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The Truth About ‘Chemical-Free’ Beauty

You’ve seen it everywhere chemical-free skincare, chemical-free deodorant. But here’s the truth: everything is made of chemicals even water, air, and you. What really matters is which chemicals are used, and how safe, natural, and sustainable they are.

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Clean Beauty, Not Chemical-Free

What Does “Chemical-Free” Really Mean?

The phrase“chemical-free” sounds reassuring but it’s scientifically impossible. Everything you touch, eat, or use is made up of chemicals. The real difference lies between harmful synthetic additives and natural, safe, biodegradable ingredients.

When a brand says “chemical-free,” what they really mean is free from harsh or unnecessary synthetic chemicals such as parabens, phthalates, sulphates, and artificial fragrance.

Even the Royal Society of Chemistry challenged this myth with their £1,000,000 prize for anyone who could produce a truly “chemical-free” material and, unsurprisingly, no one ever claimed it.

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Naturally better beauty, without the marketing spin

We believe in clean, effective beauty. That’s why every brand on MyPure is carefully chosen for its commitment to natural origin ingredients, ethical sourcing, and transparent labelling all backed by our MyPure Purity Promise. From certified organic skincare to vegan makeup, our brands use plant-based actives and avoid unnecessary synthetics. No greenwashing required!

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  • clean beauty - cica cream

    Dryness & Dehydration

    Quench thirsty skin with nourishing creams and hydrating serums. Restore softness, comfort, and a healthy glow with natural, moisture-locking ingredients.

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  • organic skincare - blemish control

    Oily Skin & Breakouts

    Balance excess shine and prevent congestion with clarifying cleansers and lightweight formulas. Natural botanicals help calm, clear, and refresh blemish-prone skin.

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  • natural skincare - anti ageing

    Fine Lines & Wrinkles

    Smooth and firm with age-defying serums and creams. Botanical actives support collagen, soften fine lines, and promote radiant, youthful-looking skin.

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  • Pigmentation & Uneven Tone

    Brighten and even skin with natural exfoliants and vitamin-rich treatments. Fade dark spots and reveal a luminous, more balanced complexion.

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  • Sensitivity & Redness

    Soothe and protect reactive skin with gentle formulas. Calming botanicals help reduce irritation while strengthening the skin’s natural barrier.

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Frequently Asked Questions

Are MyPure products chemical-free?

No - and neither is anything else! But they are free from harsh, controversial, or unnecessary synthetic chemicals. Checkout the MyPure Purity Promise for more information

What kind of ingredients do you avoid?

Parabens, SLS/SLES, mineral oils, microplastics, synthetic fragrance, petrochemical-derived additives and nano ingredients. See the MyPure Purity Promise for more information.

What’s the difference between natural and organic skincare?

Organic skin care uses natural ingredients that are grown without pesticides, synthetic fertilisers, or GMOs. Not all natural products are organic – but all organic ones are natural. Look out for certifications like COSMOS Organic or Soil Association on our site to know what’s what.

How do I build a clean skincare routine?

Start with the basics – cleanse, tone, moisturise – then add in extras like serums, oils or masks depending on your skin’s needs. A simple routine might look like this:

  1. Cleanser – choose a gentle, sulphate-free formula to sweep away impurities without stripping.
  2. Toner/Mist – balance skin and prep it to absorb treatments.
  3. Serum or Oil – target specific concerns like dryness, fine lines or dullness.
  4. Moisturiser – lock in hydration with a nourishing cream or lotion.
  5. SPF (morning only) – protect your skin naturally with mineral sun filters.

When switching to natural products, it’s best to introduce one new product at a time so your skin can adjust. Keep it simple and build gradually – consistency is key to seeing results.

Need help choosing? Our on-site chat (powered by AI) is getting really good at recommending products – it knows our full range and even pulls in product reviews to guide you. And if the AI ever gives an answer that doesn’t quite hit the mark, don’t worry – our team is always here to help.

Can I get a clean beauty discount code?

Yes! When you sign up at MyPure, we’ll send you a 15% off discount code straight away. You’ll also receive regular 15% off replenishment codes to keep your favourites topped up. Plus, every order earns 5% back in MyPure Points, and you’ll get an extra 5% cashback when you pay by card or bank transfer through Super Pay. Add them all up and that’s the equivalent of 25% off your order! Find out more

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Build Your Own Sample Set

Curious about natural skincare? Take five! Choose up to 5 free sachets with every order. Simply open a product page, pick the sample size (if available), and add it to your basket. Products with samples change regularly, so it’s always worth keeping an eye on our Free Samples page.

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Real Reviews, Real Results

Honest feedback from customers who’ve discovered their perfect natural skincare match.