      <description><![CDATA[Being prepared for winter can help makeup remain intact, according to one magazine.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Red lips can be reinvented for bold statement]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-red-lips-can-be-reinvented-for-bold-statement-id19630784</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-red-lips-can-be-reinvented-for-bold-statement-id19630784</guid>
      <pubDate>Tue, 23 Feb 2010 10:51:01 GMT</pubDate>
      <description><![CDATA[People wanting to use the red-lip look can reinvent it by using darker hues.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Expert: Check ingredients on natural skin care products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/expert-check-ingredients-on-natural-skin-care-products-id19629120</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/expert-check-ingredients-on-natural-skin-care-products-id19629120</guid>
      <pubDate>Mon, 22 Feb 2010 15:48:23 GMT</pubDate>
      <description><![CDATA[Ladies should make sure that they check the ingredients in their natural skin care products.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Julian Macdonald showcases natural beauty look ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/julian-macdonald-showcases-natural-beauty-look--id19627943</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/julian-macdonald-showcases-natural-beauty-look--id19627943</guid>
      <pubDate>Mon, 22 Feb 2010 10:46:39 GMT</pubDate>
      <description><![CDATA[The natural beauty look has been big on the catwalk this season, with a number of designers plumping for minimal makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Use natural beauty products to get Bafta-ready look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/use-natural-beauty-products-to-get-bafta-ready-look-id19627948</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/use-natural-beauty-products-to-get-bafta-ready-look-id19627948</guid>
      <pubDate>Mon, 22 Feb 2010 10:47:29 GMT</pubDate>
      <description><![CDATA[Highlighter and darker shades on the lips are recommended for ladies who want to the red-carpet look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty products can achieve red carpet look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-products-can-achieve-red-carpet-look-id19626477</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-products-can-achieve-red-carpet-look-id19626477</guid>
      <pubDate>Fri, 19 Feb 2010 15:57:50 GMT</pubDate>
      <description><![CDATA[The red carpet look is easy to achieve with a few natural beauty products.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Charlotte Tilbury: Pale skin and no blusher top natural beauty trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/charlotte-tilbury-pale-skin-and-no-blusher-top-natural-beauty-trend-id19625582</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/charlotte-tilbury-pale-skin-and-no-blusher-top-natural-beauty-trend-id19625582</guid>
      <pubDate>Fri, 19 Feb 2010 11:43:50 GMT</pubDate>
      <description><![CDATA[No blusher and pale skin is the top natural beauty trend this year.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Boost your makeup bag with colour this spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/boost-your-makeup-bag-with-colour-this-spring-id19625212</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/boost-your-makeup-bag-with-colour-this-spring-id19625212</guid>
      <pubDate>Fri, 19 Feb 2010 09:37:13 GMT</pubDate>
      <description><![CDATA[People should inject some colour into their natural beauty collection in time for the spring.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Anti-pristine looks are 'in']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-anti-pristine-looks-are-in-id19623879</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-anti-pristine-looks-are-in-id19623879</guid>
      <pubDate>Thu, 18 Feb 2010 15:40:42 GMT</pubDate>
      <description><![CDATA[Trying to look as natural as possible is a big trend for this spring and summer season.<br/><br/>]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Morning-after look has been pushed in New York]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/morning-after-look-has-been-pushed-in-new-york-id19622907</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/morning-after-look-has-been-pushed-in-new-york-id19622907</guid>
      <pubDate>Thu, 18 Feb 2010 11:04:59 GMT</pubDate>
      <description><![CDATA[Big-name designers have opted to give their models a more natural look this season.<br/><br/>]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Sculpted look is back again]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-sculpted-look-is-back-again-id19621454</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-sculpted-look-is-back-again-id19621454</guid>
      <pubDate>Wed, 17 Feb 2010 16:17:51 GMT</pubDate>
      <description><![CDATA[Sculpted faces will be part of the big makeup looks for this spring/summer.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Grungy hair is in this season]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/grungy-hair-is-in-this-season-id19620313</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/grungy-hair-is-in-this-season-id19620313</guid>
      <pubDate>Wed, 17 Feb 2010 11:05:48 GMT</pubDate>
      <description><![CDATA[The grunge look is making a big comeback this year, according to one expert.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Spencer loves Heidi's locks]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-spencer-loves-heidis-locks-id19618910</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-spencer-loves-heidis-locks-id19618910</guid>
      <pubDate>Tue, 16 Feb 2010 16:13:39 GMT</pubDate>
      <description><![CDATA[Stars from the MTV hit show The Hills have spoken about their love of natural hair.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Partying hard is the new in look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-partying-hard-is-the-new-in-look-id19618920</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-partying-hard-is-the-new-in-look-id19618920</guid>
      <pubDate>Tue, 16 Feb 2010 16:17:23 GMT</pubDate>
      <description><![CDATA[Looking as if you have been out partying is a great new look, according to one newspaper.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Being adventurous with natural makeup can pay dividends]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/being-adventurous-with-natural-makeup-can-pay-dividends-id19617758</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/being-adventurous-with-natural-makeup-can-pay-dividends-id19617758</guid>
      <pubDate>Tue, 16 Feb 2010 11:19:05 GMT</pubDate>
      <description><![CDATA[Using interesting colours can help people to break up their natural makeup regime.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty can be helped by good products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-can-be-helped-by-good-products-id19616390</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-can-be-helped-by-good-products-id19616390</guid>
      <pubDate>Mon, 15 Feb 2010 16:26:32 GMT</pubDate>
      <description><![CDATA[Using the right kind of products can help enhance a woman's natural beauty.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup can help with flirting]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-can-help-with-flirting-id19615239</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-can-help-with-flirting-id19615239</guid>
      <pubDate>Mon, 15 Feb 2010 11:44:04 GMT</pubDate>
      <description><![CDATA[It is easy to create a flirtatious style using natural makeup, according to one newspaper.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Get natural hair care tailored to locks]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/get-natural-hair-care-tailored-to-locks-id19613517</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/get-natural-hair-care-tailored-to-locks-id19613517</guid>
      <pubDate>Fri, 12 Feb 2010 15:33:00 GMT</pubDate>
      <description><![CDATA[People should select the right natural hair care products for their locks.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Taylor Swift's metallic makeup is a must]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/taylor-swifts-metallic-makeup-is-a-must-id19612944</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/taylor-swifts-metallic-makeup-is-a-must-id19612944</guid>
      <pubDate>Fri, 12 Feb 2010 12:47:18 GMT</pubDate>
      <description><![CDATA[Taylor Swift's metallic look can be easily recreated at home with natural beauty products.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Orange lipstick is must-have natural beauty item]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/orange-lipstick-is-must-have-natural-beauty-item-id19612198</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/orange-lipstick-is-must-have-natural-beauty-item-id19612198</guid>
      <pubDate>Fri, 12 Feb 2010 09:10:38 GMT</pubDate>
      <description><![CDATA[Natural beauty fans should get their hands on orange lipstick for the next season.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Pink steps out in her natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/pink-steps-out-in-her-natural-beauty-id19609829</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/pink-steps-out-in-her-natural-beauty-id19609829</guid>
      <pubDate>Thu, 11 Feb 2010 13:00:00 GMT</pubDate>
      <description><![CDATA[Pop singer Pink has revealed her natural beauty when shopping]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Use a curler when applying mascara]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/use-a-curler-when-applying-mascara-id19609833</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/use-a-curler-when-applying-mascara-id19609833</guid>
      <pubDate>Thu, 11 Feb 2010 13:00:00 GMT</pubDate>
      <description><![CDATA[An eyelash curler is an essential for those applying mascara.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Red lipstick is a must-have natural beauty product for Valentine's]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/red-lipstick-is-a-must-have-natural-beauty-product-for-valentines-id19609825</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/red-lipstick-is-a-must-have-natural-beauty-product-for-valentines-id19609825</guid>
      <pubDate>Thu, 11 Feb 2010 10:42:20 GMT</pubDate>
      <description><![CDATA[Red lipstick is a must this weekend as romance is in the air, but ladies should make sure they apply the natural beauty product correctly.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Anti-age hair with natural hair care products]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/anti-age-hair-with-natural-hair-care-products-id19609827</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/anti-age-hair-with-natural-hair-care-products-id19609827</guid>
      <pubDate>Thu, 11 Feb 2010 10:43:00 GMT</pubDate>
      <description><![CDATA[Natural hair care products can put the shine back into frazzled hair.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Smoother skin is the natural beauty solution to ageing]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/smoother-skin-is-the-natural-beauty-solution-to-ageing-id19607240</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/smoother-skin-is-the-natural-beauty-solution-to-ageing-id19607240</guid>
      <pubDate>Wed, 10 Feb 2010 13:00:00 GMT</pubDate>
      <description><![CDATA[Ladies should invest in natural beauty products which help to smooth their skin, as it will create a younger appearance.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Silver eyes are a 'must-have' natural beauty look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/silver-eyes-are-a-must-have-natural-beauty-look-id19607221</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/silver-eyes-are-a-must-have-natural-beauty-look-id19607221</guid>
      <pubDate>Wed, 10 Feb 2010 11:00:11 GMT</pubDate>
