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  • Green Parent Natural Beauty Awards 2016

    Posted on Jul, 05 2016 We're so excited here at mypure to tell you that the Green Parent Natural Beauty Awards 2016 have been announced. Pick up the winning lipstick, Lippy Girl Lipstick in shade Schmoopy for your winning make-up look this summer. Lippy Girl Schmoopy, a du
  • Beauty Hacks: doubling up on products

    Posted on Jun, 06 2016 How hot are you on the latest beauty hacks? We love it when we find one product that does more than one job. You can use many products in two or more different ways, and make your make-up more versatile for you. Using your eye shadow as lipstick is j
  • Spring Make Up Pt 2 - Lighter Lips

    Posted on May, 11 2016 Part one of our Spring Make Up tutorial concentrated on using tinted moisturiser rather than the heavier foundation cover we prefer in winter. Today, we're moving to lip colour, and discussing the idea that Spring means a lighter,  matt or glossier
  • Spring Make-up Pt 1. A lighter cover - Tinted Moisturiser

    Posted on Apr, 11 2016 As spring begins to unfold we tend to shy away from the heavier foundation and make-up of winter and the festive season. In addition to shedding a few layers of clothing, it's also time to re-think our make up. Choosing lighter and more pastel shades
  • All Loved Up with Mypure Natural Beauty

    Posted on Feb, 08 2016 Love is in the air. Yes, no sooner than we have said goodbye to the festive season and dragged ourselves around the sales, yet another celebratory date is almost here. If you're looking a bit bedraggled, and still struggling with a post-Christmas det
  • Make up brushes - worth the effort?

    Posted on Jan, 26 2016 The Telegraph - in its Lifestyle and Beauty section -  this week has been asking wither or not Make Up brushes are a good investment, and whether it's worth spending a lot of money on them or not. In one way, they have hit the nail on the head. yes,
  • 5 reasons to go naked!

    Posted on Sep, 22 2015 Naked in beauty we mean, of course. Natural, organic, stripping it right down. Have a good look through your make-up and beauty products and clear out the chemicals. Need a good reason? How about 5? 1. Avoid Irritation Ever ended up with bumpy skin,
  • 5 Top Make-Up Hacks

    Posted on Aug, 21 2015 We love those life-hacks -  tips and tricks from the experts that make things - well, just easier. Don't you just love it when you hear something new and think - Hey! I didn't know that! Make-up is no exception.  It's something that we often get st
  • It's all about that base - Primer

    Posted on May, 22 2015 It really is all about that base.  Primer is an essential part of your make-up routine, and effectively boosts the staying power of your foundation, be it liquid, cream or mineral powder.  Primer is a relatively new buzz word when it comes to make-
  • Beauty filled Easter gifts

    Posted on Mar, 26 2015 Easter is almost here, and spring has most definitely sprung - with wildflowers peeking up everywhere and a sense of renewal. Spring cleaning We all love the Easter break - preparations involve spring cleaning our homes with natural and chemical-fre

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mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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