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Britain's most positively reviewed Organic Skin Care Store

The MYPURE Purity Promise

At we have a very thorough vetting process called the MYPURE Purity Promise.  We check everything we sell to make sure there are no nasty chemicals or any ingredients that are likely to cause skin irritation or allergies. As a result we have very few complaints but if you do buy something from us that you don't like just return it to us within 14 days for a full refund.  

We sometimes get asked about chemical free products, find out more about this often misused term here

  • GM Free
  • Sustainable Palm Oil
  • Some ranges suitable for vegans view details
  • 100% Natural Botanical Aromatherapy
  • Sulfate Free (SLS, SLES, ALES) view details
  • Paraben Free view details
  • No Propylene Glycol
  • No Petrochemical Cleansers
  • No Silicons
  • No Nitrosamine Contamination
  • No Ethoxylate Contamination
  • No MI (methylisothiazolinone)
  • No MCI (methylchloroisothiazolinone)
  • No Phthalates view details
  • No DEA, TEA or MEA
  • No Artificial Colours
  • No Artificial Fragrance
  • No Animal Ingredients
  • No Animal Testing
  • Recyclable Packaging

NOTE ABOUT HAIR DYE: The Naturtint Permanent Hair Dyes do contain the minimum amount of ppd (p-phenylenediamine) necessary to make them work well and cover grey hair permanently. However, this is a chemical that some people with sensitive skin may react to. If you prefer to avoid ppd's then we suggest trying the Naturtint Semi Permanent Hair Dyes which do not contain ppd's

mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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