      <description><![CDATA[Silver eyes are a key look for natural beauty fans this year, with Hilary Duff having already sported them.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Avocados are healthier than people think]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-beauty-avocados-are-healthier-than-people-think-id19605664</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-beauty-avocados-are-healthier-than-people-think-id19605664</guid>
      <pubDate>Tue, 09 Feb 2010 15:45:50 GMT</pubDate>
      <description><![CDATA[Avocados have an image which is not justified, according to one newspaper.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Corrine Bailey-Rae embraces natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/corrine-bailey-rae-embraces-natural-beauty-id19604663</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/corrine-bailey-rae-embraces-natural-beauty-id19604663</guid>
      <pubDate>Tue, 09 Feb 2010 11:12:28 GMT</pubDate>
      <description><![CDATA[The benefits of natural skin care have been spoken about by one of the country's most well-known singers.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Lilac is 'the' colour for 2010]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-lilac-is-the-colour-for-2010-id19602865</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-lilac-is-the-colour-for-2010-id19602865</guid>
      <pubDate>Mon, 08 Feb 2010 15:06:21 GMT</pubDate>
      <description><![CDATA[Purple-based hues will dominate the spring/summer season, according to one expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Using contours can hide imperfections]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-using-contours-can-hide-imperfections-id19602840</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-using-contours-can-hide-imperfections-id19602840</guid>
      <pubDate>Mon, 08 Feb 2010 14:58:06 GMT</pubDate>
      <description><![CDATA[Clever use of shading can help women to cover up blemishes and imperfections.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care: Fake tan can leave legs in a state]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-fake-tan-can-leave-legs-in-a-state-id19601933</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-fake-tan-can-leave-legs-in-a-state-id19601933</guid>
      <pubDate>Mon, 08 Feb 2010 10:32:47 GMT</pubDate>
      <description><![CDATA[Legs can be left looking unsightly if fake tan is not applied correctly, according to one newspaper.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Expert: The shag is versatile and easy to manage]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/expert-the-shag-is-versatile-and-easy-to-manage-id19599340</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/expert-the-shag-is-versatile-and-easy-to-manage-id19599340</guid>
      <pubDate>Fri, 05 Feb 2010 16:00:00 GMT</pubDate>
      <description><![CDATA[The shag is a versatile haircut which is also easy to manage, according to an expert.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Amanda Seyfried embraces natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/amanda-seyfried-embraces-natural-beauty-id19599335</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/amanda-seyfried-embraces-natural-beauty-id19599335</guid>
      <pubDate>Fri, 05 Feb 2010 13:00:00 GMT</pubDate>
      <description><![CDATA[Amanda Seyfried has been spotted flaunting her natural beauty after a five-hour flight to New York.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA['Greige' is the latest nail shade for natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/greige-is-the-latest-nail-shade-for-natural-beauty-id19599333</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/greige-is-the-latest-nail-shade-for-natural-beauty-id19599333</guid>
      <pubDate>Fri, 05 Feb 2010 10:43:59 GMT</pubDate>
      <description><![CDATA[The next shade in natural beauty is a fusion between grey and beige for the nails.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty food: Fish oil could combat mental illness]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-beauty-food-fish-oil-could-combat-mental-illness-id19597891</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-beauty-food-fish-oil-could-combat-mental-illness-id19597891</guid>
      <pubDate>Thu, 04 Feb 2010 15:35:12 GMT</pubDate>
      <description><![CDATA[Fish oil could be used to help treat schizophrenia, according to new research.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Corals and peaches will be big for natural beauty products this spring]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/corals-and-peaches-will-be-big-for-natural-beauty-products-this-spring-id19596865</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/corals-and-peaches-will-be-big-for-natural-beauty-products-this-spring-id19596865</guid>
      <pubDate>Thu, 04 Feb 2010 13:00:00 GMT</pubDate>
      <description><![CDATA[Natural beauty products should be coral and peach this year to welcome in the spring.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care 'is big and bouncy' at the moment]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-is-big-and-bouncy-at-the-moment-id19596857</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-is-big-and-bouncy-at-the-moment-id19596857</guid>
      <pubDate>Thu, 04 Feb 2010 10:46:03 GMT</pubDate>
      <description><![CDATA[Big and bouncy hair is a must this season for ladies wanting to try out new natural hair care trends.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Cotton candy pink is a versatile colour]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-cotton-candy-pink-is-a-versatile-colour-id19595537</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-cotton-candy-pink-is-a-versatile-colour-id19595537</guid>
      <pubDate>Wed, 03 Feb 2010 16:13:59 GMT</pubDate>
      <description><![CDATA[Pink is making a comeback this winter, according to one magazine.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Christina Aguilera embraces her natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/christina-aguilera-embraces-her-natural-beauty-id19594323</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/christina-aguilera-embraces-her-natural-beauty-id19594323</guid>
      <pubDate>Wed, 03 Feb 2010 13:00:00 GMT</pubDate>
      <description><![CDATA[During filming for her debut big screen role Christina Aguilera has been sporting a natural beauty look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA['Use big blusher brush' to apply natural beauty products]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/use-big-blusher-brush-to-apply-natural-beauty-products-id19594306</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/use-big-blusher-brush-to-apply-natural-beauty-products-id19594306</guid>
      <pubDate>Wed, 03 Feb 2010 11:03:48 GMT</pubDate>
      <description><![CDATA[A bigger blusher brush will mean that the natural beauty product looks more flawless.<br/>]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Taylor Swift glows at Grammys]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-taylor-swift-glows-at-grammys-id19592954</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-taylor-swift-glows-at-grammys-id19592954</guid>
      <pubDate>Tue, 02 Feb 2010 16:11:17 GMT</pubDate>
      <description><![CDATA[Country singing sensation steals the show at the Grammys with her flawless makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Stars bare all for natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-teen-products-news/stars-bare-all-for-natural-beauty-id19592971</link>
      <guid>http://www.mypure.co.uk/natural-teen-products-news/stars-bare-all-for-natural-beauty-id19592971</guid>
      <pubDate>Tue, 02 Feb 2010 16:12:22 GMT</pubDate>
      <description><![CDATA[Naomi Campbell, Kate Moss and Lara Stone pose nude on the new cover of LOVE magazine.]]> </description>
      <category>Natural Teen Products</category>
  </item>
  <item>
  <title><![CDATA[Barefoot Botanicals founder offers tips for new year pampering]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/barefoot-botanicals-founder-offers-tips-for-new-year-pampering-id19593236</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/barefoot-botanicals-founder-offers-tips-for-new-year-pampering-id19593236</guid>
      <pubDate>Tue, 02 Feb 2010 16:56:52 GMT</pubDate>
      <description><![CDATA[Hillary Dorrien, co-founder of natural skin care company Barefoot Botanicals, shares her tips for revitalising your beauty regime in 2010.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Bentley Organic: Natural baby products becoming more popular]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/bentley-organic-natural-baby-products-becoming-more-popular-id19593274</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/bentley-organic-natural-baby-products-becoming-more-popular-id19593274</guid>
      <pubDate>Tue, 02 Feb 2010 16:58:25 GMT</pubDate>
      <description><![CDATA[Chris Holmes, sales and marketing representative for Bentley Organic, shares his advice on natural baby products.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup can be hard to pull off]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-can-be-hard-to-pull-off-id19591685</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-can-be-hard-to-pull-off-id19591685</guid>
      <pubDate>Tue, 02 Feb 2010 11:04:01 GMT</pubDate>
      <description><![CDATA[Convincing natural looks are difficult to master, according to one expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Metallic products can glam up looks]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-metallic-products-can-glam-up-looks-id19590266</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-metallic-products-can-glam-up-looks-id19590266</guid>
      <pubDate>Mon, 01 Feb 2010 16:24:00 GMT</pubDate>
      <description><![CDATA[Metallic makeup is going to be a big trend for 2010, according to one newspaper.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural mascara can enhance a look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-mascara-can-enhance-a-look-id19589203</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-mascara-can-enhance-a-look-id19589203</guid>
      <pubDate>Mon, 01 Feb 2010 11:21:20 GMT</pubDate>
      <description><![CDATA[Katy Perry's makeup artist says mascara is a very useful tool.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Ciara's natural beauty is inspiration for designer]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/ciaras-natural-beauty-is-inspiration-for-designer-id19587320</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/ciaras-natural-beauty-is-inspiration-for-designer-id19587320</guid>
      <pubDate>Fri, 29 Jan 2010 16:18:48 GMT</pubDate>
      <description><![CDATA[An R'n'B superstar has provided inspiration for one of America's best-loved designers.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup is crucial for Cheryl Cole]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-is-crucial-for-cheryl-cole-id19587331</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-is-crucial-for-cheryl-cole-id19587331</guid>
      <pubDate>Fri, 29 Jan 2010 16:26:12 GMT</pubDate>
      <description><![CDATA[Cheryl Cole is confident when she steps out in natural makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Big hair styles are 'in' for 2010]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/big-hair-styles-are-in-for-2010-id19587371</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/big-hair-styles-are-in-for-2010-id19587371</guid>
      <pubDate>Fri, 29 Jan 2010 16:27:57 GMT</pubDate>
      <description><![CDATA[Going for large hair is en vogue this year, according to one website.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Heroes star embraces natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/heroes-star-embraces-natural-beauty-id19586220</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/heroes-star-embraces-natural-beauty-id19586220</guid>
      <pubDate>Fri, 29 Jan 2010 11:53:40 GMT</pubDate>
