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Phthalates are used in cosmetics and toiletries to control viscosity, emulsify & bind fragrances. The health scare around phthalates concerns their ability to disrupt our hormones, technically they are known as endocrine disrupting chemicals. Research has shown that mothers with high levels of phthalates in their blood are more likely to give birth to deformed children, phthalates are also linked to cancer. Keep up to date with the latest information at:

The MYPURE promise

At we have a very thorough vetting process called the MYPURE Purity Promise that we apply to everything we sell. We check to make sure there are no nasty chemicals or any ingredients that are likely to cause skin irritation or allergies. As a result we have very few complaints but if you do buy something from us that you don't like just return it to us within 14 days for a full refund.

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If you have any questions about our commitment to top quality natural & organic products please read some of our 6500+ FIVE STAR reviews or contact customer services.

mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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