As people get older the signs rapidly begin to show around the body, and nowhere shows the signs more than on your face.
From wrinkles to crow's feet and laughter lines to frown furrows, it depends on your face as to where it will age most.
But while the effects of ageing are almost inevitable, anti-ageing products could go a long way towards making them less visible.
Dr Kieren Bong, cosmetic doctor at Essence Medical Cosmetic Clinic, claims that the ageing process happens across the entire face and tends to follow a few key stages.
"The first thing is the important one - we lose volume, mostly for the middle part of the face and the lower one-third part of the face," something he described as almost like letting air slowly out of a balloon, leaving loose skin.
Dr Bong added that then wrinkles begin to appear in the skin, and can look more pronounced on slimmer faces in particular.
"People normally age better, or look better because there is volume in the middle of the face," he explained.
Organic anti-ageing products such as the A'kin Rose & Geranium Pure Creamy Cleanser & Toner in One could be useful aids in revitalising the skin and making it appear fresher and more youthful.
It's formulated with vitamin B5 and shea butter, making it ideal for sensitive skin and gently removes face and eye makeup with the help of witch hazel and antioxidants, such as panama bark.
The high moisture content means that it soothes and hydrates the skin, making it less prone to fine lines and wrinkles.
Night and eye creams are also popular ways to slow the ageing process, ensuring that skin is kept plump and fuller using moisturising ingredients, designed to smooth the contours of the face.