      <description><![CDATA[Going red really works for one star of Heroes.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Mediterranean diet can improve natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/mediterranean-diet-can-improve-natural-skin-care-id19584339</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/mediterranean-diet-can-improve-natural-skin-care-id19584339</guid>
      <pubDate>Thu, 28 Jan 2010 16:04:06 GMT</pubDate>
      <description><![CDATA[Eating the right mix of foods from the Mediterranean can improve one's health.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup dominates the catwalks]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-dominates-the-catwalks-id19583285</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-dominates-the-catwalks-id19583285</guid>
      <pubDate>Thu, 28 Jan 2010 11:33:02 GMT</pubDate>
      <description><![CDATA[The catwalks of Milan and Paris have been filled with models wearing hardly any makeup.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Statement lips are big trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/statement-lips-are-big-trend-id19581609</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/statement-lips-are-big-trend-id19581609</guid>
      <pubDate>Wed, 27 Jan 2010 16:08:40 GMT</pubDate>
      <description><![CDATA[Natural makeup fans should try to make a statement with their lips.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Vitamins A and C great for natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/vitamins-a-and-c-great-for-natural-beauty-id19581614</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/vitamins-a-and-c-great-for-natural-beauty-id19581614</guid>
      <pubDate>Wed, 27 Jan 2010 16:11:39 GMT</pubDate>
      <description><![CDATA[Getting the right amount of vitamins can enhance people's life expectancy.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Bee stung lips can look ridiculous]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/bee-stung-lips-can-look-ridiculous-id19580247</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/bee-stung-lips-can-look-ridiculous-id19580247</guid>
      <pubDate>Wed, 27 Jan 2010 10:41:37 GMT</pubDate>
      <description><![CDATA[Fake-looking lips can make women look silly, according to one newspaper.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Tea could be key in fight against tumours]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/tea-could-be-key-in-fight-against-tumours-id19578804</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/tea-could-be-key-in-fight-against-tumours-id19578804</guid>
      <pubDate>Tue, 26 Jan 2010 16:08:45 GMT</pubDate>
      <description><![CDATA[Drinking five cups of tea a day can help people stave off the threat of tumours.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care can take years off]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-can-take-years-off-id19578810</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-can-take-years-off-id19578810</guid>
      <pubDate>Tue, 26 Jan 2010 16:11:33 GMT</pubDate>
      <description><![CDATA[Keeping locks looking natural can shave years off a woman's appearance, according to one expert.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Egyptians cosmetics may have been protective]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-egyptians-cosmetics-may-have-been-protective-id19577672</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-egyptians-cosmetics-may-have-been-protective-id19577672</guid>
      <pubDate>Tue, 26 Jan 2010 11:07:22 GMT</pubDate>
      <description><![CDATA[Eye infections might have been stopped by lead-based products.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Fish oil could help natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/fish-oil-could-help-natural-skin-care-id19576021</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/fish-oil-could-help-natural-skin-care-id19576021</guid>
      <pubDate>Mon, 25 Jan 2010 15:59:15 GMT</pubDate>
      <description><![CDATA[Omega-3 in fish oil could be crucial in the fight against ageing skin.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Organic makeup: Jogging can help with health]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-makeup-jogging-can-help-with-health-id19576029</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-makeup-jogging-can-help-with-health-id19576029</guid>
      <pubDate>Mon, 25 Jan 2010 16:07:02 GMT</pubDate>
      <description><![CDATA[Taking up running can help people to stay healthy and young looking, according to one newspaper.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Sunshine vitamin can cut cancer risk]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-sunshine-vitamin-can-cut-cancer-risk-id19574898</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-sunshine-vitamin-can-cut-cancer-risk-id19574898</guid>
      <pubDate>Mon, 25 Jan 2010 11:10:44 GMT</pubDate>
      <description><![CDATA[Getting the right amount of vitamin D can help to cut the risk of cancer.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[More men embrace organic skin care products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/more-men-embrace-organic-skin-care-products-id19573534</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/more-men-embrace-organic-skin-care-products-id19573534</guid>
      <pubDate>Fri, 22 Jan 2010 16:14:12 GMT</pubDate>
      <description><![CDATA[An increasing number of men are admitting to dipping into their girlfriend's makeup bag.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural shampoo is crucial for curly hair]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-shampoo-is-crucial-for-curly-hair-id19573563</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-shampoo-is-crucial-for-curly-hair-id19573563</guid>
      <pubDate>Fri, 22 Jan 2010 16:16:06 GMT</pubDate>
      <description><![CDATA[Curly hair can be attained by choosing the correct shampoo, according to one expert.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Women's handbags are getting lighter]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-beauty-womens-handbags-are-getting-lighter-id19572305</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-beauty-womens-handbags-are-getting-lighter-id19572305</guid>
      <pubDate>Fri, 22 Jan 2010 10:57:27 GMT</pubDate>
      <description><![CDATA[The weight of handbags is falling dramatically, according to new research.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Twisted locks are in]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-hair-care-twisted-locks-are-in-id19571071</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-hair-care-twisted-locks-are-in-id19571071</guid>
      <pubDate>Thu, 21 Jan 2010 16:27:23 GMT</pubDate>
      <description><![CDATA[Using twists to make your hair more interesting is simple, according to one expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Perfect in pink]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-perfect-in-pink-id19571079</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-perfect-in-pink-id19571079</guid>
      <pubDate>Thu, 21 Jan 2010 16:28:23 GMT</pubDate>
      <description><![CDATA[It only takes four simple steps to complete a perfect in-pink look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Brushing is crucial part of beauty regime]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/brushing-is-crucial-part-of-beauty-regime-id19569944</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/brushing-is-crucial-part-of-beauty-regime-id19569944</guid>
      <pubDate>Thu, 21 Jan 2010 11:39:07 GMT</pubDate>
      <description><![CDATA[Looking after the body is an important part of a natural skin care regime.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup is important to stylists]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-is-important-to-stylists-id19568292</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-is-important-to-stylists-id19568292</guid>
      <pubDate>Wed, 20 Jan 2010 16:09:48 GMT</pubDate>
      <description><![CDATA[Using pure natural products is a vital part of creating a strong beauty regime.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Dancing on Ice stars reveal natural beauty regimes]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/dancing-on-ice-stars-reveal-natural-beauty-regimes-id19567140</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/dancing-on-ice-stars-reveal-natural-beauty-regimes-id19567140</guid>
      <pubDate>Wed, 20 Jan 2010 11:03:03 GMT</pubDate>
      <description><![CDATA[Many stars of ITV's Dancing on Ice wear natural makeup, according to one expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Two stars shine at the Golden Globes]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-beauty-two-stars-shine-at-the-golden-globes-id19565555</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-beauty-two-stars-shine-at-the-golden-globes-id19565555</guid>
      <pubDate>Tue, 19 Jan 2010 15:55:16 GMT</pubDate>
      <description><![CDATA[A pair of up-and-coming youngsters have impressed at the Golden Globes.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Star embraces natural look at Golden Globes]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/star-embraces-natural-look-at-golden-globes-id19565565</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/star-embraces-natural-look-at-golden-globes-id19565565</guid>
      <pubDate>Tue, 19 Jan 2010 15:56:38 GMT</pubDate>
      <description><![CDATA[One of the stars of An Education has impressed on the red carpet.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[A'kin cleans up at natural makeup awards]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/akin-cleans-up-at-natural-makeup-awards-id19564405</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/akin-cleans-up-at-natural-makeup-awards-id19564405</guid>
      <pubDate>Tue, 19 Jan 2010 10:32:42 GMT</pubDate>
      <description><![CDATA[A'kin Pure Radiance Rosehip Oil has been recognised for its quality again.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Braids are in this season]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-braids-are-in-this-season-id19563108</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-braids-are-in-this-season-id19563108</guid>
      <pubDate>Mon, 18 Jan 2010 16:06:55 GMT</pubDate>
      <description><![CDATA[Braids are set to be big this winter season, according to one magazine.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Green eyes will be envied]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-green-eyes-will-be-envied-id19562177</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-green-eyes-will-be-envied-id19562177</guid>
      <pubDate>Mon, 18 Jan 2010 11:40:36 GMT</pubDate>
      <description><![CDATA[Green will be the envied colour this winter season, according to one newspaper.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Diets are not everything, Bowman]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/diets-are-not-everything-bowman-id19560551</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/diets-are-not-everything-bowman-id19560551</guid>
      <pubDate>Fri, 15 Jan 2010 16:08:40 GMT</pubDate>
      <description><![CDATA[Fad diets do not help with skin care, according to one Radio One DJ.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Jemma Kidd: The natural beauty look is easy ]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/jemma-kidd-the-natural-beauty-look-is-easy--id19559515</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/jemma-kidd-the-natural-beauty-look-is-easy--id19559515</guid>
      <pubDate>Fri, 15 Jan 2010 11:15:46 GMT</pubDate>
      <description><![CDATA[Natural beauty is simple to attain, according to one makeup artist.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Hydration important to natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/hydration-important-to-natural-skin-care-id19558102</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/hydration-important-to-natural-skin-care-id19558102</guid>
      <pubDate>Thu, 14 Jan 2010 16:17:55 GMT</pubDate>
