The Company

mypure was founded by Simon Golding, a qualified biochemical engineer, who developed sensitivity to the chemicals commonly used in cosmetics, toiletries and household products. mypure brings together the best natural brands made by manufacturers who believe pure, natural & organic ingredients are best. We promise that the brands we stock are free from harmful chemicals, they are non sensitising, non irritating and non toxic.

mypure promises:

  • GM Free
  • Sustainable Palm Oil
  • Some ranges suitable for vegans view details
  • 100% Natural Botanical Aromatherapy
  • Sulfate Free (SLS, SLES, ALES) view details
  • Paraben Free view details
  • No Propylene Glycol
  • No Petrochemical Cleansers
  • No Silicons
  • No Nitrosamine Contamination
  • No Ethoxylate Contamination
  • No Phthalates
  • No DEA, TEA or MEA
  • No Artificial Colours
  • No Artificial Fragrance
  • No Animal Ingredients
  • No Animal Testing
  • Recyclable Packaging

Products available from mypure do not contain these chemicals because they can cause:

  • Cancer
  • Allergy
  • Eczema
  • Hormone Disruption
  • Acne
  • Dermatitis
  • Chronic Fatigue
  • Toxicity
chemical checklist

Find out which common ingredients in other products you may want to avoid.

NOTE ABOUT HAIR DYE: The Naturtint Permanent Hair Dyes do contain the minimum amount of ppd (p-phenylenediamine) necessary to make them work well and cover grey hair permanently. However, this is a chemical that some people with sensitive skin may react to. If you prefer to avoid ppd's then we suggest trying the Naturtint Semi-permanent Hair Dyes which do not contain ppd's