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Britain's most positively reviewed Organic Skin Care Store



Take the challenge: Use any MADARA products for 28 days and if you don't love your new beauty regime we'll give you a refund!

Winner of Best Natural Face Cream at the 2014 Natural Health Beauty Awards and Highly Commended as Best Anti-Ageing Skin Care System at the 2016 Natural Health Beauty Awards.  


The especially effective plant ingredients in MADARA products are nurtured in the rough climate of northern Europe by the Baltic Sea. With severe winters and short summers unique plants have evolved with high concentrations of bioactive molecules which protect them from these climatic extremes.  MADARA are entirely natural and ecological cosmetics certified by ECOCERT.  

mypure Promise

To be a trusted source of safe, effective natural beauty:

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...

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