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  • No More Tears or Chemicals

    Posted on Mar, 11 2016 When THAT brand of Baby products announced in the New York Times that it was to remove formaldehyde and 1,4-dioxane from its Baby Shampoo - that was a good thing, wasn't it? But, wait just a minute. Why on earth would you buy something that containe
  • Flash Sale!

    Posted on Oct, 12 2015 We all love to grab a true bargain - so how about a flash sale to start off the week and brighten up Monday morning - and our skin! Your favourite skincare brand Mádara is on offer at mypure natural beauty until midnight 13th October, at a whopping
  • Royal -ly Good Natural Baby Products

    Posted on May, 05 2015 Her Royal Highness Charlotte Elizabeth Diana A fitting choice for the newest young member of the royal family. Well, what do you think of the name choice?  The Windsor family welcomed their daughter this weekend, and the bookies went crazy.  The at
  • Nicole Ritchie Richie 'insists on everything being organic' for her kids

    Posted on Apr, 09 2010 Celebrity parents Nicole Richie and Joel Madden have become the latest A-listers to turn to the benefits of organic foods.Natural beauty Nicole and her rocker partner Joel have reportedly embraced a green, health-living lifestyle for the sake of the

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mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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