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A winning foundation

Every good build starts with a decent foundation, a layer on which to build.

The same can be said of your make-up. Not that we're suggesting you trowel it on! After all, the natural look is so now. The various and recent Fashion Weeks saw to that. Natural, fresh and light - ideal for spring.

Spring clean

Time to spring-clean your make-up bag and re-think for the new season.

So the notion of a light foundation, which will still give good coverage, and provide the perfect base for the palette of natural spring colours could be difficult to find.

The solution

At Mypure, we have the solution.

Allow us to introduce you to Living Nature Foundation. For make up that looks soft, fresh and flawless. Be a natural beauty at any age.


Don't take just our word for it, either.

Highly recommended

There's nothing quite like a personal recommendation.

The Ultimate Natural Beauty Bible found Living Nature Foundation to be, well, simply the best.

Read some reviews for yourself. and others picked up on this hot lead for a pretty cool product.

Read more rave reviews from Native Monster, TalkTalk, and Evening Times. It's really hot off the presses, and will be hot off the shelves this week!

What's the gossip?

What did they say?

:: Living Nature Foundation, £28, available in six shades (

The authors’ verdict: This is the highest score for a natural foundation in our books – an impressive achievement for the New Zealand brand’s 100% natural formulation.

With FREE UK delivery, order some today whilst stocks last - it's what your spring make up collection has been waiting for...Living Nature Foundation.

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Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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