      <description><![CDATA[The importance of drinking enough water should not be underestimated.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care crimes need to be avoided]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-crimes-need-to-be-avoided-id19557855</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-crimes-need-to-be-avoided-id19557855</guid>
      <pubDate>Thu, 14 Jan 2010 15:21:26 GMT</pubDate>
      <description><![CDATA[Avoiding typical skin care faux-pas will help women to achieve better complexions.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Eating the right foods is an essential part of natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/eating-the-right-foods-is-an-essential-part-of-natural-beauty-id19556981</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/eating-the-right-foods-is-an-essential-part-of-natural-beauty-id19556981</guid>
      <pubDate>Thu, 14 Jan 2010 11:16:05 GMT</pubDate>
      <description><![CDATA[Consuming the correct natural foods can help to achieve beautiful skin.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Classic looks inspire natural hair care]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/classic-looks-inspire-natural-hair-care-id19555567</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/classic-looks-inspire-natural-hair-care-id19555567</guid>
      <pubDate>Wed, 13 Jan 2010 16:10:50 GMT</pubDate>
      <description><![CDATA[Wearing classic hairstyles will be important this year, according to one organisation.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Catherine Zeta-Jones embraces natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/catherine-zeta-jones-embraces-natural-beauty-id19555575</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/catherine-zeta-jones-embraces-natural-beauty-id19555575</guid>
      <pubDate>Wed, 13 Jan 2010 16:12:30 GMT</pubDate>
      <description><![CDATA[One star has admitted to constantly trying to look her best when she leaves her house.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Preparation is vital part of natural makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/preparation-is-vital-part-of-natural-makeup-id19554521</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/preparation-is-vital-part-of-natural-makeup-id19554521</guid>
      <pubDate>Wed, 13 Jan 2010 11:34:17 GMT</pubDate>
      <description><![CDATA[Using a primer could help to get perfect skin care results.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Boring nails are out]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-boring-nails-are-out-id19553198</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-boring-nails-are-out-id19553198</guid>
      <pubDate>Tue, 12 Jan 2010 16:28:40 GMT</pubDate>
      <description><![CDATA[Boring and lifeless nails are not the 'in thing' this season, according to one expert.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Neanderthal natural 'makeup' discovered]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/neanderthal-natural-makeup-discovered-id19551855</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/neanderthal-natural-makeup-discovered-id19551855</guid>
      <pubDate>Tue, 12 Jan 2010 10:58:16 GMT</pubDate>
      <description><![CDATA[Natural makeup could have been worn by Neanderthals, according to new research.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Full lips secret to natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/full-lips-secret-to-natural-beauty-id19549765</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/full-lips-secret-to-natural-beauty-id19549765</guid>
      <pubDate>Mon, 11 Jan 2010 13:39:50 GMT</pubDate>
      <description><![CDATA[Big lips are the key to retaining natural beauty, according to one study.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Frizz can be controlled]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-frizz-can-be-controlled-id19549770</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-frizz-can-be-controlled-id19549770</guid>
      <pubDate>Mon, 11 Jan 2010 13:41:39 GMT</pubDate>
      <description><![CDATA[Controlling frizz can be achieved using the right conditioner and shampoo.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Pomegranate juice could help treat cancer]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/pomegranate-juice-could-help-treat-cancer-id19547774</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/pomegranate-juice-could-help-treat-cancer-id19547774</guid>
      <pubDate>Fri, 08 Jan 2010 16:10:16 GMT</pubDate>
      <description><![CDATA[Consuming the right types of fruit could help to reduce a woman's chances of being diagnosed with breast cancer.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[A good diet is vital for natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/a-good-diet-is-vital-for-natural-skin-care-id19547779</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/a-good-diet-is-vital-for-natural-skin-care-id19547779</guid>
      <pubDate>Fri, 08 Jan 2010 16:12:28 GMT</pubDate>
      <description><![CDATA[Eating the right type of foods can help improve the skin.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Use natural haircare to shave the years off]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/use-natural-haircare-to-shave-the-years-off-id19546762</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/use-natural-haircare-to-shave-the-years-off-id19546762</guid>
      <pubDate>Fri, 08 Jan 2010 11:04:12 GMT</pubDate>
      <description><![CDATA[Getting a good haircut is a natural way to cut years off your appearance, a newspaper has claimed.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Kate Moss: Ice and cucumber can work wonders on skin]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/kate-moss-ice-and-cucumber-can-work-wonders-on-skin-id19545556</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/kate-moss-ice-and-cucumber-can-work-wonders-on-skin-id19545556</guid>
      <pubDate>Thu, 07 Jan 2010 16:21:58 GMT</pubDate>
      <description><![CDATA[Cold water and cucumbers can help women attain special complexions.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Five minute to complete natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/five-minute-to-complete-natural-beauty-id19545567</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/five-minute-to-complete-natural-beauty-id19545567</guid>
      <pubDate>Thu, 07 Jan 2010 16:23:09 GMT</pubDate>
      <description><![CDATA[Women can complete a quick-fire makeover, according to one magazine.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Mineral foundation 'perfect for natural beauty look']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/mineral-foundation-perfect-for-natural-beauty-look-id19544752</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/mineral-foundation-perfect-for-natural-beauty-look-id19544752</guid>
      <pubDate>Thu, 07 Jan 2010 12:16:33 GMT</pubDate>
      <description><![CDATA[Natural beauty products will allow women to look after their skin while having an understated look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Winter weather should not stop natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/winter-weather-should-not-stop-natural-beauty-id19544504</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/winter-weather-should-not-stop-natural-beauty-id19544504</guid>
      <pubDate>Thu, 07 Jan 2010 11:52:11 GMT</pubDate>
      <description><![CDATA[The cold weather does not mean women have to ditch their makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Men prefer natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/men-prefer-natural-beauty-id19542979</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/men-prefer-natural-beauty-id19542979</guid>
      <pubDate>Wed, 06 Jan 2010 16:11:07 GMT</pubDate>
      <description><![CDATA[Natural beauty is far more attractive to men than fake features.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care needs to be sensitive]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-needs-to-be-sensitive-id19542633</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-needs-to-be-sensitive-id19542633</guid>
      <pubDate>Wed, 06 Jan 2010 14:30:17 GMT</pubDate>
      <description><![CDATA[Using the right products is an essential part of getting a clear and healthy complexion.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Purple is the colour for smoky eyes]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-purple-is-the-colour-for-smoky-eyes-id19541813</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-purple-is-the-colour-for-smoky-eyes-id19541813</guid>
      <pubDate>Wed, 06 Jan 2010 10:55:00 GMT</pubDate>
      <description><![CDATA[A Gossip Girl star has led the way with smoky eye makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Buns are back in 2010]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-buns-are-back-in-2010-id19540449</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-buns-are-back-in-2010-id19540449</guid>
      <pubDate>Tue, 05 Jan 2010 16:00:09 GMT</pubDate>
      <description><![CDATA[Jennifer Lopez has made a splash with her stylish bun.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup is being embraced by big name stars]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-is-being-embraced-by-big-name-stars-id19540441</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-is-being-embraced-by-big-name-stars-id19540441</guid>
      <pubDate>Tue, 05 Jan 2010 15:58:50 GMT</pubDate>
      <description><![CDATA[Stars like Paris Hilton are being attracted to natural makeup, according to one expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural body care is an important part of happiness]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-body-care-is-an-important-part-of-happiness-id19539444</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-body-care-is-an-important-part-of-happiness-id19539444</guid>
      <pubDate>Tue, 05 Jan 2010 11:22:50 GMT</pubDate>
      <description><![CDATA[Looking after the body is a key part in the pursuit of happiness.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Peach or apricot will revive skin]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/peach-or-apricot-will-revive-skin-id19537754</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/peach-or-apricot-will-revive-skin-id19537754</guid>
      <pubDate>Mon, 04 Jan 2010 15:16:34 GMT</pubDate>
      <description><![CDATA[Using peachy colours will help to give skin a timely post-Christmas boost.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Taylor Swift using 'V good' eye makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/taylor-swift-using-v-good-eye-makeup-id19536988</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/taylor-swift-using-v-good-eye-makeup-id19536988</guid>
      <pubDate>Mon, 04 Jan 2010 11:22:26 GMT</pubDate>
      <description><![CDATA[A country singer has used a special shape to create memorable eye makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA['Undone textures' will be among natural hair care trends]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/undone-textures-will-be-among-natural-hair-care-trends-id19535082</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/undone-textures-will-be-among-natural-hair-care-trends-id19535082</guid>
      <pubDate>Thu, 31 Dec 2009 10:49:58 GMT</pubDate>
      <description><![CDATA[Natural beauty will be important for hairstyles this spring and summer, an expert has said.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural cleaning products 'a preferable alternative']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/natural-cleaning-products-a-preferable-alternative-id19533902</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/natural-cleaning-products-a-preferable-alternative-id19533902</guid>
      <pubDate>Wed, 30 Dec 2009 14:03:59 GMT</pubDate>
      <description><![CDATA[Natural cleaning products are better for people's health and the environment, according to experts.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Rachel Weisz prefers natural beauty to lots of makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/rachel-weisz-prefers-natural-beauty-to-lots-of-makeup-id19533164</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/rachel-weisz-prefers-natural-beauty-to-lots-of-makeup-id19533164</guid>
