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Eau Fraiche

Lighter than an Eau De Parfum, use Eau Fraiche as part of your daily well-being ritual. A delicately perfumed composition of 100% natural essential oils and active extracts to enhance your mood and make you smell good too!

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mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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