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Britain's most positively reviewed Organic Skin Care Store

EcoTools Make Up Brushes

The EcoTools collection of brushes has everything you need to apply your makeup beautifully. They have incredibly soft bristles, sleek bamboo handles, recycled aluminum ferrules, and are 100% cruelty free.

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12 products from £4.99 to £19.99

mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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