      <pubDate>Wed, 30 Dec 2009 09:09:29 GMT</pubDate>
      <description><![CDATA[The English star said that she believes in sleep and eating well.<br/>]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Eva Herzigova: It's important for ladies to look natural]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/eva-herzigova-its-important-for-ladies-to-look-natural-id19533165</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/eva-herzigova-its-important-for-ladies-to-look-natural-id19533165</guid>
      <pubDate>Wed, 30 Dec 2009 09:11:19 GMT</pubDate>
      <description><![CDATA[The model prefers a natural look but said that sun protection is important too.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Plus-size models show off natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/plus-size-models-show-off-natural-beauty-id19532115</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/plus-size-models-show-off-natural-beauty-id19532115</guid>
      <pubDate>Tue, 29 Dec 2009 14:14:35 GMT</pubDate>
      <description><![CDATA[Bigger models are becoming more popular as women demand images of natural beauty.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Twilight helps to encourage natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/twilight-helps-to-encourage-natural-beauty-id19532129</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/twilight-helps-to-encourage-natural-beauty-id19532129</guid>
      <pubDate>Tue, 29 Dec 2009 14:20:07 GMT</pubDate>
      <description><![CDATA[Vampire films are encouraging young people to embrace their natural beauty.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: longer tresses are in]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-longer-tresses-are-in-id19529819</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-longer-tresses-are-in-id19529819</guid>
      <pubDate>Thu, 24 Dec 2009 11:03:25 GMT</pubDate>
      <description><![CDATA[Wearing hair longer is going to be a top look for 2010<br/><br/>]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Food and light important for natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/food-and-light-important-for-natural-beauty-id19528693</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/food-and-light-important-for-natural-beauty-id19528693</guid>
      <pubDate>Wed, 23 Dec 2009 16:32:16 GMT</pubDate>
      <description><![CDATA[Getting the right amount of food and light is important for a good complexion.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Jessica Simpson embraces natural beauty on Twitter]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/jessica-simpson-embraces-natural-beauty-on-twitter-id19528706</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/jessica-simpson-embraces-natural-beauty-on-twitter-id19528706</guid>
      <pubDate>Wed, 23 Dec 2009 16:33:15 GMT</pubDate>
      <description><![CDATA[The natural beauty of one star has been seen on the internet.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Reading food labels is important]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-skin-care-reading-food-labels-is-important-id19527573</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-skin-care-reading-food-labels-is-important-id19527573</guid>
      <pubDate>Wed, 23 Dec 2009 11:17:00 GMT</pubDate>
      <description><![CDATA[Food labelling can be misleading, so parents should double check, according to one expert.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup can help disguise party nights]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-can-help-disguise-party-nights-id19526131</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-can-help-disguise-party-nights-id19526131</guid>
      <pubDate>Tue, 22 Dec 2009 16:13:06 GMT</pubDate>
      <description><![CDATA[Next-day makeup can cover up any signs of a big night out.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Awareness is crucial in rise of natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/awareness-is-crucial-in-rise-of-natural-beauty-id19526141</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/awareness-is-crucial-in-rise-of-natural-beauty-id19526141</guid>
      <pubDate>Tue, 22 Dec 2009 16:14:30 GMT</pubDate>
      <description><![CDATA[Natural beauty products are becoming more popular because of raised awareness of ethical alternatives to chemical-based cosmetics.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Eyelashes are crucial to Christmas party look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/eyelashes-are-crucial-to-christmas-party-look-id19525073</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/eyelashes-are-crucial-to-christmas-party-look-id19525073</guid>
      <pubDate>Tue, 22 Dec 2009 11:09:26 GMT</pubDate>
      <description><![CDATA[Getting eyelashes exactly right will help women capture the perfect Christmas party look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: David Beckham promotes bro-hawk]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-david-beckham-promotes-bro-hawk-id19523472</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-david-beckham-promotes-bro-hawk-id19523472</guid>
      <pubDate>Mon, 21 Dec 2009 15:33:21 GMT</pubDate>
      <description><![CDATA[David Beckham has spoken about his love of different hairstyles and admitted he often cuts his own locks.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[X Factor judges can inspire beauty regimes]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/x-factor-judges-can-inspire-beauty-regimes-id19523476</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/x-factor-judges-can-inspire-beauty-regimes-id19523476</guid>
      <pubDate>Mon, 21 Dec 2009 15:35:19 GMT</pubDate>
      <description><![CDATA[Cheryl Cole and Dannii Minogue have provided plenty of styles for women to be influenced by.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Eating right is the key to conceiving]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-skin-care-eating-right-is-the-key-to-conceiving-id19522883</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-skin-care-eating-right-is-the-key-to-conceiving-id19522883</guid>
      <pubDate>Mon, 21 Dec 2009 12:42:33 GMT</pubDate>
      <description><![CDATA[Eating the right foods will help people who are trying for a child, according to one expert.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Miss Average is actually natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/miss-average-is-actually-natural-beauty-id19520932</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/miss-average-is-actually-natural-beauty-id19520932</guid>
      <pubDate>Fri, 18 Dec 2009 15:23:38 GMT</pubDate>
      <description><![CDATA[Women with average face proportions are the most attractive, according to new research.<br/><br/>]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care products on top of Christmas lists]]> </title>
      <link>http://www.mypure.co.uk/natural-teen-products-news/organic-skin-care-products-on-top-of-christmas-lists-id19520942</link>
      <guid>http://www.mypure.co.uk/natural-teen-products-news/organic-skin-care-products-on-top-of-christmas-lists-id19520942</guid>
      <pubDate>Fri, 18 Dec 2009 15:25:57 GMT</pubDate>
      <description><![CDATA[People are investing in organic products for their loved ones this Christmas.<br/><br/>]]> </description>
      <category>Natural Teen Products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: The ponytail is back]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-the-ponytail-is-back-id19520199</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-the-ponytail-is-back-id19520199</guid>
      <pubDate>Fri, 18 Dec 2009 11:41:14 GMT</pubDate>
      <description><![CDATA[The ponytail is a look which is coming back in a big way.<br/><br/>]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Nicole Kidman suffers makeup malfunction]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/nicole-kidman-suffers-makeup-malfunction-id19518826</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/nicole-kidman-suffers-makeup-malfunction-id19518826</guid>
      <pubDate>Thu, 17 Dec 2009 16:22:20 GMT</pubDate>
      <description><![CDATA[Natural makeup fans need to make sure they check their faces before leaving the house.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Beverley Knight works hard on complexion]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-skin-care-beverley-knight-works-hard-on-complexion-id19518838</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-skin-care-beverley-knight-works-hard-on-complexion-id19518838</guid>
      <pubDate>Thu, 17 Dec 2009 16:24:31 GMT</pubDate>
      <description><![CDATA[Beverley Knight admits to working hard in order to keep her skin looking flawless.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Cheryl Cole is loved for her natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/cheryl-cole-is-loved-for-her-natural-beauty-id19517720</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/cheryl-cole-is-loved-for-her-natural-beauty-id19517720</guid>
      <pubDate>Thu, 17 Dec 2009 11:20:59 GMT</pubDate>
      <description><![CDATA[An X Factor judge has become popular partly due to her great looks.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Tea and coffee 'can help to prevent diabetes']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/tea-and-coffee-can-help-to-prevent-diabetes-id19516709</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/tea-and-coffee-can-help-to-prevent-diabetes-id19516709</guid>
      <pubDate>Wed, 16 Dec 2009 17:08:57 GMT</pubDate>
      <description><![CDATA[Having a daily cuppa could help to reduce the risk of getting diabetes.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Men are returning to classic looks]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-men-are-returning-to-classic-looks-id19516355</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-men-are-returning-to-classic-looks-id19516355</guid>
      <pubDate>Wed, 16 Dec 2009 16:26:32 GMT</pubDate>
      <description><![CDATA[Men are returning to classic looks this winter.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Plastic surgery can create more problems]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-skin-care-plastic-surgery-can-create-more-problems-id19516365</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-skin-care-plastic-surgery-can-create-more-problems-id19516365</guid>
      <pubDate>Wed, 16 Dec 2009 16:27:34 GMT</pubDate>
      <description><![CDATA[Plastic surgery can carry risks and make things worse.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care: Men need to research Christmas presents]]> </title>
      <link>http://www.mypure.co.uk/natural-gents-products-news/organic-skin-care-men-need-to-research-christmas-presents-id19515247</link>
      <guid>http://www.mypure.co.uk/natural-gents-products-news/organic-skin-care-men-need-to-research-christmas-presents-id19515247</guid>
      <pubDate>Wed, 16 Dec 2009 11:04:52 GMT</pubDate>
      <description><![CDATA[Researching gifts is important before buying them, according to one expert.]]> </description>
      <category>Natural Gents Products</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care: Consumers will reject unnatural products]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-consumers-will-reject-unnatural-products-id19513906</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-consumers-will-reject-unnatural-products-id19513906</guid>
      <pubDate>Tue, 15 Dec 2009 16:20:44 GMT</pubDate>
      <description><![CDATA[Consumers are not going to be impressed with products which are chemical-based in the new year.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Demand is up for quality products]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-makeup-demand-is-up-for-quality-products-id19512772</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-makeup-demand-is-up-for-quality-products-id19512772</guid>
