The Natural Skincare & Clean Beauty Experts

Natural skin care means products made with ingredients that come from nature – think plant oils, extracts, clays and minerals – rather than synthetics or harsh chemicals. At MyPure, we only stock clean beauty brands that are upfront about what’s in (and not in) their products.

Organic skin care uses natural ingredients that are grown without pesticides, synthetic fertilisers, or GMOs. Not all natural products are organic – but all organic ones are natural. Look out for certifications like COSMOS Organic or Soil Association on our site to know what’s what.

Usually, yes! Many people find that switching to natural skincare helps calm irritation and reduce flare-ups. We’ve got loads of gentle options with soothing ingredients like chamomile, aloe vera, oat extract and calendula. Just check each product’s ingredients if you have allergies or sensitivities.

Most of them are! We highlight whether a product is vegan and cruelty-free on the page, and all of our brands are against animal testing. Some products do include beeswax or honey, so always check if you’re strictly vegan.

Good question – greenwashing is everywhere. At MyPure, we only work with brands that meet strict clean beauty standards. Many of them are certified by bodies like ECOCERT, COSMOS or NATRUE. We also make sure every product is clearly labelled, so you can shop with confidence