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mypure purity promise

At we have a very thorough vetting process called the mypure purity promise.  We check everything we sell to make sure there are no nasty chemicals or any ingredients that are likely to cause skin irritation or allergies.  Use the filters on our web pages to help find exactly what you need.  

You will NEVER find these ingredients in clean beauty selected by MYPURE

  • No genetically modified ingredients
  • No Sulfates (SLS, SLES, ALES)
  • No Parabéns
  • No Propylene Glycol
  • No Petrochemical Cleansers
  • No Silicons
  • No Nitrosamine Contamination
  • No Ethoxylate Contamination
  • No Phthalates
  • No DEA, TEA or MEA
  • No Artificial Colours
  • No Artificial Fragrance
  • No Animal Ingredients
  • No Animal Testing

NOTE ABOUT HAIR DYE: The Naturtint Permanent Hair Dyes do contain the minimum amount of ppd (p-phenylenediamine) necessary to make them work well and cover grey hair permanently. However, this is a chemical that some people with sensitive skin may react to. If you prefer to avoid ppd's then we suggest trying the Naturtint Semi Permanent Hair Dyes which do not contain ppd's