      <pubDate>Tue, 15 Dec 2009 11:10:41 GMT</pubDate>
      <description><![CDATA[Women want beauty products which show results without breaking the bank.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Preparation is key for flawless face]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-preparation-is-key-for-flawless-face-id19511295</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-makeup-preparation-is-key-for-flawless-face-id19511295</guid>
      <pubDate>Mon, 14 Dec 2009 16:09:49 GMT</pubDate>
      <description><![CDATA[Applying natural makeup after properly preparing skin will help to attain the best results.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care: Healthy diet can help prevent cancer]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/organic-skin-care-healthy-diet-can-help-prevent-cancer-id19511302</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/organic-skin-care-healthy-diet-can-help-prevent-cancer-id19511302</guid>
      <pubDate>Mon, 14 Dec 2009 16:11:23 GMT</pubDate>
      <description><![CDATA[Eating the right foods can help people to reduce the risk of developing cancer, according to an expert.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Over-eating at Christmas can lead to hard-to-shift weight]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/over-eating-at-christmas-can-lead-to-hard-to-shift-weight-id19510120</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/over-eating-at-christmas-can-lead-to-hard-to-shift-weight-id19510120</guid>
      <pubDate>Mon, 14 Dec 2009 10:49:49 GMT</pubDate>
      <description><![CDATA[Extra weight put on during the Christmas period can be hard to get rid of later.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural lipstick: Concealer can help lock in colour]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-lipstick-concealer-can-help-lock-in-colour-id19508950</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-lipstick-concealer-can-help-lock-in-colour-id19508950</guid>
      <pubDate>Fri, 11 Dec 2009 16:16:26 GMT</pubDate>
      <description><![CDATA[Combining beauty products can help to sustain colours.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Radical changes should be tested out]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-radical-changes-should-be-tested-out-id19508055</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-radical-changes-should-be-tested-out-id19508055</guid>
      <pubDate>Fri, 11 Dec 2009 11:56:19 GMT</pubDate>
      <description><![CDATA[Making big changes to hair colour need to be tried out first.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: People should please themselves]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-people-should-please-themselves-id19506522</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-people-should-please-themselves-id19506522</guid>
      <pubDate>Thu, 10 Dec 2009 16:16:04 GMT</pubDate>
      <description><![CDATA[Taking time to choose a hairstyle will be crucial this party season.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural food: Pistachios could reduce lung cancer risk]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-food-pistachios-could-reduce-lung-cancer-risk-id19506559</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-food-pistachios-could-reduce-lung-cancer-risk-id19506559</guid>
      <pubDate>Thu, 10 Dec 2009 16:23:21 GMT</pubDate>
      <description><![CDATA[Pistachio nuts could help people to reduce the chances of developing lung cancer.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Makeup from desk to dancefloor]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-skin-care-makeup-from-desk-to-dancefloor-id19505222</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-skin-care-makeup-from-desk-to-dancefloor-id19505222</guid>
      <pubDate>Thu, 10 Dec 2009 10:46:41 GMT</pubDate>
      <description><![CDATA[Going for a powdered complexion is on-trend this season.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Organic ingredients will thrive in 2010]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-organic-ingredients-will-thrive-in-2010-id19504126</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-organic-ingredients-will-thrive-in-2010-id19504126</guid>
      <pubDate>Wed, 09 Dec 2009 16:38:54 GMT</pubDate>
      <description><![CDATA[More people and companies are going to move toward natural beauty products.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[New evidence suggests link between parabens and breast cancer]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/new-evidence-suggests-link-between-parabens-and-breast-cancer-id19503235</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/new-evidence-suggests-link-between-parabens-and-breast-cancer-id19503235</guid>
      <pubDate>Wed, 09 Dec 2009 12:51:14 GMT</pubDate>
      <description><![CDATA[Dr Barbara Olioso has shared new research from Dr Phillipa Darbre at Reading University suggesting parabens could be linked to increased breast cancer cell growth.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty food: Spices could limit stem cell growth]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-food-spices-could-limit-stem-cell-growth-id19502863</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-food-spices-could-limit-stem-cell-growth-id19502863</guid>
      <pubDate>Wed, 09 Dec 2009 11:07:53 GMT</pubDate>
      <description><![CDATA[Spices like turmeric and pepper can help to stop the growth of stem cells.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup: Party season means skin needs care]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-party-season-means-skin-needs-care-id19501598</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-makeup-party-season-means-skin-needs-care-id19501598</guid>
      <pubDate>Tue, 08 Dec 2009 16:32:34 GMT</pubDate>
      <description><![CDATA[Looking after skin during the festive party season is crucial, according to one expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Being prepared will sustain your look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-hair-care-being-prepared-will-sustain-your-look-id19501573</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-hair-care-being-prepared-will-sustain-your-look-id19501573</guid>
      <pubDate>Tue, 08 Dec 2009 16:29:44 GMT</pubDate>
      <description><![CDATA[Preparation is essential for natural skin care.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Alcohol-based mouthwashes may cause cancer]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/alcohol-based-mouthwashes-may-cause-cancer-id19499947</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/alcohol-based-mouthwashes-may-cause-cancer-id19499947</guid>
      <pubDate>Tue, 08 Dec 2009 07:29:18 GMT</pubDate>
      <description><![CDATA[Mouthwashes that contain alcohol could lead to cancer.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural mascara: Golden eyes are important this winter]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-mascara-golden-eyes-are-important-this-winter-id19499140</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-mascara-golden-eyes-are-important-this-winter-id19499140</guid>
      <pubDate>Mon, 07 Dec 2009 16:45:37 GMT</pubDate>
      <description><![CDATA[Making sure eyes look good this winter season is essential, according to one newspaper.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Right foundation crucial for building a look]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-right-foundation-crucial-for-building-a-look-id19497839</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-right-foundation-crucial-for-building-a-look-id19497839</guid>
      <pubDate>Mon, 07 Dec 2009 11:23:43 GMT</pubDate>
      <description><![CDATA[Getting foundation right will set up a natural beauty look.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural body care: Heels need attention]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-body-care-heels-need-attention-id19496567</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-body-care-heels-need-attention-id19496567</guid>
      <pubDate>Fri, 04 Dec 2009 16:34:16 GMT</pubDate>
      <description><![CDATA[High heels are going to be a big part of style this winter.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Celebrities are fuelling false lash trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/celebrities-are-fuelling-false-lash-trend-id19496588</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/celebrities-are-fuelling-false-lash-trend-id19496588</guid>
      <pubDate>Fri, 04 Dec 2009 16:35:18 GMT</pubDate>
      <description><![CDATA[Cheryl Cole and Lady GaGa are leading an interesting new beauty trend.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Winter can be tough on complexions]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-winter-can-be-tough-on-complexions-id19495423</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-winter-can-be-tough-on-complexions-id19495423</guid>
      <pubDate>Fri, 04 Dec 2009 11:07:04 GMT</pubDate>
      <description><![CDATA[Moisturising this winter is essential to keep skin looking good.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Tackle grey hair the natural way]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-tackle-grey-hair-the-natural-way-id19494071</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-tackle-grey-hair-the-natural-way-id19494071</guid>
      <pubDate>Thu, 03 Dec 2009 16:36:32 GMT</pubDate>
      <description><![CDATA[Grey hair needs to be treated in the right way.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Choppy bobs are en vogue]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-choppy-bobs-are-en-vogue-id19492844</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-choppy-bobs-are-en-vogue-id19492844</guid>
      <pubDate>Thu, 03 Dec 2009 11:02:29 GMT</pubDate>
      <description><![CDATA[Choppy bobs are making a comeback thanks to celebrities like Alexa Chung.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Twilight inspires Goth look]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/twilight-inspires-goth-look-id19491539</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/twilight-inspires-goth-look-id19491539</guid>
      <pubDate>Wed, 02 Dec 2009 16:18:44 GMT</pubDate>
      <description><![CDATA[Natural beauty fans are going for the Goth look this winter.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural body care: Feet need attention this festive season]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-body-care-feet-need-attention-this-festive-season-id19491546</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-body-care-feet-need-attention-this-festive-season-id19491546</guid>
      <pubDate>Wed, 02 Dec 2009 16:19:36 GMT</pubDate>
      <description><![CDATA[Preparing feet will help treatments work more effectively.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: People need to know about sunbed dangers]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-people-need-to-know-about-sunbed-dangers-id19490351</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-people-need-to-know-about-sunbed-dangers-id19490351</guid>
      <pubDate>Wed, 02 Dec 2009 11:42:45 GMT</pubDate>
      <description><![CDATA[The dangers of using sunbeds need to be better spelled out, according to one expert.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Amanda Holden embraces natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/amanda-holden-embraces-natural-beauty-id19489091</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/amanda-holden-embraces-natural-beauty-id19489091</guid>
      <pubDate>Tue, 01 Dec 2009 16:19:33 GMT</pubDate>
      <description><![CDATA[An actress has ditched Botox because it is 'grotesque'.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Tess Daly: The eyes have it]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/tess-daly-the-eyes-have-it-id19487947</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/tess-daly-the-eyes-have-it-id19487947</guid>
