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Reading material - Read the label!

Do you?  Read the label, that is.  You do on food, because you want to know what you're eating. You might want to know how many calories, has it got gluten, does it contain nuts?

But what about skincare?

You're FEEDING your skin.  So become label aware, and know your ingredients.


Natural beauty is best - we all know that.  So, how do you read the label?  What do all those long scientific names mean?  What should you look out for?

It's easier than you think.

Check the top of the list first.  The greater the quantity, the higher it will be on the list.


Back to class

Remember your science class?  Familiar names, like Vitamins, might be listed under their scientific name, so get to know them.

Vitamin A  - Beta Carotene or Retinol

Vitamin B3 - Niacin; Nicotinic acid; Niacinamide

Vitamin C - Ascorbic acid

Vitamin D - vitamin D2 (ergocalciferol) and vitamin D3 (cholecalciferol)

Vitamin E - Tocopherol

Anti ageing

You might see Hyaluronic acid listed as an ingredient.  What's that?

Scientifically speaking, hyaluronic acid  is actually a glycosaminoglycan, (another long word!) a type of molecule composed partly of sugars.

Simply put, hyaluronic acid is actually a natural structural component of skin, and  is present in connective tissue throughout the human body.

It has a superpower, which is why you're hearing of it an awful lot lately.

That superpower is the ability to hold moisture, something our skin lacks as we grow older. When our skin loses moisture, it loses elasticity.  Using a moisturiser rich in hyaluronic acid will enrich your skin, reduce wrinkles, and in time give you a better skin tone.


Plant life

Organic and natural beauty uses natural herbs, fruit, vegetables and plants, so look at the label to identify these too.


Check this range out or a supergreen skin treat:

A super food smoothie of skincare actives! Kale, spirulina, parsley and chlorella combined with acai, goji and many more to promote a healthy glow and leave a clean, radiant complexion.

Browse our site for more natural and pure ingredients - they're all you'll find at mypure natural beauty. Look out for something called Rosa Canina - it's just the wonderful rosehip!  Kate Middleton swears by it - and so do we.

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Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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