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Giovanni

Free samples available on selected products

Salon-Quality Results. Naturally at Home.

Giovanni blends professional performance with plant-powered formulations, bringing salon-quality haircare into your daily routine.

Explore more Giovanni collections

  • Giovanni Eco Chic Range Shot 1

    Eco Chic

    Eco Chic is Giovanni’s collection for normal hair — created to keep things balanced, simple and healthy-looking.

  • Giovanni Biotin & Collagen Range Shot

    Biotin & Collagen

    This volumising range blends Biotin and Collagen to support thicker-looking strands while improving overall fullness and bounce.

  • Smoothing Castor Oil

    Frizz, dryness or hair that just won’t behave? Giovanni Smoothing Castor Oil is designed to smooth, strengthen and bring strands back under control.

  • Giovanni Hydrating Hemp Range Shot

    Hemp Hydrating

    Hydrates without weighing hair down. Smooths the cuticle, boosts softness and brings out your natural shine.

  • giovanni curl habit range shot

    Curl Habit

    Giovanni Curl Habit is made for wavy, curly and coily hair, enhancing natural texture while controlling frizz. Hydrating formulas smooth and define for soft, bouncy, touchable curls.

  • Giovanni Frizz Be Gone - Range Shot

    2chic Frizz Be Gone

    Humidity, flyaways or that constant halo of frizz? Giovanni 2chic Frizz Be Gone is made to smooth things over without leaving hair heavy or greasy.

  • Giovanni 2chic ultra volume range shot

    2chic Ultra-Volume

    Giovanni 2chic Ultra-Volume is made to lift things up and create natural-looking volume without stiffness or crunch.

  • Giovanni 2chic Ultra Revive range shot

    2chic Ultra-Revive

    This energising range blends pineapple and ginger to help refresh the scalp, enhance shine and bring back natural vibrancy.

  • giovanni 2chic ultra repairing range shot

    2chic Repairing

    Giovanni 2chic Repairing is formulated with blackberry and coconut milk to restore brittle, over-styled or colour-stressed hair.

  • Giovanni 2chic Ultra Sleek range shot

    2chic Ultra-Sleek

    Giovanni 2chic Ultra-Sleek is your smoothing solution for frizz, flyaways & humidity havoc. With phyto-keratin and argan oil.

  • Giovanni 2chic ultra moist range shot

    2chic Ultra Moist

    Giovanni 2chic Ultra-Moist is formulated for dry, stressed or over-processed hair. With avocado and olive oil.

Free Gift with Purchase

Treat yourself to a free gift on us when you spend ÂŁ60 on anything at mypure.co.uk

Why Shop Giovanni at MyPure?

We’ve specialised in clean beauty since 2004, carefully curating high-performance natural brands you can trust. Shop Giovanni with confidence at MyPure and enjoy fast UK delivery, up to 5 free samples and 5% back in Reward Points — all from a UK family-run business. 

Frequently Asked Questions

How long do Giovanni products last?

Giovanni products typically have a 3-year plus shelf life from the date of production. You can check the batch code on packaging to determine the date. 

Do Giovanni products contain harsh surfactants?

Giovanni avoids traditional harsh sulfates like sodium lauryl sulfate in its shampoos, instead relying on milder, plant-derived foaming agents that help cleanse without over-stripping.

Which Giovanni collections are best for my hair type?

  • All Hair Types / Everyday Care: Eco Chic and 2chic Ultra-Moist
  • Wavy, Curly or Coily Hair: Curl Habit
  • Frizzy: 2chic Frizz Be Gone
  • Fine: 2chic Ultra-Volume or Biotin & Collagen
  • Damaged: 2chic Repairing 
  • Dry or Dehydrated Hair: 2chic Ultra-Moist (Avocado & Olive Oil) or Hemp Hydrating
  • Dull or Tired-Looking: 2chic Ultra-Revive

Are Giovanni shampoos safe for colour-treated hair?

Yes - their pH-balanced shampoos and conditioners are designed to gently cleanse without stripping natural oils or colour, using mild, gentle surfactants and no sodium lauryl/laureth sulfates. 

Where are Giovanni products made?

Giovanni is made in California using globally sourced ingredients.

Are Giovanni products hypoallergenic?

Giovanni uses mild and plant-based ingredients, and allergic reactions are rare - but it’s recommended to do a small patch test when trying a new product. 

Are Giovanni products vegan?

The Giovanni products we stock at MyPure are suitable for vegans.

Real Reviews, Real Results

Honest feedback from customers who’ve discovered their perfect natural skincare match.