      <pubDate>Tue, 01 Dec 2009 11:09:39 GMT</pubDate>
      <description><![CDATA[Creating impressive eyes is crucial if women want to stand out this Christmas party season.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Rosehip oil is a great natural ingredient]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/rosehip-oil-is-a-great-natural-ingredient-id19486327</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/rosehip-oil-is-a-great-natural-ingredient-id19486327</guid>
      <pubDate>Mon, 30 Nov 2009 16:26:32 GMT</pubDate>
      <description><![CDATA[People could consider rosehip oil as an effective natural ingredient.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[A'kin lip balm reduces chapping]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/akin-lip-balm-reduces-chapping-id19486355</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/akin-lip-balm-reduces-chapping-id19486355</guid>
      <pubDate>Mon, 30 Nov 2009 16:33:29 GMT</pubDate>
      <description><![CDATA[A natural lip balm can help to stop chapping.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Strictly makeup expert reveals natural beauty secrets]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/strictly-makeup-expert-reveals-natural-beauty-secrets-id19484957</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/strictly-makeup-expert-reveals-natural-beauty-secrets-id19484957</guid>
      <pubDate>Mon, 30 Nov 2009 10:40:49 GMT</pubDate>
      <description><![CDATA[Reality TV show makeup artist reveals her secrets.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural remedies can reduce symptoms]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-remedies-can-reduce-symptoms-id19483850</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-remedies-can-reduce-symptoms-id19483850</guid>
      <pubDate>Fri, 27 Nov 2009 16:13:23 GMT</pubDate>
      <description><![CDATA[Using natural remedies could help to cut symptoms of some illnesses.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural produce: Labelling GM foods is crucial]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-produce-labelling-gm-foods-is-crucial-id19483863</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-produce-labelling-gm-foods-is-crucial-id19483863</guid>
      <pubDate>Fri, 27 Nov 2009 16:14:23 GMT</pubDate>
      <description><![CDATA[More informative labelling should be introduced for food products.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Pixie Lott: Natural beauty is 'best']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/pixie-lott-natural-beauty-is-best-id19483333</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/pixie-lott-natural-beauty-is-best-id19483333</guid>
      <pubDate>Fri, 27 Nov 2009 13:47:19 GMT</pubDate>
      <description><![CDATA[UK singing sensation speaks about the importance of natural beauty.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: The colour purple is on-trend]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-skin-care-the-colour-purple-is-on-trend-id19482386</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-skin-care-the-colour-purple-is-on-trend-id19482386</guid>
      <pubDate>Fri, 27 Nov 2009 08:11:40 GMT</pubDate>
      <description><![CDATA[Using purple during the winter months will keep women on-trend.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Edgy trends are vital to standing out this winter]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/edgy-trends-are-vital-to-standing-out-this-winter-id19480455</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/edgy-trends-are-vital-to-standing-out-this-winter-id19480455</guid>
      <pubDate>Thu, 26 Nov 2009 10:52:53 GMT</pubDate>
      <description><![CDATA[Out-there styles are 'in' this winter season for fans of natural skin care.<br/><br/>]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Beauty reveals her skin care secrets]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/beauty-reveals-her-skin-care-secrets-id19479118</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/beauty-reveals-her-skin-care-secrets-id19479118</guid>
      <pubDate>Wed, 25 Nov 2009 16:06:13 GMT</pubDate>
      <description><![CDATA[A brewing heiress and model has revealed how she retains her natural good looks.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural food: High salt intake could damage health]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-food-high-salt-intake-could-damage-health-id19478040</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-food-high-salt-intake-could-damage-health-id19478040</guid>
      <pubDate>Wed, 25 Nov 2009 11:24:32 GMT</pubDate>
      <description><![CDATA[Too much salt could seriously harm health and raise the risk of strokes, according to research.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Minogue recommends Katie Price ditch excessive makeup]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-minogue-recommends-katie-price-ditch-excessive-makeup-id19476845</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-minogue-recommends-katie-price-ditch-excessive-makeup-id19476845</guid>
      <pubDate>Tue, 24 Nov 2009 16:50:24 GMT</pubDate>
      <description><![CDATA[X Factor host has her say on Katie Price's makeup.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[A'kin conditioner 'makes styling easier']]> </title>
      <link>http://www.mypure.co.uk/a'kin-news/akin-conditioner-makes-styling-easier-id19476861</link>
      <guid>http://www.mypure.co.uk/a'kin-news/akin-conditioner-makes-styling-easier-id19476861</guid>
      <pubDate>Tue, 24 Nov 2009 16:54:30 GMT</pubDate>
      <description><![CDATA[A natural conditioner helps to make hair strong and ensures styling locks is easier.]]> </description>
      <category>A'kin</category>
  </item>
  <item>
  <title><![CDATA[Nelly Furtado embraces natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/nelly-furtado-embraces-natural-beauty-id19475456</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/nelly-furtado-embraces-natural-beauty-id19475456</guid>
      <pubDate>Tue, 24 Nov 2009 11:23:16 GMT</pubDate>
      <description><![CDATA[A Portuguese pop star has spoken about her desire to remain as natural as possible.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Mums-to-be can still retain natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/mums-to-be-can-still-retain-natural-beauty-id19473869</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/mums-to-be-can-still-retain-natural-beauty-id19473869</guid>
      <pubDate>Mon, 23 Nov 2009 16:11:44 GMT</pubDate>
      <description><![CDATA[Pregnant women can keep their good looks during pregnancy by taking simple steps.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care: Perms might not be the answer]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-perms-might-not-be-the-answer-id19473134</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-perms-might-not-be-the-answer-id19473134</guid>
      <pubDate>Mon, 23 Nov 2009 12:37:54 GMT</pubDate>
      <description><![CDATA[Natural wavy hair is perfect for the Christmas party season.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Living Nature's top tips for Christmas party make-up]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/living-natures-top-tips-for-christmas-party-make-up-id19472381</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/living-natures-top-tips-for-christmas-party-make-up-id19472381</guid>
      <pubDate>Mon, 23 Nov 2009 08:11:17 GMT</pubDate>
      <description><![CDATA[Ladies may need help this Christmas with getting their look right and taking care of their skin.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Organic skin care: Women put 515 chemicals on their faces]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-women-put-515-chemicals-on-their-faces-id19471343</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/organic-skin-care-women-put-515-chemicals-on-their-faces-id19471343</guid>
      <pubDate>Fri, 20 Nov 2009 16:00:09 GMT</pubDate>
      <description><![CDATA[Many women are risking their health by using chemical-based cosmetics.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Gents are as demanding as women]]> </title>
      <link>http://www.mypure.co.uk/natural-gents-products-news/natural-skin-care-gents-are-as-demanding-as-women-id19471311</link>
      <guid>http://www.mypure.co.uk/natural-gents-products-news/natural-skin-care-gents-are-as-demanding-as-women-id19471311</guid>
      <pubDate>Fri, 20 Nov 2009 15:54:37 GMT</pubDate>
      <description><![CDATA[Men are just as demanding as women as they try to look good.]]> </description>
      <category>Natural Gents Products</category>
  </item>
  <item>
  <title><![CDATA[Dannii Minogue's style inspires women]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/dannii-minogues-style-inspires-women-id19471319</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/dannii-minogues-style-inspires-women-id19471319</guid>
      <pubDate>Fri, 20 Nov 2009 15:57:27 GMT</pubDate>
      <description><![CDATA[X Factor judge is an inspiration for women.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Alexandra Burke embraces natural beauty]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/alexandra-burke-embraces-natural-beauty-id19471038</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/alexandra-burke-embraces-natural-beauty-id19471038</guid>
      <pubDate>Fri, 20 Nov 2009 14:48:49 GMT</pubDate>
      <description><![CDATA[An X Factor winner has stepped out with a toned down look.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Knowing what suits is essential]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-knowing-what-suits-is-essential-id19468074</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-knowing-what-suits-is-essential-id19468074</guid>
      <pubDate>Thu, 19 Nov 2009 11:18:53 GMT</pubDate>
      <description><![CDATA[Suitable makeup is essential for changing seasons.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Bentley Organic Hand Sanitiser kills swine flu]]> </title>
      <link>http://www.mypure.co.uk/bentley-organic-news/bentley-organic-hand-sanitiser-kills-swine-flu-id19467028</link>
      <guid>http://www.mypure.co.uk/bentley-organic-news/bentley-organic-hand-sanitiser-kills-swine-flu-id19467028</guid>
      <pubDate>Wed, 18 Nov 2009 17:02:49 GMT</pubDate>
      <description><![CDATA[The government has confirmed that Bentley Organic Hand Sanitiser kills the swine flu virus.]]> </description>
      <category>Bentley Organic</category>
  </item>
  <item>
  <title><![CDATA[Jessica Biel loves Jennifer Garner's natural beauty]]> </title>
      <link>http://www.mypure.co.uk/sukicolor-news/jessica-biel-loves-jennifer-garners-natural-beauty-id19466755</link>
      <guid>http://www.mypure.co.uk/sukicolor-news/jessica-biel-loves-jennifer-garners-natural-beauty-id19466755</guid>
      <pubDate>Wed, 18 Nov 2009 16:16:04 GMT</pubDate>
      <description><![CDATA[Texas Chainsaw Massacre star admits to admiring Jennifer Garner's natural beauty.]]> </description>
      <category>SukiColor</category>
  </item>
  <item>
  <title><![CDATA[Natural hair care faces winter challenges]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-faces-winter-challenges-id19466018</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/natural-hair-care-faces-winter-challenges-id19466018</guid>
      <pubDate>Wed, 18 Nov 2009 12:04:51 GMT</pubDate>
      <description><![CDATA[Winter months create a new set of problems for natural hair care fans.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural foods 'can make you sexy']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-foods-can-make-you-sexy-id19464316</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-foods-can-make-you-sexy-id19464316</guid>
      <pubDate>Tue, 17 Nov 2009 15:53:52 GMT</pubDate>
      <description><![CDATA[Eating five a day can make you seem more attractive to the opposite sex.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Jane Birkin: Less is more with beauty products]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/jane-birkin-less-is-more-with-beauty-products-id19463466</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/jane-birkin-less-is-more-with-beauty-products-id19463466</guid>
