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Explore more Giovanni collections
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Eco Chic
Eco Chic is Giovanni’s collection for normal hair — created to keep things balanced, simple and healthy-looking.
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Biotin & Collagen
This volumising range blends Biotin and Collagen to support thicker-looking strands while improving overall fullness and bounce.
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Smoothing Castor Oil
Frizz, dryness or hair that just won’t behave? Giovanni Smoothing Castor Oil is designed to smooth, strengthen and bring strands back under control.
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Hemp Hydrating
Hydrates without weighing hair down. Smooths the cuticle, boosts softness and brings out your natural shine.
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Curl Habit
Giovanni Curl Habit is made for wavy, curly and coily hair, enhancing natural texture while controlling frizz. Hydrating formulas smooth and define for soft, bouncy, touchable curls.
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2chic Frizz Be Gone
Humidity, flyaways or that constant halo of frizz? Giovanni 2chic Frizz Be Gone is made to smooth things over without leaving hair heavy or greasy.
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2chic Ultra-Volume
Giovanni 2chic Ultra-Volume is made to lift things up and create natural-looking volume without stiffness or crunch.
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2chic Ultra-Revive
This energising range blends pineapple and ginger to help refresh the scalp, enhance shine and bring back natural vibrancy.
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2chic Repairing
Giovanni 2chic Repairing is formulated with blackberry and coconut milk to restore brittle, over-styled or colour-stressed hair.
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2chic Ultra-Sleek
Giovanni 2chic Ultra-Sleek is your smoothing solution for frizz, flyaways & humidity havoc. With phyto-keratin and argan oil.
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2chic Ultra Moist
Giovanni 2chic Ultra-Moist is formulated for dry, stressed or over-processed hair. With avocado and olive oil.
Free Samples
With every order, you can choose up to 5 free samples. It’s the perfect excuse to explore something new alongside your purchase.
Frequently Asked Questions
How long do Giovanni products last?
How long do Giovanni products last?
Giovanni products typically have a 3-year plus shelf life from the date of production. You can check the batch code on packaging to determine the date.Â
Do Giovanni products contain harsh surfactants?
Do Giovanni products contain harsh surfactants?
Giovanni avoids traditional harsh sulfates like sodium lauryl sulfate in its shampoos, instead relying on milder, plant-derived foaming agents that help cleanse without over-stripping.
Which Giovanni collections are best for my hair type?
Which Giovanni collections are best for my hair type?
- All Hair Types / Everyday Care: Eco Chic and 2chic Ultra-Moist
- Wavy, Curly or Coily Hair: Curl Habit
- Frizzy: 2chic Frizz Be Gone
- Fine: 2chic Ultra-Volume or Biotin & Collagen
- Damaged: 2chic RepairingÂ
- Dry or Dehydrated Hair: 2chic Ultra-Moist (Avocado & Olive Oil) or Hemp Hydrating
- Dull or Tired-Looking: 2chic Ultra-Revive
Are Giovanni shampoos safe for colour-treated hair?
Are Giovanni shampoos safe for colour-treated hair?
Yes - their pH-balanced shampoos and conditioners are designed to gently cleanse without stripping natural oils or colour, using mild, gentle surfactants and no sodium lauryl/laureth sulfates.Â
Where are Giovanni products made?
Where are Giovanni products made?
Giovanni is made in California using globally sourced ingredients.
Are Giovanni products hypoallergenic?
Are Giovanni products hypoallergenic?
Giovanni uses mild and plant-based ingredients, and allergic reactions are rare - but it’s recommended to do a small patch test when trying a new product.Â
Are Giovanni products vegan?
Are Giovanni products vegan?
The Giovanni products we stock at MyPure are suitable for vegans.



