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Living Nature  |  SKU: LN2605-IVORY

Foundation

30ml

£28.00 GBP £35.00
Tax included Shipping calculated at checkout.
Vegetarian Natural Not tested on animals

Colour: Pure Ivory

This lightweight mineral foundation will leave your skin feeling soft, fresh, and flawless. Natural oils and vitamins nourish while Manuka Oil protects, and pure minerals provide flawless coverage.

Available in 6 Shades;

  • Pure Ivory -a fair shade with neutral undertones, suitable for very light skin tones
  • Pure Buff - is a light shade with soft yellow undertones. Suitable for fair skin.
    • Pure Sand - is a light to medium shade with soft yellow undertones.  Suitable for fair but lightly-tanned skin tones.
      • Pure Honey - is a medium shade with yellow undertones. Suitable for lightly-tanned skin tones.

      • Pure Taupe - is a medium to dark shade with pink/peach undertones. Suits slightly olive light skin tones.

      • Pure Beige - is a darker shade with pink undertones. Suits tanned or olive skin tones.



      Ingredients

      Aqua (water), Jojoba esters, Macadamia ternifolia seed oil (macadamia oil), Simmondsia chinensis oil (jojoba oil), Persea gratissima oil (avocado oil), Cetearyl wheatstraw glycosides (&) cetearyl alcohol (wheatstraw extract), Stearic acid, Cetyl alcohol, Glycerin, Citrus grandis seed extract (grapefruit seed extract), Mel (manuka honey), Pelargonium graveolens oil (geranium oil), Sclerotium gum, Tocopherol (vitamin E), Leptospermum scoparium oil (manuka oil), Melaleuca alternifolia oil (tea tree oil). [May contain: +/- Iron oxides (Cl 77491, Cl 77492, Cl77499), Titanium Dioxide (Cl77891), Zinc Oxide (Cl77947).

      How to use

      Apply with fingertips and blend onto both sides of the face from the nose outwards. Use light sweeping movements and take special care to blend past the jaw line.


      STEP BY STEP:
      1.Prep your skin
      After cleansing, apply your Living Nature Toning Gel appropriate to your skin type. Apply a small amount by quickly spreading over hands and ‘pushing’ into skin and neck. Allow product to fully absorb into the skin and dry, for approximately 1 minute.

      Note: If too much Toning Gel is applied, the foundation will ‘bead’ off the skin.

      Next, apply a moisturiser (we recommend Living Nature Daily Protect Facial Lotion SPF 20). Use a slightly larger amount of moisturiser (but not too much), and spread onto to the skin and neck area. Allow the product to fully absorb into the skin for approximately 1 – 2 minutes. This will ensure that your foundation goes on smoothly without any problems.

      Note: To achieve a smooth even foundation application - avoid applying too much moisturiser to prevent the foundation from ‘sliding’ and forming streaks.

      Now that your skin is prepped, it’s time to apply foundation.

      2.Apply Foundation
      Using Living Nature’s foundation brush (recommended for optimal application), dip the bristles lightly into the foundation, picking up a small amount.

      Tip: ensure your Foundation Brush is washed regularly in mild shampoo, as a clean brush offers optimum application & avoids streaking. After washing, dry with the bristles facing downward.

      Start with the nose: Begin by applying the foundation on the nose. Use gentle outward strokes to blend the product onto the skin. Ensure you cover the entire nose area evenly.

      Work outwards: Gradually work your way outwards, moving to the cheeks, forehead, chin, and finally, the jawline. Use the same brushing motions to blend the foundation seamlessly.

      Tip: ensure foundation is blended well along the jawline down onto the neck to avoid a ‘tide line’

      Focus on small areas: Complete one small area at a time, such as the nose or cheeks, before moving on to the next section. This technique helps ensure even coverage and prevents the foundation from drying too quickly.

      Avoid going back: Once you've finished applying foundation to a specific area, avoid going back to it. Foundation tends to set as it dries, so revisiting an area can disrupt the finish and make it appear patchy.

      Check for any touch-ups: After applying foundation all over, examine your face in natural lighting to identify any areas that may need additional coverage. Use a small amount of foundation on a brush to touch up those spots if necessary.

      Set with powder (optional): If desired, you can set your foundation with a light dusting of Living Nature’s Luminous Pressed Powder to enhance its longevity. Start application on the nose, applying only a small amount to the brush each time and gently brush over the skin working outwards.

      Now, enjoy a flawless complexion that lasts throughout the day.

      Certified Natural Foundations
      Our natural Pure Shades foundations are crafted in New Zealand using 100% natural ingredients. The non-comedogenic, cruelty free formulas are enriched with a blend of nourishing ingredients, including Active Mānuka Honey and Mānuka Oil, providing nourishment and protection for your skin. The infusion of Macadamia, Jojoba, and Avocado Oils helps to nourish and soften your skin, creating a truly luxurious experience.

