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Natural Makeup

Pure Pigments. Skin-Loving Performance.

Makeup should enhance your skin, not fight against it. At MyPure, we’ve been championing clean beauty since 2004, carefully curating natural and organic makeup brands that deliver proper performance without the usual synthetics. This is makeup that feels good, looks good, and aligns with your values. Effortless beauty, done the clean way.

natural & organic makeup products

Frequently Asked Questions

Is natural makeup as effective as conventional makeup?

Yes — when it’s chosen properly. We only stock natural and organic makeup brands that deliver real performance, from long-lasting foundations to richly pigmented lipsticks. Clean doesn’t mean compromise.

Is all the makeup you sell cruelty-free?

Absolutely. Every makeup brand at MyPure is cruelty-free, and many are also vegan. We clearly label vegan options on each product page to make shopping easy.

Is natural makeup better for sensitive skin?

Many people with sensitive or reactive skin find natural makeup gentler, especially as it avoids synthetic fragrances and harsh preservatives. That said, everyone’s skin is different — we always recommend checking ingredients carefully.

How do I know the ingredients are genuinely clean?

All products are reviewed to make sure they meet our Purity Promise. If it’s on our site, it’s passed our ingredient standards — no greenwashing, no misleading claims.

Can I try products before committing to full size?

Yes. You can choose up to five free samples with every order (subject to availability), so you can discover new favourites without the risk.

Do I earn Reward Points on makeup?

You do. You’ll earn 5% back in MyPure Reward Points on every order to spend next time — clean beauty that gives back.

Why shop natural makeup at MyPure?

Because we make choosing natural makeup simple. When you buy makeup at MyPure, you’re ordering from a UK family-run retailer that’s been specialising in natural beauty for over 20 years.

You’ll get fast UK delivery straight from our warehouse, up to 5 free samples with every order, and 5% back in MyPure Reward Points. Plus, if you’re new to us, you can enjoy 15% off your first order.

Plant-powered makeup, delivered properly. 🌿