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Britain's most positively reviewed Organic Skin Care Store

Natural Shampoo

Handpicked natural & organic shampoo, we only stock sulfate free shampoos (SLS, ALS, ALES) and paraben free shampoo.

Read natural shampoo reviews. With over 10,000 product reviews and 7000 customer service reviews you can shop at mypure with complete peace of mind.

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mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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