The Natural Skincare & Clean Beauty Experts

Natural skin care means products made with ingredients that come from nature – think plant oils, extracts, clays and minerals – rather than synthetics or harsh chemicals. At MyPure, we only stock clean beauty brands that are upfront about what’s in (and not in) their products.

Start with the basics – cleanse, tone, moisturise – then add in extras like serums, oils or masks depending on your skin’s needs. A simple routine might look like this:

1. Cleanser – choose a gentle, sulphate-free formula to sweep away impurities without stripping.
2. Toner/Mist – balance skin and prep it to absorb treatments.
3. Serum or Oil – target specific concerns like dryness, fine lines or dullness.
4. Moisturiser – lock in hydration with a nourishing cream or lotion.
5. SPF (morning only) – protect your skin naturally with mineral sun filters.

When switching to natural products, it’s best to introduce one new product at a time so your skin can adjust. Keep it simple and build gradually – consistency is key to seeing results.

Need help choosing? Our on-site chat (powered by AI) is getting really good at recommending products – it knows our full range and even pulls in product reviews to guide you. And if the AI ever gives an answer that doesn’t quite hit the mark, don’t worry – our team is always here to help.

Yes! When you sign up at MyPure, we’ll send you a 15% off discount code straight away. You’ll also receive regular 15% off replenishment codes to keep your favourites topped up. Plus, every order earns 5% back in MyPure Points, and you’ll get an extra 5% cashback when you pay by card or bank transfer through Super Pay. Add them all up and that’s the equivalent of 25% off your order! Find out more

Organic skin care uses natural ingredients that are grown without pesticides, synthetic fertilisers, or GMOs. Not all natural products are organic – but all organic ones are natural. Look out for certifications like COSMOS Organic or Soil Association on our site to know what’s what.

Usually, yes! Many people find that switching to natural skincare helps calm irritation and reduce flare-ups. We’ve got loads of gentle options with soothing ingredients like chamomile, aloe vera, oat extract and calendula. Just check each product’s ingredients if you have allergies or sensitivities.

Most of them are! We highlight whether a product is vegan and cruelty-free on the page, and all of our brands are against animal testing. Some products do include beeswax or honey, so always check if you’re strictly vegan.

Good question – greenwashing is everywhere. At MyPure, we only work with brands that meet strict clean beauty standards. Many of them are certified by bodies like ECOCERT, COSMOS or NATRUE. We also make sure every product is clearly labelled, so you can shop with confidence