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Pure Skin Organic Liquid Foundation

  • Natural Product

    Natural Product

  • Not tested on animals

    Not tested on animals

  • Vegan

    Vegan Product

  • Vegetarian

    Vegetarian Product

  • Halal

    Halal Product

PHB Ethical Beauty

Pure Skin Organic Liquid Foundation


Availability: Out of stock

Regular Price: £19.95

Special Price £17.96

PHB's Pure Skin Organic Liquid Foundation blurs the line between makeup and skin care. Made with organic ingredients that nourish and protect skin, this long lasting and full coverage foundation has a light and silky texture that won't clog pores. Provides a natural looking flawless finish. Handmade with Organic Argan Oil, Sea Buckthorn and Coconut. Argan oil helps to soften and revitalize skin. Sea Buckthorn has powerful anti-aging properties and is rich in antioxidants to keep skin glowing and youthful.


Please note: This Foundation has a 'Cream to Powder' finish. This formula is SILICONE FREE so for best results apply using a brush. If you have very dry skin try  'Botanical BB Cream' instead.

• For all skin types • Great for sensitive skin & acne

Key Benefits:
Natural SPF 30 ~ Easy to apply ~ Full coverage foundation ~ Water resistant ~ Nourishes and protects skin ~ Never appears cakey or powdery and never dries skin or clogs pores ~ Naturally radiant: with light reflecting properties that minimize blemishes and fine lines.


Vegan, Cruelty Free and Halal Certified
Free from nano particles, parabens, bismuth oxychloride, talc, formaldehyde, mineral oils, fillers, gluten, fragrance, preservatives & GM ingredients.

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PHB Ethical Beauty

PHB Ethical Beauty is a pioneering British family business with a revolutionary range of award winning ethical beauty products. Home to the world's largest range of Natural, Vegan, Cruelty Free & Halal Certified beauty products. Their skin, hair & body care products are handmade in the UK and are not tested on animals.

Try the new Sensitive and Bightening Skincare ranges from PHB


Customer Reviews | Write a Review

2 Item(s)

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  • Review by Michelle
    I don't usually weat make up throughout the week, as I'm in most of the time looking after my toddler; and to be honest, I like my skin to be able to breathe, as I tend to tart myself up quite a bit on a weekend!
    I've just started working again after being at home for two years; so I've started wearing make up every day again. My skin has been hating me for it though; and I'm pretty sure it's all the aluminium and talc in my regular Maybelline stuff. I decided to look for a completely organic and natural foundation alternative; and found this site.
    The foundation came unbelievably quick, to say I had only ordered it the day before; and only paid for second class postage! I tried it for the first time this morning. The first thing that impressed me was the cream to powder finish. I didn't have to use any powder at all in order to matify my face after applying the foundation. I liked the fact that it was non oily too; which made it adhere to my skin better. I put quite a generous blob on my fingers and blended it the old school way; and I was surprised at how good the coverage was. (I'm in my late thirties, so I need it!)
    My Husband came home from work at tea time and said "Wow! Your skin looks good! Is that the new foundation you bought at the weekend?" .... He never does that! I think it's the fact that it's non cakey; so it looks like my natural skin; but with evened out colouring.
    I was a Model for eleven years before I retired two years ago to have my little girl; and I wish I had've known about this foundation back then. I WILL bbe buying more; and i'm also going to buy the other make up basics - Mascara, bronzer and concealer. I think my skin breakout days are over now.
    (Posted on 07/11/2017)
  • Review by Lucy Wattler
    Leightweight summer foundation, giving a 'barely there' look. I use a brush to apply the liquid. The clear glass bottle is a great idea as you can see how much is left. Seems to last well during the day. The colour "Fair" suits my slightly pale skin well (I usually buy one or two shades up from the palest).
    (Posted on 10/09/2017)

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Aqua, Caprylic / Capric Triglyceride, Cetearyl Olivate, Sorbitan Olivate, *Simmondsia Chinensis (Organic Jojoba), *Cocos Nucifera (Organic Virgin Coconut Oil), *Ricinus Communis (Organic Castorbean Oil), *Argania Spinosa (Organic Argan Oil), *Hippophae Rhamnoides (Organic Sea Buckthorn), Cetyl Alcohol, Mica, Titanium Dioxide, Zinc Oxide, Iron Oxides, Ultramarines, Sorbitol, Leuconostoc/ Radish Root Ferment Filtrate.
Apply directly to clean skin. Only a small amount is needed for fantastic coverage.

UK ECONOMY FREE (3-7 days)

UK PREMIUM £2.95 (1-2 days)

UK PREDICT NEXT DAY £4.95 (FREE ON ORDERS OVER £60). Order by 2pm for next working day delivery, we’ll even tell you what time to expect your delivery.  Please note:  orders received before 2pm will be dispatched the same day for next working day delivery.   Orders received after 2pm Friday and anytime on Saturday & Sunday will be dispatched the following Monday.  Working days exclude Saturdays, Sundays and Bank Holidays.  UK Mainland only, excludes Scottish Highlands.

INTERNATIONAL ORDERS £4.95 - Delivery by Royal Mail 1st Class Airmail. Orders posted to countries outside the EU may be subject to import charges. 

INSURANCE - We automatically insure your parcel so you never need to worry about being out of pocket if your parcel gets lost or stolen.   Our insurance does not cover parcels delivered to any safe places you may nominate to have your parcel left when you are not home at the time of delivery.  It is your responsibilty to make sure the nominated place is safe!

You can expect nothing less than five star treatment when you order from mypure. Find out more here

For more information on delivery please visit the mypure delivery page

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Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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