      Delivery and Shipping

      Our deliveries are handled by Royal Mail. We use the TRACKED 24 Hour & TRACKED 48 Hour services to deliver parcels to addresses in the UK.

      Free Delivery
      Orders over £35 are delivered free of charge to UK addresses via the Royal Mail TRACKED 48 Hour service.

      Royal Mail TRACKED 48
      Fully tracked with SMS/email updates. Delivery time usually 2-5 business days to any UK address including Channel Islands and Isle of Man. Free for orders over £35 - £3.95 for orders under £35.


      
Royal Mail TRACKED 24
      Fully tracked with SMS/email updates. Delivery usually the next business day for orders placed before 2pm Monday to Friday. Includes Channel Islands and Isle of Man - £6.95


      
INTERNATIONAL ORDERS: £9.95 up to 2kg - Delivery by Royal Mail 1st Class Airmail. Orders posted to countries outside the UK may be subject to import charges which are the responsibility of the receiving customer.


      
INSURANCE - We insure your parcel so you never need to worry about being out of pocket if your parcel gets lost or stolen. Our insurance does not cover parcels delivered to safe places you have nominated. It is your responsibility to make sure the nominated place is safe.


      
INCORRECT / INCOMPLETE ADDRESSES - If you provide an incorrect or incomplete delivery address at the time of your order it will be your responsibility to pay all the associated re-delivery costs. If your package is returned to us due to an incorrect or incomplete address, you must pay all costs to re-deliver the parcel.

      Pure Choices, Beautiful Results

      Founded in 2004, MyPure is a UK-based family business dedicated to natural, clean beauty, powered by nature and guided by science. We represent the world's best and most effective natural beauty brands. Explore the pillars of our ethos to discover what sets mypure apart and why it's the perfect choice for your conscious skincare routine.

      Purity Promise

      We are committed to offering products free from harmful chemicals, including GMOs, sulfates (SLS), parabens, propylene glycol, petrochemicals, nitrosamines, ethoxylates, phthalates, DEA, TEA, MEA, artificial colors, and fragrances. While we avoid most animal ingredients and all animal testing, a minority of our brands do use beeswax and milk-based ingredients in their products. If you want to avoid these, look for the vegan label on our product pages.

      Vegan Beauty

      We ensure that none of our products are tested on animals. Proudly, 99% of our products are vegan. Less than 1% contain beeswax, honey, or probiotic yogurt powder. You can easily identify vegan options by looking out for the VEGAN label on our product pages

      Chemical Free

      We define "chemical-free" as products made from naturally occurring ingredients like plant extracts and oils, avoiding any chemicals with dubious safety records. All our products undergo a rigorous vetting process, known as the mypure purity promise, ensuring they are free from harmful ingredients that can cause skin irritation or allergies.

      Phthalate Free

      We think it’s wise to steer clear of beauty products with phthalates. These chemicals help control texture and fragrance but can mess with your hormones. Long-term use might cause health issues, including problems with reproduction and development. By choosing phthalate-free products, you’re opting for a safer, more natural beauty routine. Protect your health and go for products that care about your well-being.

      Sulfate Free

      We avoid sulfates like sodium lauryl sulfate and sodium laureth sulfate. These ingredients, commonly found in shampoos and cleansers, can strip natural oils from your skin and hair, leading to dryness, irritation, and potential allergic reactions. They may also weaken hair follicles and disrupt the skin's natural barrier, making it more susceptible to environmental toxins. By choosing sulfate-free products, you can maintain healthier skin and hair, reduce irritation, and ensure a gentler, more natural cleansing experience.

      Paraben Free

      We think it’s smart to skip beauty products with parabens. These chemicals are preservatives but can mimic estrogen, messing with your hormones. Over time, they might lead to health issues like reproductive problems and higher cancer risks. By choosing paraben-free products, you’re making a safer, more natural choice for your beauty routine. Look after your health with products that care about you.

      Sustainability

      At mypure.co.uk, sustainability is at our core. We use carbon-neutral servers to minimise environmental impact and upcycle boxes whenever possible to reduce waste. Our orders are packed with plastic-free foam nuts made from corn starch, which dissolve immediately in water, making them an eco-friendly choice. Our parcels are delivered by Royal Mail, which has the lowest carbon footprint of any UK parcel delivery company.

      Foundation - mypure.co.uk
      Living Nature

      Foundation

      £28.00 GBP £35.00

      This lightweight mineral foundation will leave your skin feeling soft, fresh, and flawless. Natural oils and vitamins nourish while Manuka Oil protects, and pure minerals provide flawless coverage.

      Available in 6 Shades;



      Colour

      View product