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Britain's most positively reviewed Organic Skin Care Store

PHB Ethical Beauty For Men

Discover the PHB range of skin, hair and body care for men. They use only the finest natural & organic ingredients to provide pure products that give noticeable results. Products are 100% naturally derived and handmade here in the UK. They are environmentally friendly and always free from skin irritating chemicals making them great for sensitive and allergy prone skin.

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mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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