      <pubDate>Tue, 17 Nov 2009 11:24:27 GMT</pubDate>
      <description><![CDATA[Less can be more when it comes to makeup, according to one singer.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Barefoot Botanicals offers top tips for winter skin health]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-features-news/barefoot-botanicals-offers-top-tips-for-winter-skin-health-id19461965</link>
      <guid>http://www.mypure.co.uk/natural-beauty-features-news/barefoot-botanicals-offers-top-tips-for-winter-skin-health-id19461965</guid>
      <pubDate>Mon, 16 Nov 2009 16:08:45 GMT</pubDate>
      <description><![CDATA[Experts give their advice on how to reduce stress and look after skin with natural skin care products, essential oils and health foods during the harsh winter season.]]> </description>
      <category>Natural Beauty Features</category>
  </item>
  <item>
  <title><![CDATA[Cosmetic surgery is an 'unregulated mess']]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/cosmetic-surgery-is-an-unregulated-mess-id19461987</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/cosmetic-surgery-is-an-unregulated-mess-id19461987</guid>
      <pubDate>Mon, 16 Nov 2009 16:13:54 GMT</pubDate>
      <description><![CDATA[The cosmetic surgery market needs reform, according to one expert.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Recommended calorie intake could increase]]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/natural-beauty-recommended-calorie-intake-could-increase-id19461996</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/natural-beauty-recommended-calorie-intake-could-increase-id19461996</guid>
      <pubDate>Mon, 16 Nov 2009 16:15:05 GMT</pubDate>
      <description><![CDATA[People could soon be eating more food if new recommendations are followed.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Radiance is more important than symmetry]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-radiance-is-more-important-than-symmetry-id19460877</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-skin-care-radiance-is-more-important-than-symmetry-id19460877</guid>
      <pubDate>Mon, 16 Nov 2009 10:51:38 GMT</pubDate>
      <description><![CDATA[Having radiant and even skin is a very attractive trait, according to new research.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Dark chocolate 'ultimate stress-relieving food']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/dark-chocolate-ultimate-stress-relieving-food-id19458966</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/dark-chocolate-ultimate-stress-relieving-food-id19458966</guid>
      <pubDate>Fri, 13 Nov 2009 12:06:05 GMT</pubDate>
      <description><![CDATA[Dark chocolate can help to reduce people's stress levels.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Ladies can tone down 80s look with more natural beauty products]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/ladies-can-tone-down-80s-look-with-more-natural-beauty-products-id19458509</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/ladies-can-tone-down-80s-look-with-more-natural-beauty-products-id19458509</guid>
      <pubDate>Fri, 13 Nov 2009 10:16:30 GMT</pubDate>
      <description><![CDATA[Natural beauty products can be used for a more toned down look this season.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care tips to prevent dry winter skin ]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-skin-care-tips-to-prevent-dry-winter-skin--id19457301</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-skin-care-tips-to-prevent-dry-winter-skin--id19457301</guid>
      <pubDate>Thu, 12 Nov 2009 16:00:00 GMT</pubDate>
      <description><![CDATA[An expert has issued natural skin care tips to help protect faces against the winter weather.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Vitamin D 'the key to good health']]> </title>
      <link>http://www.mypure.co.uk/natural-beauty-foods-news/vitamin-d-the-key-to-good-health-id19456812</link>
      <guid>http://www.mypure.co.uk/natural-beauty-foods-news/vitamin-d-the-key-to-good-health-id19456812</guid>
      <pubDate>Thu, 12 Nov 2009 13:03:30 GMT</pubDate>
      <description><![CDATA[Taking vitamin D could be the key to a long and healthy life, an expert has said.]]> </description>
      <category>Natural Beauty foods</category>
  </item>
  <item>
  <title><![CDATA[Cindy Crawford 'prefers more natural beauty since modelling']]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/cindy-crawford-prefers-more-natural-beauty-since-modelling-id19456194</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/cindy-crawford-prefers-more-natural-beauty-since-modelling-id19456194</guid>
      <pubDate>Thu, 12 Nov 2009 10:12:28 GMT</pubDate>
      <description><![CDATA[Supermodel Cindy Crawford said that she is now too busy to spend two hours getting ready.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural products 'a defining trend of our time' ]]> </title>
      <link>http://www.mypure.co.uk/natural-home-products-news/natural-products-a-defining-trend-of-our-time--id19455260</link>
      <guid>http://www.mypure.co.uk/natural-home-products-news/natural-products-a-defining-trend-of-our-time--id19455260</guid>
      <pubDate>Wed, 11 Nov 2009 16:55:50 GMT</pubDate>
      <description><![CDATA[Consumers are buying more natural cleaning products but are not using them in the most energy-efficient way.]]> </description>
      <category>Natural Home Products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty products are booming]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-products-are-booming-id19454706</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/natural-beauty-products-are-booming-id19454706</guid>
      <pubDate>Wed, 11 Nov 2009 15:26:17 GMT</pubDate>
      <description><![CDATA[More organic and natural beauty products are available after a boom in interest during recent years.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Men need natural skin protection]]> </title>
      <link>http://www.mypure.co.uk/natural-gents-products-news/men-need-natural-skin-protection-id19453780</link>
      <guid>http://www.mypure.co.uk/natural-gents-products-news/men-need-natural-skin-protection-id19453780</guid>
      <pubDate>Wed, 11 Nov 2009 10:48:33 GMT</pubDate>
      <description><![CDATA[Skin protection is important for men this winter and needs attention.]]> </description>
      <category>Natural Gents Products</category>
  </item>
  <item>
  <title><![CDATA[Strictly Come Dancing inspires fake tan U-turn]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/strictly-come-dancing-inspires-fake-tan-u-turn-id19452548</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/strictly-come-dancing-inspires-fake-tan-u-turn-id19452548</guid>
      <pubDate>Tue, 10 Nov 2009 16:07:32 GMT</pubDate>
      <description><![CDATA[Fake tan has become part of life for a TV presenter who vowed to never use the product.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Women need a winter natural skin care regime ]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/women-need-a-winter-natural-skin-care-regime--id19451298</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/women-need-a-winter-natural-skin-care-regime--id19451298</guid>
      <pubDate>Tue, 10 Nov 2009 10:38:58 GMT</pubDate>
      <description><![CDATA[Changing natural skin care regimes in the winter is important, according to one modelling agency.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[Angela Griffin embraces natural skin care]]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/angela-griffin-embraces-natural-skin-care-id19450025</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/angela-griffin-embraces-natural-skin-care-id19450025</guid>
      <pubDate>Mon, 09 Nov 2009 16:08:24 GMT</pubDate>
      <description><![CDATA[A former Coronation Street actress has spoken about her quick and effective natural beauty regime.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Natural makeup has benefits]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-makeup-has-benefits-id19450031</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-makeup-has-benefits-id19450031</guid>
      <pubDate>Mon, 09 Nov 2009 16:09:32 GMT</pubDate>
      <description><![CDATA[Using paraben-free products can help to make skin feel smoother.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[A'kin is a good value natural beauty buy]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/akin-is-a-good-value-natural-beauty-buy-id19449727</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/akin-is-a-good-value-natural-beauty-buy-id19449727</guid>
      <pubDate>Mon, 09 Nov 2009 14:40:48 GMT</pubDate>
      <description><![CDATA[Two A'kin products have been recommended by beauty experts for their value for money.]]> </description>
      <category>Natural Skin Care products</category>
  </item>
  <item>
  <title><![CDATA[Natural skin care: Wax more than 48 hours before heading out]]> </title>
      <link>http://www.mypure.co.uk/natural-body-care-products-news/natural-skin-care-wax-more-than-48-hours-before-heading-out-id19448811</link>
      <guid>http://www.mypure.co.uk/natural-body-care-products-news/natural-skin-care-wax-more-than-48-hours-before-heading-out-id19448811</guid>
      <pubDate>Mon, 09 Nov 2009 10:03:37 GMT</pubDate>
      <description><![CDATA[It is important for natural beauty loving women to wax 48 hours before heading out on a big night, an expert claims.]]> </description>
      <category>Natural Body Care products</category>
  </item>
  <item>
  <title><![CDATA[A'kin Pure Man range is unveiled]]> </title>
      <link>http://www.mypure.co.uk/a'kin-news/akin-pure-man-range-is-unveiled-id19447893</link>
      <guid>http://www.mypure.co.uk/a'kin-news/akin-pure-man-range-is-unveiled-id19447893</guid>
      <pubDate>Fri, 06 Nov 2009 16:32:56 GMT</pubDate>
      <description><![CDATA[A new natural skin care range aimed at men has been launched by A'kin.]]> </description>
      <category>A'kin</category>
  </item>
  <item>
  <title><![CDATA[Cameron Diaz embraces multiple beauty trends]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/cameron-diaz-embraces-multiple-beauty-trends-id19447606</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/cameron-diaz-embraces-multiple-beauty-trends-id19447606</guid>
      <pubDate>Fri, 06 Nov 2009 15:27:24 GMT</pubDate>
      <description><![CDATA[A Hollywood star has layered this season's essential trends at a film premiere.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Natural beauty: Mascara can 'brighten up peepers']]> </title>
      <link>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-mascara-can-brighten-up-peepers-id19445557</link>
      <guid>http://www.mypure.co.uk/natural-make-up-news/natural-beauty-mascara-can-brighten-up-peepers-id19445557</guid>
      <pubDate>Thu, 05 Nov 2009 16:17:23 GMT</pubDate>
      <description><![CDATA[Mascara can open up eyes and make a face appear brighter.]]> </description>
      <category>Natural Make-up</category>
  </item>
  <item>
  <title><![CDATA[Cat Deeley embraces a natural hairstyle]]> </title>
      <link>http://www.mypure.co.uk/natural-hair-products-news/cat-deeley-embraces-a-natural-hairstyle-id19444408</link>
      <guid>http://www.mypure.co.uk/natural-hair-products-news/cat-deeley-embraces-a-natural-hairstyle-id19444408</guid>
      <pubDate>Thu, 05 Nov 2009 11:04:29 GMT</pubDate>
      <description><![CDATA[A British TV presenter has given her locks a rocker style makeover.]]> </description>
      <category>Natural Hair Products</category>
  </item>
  <item>
  <title><![CDATA[Buying beauty essentials will keep costs down]]> </title>
      <link>http://www.mypure.co.uk/natural-skin-care-products-news/buying-beauty-essentials-will-keep-costs-down-id19443167</link>
      <guid>http://www.mypure.co.uk/natural-skin-care-products-news/buying-beauty-essentials-will-keep-costs-down-id19443167</guid>
      <pubDate>Wed, 04 Nov 2009 16:04:
